Pub Date : 2014-09-01DOI: 10.1362/147539214X14103453768741
Merlyn A. Griffiths
Gaining informed consent is a legally mandatory requirement for multiple business areas. Reports, most prominently from the medical arena, indicate the incomprehensible content and ambiguity of written informed consent documents. Conflict in determining whether or not a consumer who gives informed consent is truly informed is on the rise. Vulnerability in the relationship and the role of the service representative are critical in the judgments people make about the motivation for the request for consent and the trustworthiness of the service representative. This study proposes a framework to explore influential mediating factors of vulnerability, judgment of service provider motive, trust and suspicion and consumer need to evaluate, and the moderating role of power, locus of control and length of interaction in understanding consumer acquiescence in the face of informed consent.
{"title":"Consumer Acquiescence to Informed Consent: The Influence of Vulnerability, Motive, Trust and Suspicion","authors":"Merlyn A. Griffiths","doi":"10.1362/147539214X14103453768741","DOIUrl":"https://doi.org/10.1362/147539214X14103453768741","url":null,"abstract":"Gaining informed consent is a legally mandatory requirement for multiple business areas. Reports, most prominently from the medical arena, indicate the incomprehensible content and ambiguity of written informed consent documents. Conflict in determining whether or not a consumer who gives informed consent is truly informed is on the rise. Vulnerability in the relationship and the role of the service representative are critical in the judgments people make about the motivation for the request for consent and the trustworthiness of the service representative. This study proposes a framework to explore influential mediating factors of vulnerability, judgment of service provider motive, trust and suspicion and consumer need to evaluate, and the moderating role of power, locus of control and length of interaction in understanding consumer acquiescence in the face of informed consent.","PeriodicalId":120967,"journal":{"name":"MKTG: Personality & Individual Differences (Topic)","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114217430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
For 5,500 individual online investors we match survey records with recent trading data to investigate what they want, in terms of their stated objectives for investing, what they do, in terms of the broad investing strategies they employ, and how their portfolios perform in terms of risk, return, turnover, and diversification. Our results show that speculation is an important investment objective, and is related to a higher turnover of stocks and derivatives, as well as riskier returns. In contrast, while the proportion of individual online investors saving for retirement is relatively low, those who do have this as their objective display a lower turnover of stocks and hold less concentrated portfolios. Individual online investors rely strongly on technical analysis as an investing strategy, which goes hand in hand with a higher turnover of stocks and derivatives, more concentrated portfolios, lower returns, and higher risk. Finally, a large fraction of the individual online investors in our sample rely on their intuition as an investing strategy, which is associated with a higher turnover of stocks.
{"title":"Online Investors: What They Want, What They Do, and How Their Portfolios Perform","authors":"A. Hoffmann, H. Shefrin","doi":"10.2139/ssrn.1719796","DOIUrl":"https://doi.org/10.2139/ssrn.1719796","url":null,"abstract":"For 5,500 individual online investors we match survey records with recent trading data to investigate what they want, in terms of their stated objectives for investing, what they do, in terms of the broad investing strategies they employ, and how their portfolios perform in terms of risk, return, turnover, and diversification. Our results show that speculation is an important investment objective, and is related to a higher turnover of stocks and derivatives, as well as riskier returns. In contrast, while the proportion of individual online investors saving for retirement is relatively low, those who do have this as their objective display a lower turnover of stocks and hold less concentrated portfolios. Individual online investors rely strongly on technical analysis as an investing strategy, which goes hand in hand with a higher turnover of stocks and derivatives, more concentrated portfolios, lower returns, and higher risk. Finally, a large fraction of the individual online investors in our sample rely on their intuition as an investing strategy, which is associated with a higher turnover of stocks.","PeriodicalId":120967,"journal":{"name":"MKTG: Personality & Individual Differences (Topic)","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121938169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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