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The Effect of Authenticity on Tourists’ Expenditure at Cultural Events 真实性对游客文化活动消费的影响
Pub Date : 2010-09-10 DOI: 10.2139/ssrn.1674830
L. Osti, Marta Disegna, J. Brida
This research analyses the influence of perceived authenticity of Christmas Markets and their products on shopping expenditure. The quantitative analysis was conducted based on 1275 self-administered questionnaires collected among event attendees in three different Northern Italian Christmas Markets during the four weeks of advent in 2008. In order to estimate separately the determinants of the propensity of respondents to shop and how much money they are willing to spend for each kind of purchase, we have adopted a double-hurdle model. The results show that tourists are more likely to spend, and spend more, if they consider the event and the products sold authentic. The study also reveals that, among other things, length of stay, respondents’ geographical location and location of the market affect the amount of personal expenditures during the festival. Finally, some outlines for future research are suggested, and some implications for destination and event managers are briefly discussed.
本研究分析了圣诞市场及其产品的真实性感知对购物支出的影响。定量分析是基于在2008年圣诞节来临的四周内,从三个不同的意大利北部圣诞市场的活动参与者中收集的1275份自我填写的问卷。为了分别估计受访者购物倾向的决定因素以及他们愿意为每种购买花费多少钱,我们采用了双栏模型。结果表明,如果游客认为活动和销售的产品是真实的,他们更有可能消费,并且花费更多。研究还显示,除其他因素外,停留时间长短、受访者的地理位置和市场位置会影响节日期间的个人支出金额。最后,提出了未来研究的一些要点,并简要讨论了对目的地和事件管理器的一些启示。
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引用次数: 8
Residents’ Attitudes and Perception Towards Cruise Tourism Development: A Case Study of Cartagena de Indias, Colombia 居民对邮轮旅游发展的态度与认知:以哥伦比亚卡塔赫纳为例
Pub Date : 2010-06-09 DOI: 10.2139/ssrn.1622752
J. Brida, Maria Eugenia Riaño, Sandra Zapata-Aguirre
Cruise tourism is growing faster than any other sector of the tourism industry, producing different impacts on destinations. From the social and economic viewpoint, the interactions between the different actors of the exchange process – cruise passengers, crews, residents and producers of the tourism products- can bring both positive and negative consequences. The aim of this paper is to analyze how local population perceives the impacts of cruise tourism and which factors do affect the relationship between impacts and perceptions´ formation. The research involves a primary data collection in Cartagena de Indias during the peak of the cruise season in the last trimester of 2009. The number and quality of the 1004 questionnaires collected allowed us to perform a quantitative analysis of the hosts perceptions and attitudes. A cluster analysis has demonstrated the existence of four different groups, within which members have common features and similar perceptions and attitudes. In general, is has revealed a positive recognition of the economic impacts of tourism. Also, social and cultural impacts are recognized to be positive, but at a lower degree. In terms of the future tourism polices, the different groups identified in the cluster analysis exert different positions.
邮轮旅游的发展速度比旅游业的任何其他部门都要快,对目的地产生了不同的影响。从社会和经济的角度来看,交流过程中不同参与者之间的互动——游轮乘客、船员、居民和旅游产品的生产者——可以带来积极和消极的后果。本文的目的是分析当地居民如何感知邮轮旅游的影响,以及哪些因素影响影响与感知形成之间的关系。这项研究包括在2009年最后三个月邮轮旺季期间在卡塔赫纳德印第安斯收集的原始数据。收集的1004份问卷的数量和质量使我们能够对东道主的看法和态度进行定量分析。聚类分析表明存在四个不同的群体,其中成员具有共同的特征和相似的看法和态度。总的来说,它显示了对旅游业经济影响的积极认识。此外,社会和文化影响也被认为是积极的,但程度较低。在未来的旅游政策方面,聚类分析中确定的不同群体发挥了不同的作用。
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引用次数: 5
Tourist’s Intention of Returning to a Visited Destination: Cruise Ship Passengers in Cartagena De Indias, Colombia 游客重返旅游目的地的意愿:哥伦比亚卡塔赫纳德印第亚斯的游轮乘客
Pub Date : 2010-05-30 DOI: 10.2139/ssrn.1617894
Paolo Coletti, J. Brida
This study contribute to the growing literature on repeat visitation by examining the factors that affect a cruise ship passenger’s stated likelihood of returning to a visited port as a stay over tourist. Results from a survey of cruise ship passengers that stopped in Cartagena de Indias (Colombia) during the second semester of 2009 suggest that about one half of the respondents plan a return trip to the area. We show that the probability of returning to the destination depends positively on geographic area of residence, on the level of satisfaction declared by the passenger, on the time spent out the ship and especially on whether the tourist is not an experienced cruiser. The typical visitor wanting to return as stayover tourist is thus male, lives in the Caribbean area, high educated, young, on his first cruise and on an self-organized visit, who has spend a lot of time in port and experienced satisfactory services and security.
本研究通过考察影响游轮乘客作为停留游客返回所访问港口的可能性的因素,为不断增长的重复访问文献做出了贡献。2009年下半年,一项针对在哥伦比亚卡塔赫纳德印第亚斯(Cartagena de Indias)停靠的游轮乘客的调查结果显示,约有一半的受访者计划再次前往该地区。我们表明,返回目的地的概率正依赖于居住的地理区域、乘客声明的满意度水平、在船外花费的时间,尤其是游客是否不是一个有经验的巡洋舰。因此,想要作为留宿游客返回的典型游客是男性,居住在加勒比地区,受过高等教育,年轻,第一次巡航和自我组织的访问,他们在港口呆了很长时间,体验了满意的服务和安全。
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引用次数: 14
Residents’ Attitudes and Perceptions of Tourism Impacts and Their Policy Implications 居民对旅游影响的态度和认知及其政策启示
Pub Date : 2010-02-26 DOI: 10.2139/ssrn.1559991
Andrea Barquet, L. Osti, J. Brida
This paper presents the results of a quantitative survey among residing families of a small mountain community on their attitudes and perceptions towards tourism impacts and policies. In total 295 questionnaires accounting for approximately 20% of the population were collected. A factor analysis was performed on residents’ agreement with different policies to obtain four different components. These components were used as dependent variables for a regression analysis showing that residents’ perceptions of economic, environmental and socio-cultural impacts of tourism affect their attitudes towards different tourism policies.
本文介绍了对一个小山区社区居民家庭对旅游影响和政策的态度和看法进行定量调查的结果。共收集问卷295份,约占人口的20%。对居民对不同政策的认同程度进行因子分析,得到四个不同的成分。这些成分被用作回归分析的因变量,显示居民对旅游的经济、环境和社会文化影响的看法影响他们对不同旅游政策的态度。
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引用次数: 6
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EIB: Environmental Impacts Related to Marketing (Topic)
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