Pub Date : 2021-08-14DOI: 10.15575/REPUTATION.V4I1.2092
Nurul Hanifa, Yusuf Zaenal Abidin, Dyah rahmi Astuti
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengelolaan Digital Public Relations melalui Media Internal Kontak PT Kereta Api Indonesia. Metode penelitian menggunakan metode deskriptif, adapun teknik pengumpulan data yang dilakukan adalah wawancara mendalam. Hasil penelitian menunjukkan bahwa pengelolaan Digital PR pada Media Internal Kontak melalui lima tahapan, yaitu (1) planning yakni dengan merencanakan tujuan dengan membuat perencanaan taktis yang dikategorisasikan menjadi penentuan rubrik, penentuan PIC dan penentuan tema pada setiap edisi Media Internal Kontak yang akan diterbitkan. (2) organizing dengan melakukan staffing (pembagian kerja) kepada seluruh individu yang terlibat dalam pembuatan konten Media Internal Kontak. (3) communicating yakni dengan memanfaatkan beberapa media diantaranya, portal internal E-office, Corporate Email dan Whatsapp untuk publikasi Media Internal Kontak kepada publik internal. (4) controlling dengan melakukan pengawasan bersifat internal berupa pengawasan konten, serta menampung saran dan kritik dari pembaca. (5) evaluating, menyewa jasa konsultan humas, melakukan evaluasi bulanan, serta melaksanakan evaluasi tahunan. Kata Kunci : Pengelolaan; Digital Public Relations; Media Internal ABSTRACT This research aims to find out the management of Digital Public Relations through Internal Media Contact of PT Kereta Api Indonesia. The research method uses a descriptive method, while the data collection technique performed is an in-depth interview. The results showed that the management of Digital PR in Internal Media Contact through five stages, namely (1) planning by planning the objective by making tactical planning categorized into the determination of rubrics, pic determination and determination of themes in each edition of Internal Media Contact to be published. (2) organizing by staffing to all individuals involved in the creation of Internal Media Contact content. (3) communicating by utilizing several media including, internal portal E-office, Corporate Email and Whatsapp for publication of Internal Media Contacts to the internal public. (4) controlling by conducting internal surveillance in the form of content supervision, as well as accommodating advice and criticism from readers. (5) evaluating, hiring Public Relations consulting services, conducting monthly evaluations, and carrying out annual evaluations. Keywords : Management; Digital Public Relations; Media Internal
本研究旨在通过印度尼西亚与铁路的内部联系来了解公共关系的数字管理。采用描述性方法的研究方法，以及进行深入采访的数据收集技术。研究结果表明，内部媒体的数字管理是通过五个阶段的接触，即(1)计划通过策划经过调整的战术计划，使每一个联系人的内部媒体版本都能确定特写、图片和主题。(2)通过对参与建立内部媒体内容接触的所有个人进行工作管理。(3)沟通就是利用其中的一些媒体，向内部公众发布内部媒体联系人的内部门户、公司电子邮件和Whatsapp。(4)通过对内容的内部监督进行控制，并包含读者的建议和批评。(5)评估、聘请公共关系顾问服务、每月评估和年度评估。关键词:管理;数字公共关系;本研究旨在通过内部媒体与PT train接触，了解其对数字公共关系的管理。研究方法一种描述方法，而数据收集技术呈现在面试区。results那里那个数字之管理作业》内部媒体联系人通过五个阶段,namely(1)计划:计划《客观:让战术策划categorized进入rubrics之决心,决心的照片》和themes决心在每版的内部联系to be published媒体。(2)组织在内部媒体接触内容的创造中影响所有个人。(3)} communicating utilizing好几个媒体在内,E-office入口,公司内部邮件和Whatsapp为内部出版的出版媒体内部Contacts to the public。(4)条控制由conducting内部监控in the form of内容supervision, as well as accommodating来自读者的建议和criticism。(5)评估、拒绝公共关系咨询服务、每月评估、并进行年度评估。管理;数字公共关系;媒体内部
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ABSTRAK Penelitian ini bertujuan untuk mengetahui cara praktisi Humas Polda Jabar dalam menentukan tema atau judul sosialisasi, cara mengemas informasi dan mengetahui keberhasilan kegiatan sosialisasi yang akan disampaikan kepada masyarakat melalui kegiatan program “Corong Kita”. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan menggunakan pendekatan kualitatif dan sumber data yang digunakan berdasarkan hasil wawancara informan dan dokumentasi berupa foto. Teori yang digunakan adalah teori belajar konstruktivistik yang berhubungan dengan tahapan operasional humas. Hasil dan pembahasan penelitian ini menerangkan bahwa (1) kegiatan sosialisasi memerlukan pembuatan informasi yang sesuai dengan berdasarkan fakta dilapangan melalui kasus yang marak terjadi dan pengembangan kasus dengan menggunakan bahasa yang mudah dipahami oleh masyarakat umum (2) Pengemasan informasi disusun berdasarkan situasi dan kondisi masyarakat juga menggunakan laporan dari divisi satuan kerja kepolisian Polda Jabar (3) keberhasilan kegiatan sosialisasi mengacu kepada nilai dari evaluasi kemudian respon masyarakat serta laporan polres dan diakhiri dengan ditujukannya laporan kepada Kapolda Jabar. Kata Kunci : Sosialisasi, Humas Pemerintah, Media Massa ABSTRACT This study aims to determine how the West Java Regional Police Public Relations practitioner determines the theme or title of the socialization, how to package information and determine the success of the socialization activities that will be conveyed to the public through the "Funnel Kita" program. The method used in this research is descriptive qualitative using a qualitative approach and data sources used are based on the results of informant interviews and documentation in the form of photos. The theory used is a constructivist learning theory related to the operational stages of public relations. The results and discussion of this study explain that (1) socialization activities require the production of appropriate information based on facts in the field through cases that are occurring and developing cases using language that is easily understood by the general public (2) Information packaging is prepared based on the situation and condition of the community as well. using reports from the West Java Police work unit division (3) the success of socialization activities refers to the value of the evaluation then the public response and the police report and ends with the reporting of the West Java Police Chief. Keywords : Socialization, Government Public Relations, Mass Media
该摘要的目的是了解代数公关人员的实业行为，以确定社会化的主题或标题，如何传递信息，并通过“我们的漏斗”项目的活动向公众传达的社会化活动的成功。本研究采用的方法是定性性描述性质的方法和基于资料提供者采访和照片文档的数据来源的数据。使用的理论是一种与公共关系运作阶段相关的建设性学习理论。和讨论这项研究结果表示(1)需要社会化制造活动信息符合事实通过草地上的发生和发展普遍存在的案子用公众容易理解的语言(2)包装信息编制情况和社会条件也使用Jabar警局警察部门工作组的报告(3)指社会化活动成功的价值然后评估社区反应和警察局报告，并以向司法部长报告结束。关键词:社会化媒体、政府公关研究抽象这个aims to个重大区域Java西区警察公共关系是如何practitioner determines socialization之主题或头衔,success》如何包裹资讯网和个重大socialization活动that will be conveyed to the Public我们穿过“漏斗”程序。这项研究使用的方法描述了一种使用质量和数据资源的可行性，其目的是基于信息审查和在照片形式中的文件引用。过去的理论是一名建筑学家学习的理论与公共关系的运作有关。研究这个那个地解释之results和受到质疑(1)socialization活动require appropriate资讯网制作》改编自《陆军通过案子事实那是occurring和developing顺便说一下案子用语言就是轻易理解(general public(2)资讯网packaging是准备情况和条件》改编自美国社区好。利用来自西爪哇警察工作部门的报告(3)社会活动的成功参考对当时公众反应的评估，以及对西爪哇警察局长的报告的报告。社会用语，政府公共关系，大众媒体
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Pub Date : 2021-08-14DOI: 10.15575/REPUTATION.V4I2.2621
Ulfah Wafa Almubarokah, Khoiruddin Muchtar, Abdul Mujib
ABSTRAK Penelitian ini bertujuan untuk mengetahui bagaimana pesantren Kudang mengelola citranya melalui program Naghmah Quran, mulai dari tahap pencarian data situasi sampai tahap evaluasi. Penulis dalam penelitian menggunakan metode deskriptif kualitatif berdasarkan hasil observasi, dokumentasi, dan wawancara mendalam bersama 4 orang informan. Hasil penelitian menunjukkan bahwa strategi pengelolaan citra pesantren Qiroatussab’ah Kudang melalui program Nagmah Quran dilakukan dengan mengelola situasi program Naghmah Quran dengan pengumpulan informasi terkait citra pesantren yang didapat melalui alumni, perencanaan program Nagmah Quran dilaksanakan secara terperinci dengan bantuan analisis SWOT, pelaksanaan program Naghmah Quran dipantau dan diberikan bimbingan sebagai bentuk koordinasi, dan evaluasi program Nagmhah Quran memuat tiga tahapan evaluasi akni evaluasi sebelum pelaksanaan, sedang pelaksanaan, dan setelah pelaksanaan prgram. Kata Kunci : Pengeolaan Citra, Program
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Pub Date : 2021-08-14DOI: 10.15575/REPUTATION.V4I1.2107
Ariz Rizaldi
Penelitian ini bertujuan untuk mengetahui bagaimana proses strategi Media Relations PT Bio Farma (Persero) melalui Media Gathering dalam menjaga reputasi perusahaan. Secara lebih rinci tujuan penelitian ini untuk mengetahui tahapan proses strategi tersebut, mulai dari tahap mencari data sampai evaluasi. Penelitian ini didasarkan pada konsep Four Step Public Relations kemudian dianalogikan pada proses strategi Media Relations yang implementasinya identik dengan aktivitas strategi yang di dalamnya terdiri dari pencarian data, perencanaan dan pemrograman, pengambilan tindakan, dan evaluasi. Metode yang digunakan merupakan metode deskriptif dan teknik pengumpulan datanya melalui observasi dan wawancara secara mendalam. Hasil penelitian menunjukan bahwa kegiatan Media Gathering yang dilakukan oleh PT Bio Farma (Persero) terdiri dari beberapa kegiatan, bersifat formal dan informal. Kegiatan formal berisi pemberian informasi dan materi mengenai perusahaan tentang hal yang akan dilakukan oleh perusahaan sehingga perlu dipublikasi, kegiatan informal berisi kegiatan “Fun” seperti outbound hal ini bertujuan untuk pendakatan personal antara perusahaan dengan media. Kata Kunci: Media Relations, Media Gathering, Reputasi This study aims to determine how the strategic process of PT Bio Farma (Persero) Media Relations through Media Gathering in maintaining the company's reputation. In more detail, the purpose of this study is to determine the stages of the strategy process, from the data search stage to evaluation. This research is based on the concept of Four Step Public Relations and then analogous to the process of Media Relations strategy whose implementation is identical to strategic activities consisting of data search, planning and programming, taking action, and evaluation. The method used is descriptive method and data collection techniques through observation and in-depth interviews. The results showed that the Media Gathering activities conducted by PT Bio Farma (Persero) consisted of several activities both formal and informal. Formal activities include providing information and material about the company about what the company will do so that it needs to be published, informal activities contain “Fun” activities such as outbound activities aimed at personal approaches between the company and the media. Keywords: Media Relations, Media Gathering, Reputation
本研究旨在了解PT Bio Farma媒体关系的战略过程，该策略是如何通过媒体聚集来维护公司的声誉的。本研究的目的更详细地说明了战略过程的各个阶段，从数据检索到评估。这项研究基于四步公共关系的概念，然后将其应用于实施的媒体关系策略过程与包括数据搜索、计划和编程、提取和评估在内的战略活动相匹配。一种使用的方法是一种通过深入观察和采访收集数据的描述性方法和技术。研究表明，PT Bio Farma (Persero)组织的媒体活动包括一些正式和非正式的活动。正式活动包含关于公司将做什么的信息和材料，这些活动包括公开、非正式的“有趣”活动，如出境外，旨在提高公司与媒体之间的个人隐私。关键字:媒体关系、媒体团结、这次研究的声誉以确定PT Bio Farma媒体关系的策略流程以保持公司的声誉。更详细地说，这项研究的目的是确定策略流程的阶段，从数据搜索阶段进行评估。这项研究基于四步公共关系的概念，然后再将其定义为应用于数据搜索、计划和编写、检索和评估等策略媒体关系程序的结果。使用的方法是通过观察和内部测试解构技术收集数据。结果表明，由PT Bio Farma (Persero)提出的媒体参与是正式和非正式的。正式的活动包括提供关于该公司的信息和材料，该公司将需要做什么，该公司将需要做什么，该公司将需要做什么，该公司将做什么，该公司将做什么，该公司将做什么，该公司将做什么。基调:媒体关系，聚集媒体，声誉
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Pub Date : 2021-08-14DOI: 10.15575/REPUTATION.V4I1.2088
Nisa Robiah, Yusuf Zaenal Abidin, Dyah rahmi Astuti
ABSTRAK Penelitian ini bertujuan untuk menggambarkan manajemen public relations yang dilakukan Dinas Pendidikan Kota Cimahi dalam mensosialisasikan program pemberian insentif guru ngaji. Metode penelitian yang digunakan yakni metode deskriptif. Peneliti mendeskripsikan fenomena yang diteliti berdasarkan data dari informan yaitu Dinas Pendidikan Kota Cimahi. Hasil penelitian menunjukkan bahwa manajemen public relations yang dilakukan Disdik Cimahi dalam sosialisasi program pemberian insentif guru ngaji diawali dengan tahap (1) pencarian data (fact finding) meliputi a) analisis program dan b) analisis khalayak. Tahap (2) perencanaan meliputi a) penetapan tujuan, b) menyusun kerangka acuan kerja (KAK), c) menetapkan target sasaran dan d) menyusun anggaran. Tahap (3) bertindak dan berkomunikasi meliputi a) penentuan sifat, tatanan dan jenis komunikasi, b) menyusun pesan sosialisasi dan c) menentukan komunikator sosialisasi. Tahap (4) yaitu evaluasi pada tingkat dampak/efek. Kata Kunci: Manajemen public relations; insentif guru ngaji; Cimahi agamis ABSTRACT The research aims to describe socialization process which conducted by Cimahi Education Office in incentive religion teacher program. The research used descriptive method. The descriptions based on data obtained from informants, namely the Cimahi Education Office. The result showed public relations management by Cimahi Education Office in socialization of incentive religion teacher program, began stage (1) fact finding, covers a) program analysis, and b) public analysis. Stage (2) planning, covers a) set goals, b) formulate terms of reference, c) set targets and d) prepare budget. Stage (3) taking action and communicating, covers a) determine type of communication, b) compose message, and c) determine the communicator. Stage (4) evaluation, at level of impact. Keywords: Public relations management; incentive religion teacher, Cimahi Agamis
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Pub Date : 2021-08-14DOI: 10.15575/REPUTATION.V4I1.2609
P. Handayani, Khoiruddin Muchtar, A. Ma’arif
Penelitian ini bertujuan untuk mengetahui lebih dalam bagaimana manajemen penggunaan majalah Surili sebagai wujud peduli hutan di Jawa Barat. Mengingat majalah internal yang diterbitkan oleh Dinas Kehutanan Provinsi Jawa Barat memiliki eksistensi yang cukup tinggi. Metode penelitian yang digunakan yaitu analisis deskriptif, dimana penelitian ini menguraikan dan menjabarkan dengan jelas bagaimana proses manajemen majalah Surili. Hasil penelitian ini memperlihatkan bahwa Dinas Kehutanan Provinsi Jawa Barat menggunakan konsep four steps Public Relations dalam proses pembuatan majalah Surili meliputi : (1) tahap merumuskan masalah yang terdiri dari analisis situasi, aspirasi dan kompilasi data dan informasi; (2) tahap perencanaan program yang terdiri dari menentukan tujuan, nama majalah, target pembaca, konten majalah, desain, dan jadwal; (3) tahap tindakan dan komunikasi yang terdiri dari mengemas pesan untuk khalayak, melibatkan pegawai dalam penulisan dan melakukan promosi; dan (4) tahap evaluasi yang terdiri dari diskusi dan evaluasi tim penyusun majalah. This study aims to find out more about the management of the use of Surili magazine as a form of forest care in West Java. Considering that an internal magazine published by the West Java Provincial Forestry Service has a fairly high existence. The research method used is descriptive analysis, where this study describes and clearly describes the management process of Surili magazine. The results of this study indicate that the West Java Provincial Forestry Service uses the four steps concept of Public Relations in the process of making Surili magazine, including: (1) the stage of formulating the problem consisting of situation analysis, aspirations and compilation of data and information; (2) the program planning stage which consists of determining the objectives, name of the magazine, target readers, magazine content, design, and schedule; (3) the action and communication stage which consists of packaging messages for the audience, involving employees in writing and conducting promotions; and (4) evaluation stage which consists of discussion and evaluation of the magazine drafting team.
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Pub Date : 2020-08-26DOI: 10.15575/REPUTATION.V4I1.2095
Dhea Salsabila Royan
ABSTRAK Dhea Salsabila Royan. Strategi Marketing Public Relations Grab dalam Pembayaran Melalui OVO. Strategi Marketing Public Relations di dalam sebuah perusahaan adalah aspek yang sangat penting yang harus ada dalam suatu perusahaan untuk menjadikan perusahaan tersebut berkembang dan dapat bersaing dengan kompetitor perusahaan lainnya. PT Grab Teknologi Indonesia merupakan sebuah perusahaan yang berkecimpung di dunia teknologi dengan memasarkan jasa-jasa perjalanan berupa ojek online, jasa antar barang dan makanan dan berbagai jenis jasa lainnya yang disajikan berupa sebuah aplikasi yang bisa diunduh di hampir semua smartphone dengan mengandalkan jaringan ionternet sebagai alat media untuk mengakses Grab. Penelitian ini bertujuan untuk mengetahui bagaimana Strategi Marketing Public Relations dalam menarik perhatian costumer dalam pembayarannya menggunakan OVO, mengetahui bagaimana Strategi Marketing Public Relations dalam mendorong minat costumer dalam pembayarannya menggunakan OVO, serta untuk mengetahui bagaimana Strategi Marketing Public Relations dalam menggiring opini publik yang beredar di masyarakat. Metode yang digunakan dalam penelitian ini adalah studi kasus kualitatif dengfan teknik pengumpulan data melalui wawancara mendalam kepada staf Grab yang bekerja dalam bidang Business Development dan Driver Grab sebagai informan. Pengumpulan data juga dikumpulkan melalui observasi partisipator pasif. Penelitian ini menggunakan konsep Three Ways Strategy ysng digagas oleh Phillip Kotler yaitu Push, Pull and Pass Strategy dengan hasil penelitian menunjukkan bahwa kegiatan yang dilakukan Marketing Public Relations Grab dalam menarik perhatian pengguna Grab yaitu dengan mengadakan event, memberikan potongan harga, kupon dan koin menarik yang bisa didapatkan setelah menggunakan Grab, dalam mendorong minat pennguna Grab yaitu dengan memasang iklan di media sosial, menggandeng public figure, dan memasang google adsense Youtube. Kegiatan yang dilakukan Marketing Public Relations Grab untuk menggiring opini publik yaitu dengan memberikan informasi yang benar terkait jasa yang Grab tawarkan di berbagai media sosial. Kata Kunci : Strategi Marketing Public Relations, Push, Pull and Pass Strategy. ABSTRACT Dhea Salsabila Royan. Strategy Of Marketing Public Relations Grab in payer an use OVO. Strategyn of Marketing Public Relations in a company is a very important aspect that must exist in a company to make the company grow and be able to compete with other company competitors. PT Grab Teknologi Indonesia is a company engaged in the world of technology by marketing travel services in the form of an online motorcycle taxi, service between goods and food and various other types of services that are presented in the form of an application that can be downloaded on almost all smartphones by relying on the internet network as a tool media to access Grab. This study aims to find out how Public Relations Marketing Strat
摘要Dhea Salsabila Royan。公共关系营销策略通过OVO支付。企业内部的公共关系营销战略是企业发展和与其他竞争对手竞争的关键方面。印尼PT抓住科技是一家涉足科技世界的公司推销在线摩托车、货运服务和旅行服务供应的食物和其他各种服务下载一个应用程序可以在几乎所有的智能手机依靠ionternet网络作为获取抓斗媒体工具。这项研究的目的是弄清楚公共关系营销策略是如何让客户在OVO上感兴趣的，弄清楚公共关系营销策略是如何让客户对OVO感兴趣的，弄清楚公共关系营销策略是如何影响公众舆论的。本研究采用的方法是一种定性案例研究，它是通过对在商业开发领域工作的抓斗人员和抓斗驱动人员作为告密者的深入采访来研究数据收集技术。数据收集还通过被动参与者观察收集。这项研究用三个概念方面个会ysng由菲利普·科特勒即推、拉山口个会做营销的研究结果表明,活动吸引用户中公共关系抓斗抓斗,即通过召开事件,给你打折优惠券和硬币推动Grab,使用后能得到的拉动pennguna抓斗的兴趣就是通过在社交媒体上做广告,挽着公共人物,然后在Youtube上发布谷歌adsense。Grab的公共关系营销活动旨在引导公众舆论，即在各种社交媒体上提供有关Grab提供的服务的真实信息。关键词:公共关系营销策略、推、拉和传球策略。[咒语]公共营销关系的策略使用OVO。公司的公共营销战略是一个非常重要的方面，它必须存在于公司中，使公司成长，并能够与其他公司竞争。印尼PT抓住技术是一个营销公司启用in the world of technology):在线旅游服务in the form of an摩托车出租车,服务之间goods食品和不同其他types of services)这是由in the form of an的应用程序可以被relying on the downloaded几乎所有智能手机上互联网网络媒体美国工具to access抓斗。这个研究aims to发现公共关系营销策略是如何在attracting customers in payments之关注,知道如何的OVO用公共关系营销策略在encouraging客户利益里用的OVO payments, #发现公共关系营销策略是如何在公共错误线索那develops in society)。这项研究使用的方法是一项合格的案例研究，具有广泛的数据收集技术审查，与Grab外地的工作人员和抓斗司机作为通知。数据收集还通过passion参与观察收集。这个研究利用之理念三个方面个会,这是菲利普科特勒偏initiated, namely推拉和山口个会with the results of the study露出那拉的活动carried out by抓斗个会是由持有事件,提供不同attractive上去用OVO discounts那生成rewards和分之后,《推个会conducted Grab是to promote抓斗由美国通过社交媒体如此Instagram、Twitter和Youtube。Grab通过提供真实的信息来引导公众观点重点词:公共关系营销策略，推，拉和传球策略。
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Pub Date : 2020-07-09DOI: 10.15575/REPUTATION.V2I2.233
Rina Himaturipa, abdul azis Maarif, Yusuf Zaenal Abidin
Tujuan dari penelitian ini adalah untuk mengetahui proses pengelolaan dimulai dari pencarian data dan fakta, perencanaan, pengaplikasian program, serta tahap evaluasi. Proses ini merupakan rangkaian dari pengaplikasian konsep four step public relations yang dijalankan oleh humas Kantor Wilayah Kementrian Agama Provinsi Jawa Barat, yaitu tahap fact finding, planning and programming, taking actions and communications, and evaluations. Penelitian ini menggunakan paradigma konstruktivisme , pendekatan kualitatif dan metode studi kasus, mengenai suatu lembaga atau organisasi dengan berupa fenomena yang ada dan terjadi nyata disuatu lembaga atau organisasi. Hasil dari penelitian ini menerangkan bahwa proses pengelolaan website menghasilkan data yang terbagi kedalam dua bagian yaitu fakta primer dan sekunder , setelah data didapatkan selanjutnya perencanaan program aplikasi yang memudahkan publik, lalu pengaplikasian program aplikasi seperti halnya E-MTQ, SIMKAH, dan lain-lain, tahap akhir yaitu evaluasi yang dilakukan seperti Rapat Koordinasi dengan Pemerintah Provinsi dan Kab/Kota. Kata Kunci : Pengelolaan; Humas; Website The purpose of this research is to find out the management process, Fact Finding, Planning and programming, Taking Actions and communications, and evaluation stages. This process is a series of applications of the four-step public relations concept run by the PR of the Regional Office of the Ministry of Religion of West Java Province. Researchers also use a case study approach that is about an institution or organization in the form of phenomena that exist and occur real in an institution or organization. The results of this study explain that the website management process produces data which is divided into two parts, namely primary and secondary facts, after the data is obtained then the planning of application programs that facilitate the public, then application of application programs such as E-MTQ, SIMKAH, and others, the final stage is an evaluation conducted such as a Coordination Meeting with the Provincial and District / City Governments. Keywords: Management; PR; Website
本研究的目的是了解管理过程，从数据搜索、事实、计划、项目实施和评估阶段开始。这一过程是一系列应用四步公共关系概念的过程，由西爪哇省宗教事务部(ministry of religion ministry)的区域办事处(ministry of fact finding, planning and programming, taking actions and communication and evaluation)执行的。该研究采用的是一种建设性的范例、定性的方法和案例研究方法，指的是一种存在和存在的现象的组织或组织。这项研究的结果表示网站产生分裂的数据录入管理过程两部分,即主要和次要的事实,数据后得到接下来的应用促进了公众的兴趣,然后应用程序规划SIMKAH E-MTQ一样,应用程序和其他评估,即最后阶段的做,比如省政府和Kab -城市协调会议。关键词:管理;公关;本研究的目的网站是寻找管理流程，实际上是搜索、计划和设计、获取行动和通信数据。这一过程是一系列公共关系关系的应用程序，目的是运行由西爪哇省的宗教部区域服务办公室的公关。Researchers还使用了一种案例研究，该研究是关于存在于一个机构或组织中的机构或组织的。《results of this study解释那个网站管理的过程数据produces哪种是divided进入小学两部分,namely,这之后的事实,《计划》是获得数据,然后应用程序项目,以至于facilitate美国《应用程序公开,然后应用程序项目如此E-MTQ SIMKAH和其他人,《决赛舞台是一个调查员conducted如此美国Coordination会议《纪念和区/市Governments。安装:管理;作业;网站
{"title":"Pengelolaan website sebagai Media Informasi Publik","authors":"Rina Himaturipa, abdul azis Maarif, Yusuf Zaenal Abidin","doi":"10.15575/REPUTATION.V2I2.233","DOIUrl":"https://doi.org/10.15575/REPUTATION.V2I2.233","url":null,"abstract":"Tujuan dari penelitian ini adalah untuk mengetahui proses pengelolaan dimulai dari pencarian data dan fakta, perencanaan, pengaplikasian program, serta tahap evaluasi. Proses ini merupakan rangkaian dari pengaplikasian konsep four step public relations yang dijalankan oleh humas Kantor Wilayah Kementrian Agama Provinsi Jawa Barat, yaitu tahap fact finding, planning and programming, taking actions and communications, and evaluations. Penelitian ini menggunakan paradigma konstruktivisme , pendekatan kualitatif dan metode studi kasus, mengenai suatu lembaga atau organisasi dengan berupa fenomena yang ada dan terjadi nyata disuatu lembaga atau organisasi. Hasil dari penelitian ini menerangkan bahwa proses pengelolaan website menghasilkan data yang terbagi kedalam dua bagian yaitu fakta primer dan sekunder , setelah data didapatkan selanjutnya perencanaan program aplikasi yang memudahkan publik, lalu pengaplikasian program aplikasi seperti halnya E-MTQ, SIMKAH, dan lain-lain, tahap akhir yaitu evaluasi yang dilakukan seperti Rapat Koordinasi dengan Pemerintah Provinsi dan Kab/Kota. \u0000Kata Kunci : Pengelolaan; Humas; Website \u0000 \u0000 \u0000 \u0000The purpose of this research is to find out the management process, Fact Finding, Planning and programming, Taking Actions and communications, and evaluation stages. This process is a series of applications of the four-step public relations concept run by the PR of the Regional Office of the Ministry of Religion of West Java Province. Researchers also use a case study approach that is about an institution or organization in the form of phenomena that exist and occur real in an institution or organization. The results of this study explain that the website management process produces data which is divided into two parts, namely primary and secondary facts, after the data is obtained then the planning of application programs that facilitate the public, then application of application programs such as E-MTQ, SIMKAH, and others, the final stage is an evaluation conducted such as a Coordination Meeting with the Provincial and District / City Governments. \u0000Keywords: Management; PR; Website","PeriodicalId":239747,"journal":{"name":"Reputation: Jurnal Hubungan Masyarakat","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125585256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.15575/reputation.v1i1.632
A. Burhanudin, Imron Rosyidi, Khoiruddin Muchtar
Background this study was the importance of the external Public is a major factor which is important, obviously, is progressing and the withdrawal of a company specified by the customer or the public. The pattern of partnerships in Forestry Department started since year 2001 based on the decision letter of the Board of Trustees Perhutani No. 136 of the year 2001 of a joint forest management community. The investor is the most important external public because investors became the biggest revenue or income for the Perhutani. The methods used in this research is qualitative research methods with the design of the study cases. Because the purpose of this research is to understand the object examined in depth, outlines, describe and interpret comprehensively about various aspects of individuals that represent a company are in the scope of the problems examined. The concept used in this study is Ekternal Relations and Investor Relations how the Perhutani Regional Division of West Java and Banten in serving the interests of a wide range of External public groups especially in working together manage forest products or make use of the empty forest land. Therefore, public relations plays an important role in living a good relationship between the company with investors. This research aims to find out how to program Publicist in fostering good relations with the Public, especially in External relations well with investors.
{"title":"Program Humas Perum Perhutani Jawa Barat dan Banten dalam Membina Hubungan Baik dengan Publik Eksternal","authors":"A. Burhanudin, Imron Rosyidi, Khoiruddin Muchtar","doi":"10.15575/reputation.v1i1.632","DOIUrl":"https://doi.org/10.15575/reputation.v1i1.632","url":null,"abstract":"Background this study was the importance of the external Public is a major factor which is important, obviously, is progressing and the withdrawal of a company specified by the customer or the public. The pattern of partnerships in Forestry Department started since year 2001 based on the decision letter of the Board of Trustees Perhutani No. 136 of the year 2001 of a joint forest management community. The investor is the most important external public because investors became the biggest revenue or income for the Perhutani. The methods used in this research is qualitative research methods with the design of the study cases. Because the purpose of this research is to understand the object examined in depth, outlines, describe and interpret comprehensively about various aspects of individuals that represent a company are in the scope of the problems examined. The concept used in this study is Ekternal Relations and Investor Relations how the Perhutani Regional Division of West Java and Banten in serving the interests of a wide range of External public groups especially in working together manage forest products or make use of the empty forest land. Therefore, public relations plays an important role in living a good relationship between the company with investors. This research aims to find out how to program Publicist in fostering good relations with the Public, especially in External relations well with investors.","PeriodicalId":239747,"journal":{"name":"Reputation: Jurnal Hubungan Masyarakat","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124637457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.15575/reputation.v1i4.290
YuniaGu Gustini, Irfan Sanusi, Khoiruddin Muchtar
Citra yang baik atau bisa dikatakan citra positive sebuah daerah perlu dibangun oleh Pemerintahan setempat. Wajah Kabupaten Purwakarta pada saat ini lebih banyak dikenal oleh masyarakat dibandingkan dengan 10 tahun silam apalagi didalam sektor kearifan lokal. Hal ini merupakan adanya gerak cepat dari pemerintah setempat untuk memoles wajah Kabupaten Purwakarta.Tujuan penelitian ini untuk mengetahui upaya pemerintah dalam membentuk citra Purwakarta dilihat dari konsep proses pembentukan citra (Ardianto: 2002) yang mana didalamnya terdiri dari persepsi, keyakinan, motivasi dan sikap. Penelitian ini menggunakan paradigma konstruktivisme, pendekatan kualitatif dan metode studi kasus. Hasil penelitian menunjukan bahwa untuk membentuk persepsi masyarkat diadakannya perbaikan infastruktur dan menciptakan slogan baru atau city branding. Cara meyakinkan masyarakat menegnai informasi yang disampaikan di lakukan hubungan kerjasama dengan beberapa media cetak dan menciptakan sebuah aplikasi. Cara memotivasi masyarakat dengan diadakan pembangunan ifastruktur penunjang masyarakat dengan menyediakan fasilitas umum dan membentuk sikap masyarakat diadakannya pembaharuan pembangunan. A good image that can be said as a positive image of an area needs to be built by the local government. The face of Purwakarta Regency is currently more widely known by the public compared to 10 years ago especially in the local wisdom sector. This is a quick move from the local government to polish the face of Purwakarta Regency. The purpose of this study is to determine the government's efforts to shape the image of Purwakarta seen from the concept of the process of image formation (Ardianto: 2002) which consists of perceptions, beliefs, motivations and attitudes. This research uses constructivism paradigm, qualitative approach and case study method. The results of the study show that to establish community perceptions there is an improvement in infrastructure and creating a new slogan or city branding. How to convince the public about the information conveyed in a cooperative relationship with several print media and create an application. How to motivate the community with the construction of community support infrastructure by providing public facilities and shaping the attitude of the community for the development of development. Keywords: Image; Image Formation; Local Wisdom.
{"title":"Upaya Pemerintah dalam Membentuk Citra Purwakarta Melalui Kearifan Lokal","authors":"YuniaGu Gustini, Irfan Sanusi, Khoiruddin Muchtar","doi":"10.15575/reputation.v1i4.290","DOIUrl":"https://doi.org/10.15575/reputation.v1i4.290","url":null,"abstract":"Citra yang baik atau bisa dikatakan citra positive sebuah daerah perlu dibangun oleh Pemerintahan setempat. Wajah Kabupaten Purwakarta pada saat ini lebih banyak dikenal oleh masyarakat dibandingkan dengan 10 tahun silam apalagi didalam sektor kearifan lokal. Hal ini merupakan adanya gerak cepat dari pemerintah setempat untuk memoles wajah Kabupaten Purwakarta.Tujuan penelitian ini untuk mengetahui upaya pemerintah dalam membentuk citra Purwakarta dilihat dari konsep proses pembentukan citra (Ardianto: 2002) yang mana didalamnya terdiri dari persepsi, keyakinan, motivasi dan sikap. Penelitian ini menggunakan paradigma konstruktivisme, pendekatan kualitatif dan metode studi kasus. \u0000Hasil penelitian menunjukan bahwa untuk membentuk persepsi masyarkat diadakannya perbaikan infastruktur dan menciptakan slogan baru atau city branding. Cara meyakinkan masyarakat menegnai informasi yang disampaikan di lakukan hubungan kerjasama dengan beberapa media cetak dan menciptakan sebuah aplikasi. Cara memotivasi masyarakat dengan diadakan pembangunan ifastruktur penunjang masyarakat dengan menyediakan fasilitas umum dan membentuk sikap masyarakat diadakannya pembaharuan pembangunan. \u0000A good image that can be said as a positive image of an area needs to be built by the local government. The face of Purwakarta Regency is currently more widely known by the public compared to 10 years ago especially in the local wisdom sector. This is a quick move from the local government to polish the face of Purwakarta Regency. The purpose of this study is to determine the government's efforts to shape the image of Purwakarta seen from the concept of the process of image formation (Ardianto: 2002) which consists of perceptions, beliefs, motivations and attitudes. This research uses constructivism paradigm, qualitative approach and case study method. The results of the study show that to establish community perceptions there is an improvement in infrastructure and creating a new slogan or city branding. How to convince the public about the information conveyed in a cooperative relationship with several print media and create an application. How to motivate the community with the construction of community support infrastructure by providing public facilities and shaping the attitude of the community for the development of development. Keywords: Image; Image Formation; Local Wisdom.","PeriodicalId":239747,"journal":{"name":"Reputation: Jurnal Hubungan Masyarakat","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130135023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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