The scarcity of intangible cultural heritage (ICH) has prompted many countries to apply it for the development of commercial cultural tourism (CCT). Owing to its traditional culture-centered development model, a contradiction arises between commercial development and traditional cultural protection. Whether the advantages of traditional culture outweigh the disadvantages or the disadvantages outweigh the advantages has also been debated. Results and discussions of the research in this paper are helpful to consider the commercialization of ICH rationally and promote the balance between CCT and the sustainable development of ICH. This paper selects a successful example of cultural tourism of ethnic minorities in China, namely, Xijiang Miao Village. The village has 15 Chinese national-level ICH projects and has successfully applied ICH for cultural tourism development. The questionnaire was designed and distributed in the region by referring to previous research results. IBM SPSS 26.0 and AMOS 24.0 were used to verify and analyze the questionnaire data. Commercial tourism has been a new path for the innovative development of traditional culture, an inevitable trend. CCT can not only increase the enthusiasm for the dissemination of ICH but also increase the intensity of the excavation, protection, and utilization of ICH. The development of tourism has stimulated the development of the local economy. As far as it is concerned, CCT has brought more advantages than disadvantages for the sustainable development of ICH.
{"title":"Impact of Perception, Satisfaction, and Penetration Rate of Commercial Cultural Tourism on the Sustainable Development of Intangible Cultural Heritage: A Case Study of Xijiang Miao Village in China","authors":"Dandan Zou","doi":"10.61187/ts.v2i1.60","DOIUrl":"https://doi.org/10.61187/ts.v2i1.60","url":null,"abstract":"The scarcity of intangible cultural heritage (ICH) has prompted many countries to apply it for the development of commercial cultural tourism (CCT). Owing to its traditional culture-centered development model, a contradiction arises between commercial development and traditional cultural protection. Whether the advantages of traditional culture outweigh the disadvantages or the disadvantages outweigh the advantages has also been debated. Results and discussions of the research in this paper are helpful to consider the commercialization of ICH rationally and promote the balance between CCT and the sustainable development of ICH. This paper selects a successful example of cultural tourism of ethnic minorities in China, namely, Xijiang Miao Village. The village has 15 Chinese national-level ICH projects and has successfully applied ICH for cultural tourism development. The questionnaire was designed and distributed in the region by referring to previous research results. IBM SPSS 26.0 and AMOS 24.0 were used to verify and analyze the questionnaire data. Commercial tourism has been a new path for the innovative development of traditional culture, an inevitable trend. CCT can not only increase the enthusiasm for the dissemination of ICH but also increase the intensity of the excavation, protection, and utilization of ICH. The development of tourism has stimulated the development of the local economy. As far as it is concerned, CCT has brought more advantages than disadvantages for the sustainable development of ICH.","PeriodicalId":163947,"journal":{"name":"Trends in Sociology","volume":"8 29","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141004662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
How to give full play to the driving role of the new agricultural business entities to the small farmers, guide the small farmers into the modern agricultural development track, and realize the coordinated development of the agricultural business entities has become an urgent problem to be solved in the construction process of the new agricultural operation system. Therefore, based on evolutionary game theory, this paper constructed a three-party evolutionary game model of "government-new agricultural business entities - small farmers", and got the evolutionary and stable strategy of the three in different situations. And it studied how to promote the coordinated development of the three by Matlab numerical simulation. The results of the game show that: first of all, the decisions of the government, small farmers and new agricultural business entities are all influenced by the government itself and the other two parties, especially the government and small farmers' behavior choice is more sensitive. Second, if the three parties do not share the same direction of action, a series of guiding and supporting policies can still form a sound situation of common governance among the three parties. However, the decision-making of government guidance process has nothing to do with tax revenue and the rewards and punishments of the superior government. The guiding cost and loss of public credibility are the key factors that affect the choice of government behavior. Finally, as rational people, farmers will choose the strategy of "cooperation" only when they are satisfied that their income when participating in cooperation is higher than their own income when not participating in cooperation.
{"title":"Tripartite Evolutionary Game Study on Decision-making Behavior of Cooperative Development of Agricultural Operation Subjects","authors":"Runzhi Jia, Xiaohui Yu","doi":"10.61187/ts.v1i1.4","DOIUrl":"https://doi.org/10.61187/ts.v1i1.4","url":null,"abstract":"\u0000How to give full play to the driving role of the new agricultural business entities to the small farmers, guide the small farmers into the modern agricultural development track, and realize the coordinated development of the agricultural business entities has become an urgent problem to be solved in the construction process of the new agricultural operation system. Therefore, based on evolutionary game theory, this paper constructed a three-party evolutionary game model of \"government-new agricultural business entities - small farmers\", and got the evolutionary and stable strategy of the three in different situations. And it studied how to promote the coordinated development of the three by Matlab numerical simulation. The results of the game show that: first of all, the decisions of the government, small farmers and new agricultural business entities are all influenced by the government itself and the other two parties, especially the government and small farmers' behavior choice is more sensitive. Second, if the three parties do not share the same direction of action, a series of guiding and supporting policies can still form a sound situation of common governance among the three parties. However, the decision-making of government guidance process has nothing to do with tax revenue and the rewards and punishments of the superior government. The guiding cost and loss of public credibility are the key factors that affect the choice of government behavior. Finally, as rational people, farmers will choose the strategy of \"cooperation\" only when they are satisfied that their income when participating in cooperation is higher than their own income when not participating in cooperation. \u0000","PeriodicalId":163947,"journal":{"name":"Trends in Sociology","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121911797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Space-time metaphors in English and Chinese connote two metaphorical representations of time in space: the ego-moving representation and the time-moving representation. Extant research thereon has evinced that the choice of either is subject to both spatial and non-spatial factors (e.g., emotion). Conjoining two separate lines of inquiry, one into the relationship between emotion and time and the other into the metaphorical associations between taste and emotion, the current research examined the bidirectional relationship between taste and time. In Study 1, participants tasted sweet-, sour-, bitter-, and spicy-dominated snacks before responding to the temporally ambiguous “Next Wednesday’s meeting” question (Li, 2019) and the results showed that those who tasted sweet snack reported more time-moving perspectives than ego-moving perspectives whereas the opposite tendency was registered in those who tasted the other three snacks. The taste-aroused approach motivation rather than the taste-induced emotion was a reliable predictor of the temporal perspective preference. By priming participants with either the time-moving or the ego-moving frame of reference, Study 2 investigated the reverse influence of temporal perspective on taste preference and the results indicated that compared to the ego-moving prime, the time-moving prime prompted a distinctively stronger liking for the sweet-tasting snack as a result of relatively low happiness and approach motivation. Taken together, the results suggest that how people metaphorically conceptualize time can be modulated by taste, providing corroborative evidence for the embodied cognition that the understanding of abstract concepts are grounded in sensory, motor, and affective experiences.
{"title":"A taster for time: Monday is sweeter than Friday","authors":"Zizhai Yang, Xiaolian Zhang","doi":"10.61187/ts.v1i1.5","DOIUrl":"https://doi.org/10.61187/ts.v1i1.5","url":null,"abstract":"\u0000Space-time metaphors in English and Chinese connote two metaphorical representations of time in space: the ego-moving representation and the time-moving representation. Extant research thereon has evinced that the choice of either is subject to both spatial and non-spatial factors (e.g., emotion). Conjoining two separate lines of inquiry, one into the relationship between emotion and time and the other into the metaphorical associations between taste and emotion, the current research examined the bidirectional relationship between taste and time. In Study 1, participants tasted sweet-, sour-, bitter-, and spicy-dominated snacks before responding to the temporally ambiguous “Next Wednesday’s meeting” question (Li, 2019) and the results showed that those who tasted sweet snack reported more time-moving perspectives than ego-moving perspectives whereas the opposite tendency was registered in those who tasted the other three snacks. The taste-aroused approach motivation rather than the taste-induced emotion was a reliable predictor of the temporal perspective preference. By priming participants with either the time-moving or the ego-moving frame of reference, Study 2 investigated the reverse influence of temporal perspective on taste preference and the results indicated that compared to the ego-moving prime, the time-moving prime prompted a distinctively stronger liking for the sweet-tasting snack as a result of relatively low happiness and approach motivation. Taken together, the results suggest that how people metaphorically conceptualize time can be modulated by taste, providing corroborative evidence for the embodied cognition that the understanding of abstract concepts are grounded in sensory, motor, and affective experiences. \u0000","PeriodicalId":163947,"journal":{"name":"Trends in Sociology","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132707408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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