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Fundamentals of Airline Marketing最新文献

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Airline service quality 航空公司服务质量
Pub Date : 2008-05-16 DOI: 10.1108/09604520810871847
S. Tiernan, Dawna L. Rhoades, B. Waguespack
Purpose – The purpose of this paper is to examine consumer perceptions of airline quality indicators and compare them to actual data reported by the Department of Transportation, in the USA and the Association of European Airlines (AEA) in the EU. The objective is to determine whether there is a discrepancy between reported performance metrics of service quality and consumer perception.Design/methodology/approach – This paper compares actual reported data on service quality with results of an exploratory questionnaire on the perceived frequency of service failures in three key areas of airline service quality; on time flight arrivals, baggage reports and flight cancellations. Similarities and differences both within and between the USA and EU markets are discussed.Findings – Preliminary findings indicate that actual consumer perceptions of airline performance on key areas of airline service quality are in fact far worse than the data reported in the US Air Travel Consumer Report or AEA Consumer Report. Co...
目的-本文的目的是检查消费者对航空公司质量指标的看法,并将其与美国运输部和欧盟欧洲航空公司协会(AEA)报告的实际数据进行比较。目的是确定报告的服务质量绩效指标与消费者感知之间是否存在差异。设计/方法/方法-本文将实际报告的服务质量数据与一份探索性问卷调查的结果进行比较,该问卷调查涉及航空公司服务质量的三个关键领域的服务故障感知频率;航班准时到达,行李报告和航班取消。讨论了美国和欧盟市场内部和之间的异同。调查结果——初步调查结果表明,消费者对航空公司服务质量关键领域表现的实际看法实际上远不如《美国航空旅行消费者报告》或《美国航空旅行消费者报告》所报告的数据。有限公司…
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引用次数: 78
Technology 技术
Pub Date : 1900-01-01 DOI: 10.4324/9780429057731-3
Scott C. Ambrose, B. Waguespack
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引用次数: 0
Place 的地方
Pub Date : 1900-01-01 DOI: 10.4324/9780429057731-6
Scott C. Ambrose, B. Waguespack
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引用次数: 0
Global influences 全球影响
Pub Date : 1900-01-01 DOI: 10.4324/9780429057731-2
Scott C. Ambrose, B. Waguespack
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引用次数: 3
Price 价格
Pub Date : 1900-01-01 DOI: 10.4324/9780429057731-8
Scott C. Ambrose, B. Waguespack
24 October 2018 38 March 2019 29 February 2019 29 June 2019 33 May 2019 18 April 2019 19 Economists' note : Closed Sales are one of the simplest—yet most important—indicators for the residential real estate market. When comparing Closed Sales across markets of different sizes, we recommend comparing the percent changes in sales rather than the number of sales. Closed Sales (and many other market metrics) are affected by seasonal cycles, so actual trends are more accurately represented by year-over-year changes (i.e. comparing a month's sales to the amount of sales in the same month in the previous year), rather than changes from one month to the next. September 2019 27 12.5% -6.3% 40.0% August 2019 30 July 2019 35
经济学家注:已完成销售是住宅房地产市场最简单但最重要的指标之一。在比较不同规模市场的成交销售额时,我们建议比较销售额变化的百分比,而不是销售额的数量。成交销售(以及许多其他市场指标)受到季节周期的影响,因此实际趋势更准确地由年复一年的变化(即将一个月的销售额与上一年同期的销售额进行比较)来表示,而不是从一个月到下一个月的变化。2019年8月30日2019年7月35
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引用次数: 0
Promotion 促销活动
Pub Date : 1900-01-01 DOI: 10.4324/9780429057731-7
Scott C. Ambrose, B. Waguespack
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引用次数: 0
期刊
Fundamentals of Airline Marketing
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