Mida Septa Lestari, Rita Tri Yusnita, Arga Sutrisna
This research was conducted with the aim of knowing the effect of work motivation and adaptability on the work productivity of employees of PT albasi Priangan Lestari. The method used in this study is the census method using data obtained directly through questionnaires distributed to 60 respondents who are employees of the barecore division of PT. Albasi Priangan Lestari. The technique used in this research is multiple linear regression. Based on the research results, it can be seen that work motivation and adaptability simultaneously have a significant effect on the work productivity of PT. Albasi Priangan Lestari. Partially Work Motivation has a significant effect on the work productivity of employees of PT. Albasi Priangan Lestari. Partial Adaptability has a significant effect on the work productivity of employees of PT. Albasi Priangan Lestari.
{"title":"The Influence Of Work Motivation And Adaptation Ability On Work Productivity (Census Of Employees Of The Barecore Section Of PT. Albasi Priangan Lestari)","authors":"Mida Septa Lestari, Rita Tri Yusnita, Arga Sutrisna","doi":"10.53697/jmea.v2i2.68","DOIUrl":"https://doi.org/10.53697/jmea.v2i2.68","url":null,"abstract":"This research was conducted with the aim of knowing the effect of work motivation and adaptability on the work productivity of employees of PT albasi Priangan Lestari. The method used in this study is the census method using data obtained directly through questionnaires distributed to 60 respondents who are employees of the barecore division of PT. Albasi Priangan Lestari. The technique used in this research is multiple linear regression. Based on the research results, it can be seen that work motivation and adaptability simultaneously have a significant effect on the work productivity of PT. Albasi Priangan Lestari. Partially Work Motivation has a significant effect on the work productivity of employees of PT. Albasi Priangan Lestari. Partial Adaptability has a significant effect on the work productivity of employees of PT. Albasi Priangan Lestari.","PeriodicalId":199014,"journal":{"name":"Journal of Management, Economic, and Accounting","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125920826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Along with the development of an increasingly advanced era, marketing has become an important role in a company. The influence of the marketing mix with product, price, place and promotion variables can be a reference for customer satisfaction provided by Yamaha Thamrin Brothers Panorama in Bengkulu city. The research objective is to determine the effect of product, price, place, and promotion on customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city. The type of research used is quantitative. The data analysis method used is multiple linear regression. The test results obtained are: 1) Partial test results show that the product (x1) has a significance value of 0.002 <0.05. Price (x2) has a significance value of 0.001 <0.05. Place (x3) has a significance value of 0.002 <0.05. The promotion (x4) has a significance value of 0.003 <0.05. Thus, the results of the t (partial) test show that there is a positive and significant influence of product, price, place, and promotion variables on customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city. 2) simultaneous test results with a significance requirement of <0.05. Obtained a significance probability number of 0.001 <0.05 means that product, price, place, and promotion simultaneously affect customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city.
{"title":"The Influence Of The Marketing Mix On Customer Satisfaction At Yamaha Thamrin Brothers Panorama In Bengkulu City","authors":"Asep Sarifudin, E. Wijaya, Yanto Effendi","doi":"10.53697/jmea.v2i1.11","DOIUrl":"https://doi.org/10.53697/jmea.v2i1.11","url":null,"abstract":"Along with the development of an increasingly advanced era, marketing has become an important role in a company. The influence of the marketing mix with product, price, place and promotion variables can be a reference for customer satisfaction provided by Yamaha Thamrin Brothers Panorama in Bengkulu city. The research objective is to determine the effect of product, price, place, and promotion on customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city. The type of research used is quantitative. The data analysis method used is multiple linear regression. The test results obtained are: 1) Partial test results show that the product (x1) has a significance value of 0.002 <0.05. Price (x2) has a significance value of 0.001 <0.05. Place (x3) has a significance value of 0.002 <0.05. The promotion (x4) has a significance value of 0.003 <0.05. Thus, the results of the t (partial) test show that there is a positive and significant influence of product, price, place, and promotion variables on customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city. 2) simultaneous test results with a significance requirement of <0.05. Obtained a significance probability number of 0.001 <0.05 means that product, price, place, and promotion simultaneously affect customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city.","PeriodicalId":199014,"journal":{"name":"Journal of Management, Economic, and Accounting","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131838654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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