Pub Date : 2021-05-27DOI: 10.4324/9781003002048-13
Derina R. Holtzhausen, Jami A. Fullerton, B. Lewis, Danny Shipka
{"title":"Strategic Communication Campaigns","authors":"Derina R. Holtzhausen, Jami A. Fullerton, B. Lewis, Danny Shipka","doi":"10.4324/9781003002048-13","DOIUrl":"https://doi.org/10.4324/9781003002048-13","url":null,"abstract":"","PeriodicalId":146722,"journal":{"name":"Principles of Strategic Communication","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128769445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Derina R. Holtzhausen, Jami A. Fullerton, B. Lewis, Danny Shipka
{"title":"The Concept of Strategy","authors":"Derina R. Holtzhausen, Jami A. Fullerton, B. Lewis, Danny Shipka","doi":"10.4324/9781003002048-3","DOIUrl":"https://doi.org/10.4324/9781003002048-3","url":null,"abstract":"","PeriodicalId":146722,"journal":{"name":"Principles of Strategic Communication","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115222283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Derina R. Holtzhausen, Jami A. Fullerton, B. Lewis, Danny Shipka
{"title":"Strategic Communication Planning","authors":"Derina R. Holtzhausen, Jami A. Fullerton, B. Lewis, Danny Shipka","doi":"10.4324/9781003002048-7","DOIUrl":"https://doi.org/10.4324/9781003002048-7","url":null,"abstract":"","PeriodicalId":146722,"journal":{"name":"Principles of Strategic Communication","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122882544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4324/9781003002048-12
Derina R. Holtzhausen, Jami A. Fullerton, B. Lewis, Danny Shipka
{"title":"Branding","authors":"Derina R. Holtzhausen, Jami A. Fullerton, B. Lewis, Danny Shipka","doi":"10.4324/9781003002048-12","DOIUrl":"https://doi.org/10.4324/9781003002048-12","url":null,"abstract":"","PeriodicalId":146722,"journal":{"name":"Principles of Strategic Communication","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117252790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Derina R. Holtzhausen, Jami A. Fullerton, B. Lewis, Danny Shipka
{"title":"Stakeholders","authors":"Derina R. Holtzhausen, Jami A. Fullerton, B. Lewis, Danny Shipka","doi":"10.4324/9781003002048-8","DOIUrl":"https://doi.org/10.4324/9781003002048-8","url":null,"abstract":"","PeriodicalId":146722,"journal":{"name":"Principles of Strategic Communication","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133648236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Derina R. Holtzhausen, Jami A. Fullerton, B. Lewis, Danny Shipka
{"title":"Message Tactics","authors":"Derina R. Holtzhausen, Jami A. Fullerton, B. Lewis, Danny Shipka","doi":"10.4324/9781003002048-9","DOIUrl":"https://doi.org/10.4324/9781003002048-9","url":null,"abstract":"","PeriodicalId":146722,"journal":{"name":"Principles of Strategic Communication","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129094829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4324/9781003002048-11
Derina R. Holtzhausen, Jami A. Fullerton, B. Lewis, Danny Shipka
{"title":"Evolving Media","authors":"Derina R. Holtzhausen, Jami A. Fullerton, B. Lewis, Danny Shipka","doi":"10.4324/9781003002048-11","DOIUrl":"https://doi.org/10.4324/9781003002048-11","url":null,"abstract":"","PeriodicalId":146722,"journal":{"name":"Principles of Strategic Communication","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130933889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Derina R. Holtzhausen, Jami A. Fullerton, B. Lewis, Danny Shipka
{"title":"Research","authors":"Derina R. Holtzhausen, Jami A. Fullerton, B. Lewis, Danny Shipka","doi":"10.4324/9781003002048-6","DOIUrl":"https://doi.org/10.4324/9781003002048-6","url":null,"abstract":"","PeriodicalId":146722,"journal":{"name":"Principles of Strategic Communication","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129718227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5040/9781501311246.ch-007
Derina R. Holtzhausen, Jami A. Fullerton, B. Lewis, Danny Shipka
{"title":"Traditional Media","authors":"Derina R. Holtzhausen, Jami A. Fullerton, B. Lewis, Danny Shipka","doi":"10.5040/9781501311246.ch-007","DOIUrl":"https://doi.org/10.5040/9781501311246.ch-007","url":null,"abstract":"","PeriodicalId":146722,"journal":{"name":"Principles of Strategic Communication","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115539918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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