This study aims to determine the effect of Promotion on Customer Satisfaction at PT. Alfa Scorpii Medan, determine the effect of Service Quality on Customer Satisfaction at PT. Alfa Scorpii Medan, determine the effect of Promotion and Service Quality on Customer Satisfaction at PT. Alfa Scorpii Medan. The population in this study are customers of PT. Alfa Scorpii Medan in 2019 which is 480 customers. By using the Slovin formula with an error rate of 10%, a total sample of 83 respondents was obtained. The results of the research analysis showed that Promotion and Service Quality partially and simultaneously have a positive and significant effect on Customer Satisfaction at PT. Alfa Scorpii Medan. The results of this study are supported by the value of R square (R2) which means that Promotion and Service Quality have an effect on Customer Satisfaction at PT. Alfa Scorpii Medan. While the remaining is effected by other factors originating from outside this research model such as brand trust, brand image, brand association, price, advertising, personal selling, distribution channels and consumer commitment.
{"title":"Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Sepeda Motor Pada PT. Alfa Scorpii Medan","authors":"E. Nasution, M. Rinaldi","doi":"10.47663/JMBEP.V7I1.181","DOIUrl":"https://doi.org/10.47663/JMBEP.V7I1.181","url":null,"abstract":"This study aims to determine the effect of Promotion on Customer Satisfaction at PT. Alfa Scorpii Medan, determine the effect of Service Quality on Customer Satisfaction at PT. Alfa Scorpii Medan, determine the effect of Promotion and Service Quality on Customer Satisfaction at PT. Alfa Scorpii Medan. The population in this study are customers of PT. Alfa Scorpii Medan in 2019 which is 480 customers. By using the Slovin formula with an error rate of 10%, a total sample of 83 respondents was obtained. The results of the research analysis showed that Promotion and Service Quality partially and simultaneously have a positive and significant effect on Customer Satisfaction at PT. Alfa Scorpii Medan. The results of this study are supported by the value of R square (R2) which means that Promotion and Service Quality have an effect on Customer Satisfaction at PT. Alfa Scorpii Medan. While the remaining is effected by other factors originating from outside this research model such as brand trust, brand image, brand association, price, advertising, personal selling, distribution channels and consumer commitment.","PeriodicalId":112630,"journal":{"name":"Jurnal Manajemen Bisnis Eka Prasetya : Penelitian Ilmu Manajemen","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129166997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of product differentiation on customer loyalty on CV. Makmur Auto Sejahtera Medan, knows the effect of distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan, and find out the effect of product differentiation and distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan. The research methodology used is descriptive quantitative method, the unit of analysis in this study is CV. Makmur Auto Sejahtera Medan and its observation unit are CV customers. Makmur Auto Sejahtera Medan. The population in this study is CV. Makmur Auto Sejahtera Medan as many as 62 permanent customers. The sampling technique in this study used saturated samples. Thus, the number of research samples used was 62 permanent customers. Data were analyzed using the method of multiple linear regression analysis. The results of the analysis give the equation Customer Loyalty = 0,108+ 0,249ProductDifferentiation + 0,383DistributionChannels + e. The results of the study partially indicate that product differentiation has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of tarithmetic 4.834 > ttable 1.67065 and a significant value of 0,000 < 0.05 and the distribution channel has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the value of tarithmetic 4.818 > ttable 1.67065 and a significant value of 0.000 < 0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the calculated Farithmetic 30,308 > Ftable 3,15 and a significant value of 0,000 < 0.05. Product differentiation and distribution channels can explain customer loyalty by 49.0% and the remaining 51.0% is influenced by other variables outside of this study such as customer satisfaction, brand and price.
本研究旨在探讨产品差异化对顾客忠诚度的影响。Makmur Auto Sejahtera Medan，了解分销渠道对CV中客户忠诚度的影响。研究了产品差异化和分销渠道对客户忠诚度的影响。Makmur Auto Sejahtera棉兰。本研究采用描述性定量方法，分析单位为CV。Makmur Auto Sejahtera Medan及其观察单位是CV的客户。Makmur Auto Sejahtera棉兰。本研究的人群为CV。Makmur Auto Sejahtera Medan的永久客户多达62家。本研究的取样技术采用饱和取样。因此，使用的研究样本数量为62个永久客户。采用多元线性回归分析方法对数据进行分析。分析结果为:Customer Loyalty = 0,108+ 0,249ProductDifferentiation + 0,383DistributionChannels + e。研究结果部分表明，产品差异化对Customer Loyalty CV有正向显著的影响。Makmur Auto Sejahtera棉兰。这可以从算术4.834 >表式1.67065和显著值0000 < 0.05中得到证明，分销渠道对客户忠诚度CV具有正显著的影响。Makmur Auto Sejahtera棉兰。这可以从算术4.818 >可表1.67065和显著值0.000 < 0.05得到证明。同时，产品差异化和分销渠道同时对顾客忠诚CV有显著的正向影响。Makmur Auto Sejahtera棉兰。这可以从计算得到的Farithmetic 30,308 > Ftable 3,15和显著值0,000 < 0.05得到证明。产品差异化和分销渠道可以解释客户忠诚度的49.0%，剩下的51.0%受到本研究之外的其他变量的影响，如客户满意度，品牌和价格。
{"title":"PENGARUH DIFERENSIASI PRODUK DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS PELANGGAN PADA CV. MAKMUR AUTO SEJAHTERA MEDAN","authors":"Sri Rezeki, Desman Manik, Ihdina Gustina","doi":"10.47663/JMBEP.V7I1.183","DOIUrl":"https://doi.org/10.47663/JMBEP.V7I1.183","url":null,"abstract":"This study aims to determine the effect of product differentiation on customer loyalty on CV. Makmur Auto Sejahtera Medan, knows the effect of distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan, and find out the effect of product differentiation and distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan. The research methodology used is descriptive quantitative method, the unit of analysis in this study is CV. Makmur Auto Sejahtera Medan and its observation unit are CV customers. Makmur Auto Sejahtera Medan. The population in this study is CV. Makmur Auto Sejahtera Medan as many as 62 permanent customers. The sampling technique in this study used saturated samples. Thus, the number of research samples used was 62 permanent customers. Data were analyzed using the method of multiple linear regression analysis. The results of the analysis give the equation Customer Loyalty = 0,108+ 0,249ProductDifferentiation + 0,383DistributionChannels + e. The results of the study partially indicate that product differentiation has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of tarithmetic 4.834 > ttable 1.67065 and a significant value of 0,000 < 0.05 and the distribution channel has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the value of tarithmetic 4.818 > ttable 1.67065 and a significant value of 0.000 < 0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the calculated Farithmetic 30,308 > Ftable 3,15 and a significant value of 0,000 < 0.05. Product differentiation and distribution channels can explain customer loyalty by 49.0% and the remaining 51.0% is influenced by other variables outside of this study such as customer satisfaction, brand and price.","PeriodicalId":112630,"journal":{"name":"Jurnal Manajemen Bisnis Eka Prasetya : Penelitian Ilmu Manajemen","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114938906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tujuan utama perusahaan adalah memaksimalkan laba. Laba perusahaan diharapkan setiap periode mengalami kenaikan namun laba yang diperoleh perusahaan di masa yang akan datang tidak dapat dipastikan, sehingga perlu dilakukan prediksi akan perubahan laba yang terjadi dari satu masa ke masa yang akan datang. Perubahan laba yang terjadi di suatu perusahaan dapat dijadikan dasar bagi para investor untuk menentukan apakah mereka akan melakukan pembelian, penjualan atau menahan investasi. Adapun penelitian ini bertujuan untuk menguji pengaruh current ratio, debt to equity ratio, dan total asset turnover terhadap perubahan laba. Penelitian ini menggunakan pendekatan deduktif, kuantitatif dan deskriptif. Populasi perusahaan makanan dan minuman ada 23 perusahaan. Dengan menggunakan sampling purposive maka sampel yang memenuhi kriteria ada sebanyak 13 perusahaan. Metode analisis data yang digunakan adalah analisis regresi linear berganda, uji asumsi klasik dan uji hipotesis. Hasil penelitian ini menunjukkan baik secara parsial maupun simultan current ratio, debt to equity ratio,dan total asset turnover tidak berpengaruh terhadap perubahan laba. Hasil uji koefisien determinasi menunjukkan angka negatif yang berarti variasi-variabel perubahan laba tidak dapat dijelaskan oleh variabel bebas yang digunakan.
{"title":"Analisis Current Ratio, Debt To Equity Ratio, Dan Total Asset Turnover Terhadap Perubahan Laba Pada Perusahaan Industri Barang Konsumsi Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Tahun 2014-2018","authors":"Alda, David, Enjelina, Ervina Irwanto, Marcevina Salim","doi":"10.47663/JMBEP.V6I2.61","DOIUrl":"https://doi.org/10.47663/JMBEP.V6I2.61","url":null,"abstract":"Tujuan utama perusahaan adalah memaksimalkan laba. Laba perusahaan diharapkan setiap periode mengalami kenaikan namun laba yang diperoleh perusahaan di masa yang akan datang tidak dapat dipastikan, sehingga perlu dilakukan prediksi akan perubahan laba yang terjadi dari satu masa ke masa yang akan datang. Perubahan laba yang terjadi di suatu perusahaan dapat dijadikan dasar bagi para investor untuk menentukan apakah mereka akan melakukan pembelian, penjualan atau menahan investasi. Adapun penelitian ini bertujuan untuk menguji pengaruh current ratio, debt to equity ratio, dan total asset turnover terhadap perubahan laba. Penelitian ini menggunakan pendekatan deduktif, kuantitatif dan deskriptif. Populasi perusahaan makanan dan minuman ada 23 perusahaan. Dengan menggunakan sampling purposive maka sampel yang memenuhi kriteria ada sebanyak 13 perusahaan. Metode analisis data yang digunakan adalah analisis regresi linear berganda, uji asumsi klasik dan uji hipotesis. Hasil penelitian ini menunjukkan baik secara parsial maupun simultan current ratio, debt to equity ratio,dan total asset turnover tidak berpengaruh terhadap perubahan laba. Hasil uji koefisien determinasi menunjukkan angka negatif yang berarti variasi-variabel perubahan laba tidak dapat dijelaskan oleh variabel bebas yang digunakan.","PeriodicalId":112630,"journal":{"name":"Jurnal Manajemen Bisnis Eka Prasetya : Penelitian Ilmu Manajemen","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121791711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to determine the effect of Service Quality and Promotion on OVO Customer Satisfaction. The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya and the observation unit is students from STIE Eka Prasetya. The population in this study were 993 respondents from STIE Eka Prasetya. The technique of determining the number of samples used in this study is the Slovin formula and amounted to 91 respondents. The research method used is the technique of data collection through the distribution of questionnaires that conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis and regression analysis. This analysis includes validity and reliability, classic assumption tests, multiple linear regression analysis, hypothesis testing through t and F tests, and the coefficient of determination (R2) test. The results of the t test show that the variable Service Quality has a positive and significant effect on OVO Customer Satisfaction, and the Promotion variable has a positive and significant effect on OVO Customer Satisfaction. The results of the F test show that the Service Quality and Promotion simultaneously effect the Customer Satisfaction. The result of coefficient of determination test results (R2) shows that Customer Satisfaction was effected by Service Quality and Promotion variables, while the remaining is explained by other variables such as perception, digital marketing and personal selling that are not discussed in this study.
{"title":"Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Pelanggan OVO (Studi Kasus Pada Mahasiswa STIE Eka Prasetya)","authors":"M. Rinaldi","doi":"10.47663/JMBEP.V6I2.71","DOIUrl":"https://doi.org/10.47663/JMBEP.V6I2.71","url":null,"abstract":"The purpose of this study is to determine the effect of Service Quality and Promotion on OVO Customer Satisfaction. The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya and the observation unit is students from STIE Eka Prasetya. The population in this study were 993 respondents from STIE Eka Prasetya. The technique of determining the number of samples used in this study is the Slovin formula and amounted to 91 respondents. The research method used is the technique of data collection through the distribution of questionnaires that conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis and regression analysis. This analysis includes validity and reliability, classic assumption tests, multiple linear regression analysis, hypothesis testing through t and F tests, and the coefficient of determination (R2) test. The results of the t test show that the variable Service Quality has a positive and significant effect on OVO Customer Satisfaction, and the Promotion variable has a positive and significant effect on OVO Customer Satisfaction. The results of the F test show that the Service Quality and Promotion simultaneously effect the Customer Satisfaction. The result of coefficient of determination test results (R2) shows that Customer Satisfaction was effected by Service Quality and Promotion variables, while the remaining is explained by other variables such as perception, digital marketing and personal selling that are not discussed in this study.","PeriodicalId":112630,"journal":{"name":"Jurnal Manajemen Bisnis Eka Prasetya : Penelitian Ilmu Manajemen","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130680951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of product differentiation on customer loyalty on CV. Makmur Auto Sejahtera Medan, knows the effect of distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan, and find out the effect of product differentiation and distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan. The population in this study is CV. Makmur Auto Sejahtera Medan as many as 62 permanent customers. The sampling technique in this study used saturated samples. Thus, the number of research samples used was 62 permanent customers. Data were analyzed using the method of multiple linear regression analysis. The results of the analysis give the equation Customer Loyalty = 0,108+ 0,249 Product Differentiation + 0,383DistributionChannels + e. The results of the study partially indicate that product differentiation has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of tarithmetic 4.834 > ttable 1.67065 and a significant value of 0,000 < 0.05 and the distribution channel has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the value of tarithmetic 4.818 > ttable 1.67065 and a significant value of 0.000 < 0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the calculated Farithmetic 30,308 > Ftable 3,15 and a significant value of 0,000 < 0.05. Product differentiation and distribution channels can explain customer loyalty by 49.0% and the remaining 51.0% is influenced by other variables outside of this study such as customer satisfaction, brand and price.
本研究旨在探讨产品差异化对顾客忠诚度的影响。Makmur Auto Sejahtera Medan，了解分销渠道对CV中客户忠诚度的影响。研究了产品差异化和分销渠道对客户忠诚度的影响。Makmur Auto Sejahtera棉兰。本研究的人群为CV。Makmur Auto Sejahtera Medan的永久客户多达62家。本研究的取样技术采用饱和取样。因此，使用的研究样本数量为62个永久客户。采用多元线性回归分析方法对数据进行分析。分析结果为:顾客忠诚度= 0,108+ 0,249产品差异化+ 0,383分销渠道+ e。研究结果部分表明，产品差异化对顾客忠诚度CV有显著的正向影响。Makmur Auto Sejahtera棉兰。这可以从算术4.834 >表式1.67065和显著值0000 < 0.05中得到证明，分销渠道对客户忠诚度CV具有正显著的影响。Makmur Auto Sejahtera棉兰。这可以从算术4.818 >可表1.67065和显著值0.000 < 0.05得到证明。同时，产品差异化和分销渠道同时对顾客忠诚CV有显著的正向影响。Makmur Auto Sejahtera棉兰。这可以从计算得到的Farithmetic 30,308 > Ftable 3,15和显著值0,000 < 0.05得到证明。产品差异化和分销渠道可以解释客户忠诚度的49.0%，剩下的51.0%受到本研究之外的其他变量的影响，如客户满意度，品牌和价格。
{"title":"PENGARUH DIFERENSIASI PRODUK DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS PELANGGAN PADA CV. MAKMUR AUTO SEJAHTERA MEDAN","authors":"Yulianti, E. Nasution","doi":"10.47663/JMBEP.V6I1.37","DOIUrl":"https://doi.org/10.47663/JMBEP.V6I1.37","url":null,"abstract":"This study aims to determine the effect of product differentiation on customer loyalty on CV. Makmur Auto Sejahtera Medan, knows the effect of distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan, and find out the effect of product differentiation and distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan. The population in this study is CV. Makmur Auto Sejahtera Medan as many as 62 permanent customers. The sampling technique in this study used saturated samples. Thus, the number of research samples used was 62 permanent customers. Data were analyzed using the method of multiple linear regression analysis. The results of the analysis give the equation Customer Loyalty = 0,108+ 0,249 Product Differentiation + 0,383DistributionChannels + e. The results of the study partially indicate that product differentiation has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of tarithmetic 4.834 > ttable 1.67065 and a significant value of 0,000 < 0.05 and the distribution channel has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the value of tarithmetic 4.818 > ttable 1.67065 and a significant value of 0.000 < 0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the calculated Farithmetic 30,308 > Ftable 3,15 and a significant value of 0,000 < 0.05. Product differentiation and distribution channels can explain customer loyalty by 49.0% and the remaining 51.0% is influenced by other variables outside of this study such as customer satisfaction, brand and price.","PeriodicalId":112630,"journal":{"name":"Jurnal Manajemen Bisnis Eka Prasetya : Penelitian Ilmu Manajemen","volume":"171 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131465403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Step by step a person's needs will be obtained, if they are self-motivated. Motivation can arise from within or outside of the self (environment) which is the driving factor towards the goal to be achieved. Motivation that exists in someone is a driving force that will realize a behavior in order to achieve the goals of his satisfaction. Communication has been very important in all aspects of life. Communication is an individual supporting factor to achieve the desired needs. In this study the independent variables are Motivation (X1), Communication (X2), and Lecture Environment (X3) variables. While the dependent variable is the Decision of Choosing (Y).The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya Medan, and the unit of observation is the 2017/2018 Academic Year Student. In this study population 284 students will be taken to the 2017/2018 Academic Year. The sample technique used in the study is Non- probability sampling, namely Purposive Sampling and using the Slovin formula obtained as many as 166 students.The partial results of the study indicate that the Motivation variable partially has a significant effect on the decision of students in the 2017/2018 Academic Year in choosing to continue their education at STIE Eka Prasetya Medan as evidenced from tcount 2.950 > ttable 1.974 and sig value. 0.004 < 0.05. Communication variables partially have no significant effect on student's decision in 2017/2018 Academic Year choosing to continue their education at STIE Eka Prasetya Medan as evidenced from tcount 0.883 < ttable 1.974 and sig value. 0.379 > 0.05. Lecture Environment Variables partially have a significant effect on the decision of students / i 2017/2018 Academic Year choose to continue their education at STIE Eka Prasetya Medan which is proven from tcount 2.769< ttable 1.974 and sig value. 0.006 < 0.05. Motivation, Communication, and Environment Lecture variables simultaneously have a significant effect on the decision of students / i 2017/2018 Academic Year choosing to continue their education at STIE Eka Prasetya Medan as evidenced from the Fcount value > Ftable ie 5.867 > 2.266 and sig value 0.001< 0.05. The decision decision variable is influenced by the Motivation, Communication, and Lecture Environment variables by 8.1%, while the remaining 91.9% is explained by the influence of other factors or variables outside the model such as promotion, price, location, and others that were not discussed in this study.
{"title":"PENGARUH MOTIVASI, KOMUNIKASI, DAN LINGKUNGAN KULIAH TERHADAP KEPUTUSAN MEMILIH MELANJUTKAN PENDIDIKAN PADA STIE EKA PRASETYA MEDAN (STUDI KASUS PADA MAHASISWA/I TAHUN AKADEMIK 2017/2018)","authors":"M. Rinaldi, Shinta Feronica","doi":"10.47663/jmbep.v5i1.5","DOIUrl":"https://doi.org/10.47663/jmbep.v5i1.5","url":null,"abstract":"Step by step a person's needs will be obtained, if they are self-motivated. Motivation can arise from within or outside of the self (environment) which is the driving factor towards the goal to be achieved. Motivation that exists in someone is a driving force that will realize a behavior in order to achieve the goals of his satisfaction. Communication has been very important in all aspects of life. Communication is an individual supporting factor to achieve the desired needs. In this study the independent variables are Motivation (X1), Communication (X2), and Lecture Environment (X3) variables. While the dependent variable is the Decision of Choosing (Y).The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya Medan, and the unit of observation is the 2017/2018 Academic Year Student. In this study population 284 students will be taken to the 2017/2018 Academic Year. The sample technique used in the study is Non- probability sampling, namely Purposive Sampling and using the Slovin formula obtained as many as 166 students.The partial results of the study indicate that the Motivation variable partially has a significant effect on the decision of students in the 2017/2018 Academic Year in choosing to continue their education at STIE Eka Prasetya Medan as evidenced from tcount 2.950 > ttable 1.974 and sig value. 0.004 < 0.05. Communication variables partially have no significant effect on student's decision in 2017/2018 Academic Year choosing to continue their education at STIE Eka Prasetya Medan as evidenced from tcount 0.883 < ttable 1.974 and sig value. 0.379 > 0.05. Lecture Environment Variables partially have a significant effect on the decision of students / i 2017/2018 Academic Year choose to continue their education at STIE Eka Prasetya Medan which is proven from tcount 2.769< ttable 1.974 and sig value. 0.006 < 0.05. Motivation, Communication, and Environment Lecture variables simultaneously have a significant effect on the decision of students / i 2017/2018 Academic Year choosing to continue their education at STIE Eka Prasetya Medan as evidenced from the Fcount value > Ftable ie 5.867 > 2.266 and sig value 0.001< 0.05. The decision decision variable is influenced by the Motivation, Communication, and Lecture Environment variables by 8.1%, while the remaining 91.9% is explained by the influence of other factors or variables outside the model such as promotion, price, location, and others that were not discussed in this study.","PeriodicalId":112630,"journal":{"name":"Jurnal Manajemen Bisnis Eka Prasetya : Penelitian Ilmu Manajemen","volume":"2 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120819958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to determine the effect of leadership style, work motivation on employee performance at the Medan Marelan District Office. The population and sample used in this study were employees of the Medan Marelan sub-district office as many as 50 respondents. The type of data used are primary data and secondary data obtained through interviews, questionnaires and literature studies that are measured using a Likert scale. Hypothesis testing in this study uses a validity test analysis tool, data analysis conducted in this study is the hypothesis test with t test (partial test) and F test (simultaneous test). The results of this study were obtained that: (1) based on a partial test of leadership style Influenced the performance of Marelan district office staff with a t test of 2.562. (2) Based on a partial test of work motivation, the effect on the performance of Marelan district office staff with a t test of 3.796. (3) Based on the Simultaneous test the Effect of Work Motivation and Work Competence on the Performance of the Employees of Medan Marelan Sub-District Office with an F test of 425,327.
{"title":"PENGARUH GAYA KEPEMIMPINAN, MOTIVASI KERJA TERHADAP KINERJA PEGAWAI KANTOR CAMAT MEDAN MARELAN","authors":"Dinaria Br Sembiring","doi":"10.47663/jmbep.v5i1.9","DOIUrl":"https://doi.org/10.47663/jmbep.v5i1.9","url":null,"abstract":"The purpose of this study was to determine the effect of leadership style, work motivation on employee performance at the Medan Marelan District Office. The population and sample used in this study were employees of the Medan Marelan sub-district office as many as 50 respondents. The type of data used are primary data and secondary data obtained through interviews, questionnaires and literature studies that are measured using a Likert scale. Hypothesis testing in this study uses a validity test analysis tool, data analysis conducted in this study is the hypothesis test with t test (partial test) and F test (simultaneous test). The results of this study were obtained that: (1) based on a partial test of leadership style Influenced the performance of Marelan district office staff with a t test of 2.562. (2) Based on a partial test of work motivation, the effect on the performance of Marelan district office staff with a t test of 3.796. (3) Based on the Simultaneous test the Effect of Work Motivation and Work Competence on the Performance of the Employees of Medan Marelan Sub-District Office with an F test of 425,327.","PeriodicalId":112630,"journal":{"name":"Jurnal Manajemen Bisnis Eka Prasetya : Penelitian Ilmu Manajemen","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134457261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research was conducted to find out how Work Motivation and Work Competence Toward Performance of Medan City Culture Department Employees. This study uses three variables consisting of Performance variables namely Employees (Y), while the independent variables are Work Motivation (X1) and Work Competence (X2). This type of research is explanatory research through associative research, namely research that aims to explain the difference between two or more variables. The population in this study were all employees of the Medan City Culture Office received 38 civil servants. The method of data collection is done by literature study questionnaire, and observation. Data analysis conducted in this study was hypothesis testing with t test (partial test) and F test (simultaneous test). The results showed that: (1) based on partial tests of Motivation Influenced the performance of Medan City Culture Department employees with a t test of 3.721. (2) Based on a partial competency test on the performance of Medan City Culture Department employees with a t test of 4.073. (3) Based on the Simultaneous test the Effect of Work Motivation and Work Competence on the Performance of Medan City Culture Office Employees with an F test of 62.332.
{"title":"PENGARUH MOTIVASI KERJA DAN KOMPETENSI KERJA TERHADAP KINERJA PEGAWAI DINAS KEBUDAYAAN KOTA MEDAN","authors":"Bena Br Ginting","doi":"10.47663/jmbep.v5i1.8","DOIUrl":"https://doi.org/10.47663/jmbep.v5i1.8","url":null,"abstract":"This research was conducted to find out how Work Motivation and Work Competence Toward Performance of Medan City Culture Department Employees. This study uses three variables consisting of Performance variables namely Employees (Y), while the independent variables are Work Motivation (X1) and Work Competence (X2). This type of research is explanatory research through associative research, namely research that aims to explain the difference between two or more variables. The population in this study were all employees of the Medan City Culture Office received 38 civil servants. The method of data collection is done by literature study questionnaire, and observation. Data analysis conducted in this study was hypothesis testing with t test (partial test) and F test (simultaneous test). The results showed that: (1) based on partial tests of Motivation Influenced the performance of Medan City Culture Department employees with a t test of 3.721. (2) Based on a partial competency test on the performance of Medan City Culture Department employees with a t test of 4.073. (3) Based on the Simultaneous test the Effect of Work Motivation and Work Competence on the Performance of Medan City Culture Office Employees with an F test of 62.332.","PeriodicalId":112630,"journal":{"name":"Jurnal Manajemen Bisnis Eka Prasetya : Penelitian Ilmu Manajemen","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131010747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to determine the effect of the Price, Online Customer Review and Facilities on Occupancy Rate at PT. Karya Cipta Pesona (Aryaduta Medan). The research methodology used is descriptive quantitative method, the unit of analysis in this study is PT. Karya Cipta Pesona (Aryaduta Medan) and its observation unit are guests from PT. Karya Cipta Pesona (Aryaduta Medan). The population in this study were guests from PT. Karya Cipta Pesona (Aryaduta Medan) as many as 61,565 respondents. The technique of determining the number of samples used in this study is the Slovin formula and amounts to 100 respondents. The research method used is by data collection techniques through library research and field research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). From the analysis obtained a regression analysis Room Occupancy = 0.004 +0.2286 Price + 0.744 Online Customer Review + 0.271 Facilities + e. The results of the t test show that the price variable has a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount 3.872 > ttable 1.984, Online Customer Review variable has a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount 6.910 > ttable 1.984 and Facilities variables have a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount is 3.753 > ttable 1.984. The results of the F test show that Fcount 61.749 > Ftable 2.70 that means the independent variables Price, Online Customer Review and Facilities simultaneously influence the dependent variable Occupancy. The determination coefficient test results (R2) indicate that 65.90% of Occupancy variables are influenced by Price, Online Customer Review and Facilities variables, while the remaining 34.10% is explained by the influence of other factors or variables outside the model such as Service Quality and Satisfaction.
本研究的目的是确定价格，在线客户评论和设施对PT. Karya Cipta Pesona (Aryaduta Medan)入住率的影响。研究方法采用描述性定量方法，本研究的分析单位为PT. Karya Cipta Pesona (Aryaduta Medan)，其观察单位为PT. Karya Cipta Pesona (Aryaduta Medan)的客人。本研究的人口是来自PT. Karya Cipta Pesona (Aryaduta Medan)的客人，多达61,565名受访者。确定本研究中使用的样本数量的技术是斯洛文公式，相当于100名受访者。本文采用的研究方法是根据研究目标，通过图书馆调研和实地调研系统地进行数据收集技术。用来解决问题和证明假设的分析方法是描述性分析、回归分析。本分析包括效度和信度、经典假设检验、多元回归分析、t检验和F检验的假设检验，并检验决定系数(R2)。从分析中得到回归分析房间入住率= 0.004 +0.2286价格+ 0.744在线客户评论+ 0.271设施+ e。t检验结果表明，价格变量对PT. Karya Cipta Pesona (Aryaduta Medan)的房间入住率有显著的正向影响，其中房间入住率为3.872 bb0表1.984。在线客户评论变量对PT. Karya Cipta Pesona (Aryaduta Medan)的客房入住率具有积极且显著的影响，其中tcount为6.910 bb1，表1.984;设施变量对PT. Karya Cipta Pesona (Aryaduta Medan)的客房入住率具有积极且显著的影响，其中tcount为3.753 bb1，表1.984。F检验的结果显示，Fcount 61.749 > Ftable 2.70，这意味着自变量价格，在线客户评论和设施同时影响因变量占用率。决定系数检验结果(R2)表明，65.90%的入住率变量受到价格、在线顾客评论和设施变量的影响，其余34.10%的入住率变量受到服务质量和满意度等其他因素或模型外变量的影响。
{"title":"PENGARUH HARGA, ONLINE CUSTOMER REVIEW DAN FASILITAS TERHADAP TINGKAT HUNIAN DI PT. KARYA CIPTA PESONA (ARYADUTA MEDAN)","authors":"Sri Rezeki, Ninie","doi":"10.47663/jmbep.v5i1.6","DOIUrl":"https://doi.org/10.47663/jmbep.v5i1.6","url":null,"abstract":"The purpose of this study is to determine the effect of the Price, Online Customer Review and Facilities on Occupancy Rate at PT. Karya Cipta Pesona (Aryaduta Medan). The research methodology used is descriptive quantitative method, the unit of analysis in this study is PT. Karya Cipta Pesona (Aryaduta Medan) and its observation unit are guests from PT. Karya Cipta Pesona (Aryaduta Medan). The population in this study were guests from PT. Karya Cipta Pesona (Aryaduta Medan) as many as 61,565 respondents. The technique of determining the number of samples used in this study is the Slovin formula and amounts to 100 respondents. The research method used is by data collection techniques through library research and field research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). From the analysis obtained a regression analysis Room Occupancy = 0.004 +0.2286 Price + 0.744 Online Customer Review + 0.271 Facilities + e. The results of the t test show that the price variable has a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount 3.872 > ttable 1.984, Online Customer Review variable has a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount 6.910 > ttable 1.984 and Facilities variables have a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount is 3.753 > ttable 1.984. The results of the F test show that Fcount 61.749 > Ftable 2.70 that means the independent variables Price, Online Customer Review and Facilities simultaneously influence the dependent variable Occupancy. The determination coefficient test results (R2) indicate that 65.90% of Occupancy variables are influenced by Price, Online Customer Review and Facilities variables, while the remaining 34.10% is explained by the influence of other factors or variables outside the model such as Service Quality and Satisfaction.","PeriodicalId":112630,"journal":{"name":"Jurnal Manajemen Bisnis Eka Prasetya : Penelitian Ilmu Manajemen","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116586083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aimed to determine the influence of E-Commerce on selling price of CV. Surya Sakti Engineering’s products, to determine the influence of Online Transportation on selling price of CV. Surya Sakti Engineering’s products, to determine the influence of E-Commerce and Online Transportation on selling price of CV. Surya Sakti Engineering’s products. The research methodology used is quantitative descriptive method. Quantitative data is used in this study, which is obtained in number forms. Data sources are primary and secondary data. Primary data is obtained from questionnaire distribution to customers / business partners of CV. Surya Sakti Engineering. Secondary data is obtained from data and literature which have relationship with this study The population in this study is customers / business partners of CV. Surya Sakti Engineering with the total of 60 respondents. Using saturation sampling method, the sample total is equal to population sample. Data is analyzed by using multiple linear regression analysis method. Results of the analysis show that E-Commerce does not have significant effect on selling price of CV. Surya Sakti Engineering’s products based on partial test result hypothesis. Results of the analysis show Online Transportation does not have significant effect on selling price of CV. Surya Sakti Engineering’s products based on partial test result hypothesis. Results of the analysis show that E-Commerce and Online Transportation does not have significant effect on selling price of CV. Surya Sakti Engineering’s products based on simultaneously test result hypothesis. This study hypothesis result according to coefficient determination apparently shows that there is 3,3% where Selling Price is affected by E-Commerce and Online Transportation. This result therefore shows that Selling Price is affected by unanalyzed variables such as TV advertising, pop-up advertising, competitors, dan more other variables approximately 96,7%.
{"title":"PENGARUH E-COMMERCE DAN TRANSPORTASI ONLINE TERHADAP HARGA JUAL PRODUK CV. SURYA SAKTI ENGINEERING","authors":"Pesta Gultom, Jack Karnadi","doi":"10.47663/jmbep.v5i1.19","DOIUrl":"https://doi.org/10.47663/jmbep.v5i1.19","url":null,"abstract":"This study aimed to determine the influence of E-Commerce on selling price of CV. Surya Sakti Engineering’s products, to determine the influence of Online Transportation on selling price of CV. Surya Sakti Engineering’s products, to determine the influence of E-Commerce and Online Transportation on selling price of CV. Surya Sakti Engineering’s products. The research methodology used is quantitative descriptive method. Quantitative data is used in this study, which is obtained in number forms. Data sources are primary and secondary data. Primary data is obtained from questionnaire distribution to customers / business partners of CV. Surya Sakti Engineering. Secondary data is obtained from data and literature which have relationship with this study The population in this study is customers / business partners of CV. Surya Sakti Engineering with the total of 60 respondents. Using saturation sampling method, the sample total is equal to population sample. Data is analyzed by using multiple linear regression analysis method. Results of the analysis show that E-Commerce does not have significant effect on selling price of CV. Surya Sakti Engineering’s products based on partial test result hypothesis. Results of the analysis show Online Transportation does not have significant effect on selling price of CV. Surya Sakti Engineering’s products based on partial test result hypothesis. Results of the analysis show that E-Commerce and Online Transportation does not have significant effect on selling price of CV. Surya Sakti Engineering’s products based on simultaneously test result hypothesis. This study hypothesis result according to coefficient determination apparently shows that there is 3,3% where Selling Price is affected by E-Commerce and Online Transportation. This result therefore shows that Selling Price is affected by unanalyzed variables such as TV advertising, pop-up advertising, competitors, dan more other variables approximately 96,7%.","PeriodicalId":112630,"journal":{"name":"Jurnal Manajemen Bisnis Eka Prasetya : Penelitian Ilmu Manajemen","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121174793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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