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Multi-attribute procurement auctions based on Cobb-Douglas utility function 基于Cobb-Douglas效用函数的多属性采购拍卖
Pub Date : 1900-01-01 DOI: 10.1109/icebeg.2011.5882171
Liu Shu-lin
In practical multi-attribute procurement auctions,profit and winning a contract have different implications for different suppliers.This paper assumes that the suppliers weight profit and winning a contract with Cobb-Douglas utility function,obtain the equilibrium bidding strategies of the suppliers and procurer' expected utilities in the first-and second-score auctions,and compares them with those under risk-neutral assumption.The quality depends only on the cost parameters of providers and the scoring function,the more weights on the winning probability,the higher the expected utilities the buyer obtains.When the only feasible scoring rule is the buyer's utility function,the buyer should use second-score auction to cut cost if suppliers weigh profit heavily,otherwise the buyer should use first-score auction.
在实际的多属性采购拍卖中,不同供应商的利润和中标具有不同的含义。本文采用Cobb-Douglas效用函数,假设供应商对利润和赢得合同进行加权,得到了一分和二分拍卖中供应商和采购方的期望效用的均衡投标策略,并与风险中性假设下的均衡投标策略进行了比较。质量仅取决于供应商的成本参数和评分函数,获胜概率的权重越大,买方获得的期望效用越高。当唯一可行的评分规则是买方效用函数时,如果供应商对利润的权重较大,买方应采用二分拍卖来降低成本,否则应采用一分拍卖。
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Journal of Management Sciences in China
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