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Covenant Journal of Entrepreneurship最新文献

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Impact Analysis of Violent Conflict and Enabling Business Environment on Entrepreneurial Performance in North East Zone of Nigeria 尼日利亚东北部地区暴力冲突与营商环境对创业绩效的影响分析
Pub Date : 2020-06-30 DOI: 10.47231/hvax2063
Lukman Gbolagade Oladejo, K. L. Olusegun, A. Abdulrasak
The issues of countless loss of lives, properties and closing down of business operations as a result of violent conflict in Nigeria despite enabling business environment and efforts of the Nigerian Government towards entrepreneurship development necessitates this study. The study investigates the impact of violent conflict and enabling business environment on the entrepreneurship performance in Nigeria with a particular reference to North East Zone of Nigeria. The paper adopts a survey research method in order to enhance empirical investigation. Random sampling was used to select 705 entrepreneurs in six (6) states across the North-East Zone. The structural questionnaire was used to obtain primary data while pair test was used to analyze the data. The calculated ttest value for annual sales volume and annual profit volume during violent conflict period and during violent conflict-free period with enabling business environment indicates high significant impact of enabling business environment without violence on good entrepreneurial performance. Thus, it was found that violent conflict leads to low business performance, unnecessary closing down of businesses, and reduction in number of employees, unemployment and high level of poverty among entrepreneurs in the zone. In order to maintain peace and improve entrepreneurship performance, the study recommends, among others, that political thugs in the society should be identified, call to order, given proper orientation and reformation towards gaining employment opportunities. Also, people should learn to forgive and forget past injustices in order to avoid reprisals while maintaining adequate enabling business environment.
尽管有利的商业环境和尼日利亚政府努力发展企业家精神,但尼日利亚的暴力冲突造成无数生命、财产损失和商业活动关闭的问题需要进行这项研究。本研究以尼日利亚东北部地区为研究对象,探讨了暴力冲突和有利的商业环境对尼日利亚创业绩效的影响。为了加强实证调查,本文采用了调查研究的方法。采用随机抽样的方法,选取东北地区6个州的705名企业家。本研究采用结构问卷法获取原始数据,并采用配对检验对数据进行分析。通过计算得出的暴力冲突时期和有利营商环境下无暴力冲突时期的年销售额和年利润额的检验值表明,有利营商环境下无暴力对良好创业绩效的影响非常显著。由此发现,暴力冲突导致区内企业经营绩效下降,企业不必要的倒闭,企业从业人数减少,失业率下降,企业家贫困率高。为了维持和平和提高创业绩效,该研究建议,除其他外,应该识别社会中的政治暴徒,呼吁秩序,给予适当的方向和改革,以获得就业机会。此外,人们应该学会原谅和忘记过去的不公正,以避免报复,同时保持适当的有利的商业环境。
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引用次数: 1
The Role of Social Media in Entrepreneurial Development: The Nigerian Perspective 社交媒体在创业发展中的作用:尼日利亚视角
Pub Date : 2020-06-30 DOI: 10.47231/gwai9193
O. Oladipo, Adejare Bimbo Onaolapo, Udofia Ekpenyong Ekpenyong
The study examined the role of social media in entrepreneurial development in Nigeria, specifically, how the use of social media enhances customer retention, brand awareness and customer loyalty. Based on the criteria set out to select these entrepreneurs in Lagos state, the study adopted a stratified and convenience sampling technique to select one hundred and fifty-three entrepreneurs, and the analysis was carried out using linear regression. The result revealed that social media has a significant positive relationship with customer retention, brand awareness, and customer loyalty, and findings revealed that social media has proven to be an essential tool to engage customers and create brand awareness which eventually leads to customer retention and loyalty for an organization. Hence, the study recommended that entrepreneurs need to invest heavily on information and communication technology to boost operational efficiency, improve quality of product and services interface with customers, and create room to consistently solve customer problems swiftly.
该研究考察了社交媒体在尼日利亚创业发展中的作用,特别是社交媒体的使用如何提高客户保留率、品牌知名度和客户忠诚度。根据拉各斯州企业家的选择标准,本研究采用分层和方便抽样的方法,选择了153名企业家,并使用线性回归进行分析。结果显示,社交媒体与客户留存率、品牌认知度和客户忠诚度之间存在显著的正相关关系,研究结果显示,社交媒体已被证明是吸引客户和创造品牌认知度的重要工具,最终导致客户留存率和客户忠诚度。因此,该研究建议企业家需要大力投资于信息和通信技术,以提高运营效率,改善产品质量和与客户的服务界面,并为快速解决客户问题创造空间。
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引用次数: 2
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Covenant Journal of Entrepreneurship
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