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Flexible Fuel Vehicles, Less Flexible Minded Consumers: Price Information Experiments at the Pump 灵活的燃油汽车,不那么灵活的消费者:加油站的价格信息实验
Pub Date : 2018-06-01 DOI: 10.2139/ssrn.2680212
A. Salvo
This paper addresses a puzzle: why do many of Brazil's energy consumers driving "flexible fuel" gasoline-ethanol vehicles forgo energy savings at the pump, choosing the fuel that yields the lower mileage per dollar of spending, in some cases by a substantial margin? In a large-scale set of randomized experiments with 10,400 consumers at the pump -- the first of its kind -- I raise the salience of the price difference across both fuels, just as the consumer pulls up. The largest treatment effect I obtain is to shift one-tenth of consumers, who absent the intervention would have chosen expensive gasoline, to instead choose very favorably priced ethanol. While statistically significant, this shift is small compared with the higher likelihood that the favorably priced fuel is chosen among college-educated subjects relative to their less schooled counterparts. I estimate the increase in consumer welfare from mandating higher price salience at the pump to be equivalent to a 1 to 3% (general) reduction in fuel prices, depending on the relative price point.
这篇论文解决了一个难题:为什么许多巴西的能源消费者在驾驶“灵活燃料”汽油-乙醇汽车时,放弃了在加油时节省的能源,而选择了在某些情况下,每花费一美元所能跑的里程更少的燃料?在一组大规模的随机实验中,有10400名消费者在加油站——这是第一次——我提出了两种燃料之间价格差异的显著性,就在消费者加油的时候。我所获得的最大的治疗效果是改变了十分之一的消费者,如果没有干预,他们会选择昂贵的汽油,而不是选择价格非常优惠的乙醇。虽然在统计上很重要,但与受过大学教育的人比受教育程度较低的人更有可能选择价格优惠的燃料相比,这种变化很小。我估计,根据相对价格点的不同,强制提高加油站的价格对消费者福利的增加相当于燃料价格(一般)降低1%至3%。
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引用次数: 6
Bicycling and Gender: Targeting Guides to Women 骑自行车与性别:针对女性的指南
Pub Date : 2016-06-01 DOI: 10.1123/WSPAJ.2015-0020
W. Riggs, Megyn B. Rugh, K. Cheung, Jana Schwartz
As the usage of bicycles increases, cities are transforming their planning processes to incorporate this sustainable mode of transportation. In spite of bicycling’s importance to communities, there is a gender gap. Data indicates that only a small number of cyclists are women. This paper addresses that gender gap with an eye toward the marketing strategy known as transportation demand management (TDM). TDM provides lessons for communities looking to encourage greater levels of bicycle riding. To do this we review the literature on best practices in marketing to women, and evaluate different bicycle marketing guides. We find, after an analysis to pinpoint best practices, that only 15% of the marketing guides are targeted to women. The lessons learned from our study provide information for the design of future bicycle guides that will appeal to women consumers.
随着自行车使用量的增加,城市正在改变他们的规划过程,以纳入这种可持续的交通方式。尽管骑自行车对社区很重要,但存在性别差异。数据显示,骑自行车的人中只有一小部分是女性。本文着眼于运输需求管理(TDM)的营销策略,解决了这一性别差距。TDM为希望鼓励更多骑自行车的社区提供了经验。为了做到这一点,我们回顾了关于女性营销最佳实践的文献,并评估了不同的自行车营销指南。经过对最佳实践的分析,我们发现只有15%的营销指南是针对女性的。从我们的研究中获得的经验教训为未来设计吸引女性消费者的自行车指南提供了信息。
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引用次数: 6
Smart Urban Mobility: Road Less Travelled 智慧城市交通:少走的路
Pub Date : 2015-05-29 DOI: 10.2139/ssrn.2611857
Tarun Mittal, Charan Singh
The study attempts to analyse congestion problem with emphasis on having a policy incorporating realistic solution for having affordable, accessible, reliable and acceptable mobility. It has been found that in Indian urban scenario, modal transport system must be capable of having flexible high carrying capacity with low space requirement. The other aspect is to have attractive public transit system which may lure people away from private transport to public transit system because traffic problem is going to only rise with population growth and development. This will put more pressure on road infrastructure which has substantial costs. A possible solution could be introduction of Light Rail Transit (LRT) on a large scale. Finally, an illustration of Bangalore city has been made to examine the benefits of LRT.
该研究试图分析交通拥堵问题,重点是制定一项包含现实解决方案的政策,以实现负担得起的、可获得的、可靠的和可接受的交通。研究发现,在印度城市场景中,联运系统必须具有灵活的高承载能力和低空间要求。另一方面是拥有有吸引力的公共交通系统,这可能会吸引人们从私人交通工具转向公共交通系统,因为交通问题只会随着人口的增长和发展而增加。这将给成本高昂的道路基础设施带来更大压力。一个可能的解决方案是大规模引进轻轨交通(LRT)。最后,以班加罗尔市为例来检验轻轨的好处。
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引用次数: 3
Measuring the Rebound Effect with Micro Data 用微观数据测量回弹效应
Pub Date : 2015-03-23 DOI: 10.2139/ssrn.2583822
B. de Borger, I. Mulalic, J. Rouwendal
We provide estimates of the rebound effect for car transport in Denmark, using a rich data set with individual household data on car use, fuel efficiency, and car as well as household characteristics. A demand model is estimated in first differences; the availability of households in the sample that replaced their car during the period of observation combined with information on their driving behaviour before and after the car switch allows us to identify the rebound effect. Endogeneity is taken into account by using appropriate instruments. Results include the following. First, we reject the 'conventional' formulation in which only fuel cost per kilometre matters. Second, the selection equation confirms that higher fuel prices induce households to switch car. Third, the results suggest the presence of a rebound effect that is on the lower end of the estimates available in the literature. Specifically, our best estimate of the rebound effect is some 7.5%-10%. Fourth, the fuel price sensitivity of the demand for kilometres appears to be declining with household income, but we do not find a significant impact of income on the rebound effect. Finally, simulation results indicate that the small rebound effect and changes in car characteristics in response to higher fuel prices imply that -- compared to the reference scenario -- higher fuel prices lead to a substantial reduction in both the demand for kilometres and in demand for fuel.
我们对丹麦汽车运输的反弹效应进行了估计,使用了丰富的数据集,其中包括汽车使用、燃油效率以及汽车和家庭特征方面的个人家庭数据。需求模型用一阶差分估计;在观察期间,样本中有多少家庭更换了汽车,再加上他们更换汽车前后的驾驶行为信息,使我们能够识别反弹效应。通过使用适当的工具来考虑内生性。结果包括以下内容。首先,我们拒绝只考虑每公里燃料成本的“传统”公式。其次,选择方程证实,较高的燃油价格促使家庭更换汽车。第三,结果表明存在反弹效应,这是在文献中可用的估计的低端。具体来说,我们对反弹效应的最佳估计约为7.5%-10%。第四,燃油价格对公里数需求的敏感性随着家庭收入的增加而下降,但我们没有发现收入对反弹效应的显著影响。最后,模拟结果表明,与参考情景相比,高油价对汽车特性的小反弹效应和变化意味着,高油价导致公里数需求和燃料需求的大幅减少。
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引用次数: 51
Liberalization of the Interurban Coach Market in Germany: Do Attitudes and Perceptions Drive the Choice between Rail and Coach? 德国城际长途汽车市场的自由化:态度和观念是否推动了铁路和长途汽车之间的选择?
Pub Date : 2014-10-01 DOI: 10.2139/ssrn.2506615
Francisco J. Bahamonde-Birke, U. Kunert, H. Link, J. Ortúzar
In January 2013 the interurban passenger transport market in Germany was liberalized and several coach carriers emerged offering an alternative to the Deutsche Bahn, a state owned rail monopoly. The coach carriers have attempted to position themselves not just through lower prices but also through product differentiation, for example marketing their services as the most ecological way to travel. Hence, it is important to consider attitudes and perceptions when analyzing this market. One year after liberalization we conducted a stated-choice experiment among students and employees at the Technical University of Berlin, where participants had to choose between different interurban public transport alternatives (regional and intercity trains or interurban coaches). Additionally, the experiment gathered perception and attitudinal indicators used to construct latent variables. Our results show that attitudes and perceptions indeed affect the way individuals choose between different transport modes and, therefore, they must be taken into account when analyzing the interurban passenger market in Germany.
2013年1月,德国城市间客运市场自由化,几家长途客车公司出现,为国有铁路垄断企业德国联邦铁路(Deutsche Bahn)提供了另一种选择。长途客车航空公司不仅试图通过更低的价格,还试图通过产品差异化来定位自己,例如将他们的服务营销为最生态的旅行方式。因此,在分析这个市场时,考虑态度和看法是很重要的。自由化一年后,我们在柏林技术大学(Technical University of Berlin)的学生和员工中进行了一项状态选择实验,参与者必须在不同的城际公共交通选择(区域和城际列车或城际客车)之间做出选择。此外,实验还收集了知觉和态度指标,用于构建潜在变量。我们的研究结果表明,态度和观念确实会影响个人在不同交通方式之间的选择,因此,在分析德国城市间客运市场时,必须考虑到这些因素。
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引用次数: 0
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SRPN: Passenger Transport (Topic)
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