Pub Date : 1900-01-01DOI: 10.34156/9783791043456-185
G. Grunwald, Jürgen Schwill
{"title":"6 Tools zur Messung der Marketing-Performance","authors":"G. Grunwald, Jürgen Schwill","doi":"10.34156/9783791043456-185","DOIUrl":"https://doi.org/10.34156/9783791043456-185","url":null,"abstract":"","PeriodicalId":115343,"journal":{"name":"Toolbox Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115008312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.34156/9783791043456-79
G. Grunwald, Jürgen Schwill
{"title":"4 Tools zur Entscheidungsunterstützung beim Einsatz einzelner Marketinginstrumente","authors":"G. Grunwald, Jürgen Schwill","doi":"10.34156/9783791043456-79","DOIUrl":"https://doi.org/10.34156/9783791043456-79","url":null,"abstract":"","PeriodicalId":115343,"journal":{"name":"Toolbox Marketing","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126453066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.34156/9783791043456-177
G. Grunwald, Jürgen Schwill
{"title":"5 Tools zur Entscheidungsunterstützung beim simultanen Einsatz der Marketinginstrumente (Marketingmix)","authors":"G. Grunwald, Jürgen Schwill","doi":"10.34156/9783791043456-177","DOIUrl":"https://doi.org/10.34156/9783791043456-177","url":null,"abstract":"","PeriodicalId":115343,"journal":{"name":"Toolbox Marketing","volume":"357 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132931168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.34156/9783791043456-19
G. Grunwald, Jürgen Schwill
{"title":"2 Tools zur Situationsanalyse","authors":"G. Grunwald, Jürgen Schwill","doi":"10.34156/9783791043456-19","DOIUrl":"https://doi.org/10.34156/9783791043456-19","url":null,"abstract":"","PeriodicalId":115343,"journal":{"name":"Toolbox Marketing","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133142706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}