Pub Date : 2017-06-25DOI: 10.4172/2167-0269.1000304
Miju Choi
This study investigated the perception of gaming tourists toward Macau and developed a typology of gaming tourists. The 1,497 responses from tourists in Macau were collected through convenience sampling method. The dimensions of multi-culture, convenience, economy, gaming, and unsafety, were subsequently extracted as the factors of perception of gaming tourists in Macau. Cluster analysis was performed using the delineated factors (perception of tourists on Macau). Four heterogonous groups were generated, namely, gaming lovers (n=467, 31.2%), exotic lovers (n=509, 34.0%), reasonable budget seekers (n=269, 18.0%), and convenience seekers (n=252, 16.8%). Further analysis was performed to investigate any difference in gaming behavior and tourist activities. The findings are expected to contribute to the efforts of destination marketing organizations (DMOs) in establishing effective business strategies, provide a profile of gaming tourists in certain market segments, and assist DMOs and casino managers in establishing more effective marketing strategies for target markets.
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One of the controversies in existing marketing literatures is on how to retain existing and new customers to have repurchase intention in the long-run; however, empirical answer to this question is scanty in existing studies. Thus, this study investigates the moderating effect of consumer loyalty on long-run repurchase intentions in telecommunication industry using Lagos State environs. The study adopted field survey research design using questionnaire to elicit responses from 250 respondents who were selected using random and stratified random sampling techniques from the telecommunication industry in Lagos State, Nigeria. The internal consistency of the research instrument was verified using the Cronbach’s alpha, the result of 0.89 implies the acceptability of the internal consistency of the survey instrument. The test of the research hypotheses were analyzed using Pearson Product Method of Correlation (PPMC), simple regression analysis and inferential statistics with the aid of Statistical Package for Social Science version 20.0 (SPSS). The study confirmed that customer satisfaction has a significant relationship with customer loyalty in the telecommunication industry. Furthermore, service quality has a significant relationship with customer loyalty to a brand; loyalty programs have a significant relationship with customer loyalty to a network operator in Nigeria and customer loyalty has a significant effect on the long run repurchase intentions of the customer. The study concluded that one of the determinants of long term profitability of a business entity is the long run repurchase intentions of its customers which hinges on the level of brand loyalty of the customer. Thus, it was recommended that service providers in Nigeria should improve on factors like customer satisfaction, service quality, and loyalty programs in order to increase the loyalty of their customer to their brands thereby increasing their repurchase intentions. Key words: Customer loyalty, long run repurchase intentions, brands, service quality, customer satisfaction.
现有市场营销文献中存在的争议之一是如何在长期内留住老顾客和新顾客，使他们产生再购买意愿;然而，在现有的研究中，对这个问题的实证答案很少。因此，本研究以拉各斯州为研究对象，探讨电信行业消费者忠诚度对长期回购意愿的调节作用。本研究采用实地调查研究设计，采用问卷调查法，从尼日利亚拉各斯州电信业采用随机分层随机抽样技术选出250名受访者。使用Cronbach 's alpha对研究工具的内部一致性进行验证，结果为0.89，表明调查工具的内部一致性是可接受的。研究假设的检验采用Pearson Product Method of Correlation (PPMC)、简单回归分析和推理统计，并借助于SPSS统计软件包(Statistical Package for Social Science version 20.0)进行分析。本研究证实电信行业的顾客满意与顾客忠诚有显著的关系。此外，服务质量与顾客对品牌的忠诚度有显著关系;尼日利亚某网络运营商的忠诚度计划与客户忠诚度之间存在显著关系，客户忠诚度对客户的长期再购买意愿有显著影响。研究得出结论，企业实体长期盈利能力的决定因素之一是其客户的长期再购买意愿，这取决于客户的品牌忠诚度水平。因此，建议尼日利亚的服务提供商应提高客户满意度，服务质量和忠诚度计划等因素，以提高客户对其品牌的忠诚度，从而增加他们的再购买意愿。关键词:顾客忠诚，长期再购买意愿，品牌，服务质量，顾客满意度。
{"title":"Analysing the Moderating Effect of Customer Loyalty on Long Run Repurchase Intentions","authors":"J. Olotewo","doi":"10.5897/AJMM2016.0505","DOIUrl":"https://doi.org/10.5897/AJMM2016.0505","url":null,"abstract":"One of the controversies in existing marketing literatures is on how to retain existing and new customers to have repurchase intention in the long-run; however, empirical answer to this question is scanty in existing studies. Thus, this study investigates the moderating effect of consumer loyalty on long-run repurchase intentions in telecommunication industry using Lagos State environs. The study adopted field survey research design using questionnaire to elicit responses from 250 respondents who were selected using random and stratified random sampling techniques from the telecommunication industry in Lagos State, Nigeria. The internal consistency of the research instrument was verified using the Cronbach’s alpha, the result of 0.89 implies the acceptability of the internal consistency of the survey instrument. The test of the research hypotheses were analyzed using Pearson Product Method of Correlation (PPMC), simple regression analysis and inferential statistics with the aid of Statistical Package for Social Science version 20.0 (SPSS). The study confirmed that customer satisfaction has a significant relationship with customer loyalty in the telecommunication industry. Furthermore, service quality has a significant relationship with customer loyalty to a brand; loyalty programs have a significant relationship with customer loyalty to a network operator in Nigeria and customer loyalty has a significant effect on the long run repurchase intentions of the customer. The study concluded that one of the determinants of long term profitability of a business entity is the long run repurchase intentions of its customers which hinges on the level of brand loyalty of the customer. Thus, it was recommended that service providers in Nigeria should improve on factors like customer satisfaction, service quality, and loyalty programs in order to increase the loyalty of their customer to their brands thereby increasing their repurchase intentions. \u0000 \u0000 Key words: Customer loyalty, long run repurchase intentions, brands, service quality, customer satisfaction.","PeriodicalId":136769,"journal":{"name":"World Academy of Science, Engineering and Technology, International Journal of Hospitality and Tourism Sciences","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2016-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126387815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-10-08DOI: 10.19085/JOURNAL.SIJMD030901
S. Taofeek, A. Adeola
Rural tourism entrepreneurship is a tourist industry which revolutionizes businesses and prompting economic development across the globe. It encompasses huge range activities, natural or man-made attractions, amenities and facilities, transportation, marketing and information systems. It is also an important export for 83% of the developing countries and the main export for one third of them. In 2000, developing countries recorded 142.6 million international arrivals an increase of 95% compared to the figures of 1990.However, only developing countries with effective natural and man-made tourism supporting and enhancing infrastructure have been able to develop their tourism sector and seize the attendance advantages. Rural areas of Nigeria possess some distinctive peculiarities which can be transformed into attractive tourist centers. In spite of all these, rural tourism areas are still faced with myriad problems which include poor finance inadequate awareness and education, lack of progress in developing the rural of progress in developing the rural tourism potentials inadequate legislation, insecurity, entrepreneurial inertness, over-dependent on oil among others. This paper focuses on the impact and challenges of rural tourism entrepreneurship as strategy for economic development in Nigeria. It reviews literature rural tourism, tourism entrepreneurship potentials and classifications of Nigerians tourism potential’s destinations. The paper concludes that Nigeria Government should encourage rural based tourism entrepreneurship development by addressing the challenges facing rural tourism entrepreneurship in the country.
{"title":"Rural Tourism Entrepreneurship as Strategy for Economic Development in Nigeria","authors":"S. Taofeek, A. Adeola","doi":"10.19085/JOURNAL.SIJMD030901","DOIUrl":"https://doi.org/10.19085/JOURNAL.SIJMD030901","url":null,"abstract":"Rural tourism entrepreneurship is a tourist industry which revolutionizes businesses and prompting economic development across the globe. It encompasses huge range activities, natural or man-made attractions, amenities and facilities, transportation, marketing and information systems. It is also an important export for 83% of the developing countries and the main export for one third of them. In 2000, developing countries recorded 142.6 million international arrivals an increase of 95% compared to the figures of 1990.However, only developing countries with effective natural and man-made tourism supporting and enhancing infrastructure have been able to develop their tourism sector and seize the attendance advantages. Rural areas of Nigeria possess some distinctive peculiarities which can be transformed into attractive tourist centers. In spite of all these, rural tourism areas are still faced with myriad problems which include poor finance inadequate awareness and education, lack of progress in developing the rural of progress in developing the rural tourism potentials inadequate legislation, insecurity, entrepreneurial inertness, over-dependent on oil among others. This paper focuses on the impact and challenges of rural tourism entrepreneurship as strategy for economic development in Nigeria. It reviews literature rural tourism, tourism entrepreneurship potentials and classifications of Nigerians tourism potential’s destinations. The paper concludes that Nigeria Government should encourage rural based tourism entrepreneurship development by addressing the challenges facing rural tourism entrepreneurship in the country.","PeriodicalId":136769,"journal":{"name":"World Academy of Science, Engineering and Technology, International Journal of Hospitality and Tourism Sciences","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2015-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123843680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-06-27DOI: 10.17265/2328-2169/2015.10.002
Rajiv K. Mishra, Mantu Kumar Singh
The role of educator or teacher in the Indian context is circumscribed by the objective of social transformation as articulated in the Indian National Movement and later enshrined in the Preamble to the Indian Constitution, in the Fundamental Rights, and in the Directive Principles of State Policy. Extension, which is the additional dimension of professional practice among teachers at higher education, can be used as a revolutionary tool to modify the existing slogan of “education for all” to “education for all and forever”, thereby making the “lifelong education” a reality. This conceptual paper addresses the twin needs of preparing the students for individual growth as also to facilitate them to contribute to social development. It focuses on the inclusion of the measures required to be taken for providing social consciousness and sensitivity, as this happens to be a neglected part of the curriculum. The extra effort so needed to build community-based activities presupposes the requirement for professional training to be given to the hospitality and tourism educators as a continuing education initiative.
{"title":"Imperatives for Teacher Empowerment in Devising Extension Education as Part of the Holistic Curriculum for Hospitality and Tourism Domains: A Conceptual Study in Indian Context","authors":"Rajiv K. Mishra, Mantu Kumar Singh","doi":"10.17265/2328-2169/2015.10.002","DOIUrl":"https://doi.org/10.17265/2328-2169/2015.10.002","url":null,"abstract":"The role of educator or teacher in the Indian context is circumscribed by the objective of social transformation as \u0000articulated in the Indian National Movement and later enshrined in the Preamble to the Indian Constitution, in the Fundamental Rights, and in the Directive Principles of State Policy. Extension, which is the additional dimension \u0000of professional practice among teachers at higher education, can be used as a revolutionary tool to modify the existing slogan of “education for all” to “education for all and forever”, thereby making the “lifelong education” a reality. This conceptual paper addresses the twin needs of preparing the students for individual growth as also to facilitate them to contribute to social development. It focuses on the inclusion of the measures required to be taken for providing social consciousness and sensitivity, as this happens to be a neglected part of the curriculum. The extra effort so needed to build community-based activities presupposes the requirement for professional training to be given to the hospitality and tourism educators as a continuing education initiative.","PeriodicalId":136769,"journal":{"name":"World Academy of Science, Engineering and Technology, International Journal of Hospitality and Tourism Sciences","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2015-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122927241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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