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Bookselling in the Twenty-First Century—Amazon.com 21世纪的图书销售——亚马逊
Pub Date : 2019-06-16 DOI: 10.1093/wentk/9780190628031.003.0007
Mike Shatzkin, R. Riger
How has Amazon influenced publishing? Although Amazon began identifying itself as “earth’s biggest bookstore” and pretty much only sold books for the first few years of its existence, it has clearly outgrown its roots. Nevertheless, for obvious reasons given our focus in this book,...
亚马逊是如何影响出版业的?尽管亚马逊开始将自己定位为“地球上最大的书店”,而且在成立的头几年基本上只卖书,但它显然已经超越了它的根基。然而,鉴于本书的重点,显而易见的原因是……
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引用次数: 0
From Idea to Book 从想法到书
Pub Date : 2019-06-16 DOI: 10.1093/wentk/9780190628031.003.0002
Mike Shatzkin, R. Riger
What are agents and what do they do? Agents, also sometimes called “literary agents,” in the book business represent authors in their business interactions with publishers. The biggest publishers get nearly all their books through agents, so agents are effectively both scouts for new...
什么是代理人,他们做什么?代理人,有时也被称为“文学代理人”,在图书业务中代表作者与出版商的业务互动。最大的出版商几乎所有的书都是通过代理商获得的,所以代理商实际上既是新……
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引用次数: 0
Audiobooks 有声读物
Pub Date : 2019-06-16 DOI: 10.1093/wentk/9780190628031.003.0009
Mike Shatzkin, Robert Paris Riger
What is the current landscape of audiobook publishing? Audiobooks, whose first organized venture in the form of recordings for the blind came at the same time as mass-market paperbacks, are now coming into their own as the fastest growing segment of trade publishing, after...
有声书出版的现状如何?有声书的第一次有组织的冒险是以盲人录音的形式出现在大众市场平装书的同时,现在正在成为贸易出版中增长最快的部分,在……
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引用次数: 1
Bookselling, Marketing, and Sales 图书销售、市场营销和销售
Pub Date : 2019-06-16 DOI: 10.1093/wentk/9780190628031.003.0003
Mike Shatzkin, R. Riger
How does a book go from a publisher to a reader? Trade publishers, who are the biggest, the best known, and the focus of this book, are called that because they sell primarily through the book “trade,” which is bookstores, libraries, and the wholesalers—intermediaries...
一本书是如何从出版商手中走向读者的呢?贸易出版商是最大的、最有名的,也是本书的重点,之所以这样称呼,是因为他们主要通过图书“贸易”销售图书,即书店、图书馆和批发商-中介……
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引用次数: 0
Children’s and Young Adult (YA) Publishing 儿童和青少年(YA)出版
Pub Date : 2019-06-16 DOI: 10.1093/wentk/9780190628031.003.0008
Mike Shatzkin, R. Riger
Why is children’s book publishing so often viewed as a world apart from adult publishing? You can tell if someone doesn’t work in children’s publishing if she can’t tell you the difference between the Caldecott and Newbery Awards. The American Library Association (ALA) awards...
为什么儿童图书出版经常被视为与成人图书出版截然不同的世界?如果一个人不能告诉你卡迪科特奖和纽伯瑞奖的区别,你就能看出她是不是在儿童出版行业工作。美国图书馆协会(ALA)授予……
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引用次数: 0
Some Publishing History 一些出版历史
Pub Date : 2019-06-16 DOI: 10.1093/wentk/9780190628031.003.0004
Mike Shatzkin, R. Riger
When were today’s major publishing houses founded? Although it was evolving, the trade book publishing business had remained largely the same for the first hundred years or so of the republic, until about a fifty-year period starting with the last quarter of the nineteenth...
今天的主要出版社是什么时候成立的?尽管它在不断发展,但大众图书出版业在共和国成立后的前100年左右基本上保持不变,直到19世纪最后一个季度开始的大约50年期间……
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引用次数: 0
The Book Publishing Business Model 图书出版商业模式
Pub Date : 2019-06-16 DOI: 10.1093/wentk/9780190628031.003.0006
Mike Shatzkin, R. Riger
How do trade publishers make money? Take, as an almost absurd example of this business model, the companies that merged in 2013 to become Penguin Random House (PRH)—in 2016 they are said by Publishers Weekly to have had €3.7 billion in revenues,...
贸易出版商是如何赚钱的?以这种商业模式的一个近乎荒谬的例子为例,2013年合并为企鹅兰登书屋(Penguin Random House)的两家公司——据《出版商周刊》(Publishers Weekly)报道,2016年它们的收入为37亿欧元……
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引用次数: 0
The Future of Publishing 出版业的未来
Pub Date : 2019-06-16 DOI: 10.1093/wentk/9780190628031.003.0010
Mike Shatzkin, R. Riger
What is the impact of nontraditional sales on the trade book industry? This book has focused on how traditional trade publishing operates today within the confines of the historical functions of publishing companies. We’ve addressed the growth of e-book publishing by trade publishers and...
非传统销售对大众图书行业的影响是什么?这本书的重点是传统的贸易出版是如何在出版公司的历史职能范围内运作的。我们讨论了贸易出版商的电子图书出版的增长……
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引用次数: 0
E-Books 电子书
Pub Date : 2019-05-31 DOI: 10.29085/9781783304134.031
Mike Shatzkin, Robert Paris Riger
Although much of the e-book market and world is in flux, one thing is safe to say: the success of e-books is difficult for publishers and resellers to predict, and it has been from the beginning. If there is one thing the publishing establishment...
尽管电子书市场和整个世界都在不断变化,但有一点可以肯定:电子书的成功对出版商和经销商来说很难预测,而且从一开始就是如此。如果有一件事出版机构…
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引用次数: 0
The Global Book Business 全球图书行业
Pub Date : 2019-03-01 DOI: 10.1093/wentk/9780190628031.003.0001
Mike Shatzkin, Paris Riger Robert
What are the various segments within the book business and how do they differ? The “book business” referred to in the title of this book is largely the trade book business in the United States. It seemed worth putting this segment of the overall...
图书业务有哪些不同的部分,它们有什么不同?本书标题中所指的“图书业务”主要是指美国的普通图书业务。似乎值得把这一部分放在总体上…
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引用次数: 0
期刊
The Book Business
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