Pub Date : 2021-05-20DOI: 10.1093/OSO/9780197520635.003.0004
Joshua M. Scacco, Kevin Coe
This chapter analyzes Barack Obama’s administration in relation to the components of the ubiquitous presidency, especially how Obama adapted to the changing contexts of accessibility, personalization, and pluralism. It first tracks Twitter attention to Obama across seven years of his presidency, showing how attention spiked in relation to both traditional major addresses and newer approaches (e.g., his own tweets emphasizing elements of the ubiquitous presidency). The chapter then analyzes West Wing Week, a web series pioneered by the first official White House videographer, which takes the form of reality television and reveals the “backstage” of the presidency. Finally, the chapter uses semantic network analysis to track the relationship between the president, the press, and the public on Twitter in the context of the Affordable Care Act (commonly known as Obamacare). These relationships conform to the cascading activation model, in which presidential communication influences the terms used by the press and the public.
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Pub Date : 1900-01-01DOI: 10.1093/oso/9780197520635.003.0005
Joshua M. Scacco, Kevin Coe
This chapter analyzes Donald Trump’s administration in relation to the components of the ubiquitous presidency, especially how Trump sought visibility and control amid the contexts of accessibility, personalization, and pluralism. It first tracks Trump’s use of MAGA rallies to narrowcast messages to partisans, and then how he commanded attention via Twitter. On Twitter, Trump’s own tweets—as opposed to traditional major addresses, which were more influential in the Obama presidency—were the primary drivers of attention. Paralleling the analysis in Chapter 4, the chapter then uses semantic network analysis to track the relationship between the president, press, and public on Twitter in the context of the Affordable Care Act (Obamacare). These relationships reveal that Trump’s limited communication about the ACA contributed to an inversion of the traditional cascading activation model. Finally, the chapter explores how Trump’s attacks on pluralism promoted anti-social forms of democratic participation and may have even incited violence.
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Pub Date : 1900-01-01DOI: 10.1093/oso/9780197520635.003.0007
Joshua M. Scacco, Kevin Coe
This chapter updates several of the key themes addressed in the book by considering the events of 2020, including the COVID-19 pandemic, the Black Lives Matter movement, and the presidential election. We discuss how the three contexts central to the ubiquitous presidency—accessibility, personalization, and pluralism—shaped responses to these events. Accessibility was present in President Trump’s frantic communication efforts during the pandemic, as well as in the efforts of other public figures. Personalization was present in the messaging and lifestyle changes necessitated by the pandemic. Pluralism was present in responses to systemic racism and police violence called out by the Black Lives Matter movement.
{"title":"Epilogue","authors":"Joshua M. Scacco, Kevin Coe","doi":"10.1093/oso/9780197520635.003.0007","DOIUrl":"https://doi.org/10.1093/oso/9780197520635.003.0007","url":null,"abstract":"This chapter updates several of the key themes addressed in the book by considering the events of 2020, including the COVID-19 pandemic, the Black Lives Matter movement, and the presidential election. We discuss how the three contexts central to the ubiquitous presidency—accessibility, personalization, and pluralism—shaped responses to these events. Accessibility was present in President Trump’s frantic communication efforts during the pandemic, as well as in the efforts of other public figures. Personalization was present in the messaging and lifestyle changes necessitated by the pandemic. Pluralism was present in responses to systemic racism and police violence called out by the Black Lives Matter movement.","PeriodicalId":129814,"journal":{"name":"The Ubiquitous Presidency","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115391643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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