G. Singh, R. Srivastava, Sirisha Rani Mudunuru, S. Shekhar, Tanuj Motwani, Tushar Jindal, Vignesh Ramakrishnan
This paper tends to portray the perception of the students of Birla Institute of Management Technology (BIMTECH) towards their purchase behaviour of mobile phones. Though this is a sample study, yet the extension of this study towards generalization will lead to the conclusion about the purchase behavior of population in age group 22-25 years. Factoring of various parameters are done using SPSS and with the factors obtained using Parallel Analysis. These factors are further carried forward to obtain the perception mapping using Multidimensional Scaling. Perceptions are the critical input for the organizations for strategic decision making. Different companies are being analyzed to find respondent’s perception using similarity dissimilarity study and also the attribute based perception analysis. Various means are compared to visualize the positioning of various brands in the mind of these respondents. Conclusions have been drawn based on the perceptions of these companies by the respondents.
{"title":"Perception Mapping of the Purchase Behaviour of Mobile Phones","authors":"G. Singh, R. Srivastava, Sirisha Rani Mudunuru, S. Shekhar, Tanuj Motwani, Tushar Jindal, Vignesh Ramakrishnan","doi":"10.2139/ssrn.1651482","DOIUrl":"https://doi.org/10.2139/ssrn.1651482","url":null,"abstract":"This paper tends to portray the perception of the students of Birla Institute of Management Technology (BIMTECH) towards their purchase behaviour of mobile phones. Though this is a sample study, yet the extension of this study towards generalization will lead to the conclusion about the purchase behavior of population in age group 22-25 years. Factoring of various parameters are done using SPSS and with the factors obtained using Parallel Analysis. These factors are further carried forward to obtain the perception mapping using Multidimensional Scaling. Perceptions are the critical input for the organizations for strategic decision making. Different companies are being analyzed to find respondent’s perception using similarity dissimilarity study and also the attribute based perception analysis. Various means are compared to visualize the positioning of various brands in the mind of these respondents. Conclusions have been drawn based on the perceptions of these companies by the respondents.","PeriodicalId":273678,"journal":{"name":"Beh Mkt: Consumer Decision Making & Search (Topic)","volume":"86 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123570414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The present study investigates how consumers evaluate particular characteristics of grocery perishable products. Two important characteristics of perishables, the expiration date and price, and two value adding concepts, namely quality guarantees and corporate social responsibility (CSR) activities, are presented to consumers as perishable product attributes. Based on an experimental design, consumers are asked to evaluate perishable product alternatives with varying levels of these attributes. Using conjoint analysis, the relative importance that consumers place on each attribute is examined. Moreover, the effect of product category (milk and chicken), evaluation criterion (trust and purchase intention), situational factors (shopping trip type) and individual traits (price consciousness, trust disposition and CSR attributions) on the importance that consumers place on each attribute is examined. Results show that all four attributes are important for consumers and their importance is affected by different factors. Managerial implications regarding price discrimination and effective promotional strategies for perishables are provided.
{"title":"Consumer Tradeoffs between Perishable Product Attributes","authors":"A. Theotokis, K. Pramatari, P. Vlachos","doi":"10.2139/ssrn.1266582","DOIUrl":"https://doi.org/10.2139/ssrn.1266582","url":null,"abstract":"The present study investigates how consumers evaluate particular characteristics of grocery perishable products. Two important characteristics of perishables, the expiration date and price, and two value adding concepts, namely quality guarantees and corporate social responsibility (CSR) activities, are presented to consumers as perishable product attributes. Based on an experimental design, consumers are asked to evaluate perishable product alternatives with varying levels of these attributes. Using conjoint analysis, the relative importance that consumers place on each attribute is examined. Moreover, the effect of product category (milk and chicken), evaluation criterion (trust and purchase intention), situational factors (shopping trip type) and individual traits (price consciousness, trust disposition and CSR attributions) on the importance that consumers place on each attribute is examined. Results show that all four attributes are important for consumers and their importance is affected by different factors. Managerial implications regarding price discrimination and effective promotional strategies for perishables are provided.","PeriodicalId":273678,"journal":{"name":"Beh Mkt: Consumer Decision Making & Search (Topic)","volume":"11 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126749052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
What is the effect of option categorization on choosers’ satisfaction? A combination of field and laboratory experiments reveals that the mere presence of categories, irrespective of their content, positively influences the satisfaction of choosers who are unfamiliar with the choice domain. This “mere categorization effect” is driven by a greater number of categories signaling greater variety amongst the available options, which allows for a sense of self-determination from choice. This effect, however, is attenuated among choosers who are familiar with the choice domain, who do not rely on the presence of categories to perceive the variety available.
{"title":"The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction","authors":"Cassie Mogilner, Tamar Rudnick, S. Iyengar","doi":"10.1086/588698","DOIUrl":"https://doi.org/10.1086/588698","url":null,"abstract":"What is the effect of option categorization on choosers’ satisfaction? A combination of field and laboratory experiments reveals that the mere presence of categories, irrespective of their content, positively influences the satisfaction of choosers who are unfamiliar with the choice domain. This “mere categorization effect” is driven by a greater number of categories signaling greater variety amongst the available options, which allows for a sense of self-determination from choice. This effect, however, is attenuated among choosers who are familiar with the choice domain, who do not rely on the presence of categories to perceive the variety available.","PeriodicalId":273678,"journal":{"name":"Beh Mkt: Consumer Decision Making & Search (Topic)","volume":"302 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123134567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We demonstrate that decision making is more heuristic in situations that involve spending time rather than money. Relative to participants in the money condition, those in the time condition show a higher propensity to choose a compromise option (experiment 1), and rely on an arbitrary anchor (experiment 2). We propose that such heuristics are used more in time because, compared to monetary expenditures, temporal expenditures are harder to account for. Consistent with this proposition, when participants in both time and money conditions are primed to account for their expenditures, they no longer differ in their use of heuristics. The associated response times offer additional process evidence (experiment 3).
{"title":"How I Decide Depends on What I Spend: Use of Heuristics is Greater for Time than for Money","authors":"Ritesh Saini, A. Monga","doi":"10.1086/525503","DOIUrl":"https://doi.org/10.1086/525503","url":null,"abstract":"We demonstrate that decision making is more heuristic in situations that involve spending time rather than money. Relative to participants in the money condition, those in the time condition show a higher propensity to choose a compromise option (experiment 1), and rely on an arbitrary anchor (experiment 2). We propose that such heuristics are used more in time because, compared to monetary expenditures, temporal expenditures are harder to account for. Consistent with this proposition, when participants in both time and money conditions are primed to account for their expenditures, they no longer differ in their use of heuristics. The associated response times offer additional process evidence (experiment 3).","PeriodicalId":273678,"journal":{"name":"Beh Mkt: Consumer Decision Making & Search (Topic)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2007-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123014348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：