Pub Date : 2020-05-18DOI: 10.2991/aebmr.k.200514.012
Paramasivan Lavinsaa, Hemalatha Somu, N. Ahmad, J. P. Joshi, N. A. Wahid
Competitiveness is the key factor for manufacturing SMEs to increase the Malaysia economy. Competency of manufacturers to react with the changes driven industry 4.0 is now becomes imperative for the manufacturers to sustain Competitiveness. Hence, the main objective for this study is to assess the competitiveness levels, as well as to examine the relationship between industry 4.0 and Competitiveness, the function of industry 4.0 as mediating role. Specifically, the study integrates internal factor which are individual factors that consist of entrepreneurial orientation (innovativeness), organizational factor that consist of intellectual capital (structural capital) and external factor which is institutional factors, whereas SMEs competitiveness is treated as the dependent variable. The theories used to link all the mediating and independent variable is Resource-Based View (RBV) and Institutional theory. The study is quantitative based via survey questionnaire and responded by 162 SMEs manufacturers and analyses were carried out using SPSS and Smart-PLS software. This paper is one of the initial attempts to draw the attention towards the important role of management practices in industry 4.0, as most of the recent studies are discussing the technological aspect. This paper also suggests empirical and quantitative investigation on these management approaches in the context of industry 4.0. Through the finding, manufacturing SMEs are clearly aware and understand the engaging industry 4.0 to sustain the important of competitiveness in their business performance.
{"title":"Industry 4.0 Technology Re-Engineering Impacts on Strategy Agility and SME Competitiveness in Malaysia","authors":"Paramasivan Lavinsaa, Hemalatha Somu, N. Ahmad, J. P. Joshi, N. A. Wahid","doi":"10.2991/aebmr.k.200514.012","DOIUrl":"https://doi.org/10.2991/aebmr.k.200514.012","url":null,"abstract":"Competitiveness is the key factor for manufacturing SMEs to increase the Malaysia economy. Competency of manufacturers to react with the changes driven industry 4.0 is now becomes imperative for the manufacturers to sustain Competitiveness. Hence, the main objective for this study is to assess the competitiveness levels, as well as to examine the relationship between industry 4.0 and Competitiveness, the function of industry 4.0 as mediating role. Specifically, the study integrates internal factor which are individual factors that consist of entrepreneurial orientation (innovativeness), organizational factor that consist of intellectual capital (structural capital) and external factor which is institutional factors, whereas SMEs competitiveness is treated as the dependent variable. The theories used to link all the mediating and independent variable is Resource-Based View (RBV) and Institutional theory. The study is quantitative based via survey questionnaire and responded by 162 SMEs manufacturers and analyses were carried out using SPSS and Smart-PLS software. This paper is one of the initial attempts to draw the attention towards the important role of management practices in industry 4.0, as most of the recent studies are discussing the technological aspect. This paper also suggests empirical and quantitative investigation on these management approaches in the context of industry 4.0. Through the finding, manufacturing SMEs are clearly aware and understand the engaging industry 4.0 to sustain the important of competitiveness in their business performance.","PeriodicalId":179718,"journal":{"name":"Proceedings of the First ASEAN Business, Environment, and Technology Symposium (ABEATS 2019)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121722262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-05-18DOI: 10.2991/aebmr.k.200514.024
R. Yusiana, A. Widodo, A. Hidayat
Globalization in today's industry brings social and environmental problems. The challenges of increasingly sophisticated technology for business, encourage companies to adapt to consumer needs. Now consumers are starting to switch to using environmentally friendly products, to minimize negative impacts on health. One company that supports healthy living and enhances environmentally friendly products is Panasonic. The purpose of this research is to find out how to implement a green marketing mix consisting of green product, green price, green promotion, green place. The method used is quantitative with descriptive data analysis and causality using Partial Least Square (PLS). The respondents were 250 Panasonic AC users, with incidental sampling techniques. The results showed that simultaneous changes that occurred in the green marketing mix would be able to influence the purchase decision of Panasonic electronic products by 96.8%. The four sub-variables of the green marketing mix Partially affect the purchasing decisions of Panasonic electronic products. The sequentially dominant in influencing purchasing decisions: price, place, promotion and the product itself.
{"title":"Green Marketing: Perspective of 4P’s","authors":"R. Yusiana, A. Widodo, A. Hidayat","doi":"10.2991/aebmr.k.200514.024","DOIUrl":"https://doi.org/10.2991/aebmr.k.200514.024","url":null,"abstract":"Globalization in today's industry brings social and environmental problems. The challenges of increasingly sophisticated technology for business, encourage companies to adapt to consumer needs. Now consumers are starting to switch to using environmentally friendly products, to minimize negative impacts on health. One company that supports healthy living and enhances environmentally friendly products is Panasonic. The purpose of this research is to find out how to implement a green marketing mix consisting of green product, green price, green promotion, green place. The method used is quantitative with descriptive data analysis and causality using Partial Least Square (PLS). The respondents were 250 Panasonic AC users, with incidental sampling techniques. The results showed that simultaneous changes that occurred in the green marketing mix would be able to influence the purchase decision of Panasonic electronic products by 96.8%. The four sub-variables of the green marketing mix Partially affect the purchasing decisions of Panasonic electronic products. The sequentially dominant in influencing purchasing decisions: price, place, promotion and the product itself.","PeriodicalId":179718,"journal":{"name":"Proceedings of the First ASEAN Business, Environment, and Technology Symposium (ABEATS 2019)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141204561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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