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The Dilution Effect in Investment Decisions 投资决策中的稀释效应
Pub Date : 2018-08-16 DOI: 10.2139/ssrn.3233111
A. Brueggen, Benedikt Stolze
Investment decisions are among the most important managerial decisions. The purpose of this study is to examine whether non-diagnostic information in investment decisions elicits a dilution effect such that decision outcomes deviate from a Net Present Value (NPV) assessment. We also answer the question of whether the dilution effect is contingent upon the level of uncertainty in investment decisions. We provide theoretical explanations and experimental evidence on how non-diagnostic information affects decision makers and how that reflects in their investment behavior. Based on a lab experiment we find – in line with our expectation – that non-diagnostic information creates a dilution effect in investment decisions and influences investments. We show that the amount of non-diagnostic information is related to the magnitude of the dilution effect. Our results also indicate that decision makers reduce investment amounts when facing uncertainty and that information cue characteristics alter decision outcomes, even if the information provided is non-diagnostic.
投资决策是最重要的管理决策之一。本研究的目的是检验投资决策中的非诊断信息是否会引起稀释效应,从而使决策结果偏离净现值(NPV)评估。我们还回答了稀释效应是否取决于投资决策的不确定性水平的问题。我们对非诊断性信息如何影响决策者及其在投资行为中的反映提供了理论解释和实验证据。根据一项实验室实验,我们发现——与我们的预期一致——非诊断性信息在投资决策中产生了稀释效应,并影响了投资。我们表明,非诊断信息的数量与稀释效应的大小有关。我们的研究结果还表明,决策者在面对不确定性时会减少投资金额,即使提供的信息是非诊断性的,信息线索特征也会改变决策结果。
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4.5 Information Processing
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