Pub Date : 1900-01-01DOI: 10.4018/978-1-7998-3636-0.ch017
F. Iannone
For the design-based companies, the museum and the company archive can represent a source of new ideas and of innovation in general. Designers and creatives, through a constructive immersion in the museum environment, could perceive and elaborate the complexity of the heritage-based knowledge, finally expressing it in a different forms such as innovative ideas, models, prototypes, projects, and, new products.
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Pub Date : 1900-01-01DOI: 10.4018/978-1-7998-3636-0.ch010
Paola Falcone
There is a growing interest towards storytelling in communication management. Stories work. How can stories and storytelling support heritage communication? The first part of the chapter aims at describing the fundamental role storytelling can play for heritage sites, identifying its benefits. It analyses its being a process of co-creation, made by storytellers and story holders. The second part of the chapter identifies and describes the most relevant aspects to consider for an effective storytelling: from finding good stories to being able to tell them through different channels, creating transmedia narrations.
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