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Brand Content und Brand Image最新文献

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Diskussion
Brand Content und Brand Image
Pub Date : 2021-10-26 DOI: 10.1007/978-3-658-35711-5_8
Matthias Albisser
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引用次数: 0
Marke und Markenkommunikation 品牌和品牌交流
Brand Content und Brand Image
Pub Date : 2021-10-26 DOI: 10.1007/978-3-658-35711-5_2
Matthias Albisser
{"title":"Marke und Markenkommunikation","authors":"Matthias Albisser","doi":"10.1007/978-3-658-35711-5_2","DOIUrl":"https://doi.org/10.1007/978-3-658-35711-5_2","url":null,"abstract":"","PeriodicalId":254864,"journal":{"name":"Brand Content und Brand Image","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132275160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Informationsverarbeitung und Wirkung von Markenkommunikation 信息处理和品牌沟通的影响
Brand Content und Brand Image
Pub Date : 2021-10-26 DOI: 10.1007/978-3-658-35711-5_4
Matthias Albisser
{"title":"Informationsverarbeitung und Wirkung von Markenkommunikation","authors":"Matthias Albisser","doi":"10.1007/978-3-658-35711-5_4","DOIUrl":"https://doi.org/10.1007/978-3-658-35711-5_4","url":null,"abstract":"","PeriodicalId":254864,"journal":{"name":"Brand Content und Brand Image","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129380902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Userperspektive auf Brand Content: Der Uses-and-Gratifications-Ansatz 国际导航系统出事
Brand Content und Brand Image
Pub Date : 2021-10-26 DOI: 10.1007/978-3-658-35711-5_3
Matthias Albisser
{"title":"Userperspektive auf Brand Content: Der Uses-and-Gratifications-Ansatz","authors":"Matthias Albisser","doi":"10.1007/978-3-658-35711-5_3","DOIUrl":"https://doi.org/10.1007/978-3-658-35711-5_3","url":null,"abstract":"","PeriodicalId":254864,"journal":{"name":"Brand Content und Brand Image","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132489267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Resultate: Der Einfluss des Brand Contents auf das Markenimage 结果是火势对品牌形象的影响
Brand Content und Brand Image
Pub Date : 2021-10-26 DOI: 10.1007/978-3-658-35711-5_7
Matthias Albisser
{"title":"Resultate: Der Einfluss des Brand Contents auf das Markenimage","authors":"Matthias Albisser","doi":"10.1007/978-3-658-35711-5_7","DOIUrl":"https://doi.org/10.1007/978-3-658-35711-5_7","url":null,"abstract":"","PeriodicalId":254864,"journal":{"name":"Brand Content und Brand Image","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125719128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Empirisches Vorgehen 类似的行动
Brand Content und Brand Image
Pub Date : 2021-10-26 DOI: 10.1007/978-3-8350-9625-7_3
Matthias Albisser
{"title":"Empirisches Vorgehen","authors":"Matthias Albisser","doi":"10.1007/978-3-8350-9625-7_3","DOIUrl":"https://doi.org/10.1007/978-3-8350-9625-7_3","url":null,"abstract":"","PeriodicalId":254864,"journal":{"name":"Brand Content und Brand Image","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134562617","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Forschungsstand, Hypothesen und Forschungsmodell 假设和研究模型
Brand Content und Brand Image
Pub Date : 2021-10-26 DOI: 10.1007/978-3-658-35711-5_5
Matthias Albisser
{"title":"Forschungsstand, Hypothesen und Forschungsmodell","authors":"Matthias Albisser","doi":"10.1007/978-3-658-35711-5_5","DOIUrl":"https://doi.org/10.1007/978-3-658-35711-5_5","url":null,"abstract":"","PeriodicalId":254864,"journal":{"name":"Brand Content und Brand Image","volume":"21 12","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131539847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Einleitung
Brand Content und Brand Image
Pub Date : 2021-10-26 DOI: 10.1007/978-3-658-35711-5_1
Matthias Albisser
{"title":"Einleitung","authors":"Matthias Albisser","doi":"10.1007/978-3-658-35711-5_1","DOIUrl":"https://doi.org/10.1007/978-3-658-35711-5_1","url":null,"abstract":"","PeriodicalId":254864,"journal":{"name":"Brand Content und Brand Image","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114891813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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