Pub Date : 2020-12-21DOI: 10.17501/23621044.2019.2102
Nguyen The Hoang Yen, N. Mai
In the context of an emerging country, sustainable consumption becomes increasingly important in the pursuit of sustainable development while empirical research on this topic is generally limited. This study aims to examine the influence of actual self-image congruence on intention to purchase green products by integrating self-image congruence theory with the theory of planned behavior (TPB). Data was collected via an online survey of 539 Vietnamese consumers. The results of data analysis using structural equation modeling (SEM) showed that actual self-image congruence had a direct positive effect on consumer intention to purchase green products. Additionally, the findings showed the indirect effect of actual self-image congruence on purchase intention via attitude, subjective norm and perceived behavioral control. This research is expected to make both theoretical and practical implications.
{"title":"Integrating the Theory of Planned Behavior and SelfImage Congruence Theory to Explain Green Product Purchase Intention","authors":"Nguyen The Hoang Yen, N. Mai","doi":"10.17501/23621044.2019.2102","DOIUrl":"https://doi.org/10.17501/23621044.2019.2102","url":null,"abstract":"In the context of an emerging country, sustainable consumption becomes increasingly important in the pursuit of sustainable development while empirical research on this topic is generally limited. This study aims to examine the influence of actual self-image congruence on intention to purchase green products by integrating self-image congruence theory with the theory of planned behavior (TPB). Data was collected via an online survey of 539 Vietnamese consumers. The results of data analysis using structural equation modeling (SEM) showed that actual self-image congruence had a direct positive effect on consumer intention to purchase green products. Additionally, the findings showed the indirect effect of actual self-image congruence on purchase intention via attitude, subjective norm and perceived behavioral control. This research is expected to make both theoretical and practical implications.","PeriodicalId":184896,"journal":{"name":"International Journal of Marketing and Social Policy","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128583341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-21DOI: 10.17501/23621044.2019.2104
Dat Ngoc Nguyen, D. Nguyen, N. Quynh, T. C. Tran
This paper is aimed to investigate the main factors affecting the intention of choosing eating destinations of customers in Hanoi. A survey method employing the questionnaire in combination with multivariate data analysis (Cronbach's Alpha test, EFA, linear regression) are utilized. The result analyzed from 201 Social media users indicates that the intention of choosing eating destination was affected directly by the attitude toward the use of Social media, perceived enjoyment and perceived usefulness also affected directly on customers’ attitude. Besides, the electronic word of mouth and the perceived ease of use don’t show the coherent impact on the attitude of consumers as well as the intention of using social media for choosing eating destinations.
{"title":"The Impact of Social Media on the Choice of Eating Destination for Customers in Vietnam","authors":"Dat Ngoc Nguyen, D. Nguyen, N. Quynh, T. C. Tran","doi":"10.17501/23621044.2019.2104","DOIUrl":"https://doi.org/10.17501/23621044.2019.2104","url":null,"abstract":"This paper is aimed to investigate the main factors affecting the intention of choosing eating destinations of customers in Hanoi. A survey method employing the questionnaire in combination with multivariate data analysis (Cronbach's Alpha test, EFA, linear regression) are utilized. The result analyzed from 201 Social media users indicates that the intention of choosing eating destination was affected directly by the attitude toward the use of Social media, perceived enjoyment and perceived usefulness also affected directly on customers’ attitude. Besides, the electronic word of mouth and the perceived ease of use don’t show the coherent impact on the attitude of consumers as well as the intention of using social media for choosing eating destinations.","PeriodicalId":184896,"journal":{"name":"International Journal of Marketing and Social Policy","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121128315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-21DOI: 10.17501/23621044.2019.2105
Raoul Djamen, Laurent Georges, J.-L. Pernin
: In order to reduce the risk of failure, it is vital to learn about the different cultures around the world before doing business in other countries. The existing cross-cultural business literature dealing with culture assessment methods has been widely criticized (Sharma, 2010). For instance, most studies operationalize personal cultural orientations for individual consumers based on the national scores on Hofstede (1980, 1991) cultural dimensions. In response to these concerns, the Cultural Values Scale (CVSCALE) is a 26-item scale that has been developed by Yoo et al. (2011) to capture Hofstede’s (1991) five cultural dimensions at the individual level. However, previous studies have not investigated these dimensions in Central Africa in general and specifically in Cameroon, a country which has many different ethnic groups. Therefore, the aim of this paper is to test the reliability and validity of the CVSCALE in Cameroon. The sample of this study is based on 550 managers working in a French or English speaking context and belonging to six different ethnic groups. Exploratory and confirmatory factor analyses are conducted by the authors. Results indicate that the CVSCALE exhibits appropriate reliability and validity. This study allows researchers and business practitioners to assess the cultural orientations of individuals and to use primary data instead of cultural stereotypes. As demonstrated, the CVSCALE is also very adequate to segment managers according to their individual cultural values.
{"title":"Understanding the Cultural Values at the Individual Level in Central Africa: A Test of the CVSCALE in Cameroon","authors":"Raoul Djamen, Laurent Georges, J.-L. Pernin","doi":"10.17501/23621044.2019.2105","DOIUrl":"https://doi.org/10.17501/23621044.2019.2105","url":null,"abstract":": In order to reduce the risk of failure, it is vital to learn about the different cultures around the world before doing business in other countries. The existing cross-cultural business literature dealing with culture assessment methods has been widely criticized (Sharma, 2010). For instance, most studies operationalize personal cultural orientations for individual consumers based on the national scores on Hofstede (1980, 1991) cultural dimensions. In response to these concerns, the Cultural Values Scale (CVSCALE) is a 26-item scale that has been developed by Yoo et al. (2011) to capture Hofstede’s (1991) five cultural dimensions at the individual level. However, previous studies have not investigated these dimensions in Central Africa in general and specifically in Cameroon, a country which has many different ethnic groups. Therefore, the aim of this paper is to test the reliability and validity of the CVSCALE in Cameroon. The sample of this study is based on 550 managers working in a French or English speaking context and belonging to six different ethnic groups. Exploratory and confirmatory factor analyses are conducted by the authors. Results indicate that the CVSCALE exhibits appropriate reliability and validity. This study allows researchers and business practitioners to assess the cultural orientations of individuals and to use primary data instead of cultural stereotypes. As demonstrated, the CVSCALE is also very adequate to segment managers according to their individual cultural values.","PeriodicalId":184896,"journal":{"name":"International Journal of Marketing and Social Policy","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127185618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-21DOI: 10.17501/23621044.2019.2103
Nicolas Rigo, A. Ndiaye, Alexis Nsamzinshuti
In order to take up new challenges regarding the management of a wide range of parameters impacting the risk of accidents at rail crossings on the Belgian railway network, we have developed an innovative multicriteria decision making framework based upon the pairwise comparison PROMETHEE (Preference Ranking METHod for Enrichment and Evaluation). The framework allows the evaluation of a global risk index based upon a wide range of indicators thanks to a “two-steps” aggregation process including the definition of sensitivity parameters. Around 50 indicators are classified into three main clusters related to three specific risk sources, namely: the road network, the rail network and the town planning related aspects. These three clusters are then aggregated into the final risk index. Within the frame of the Belgian rail network, this index provides the responsible public body with an actual strategic investment handbook regarding the most risky locations. An user friendly excel tool has been developed in order to make that new decision framework easily understandable by the final users.
{"title":"Development of an Aggregated Risk Index for the Management of Investment in Safety Measures on the Belgian Rail Network","authors":"Nicolas Rigo, A. Ndiaye, Alexis Nsamzinshuti","doi":"10.17501/23621044.2019.2103","DOIUrl":"https://doi.org/10.17501/23621044.2019.2103","url":null,"abstract":"In order to take up new challenges regarding the management of a wide range of parameters impacting the risk of accidents at rail crossings on the Belgian railway network, we have developed an innovative multicriteria decision making framework based upon the pairwise comparison PROMETHEE (Preference Ranking METHod for Enrichment and Evaluation). The framework allows the evaluation of a global risk index based upon a wide range of indicators thanks to a “two-steps” aggregation process including the definition of sensitivity parameters. Around 50 indicators are classified into three main clusters related to three specific risk sources, namely: the road network, the rail network and the town planning related aspects. These three clusters are then aggregated into the final risk index. Within the frame of the Belgian rail network, this index provides the responsible public body with an actual strategic investment handbook regarding the most risky locations. An user friendly excel tool has been developed in order to make that new decision framework easily understandable by the final users.","PeriodicalId":184896,"journal":{"name":"International Journal of Marketing and Social Policy","volume":"125 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131498726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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