Pub Date : 2022-12-30DOI: 10.56406/jurnalsahiddawatii.v1i02.172
E. Ernawati, Ratih Saspira
Komunitas Helm merupakan wujud suatu komunikasi kelompok yang terbentuk karena adanya kesamaan minat terhadap sesuatu, khususnya Helm. Penelitian ini bertujuan untuk menguji apakah terdapat Perilaku Konsumtif Pada Komunitas Helm BTS (Biker Team Sunmori) di Kota Bogor. Penelitian ini menerapkan pendekatan kuantitatif dan sampel terdiri dari 22 responden yang tergabung dalam komunitas helm BTS (Biker Team Sunmori). Sampling jenuh digunakan dalam penelitian ini, artinya seluruh populasi dijadikan sebagai sampel penelitian. Observasi dan teknik penghimpunan data menggunakan metode kuantitatif. Perangkat lunak IBM SPSS Statistics 26.0 for Windows digunakan untuk mengolah data yang mencukupi kriteria uji validitas dan regresi sederhana. Hasil dari pengkajian secara statistic dapat terlihat bahwa adanya pengaruh antara avariabel bebas Komunikasi kelompok terhadap variabel terikat Perilaku Konsumtif. Berdasarkan perhitungan koefisien determinan diketahui variabel komunikasi kelompok sebesar 0,18 atau 18% sedangkan sisanya 82% variabel lain tidak di kaji dalam penelitian ini. Oleh karena itu, penilitian ini membuktikan bahwa komunikasi kelompok berpengaruh arah nya positif namun statusnya tidak kuat (lemah) terhadap perilaku konsumtif pada komunitas BTS (Biker Team Sunmori) Di Kota Bogor.
头盔社区是一种集体交流的形式，这种交流是由于人们对某些东西的共同兴趣而形成的，尤其是头盔。这项研究旨在测试茂物镇BTS头盔社区(Biker Team Sunmori)是否有消费行为。该研究采用了定量方法和样本样本，该方法由22名受访者组成，属于赫尔姆BTS社区(Biker Team Sunmori)。饱和抽样被用于这项研究，这意味着整个种群被用作研究样本。数据观察和整理技术采用定量方法。用于处理符合测试有效性和简单回归标准的数据的IBM SPSS统计数据26.0软件。统计分析表明，无群体交流对消费行为变量的影响。基于0.18或18%已知的群体通信变量共聚性计算，而研究中剩下的82%的变量没有进行研究。因此，该研究证明，该组织的沟通方向是积极的，但其地位较低，反对茂物市BTS社区的消费行为。
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Indonesia merupakan negara pengguna aplikasi TikTok kedua di dunia. Kepopuleran TikTok di Indonesia menjadi urgensi dalam berdakwah melalui media sosial. Kepopuleran aplikasi ini harus menjadi kesempatan dan peluang bagi seorang muslim untuk menyampaikan pesan dakwah kepada para penggunanya. Seorang muslim harus mampu menjawab tantangan dakwah di era digital dengan berinovasi dan kreatif dalam mengemas serta menyampaikan dakwah sehingga pesan dakwah dapat diterima dan efektif dalam merubah perilaku umat Islam. Penelitian ini bertujuan untuk mengetahui apakah aplikasi TikTok berdampak pada pemahaman agama pada mahasiswa. Penelitian ini merupakan penelitian kuantitatif dengan populasi Mahasiswa Institut Agama Islam Sahid Bogor yang menggunakan platform media sosial TikTok, Sample penelitian yang digunakan sebanyak 39 orang. Kuesioner disebarkan melalui google form, kemudian data yang dikumpulkan dianalisis dengan menggunakan uji non parametrik Wilcoxon. Hasil penelitian ini dapat disimpulkan bahwa ada pengaruh dari penggunaan Aplikasi TikTok sebagai media dakwah terhadap wawasan keagamaan pada mahasiswa di Institut Agama Islam Sahid Bogor.
印度尼西亚是世界上第二个TikTok应用程序的用户国。印尼的TikTok在社交媒体上的布道变得紧迫。这一应用的流行意味着穆斯林有机会和机会向其使用者传达一种忏悔的信息。穆斯林必须能够通过创新和创造性地包装和传递理念来应对数字时代的挑战，以便能够接受和有效地改变穆斯林的行为。这项研究的目的是确定TikTok应用程序是否会影响学生的宗教理解。这项研究是一项与伊斯兰宗教学院学生萨希德茂物(Sahid茂物)的数量研究，该研究使用的是蒂克托克社交媒体平台(TikTok social media平台)的样本，该平台目前已使用了39人。调查问卷通过谷歌形式传播，然后使用Wilcoxon的非paramex测试对收集的数据进行分析。这项研究的结果可能会得出这样的结论:将TikTok作为一种宗教媒体的应用对Sahid Bogor宗教学院的学生的宗教见解的影响。
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Pub Date : 2022-12-01DOI: 10.56406/jurnalsahiddawatii.v1i02.173
Testa Pradia Nirwana, Siska Permata Sari
Penelitian ini bertujuan untuk mengetahui peran promosi pemasaran yang dilakukan oleh Institut Agama Islam Sahid Bogor (INAIS) melalui iklan dan public relations dalam menarik calon mahasiswa baru, serta mengetahui keputusan mahasiswa untuk memilih Institut Agama Islam Sahid Bogor. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, serta dokumentasi. Narasumber dalam penelitian ini adalah staf marketing dan mahasiswa baru INAIS. Hasil penelitian ini menunjukkan bahwa promosi pemasaran yang dilakukan INAIS melalui iklan dengan menggunakan media konvensional dan new media. Iklan melalui media konvensional berupa spanduk dan brosur, sementara iklan melalui new media menggunakan platform seperti youtube, Instagram, dan website. Kegiatan public relations yang dilakukan oleh INAIS berupa kunjungan ke SMA/SMK yang potensial, serta mengadakan kegiatan dengan bekerjasama dengan sekolah-sekolah tersebut. Beberapa narasumber yang merupakan mahasiswa baru INAIS mengaku tertarik menjadi mahasiswa di INAIS karena selain lokasinya dekat dengan domisili mereka serta biaya pendidikan yang terjangkau, mereka pun tertarik dengan iklan melalui new media yang menampilkan keunggulan seperti jurusan yang tersedia, kegiatan kemahasiswaan yang aktif, prestasi yang diraih, serta penawaran beasiswa yang menjanjikan.
{"title":"PERAN PROMOSI PERGURUAN TINGGI MELAUI IKLAN DAN PUBLIC RELATIONS TERHADAP KEPUTUSAN MAHASISWA MEMILIH KAMPUS INSTITUT AGAMA ISLAM SAHID BOGOR","authors":"Testa Pradia Nirwana, Siska Permata Sari","doi":"10.56406/jurnalsahiddawatii.v1i02.173","DOIUrl":"https://doi.org/10.56406/jurnalsahiddawatii.v1i02.173","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui peran promosi pemasaran yang dilakukan oleh Institut Agama Islam Sahid Bogor (INAIS) melalui iklan dan public relations dalam menarik calon mahasiswa baru, serta mengetahui keputusan mahasiswa untuk memilih Institut Agama Islam Sahid Bogor. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, serta dokumentasi. Narasumber dalam penelitian ini adalah staf marketing dan mahasiswa baru INAIS. Hasil penelitian ini menunjukkan bahwa promosi pemasaran yang dilakukan INAIS melalui iklan dengan menggunakan media konvensional dan new media. Iklan melalui media konvensional berupa spanduk dan brosur, sementara iklan melalui new media menggunakan platform seperti youtube, Instagram, dan website. Kegiatan public relations yang dilakukan oleh INAIS berupa kunjungan ke SMA/SMK yang potensial, serta mengadakan kegiatan dengan bekerjasama dengan sekolah-sekolah tersebut. Beberapa narasumber yang merupakan mahasiswa baru INAIS mengaku tertarik menjadi mahasiswa di INAIS karena selain lokasinya dekat dengan domisili mereka serta biaya pendidikan yang terjangkau, mereka pun tertarik dengan iklan melalui new media yang menampilkan keunggulan seperti jurusan yang tersedia, kegiatan kemahasiswaan yang aktif, prestasi yang diraih, serta penawaran beasiswa yang menjanjikan.","PeriodicalId":294429,"journal":{"name":"JURNAL SAHID DA'WATII","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131748627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.56406/jurnalsahiddawatii.v1i02.176
Kepribadian Extrovert, Dan Introvert, Melalui Media Sosial, Whatsapp DI Institut, Agama Islam, Sahid Bogor
Tujuan dari penelitian ini adalah untuk memastikan seberapa intens kepribadian ekstrovert dan introvert berkomunikasi di platform media sosial seperti whatsapp. Penelitian ini merupakan penelitian kualitatif dengan dua subjek dan observasi serta wawancara mendalam sebagai metode pengumpulan data. Hasil penelitian menunjukkan bahwa kedua subyek penelitian memiliki intens komunikasi yang berbeda, dengan subyek yang memiliki kepribadian extrovert memiliki intens komunikasi yang tinggi dan sering berkomunikasi melalui platform media sosial untuk membicarakan segala hal yang ingin mereka bicarakan, seperti konten kegiatan sehari-hari. Selain itu, ketika berbicara secara langsung, mereka sering membicarakan suatu hal yang ingin dibicarakan subjek dengan orang yang lain. Namun subjek dengan kepribadian introvert cenderung lebih suka berkomunikasi secara langsung karena mereka merasa lebih baik berkomunikasi dilakukan secara langsung, meskipun subjek dengan kepribadian introvert menggunakan platform whatsapp. Mereka menggunakan media sosial untuk berkomunikasi pada saat mendesak atau ketika mereka tidak memiliki waktu untuk bertemu dan mendiskusikan hal-hal yang ingin mereka bicarakan secara langsung.
{"title":"PERBEDAAN INTENSITAS KOMUNIKASI TIPE KEPRIBADIAN EXTROVERT DAN INTROVERT MELALUI MEDIA SOSIAL WHATSAPP DI INSTITUT AGAMA ISLAM SAHID BOGOR","authors":"Kepribadian Extrovert, Dan Introvert, Melalui Media Sosial, Whatsapp DI Institut, Agama Islam, Sahid Bogor","doi":"10.56406/jurnalsahiddawatii.v1i02.176","DOIUrl":"https://doi.org/10.56406/jurnalsahiddawatii.v1i02.176","url":null,"abstract":"Tujuan dari penelitian ini adalah untuk memastikan seberapa intens kepribadian ekstrovert dan introvert berkomunikasi di platform media sosial seperti whatsapp. Penelitian ini merupakan penelitian kualitatif dengan dua subjek dan observasi serta wawancara mendalam sebagai metode pengumpulan data. Hasil penelitian menunjukkan bahwa kedua subyek penelitian memiliki intens komunikasi yang berbeda, dengan subyek yang memiliki kepribadian extrovert memiliki intens komunikasi yang tinggi dan sering berkomunikasi melalui platform media sosial untuk membicarakan segala hal yang ingin mereka bicarakan, seperti konten kegiatan sehari-hari. Selain itu, ketika berbicara secara langsung, mereka sering membicarakan suatu hal yang ingin dibicarakan subjek dengan orang yang lain. Namun subjek dengan kepribadian introvert cenderung lebih suka berkomunikasi secara langsung karena mereka merasa lebih baik berkomunikasi dilakukan secara langsung, meskipun subjek dengan kepribadian introvert menggunakan platform whatsapp. Mereka menggunakan media sosial untuk berkomunikasi pada saat mendesak atau ketika mereka tidak memiliki waktu untuk bertemu dan mendiskusikan hal-hal yang ingin mereka bicarakan secara langsung.","PeriodicalId":294429,"journal":{"name":"JURNAL SAHID DA'WATII","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116004633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.56406/jurnalsahiddawatii.v1i02.175
P. Berlian
Hadrah Sebagai Media Dakwah Dalam Meningkatkan Aktivitas Keagamaan Di Pondok Pesantren Nurul Ibad. Penelitian ini bertujuan untuk mengetahui pengaruh hadrah sebagai media dakwah dalam meningkatkan aktivitas keagamaan di Pondok Pesantren Nurul Ibad kecamatan Ciampea Kabupaten Bogor. Penelitian ini menggunakan metode pendekatan kuantitatif dengan teknik pengumpulan data menggunakan kuesioner penyataan dengan 4 alternatif jawaban. Terdapat dua variabel yaitu variabel (X) hadrah sebagai media dakwah dan variabel (Y) aktivitas keagamaan. Populasi yang digunakan dalam penelitian ini adalah santri Nurul Ibad dengan teknik pengambilan sampel sebanyak 33 santri yang mana santri Nurul ibad tersebut merupakan pemain hadrah di Pondok pesantren nurul ibad. Data dianalisis dengan menggunakan rumus regresi linear, sehingga diperoleh hasil bahwa nilai thitung 5,120< ttabel 2,039 yang artinya bahwa hadrah sebagai media dakwah berpengaruh signifikan terhadap peningkatan aktivitas keagamaan di Pondok Pesantren Nurul Ibad Kecamatan Ciampea Kabupaten Bogor
{"title":"HADRAH SEBAGAI MEDIA DAKWAH DALAM MENINGKATKAT AKTIVITAS KEAGAMAAN DI PONDOK PESANTREN","authors":"P. Berlian","doi":"10.56406/jurnalsahiddawatii.v1i02.175","DOIUrl":"https://doi.org/10.56406/jurnalsahiddawatii.v1i02.175","url":null,"abstract":"Hadrah Sebagai Media Dakwah Dalam Meningkatkan Aktivitas Keagamaan Di Pondok Pesantren Nurul Ibad. Penelitian ini bertujuan untuk mengetahui pengaruh hadrah sebagai media dakwah dalam meningkatkan aktivitas keagamaan di Pondok Pesantren Nurul Ibad kecamatan Ciampea Kabupaten Bogor. Penelitian ini menggunakan metode pendekatan kuantitatif dengan teknik pengumpulan data menggunakan kuesioner penyataan dengan 4 alternatif jawaban. Terdapat dua variabel yaitu variabel (X) hadrah sebagai media dakwah dan variabel (Y) aktivitas keagamaan. Populasi yang digunakan dalam penelitian ini adalah santri Nurul Ibad dengan teknik pengambilan sampel sebanyak 33 santri yang mana santri Nurul ibad tersebut merupakan pemain hadrah di Pondok pesantren nurul ibad. Data dianalisis dengan menggunakan rumus regresi linear, sehingga diperoleh hasil bahwa nilai thitung 5,120< ttabel 2,039 yang artinya bahwa hadrah sebagai media dakwah berpengaruh signifikan terhadap peningkatan aktivitas keagamaan di Pondok Pesantren Nurul Ibad Kecamatan Ciampea Kabupaten Bogor","PeriodicalId":294429,"journal":{"name":"JURNAL SAHID DA'WATII","volume":"105 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120938958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-28DOI: 10.56406/jurnalsahiddawatii.v1i1.38
Inggit Selvira, Hana Lestari, A. Arsyad
Since coronavirus disease 2019 (COVID-19) come to Indonesia, so many things disturbed, fom health field, economics, social culture through education. The pandemic forces all educational activities to be transferred online or known as long-range education. Using technology in the learning process is creating new problems that many teachers do not understand how to use technology, and student have difficulty to understanding the lesson, even some students lose their motivation to learn. Some parents realize this problem then help their children by enrolling them in tutoring agencies or seeking private tutors, media ruangguru is one of alternative online tutoring media that used a lot of students in indonesia. This study aims to know media ruangguru is affecting to students learning motivation.
{"title":"Pengaruh Media Ruangguru Terhadap Motivasi Belajar Siswa SMA/MA/Sederajat di Kabupaten Bogor Barat","authors":"Inggit Selvira, Hana Lestari, A. Arsyad","doi":"10.56406/jurnalsahiddawatii.v1i1.38","DOIUrl":"https://doi.org/10.56406/jurnalsahiddawatii.v1i1.38","url":null,"abstract":"Since coronavirus disease 2019 (COVID-19) come to Indonesia, so many things disturbed, fom health field, economics, social culture through education. The pandemic forces all educational activities to be transferred online or known as long-range education. Using technology in the learning process is creating new problems that many teachers do not understand how to use technology, and student have difficulty to understanding the lesson, even some students lose their motivation to learn. Some parents realize this problem then help their children by enrolling them in tutoring agencies or seeking private tutors, media ruangguru is one of alternative online tutoring media that used a lot of students in indonesia. This study aims to know media ruangguru is affecting to students learning motivation.","PeriodicalId":294429,"journal":{"name":"JURNAL SAHID DA'WATII","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124875563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-28DOI: 10.56406/jurnalsahiddawatii.v1i1.29
Asep Koharudin, Zulfikar Ismail, Luthfy Rijalul Fikri
At-Taubah 60 foundantion is an Islamic institution which is engaged in da’wah, one of his preaching movements is to the Baduy converts in Kampung Landeuh, therefore this study aims to describe the da’wah communication strategy carried out by the At-Taubah 60 foundantion is fostering the people of Kampung Landeuh Mualaf Lebak Banten. The research uses descriptive qualitative type with a case study method. Data collection techniques used are through active participation observation, unstructured interviews and documention obtained from the pictures, daily records and like conducted by the At-Taubah 60foundation. The findings in this study indicate that the da’wah communication strategy of At-Taubah 60 foundation consist of a well-developed communication relationship between da’i and mad’u. in addition the At-Taubah 60 foundation Bil Al Hikmah or approach to mad’u, the mauidzah hasanah method or da’wah by providing advice, the mujadalah method or the method carried out by discussing when there is a difference in understanding in the teachings of Islam.
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Pub Date : 2022-06-28DOI: 10.56406/jurnalsahiddawatii.v1i1.34
Sulis Setyan, Febri palupi Muslikhah, Luthfy Rijalul Fikri
Knowledge and student learning abilities, especially for skills, require a learning that can attract students' attention and increase student motivation during the teaching and learning process including when learning skills, one of the media that can be used is instructional video learning media. The purpose of this study was to determine the effect of captions in instructional videos on increasing student knowledge and to analyze the effect of captions in instructional videos by banana tree stalks on increasing knowledge of 8th grade students of SMP Negeri 1 Pamijahan. This research uses quantitative methods. This type of research used in this research is a quasi experimental research design and the instrument used in this study is a test. In this study, 2 data analysis tests were conducted, namely the prerequisite analysis test and hypothesis testing. The prerequisite analysis test was to test the normality and homogeneity between the experimental group and the control group subject and then to test the hypothesis between the experimental group and the control group. Based on the data analysis, the results of this study are that there is an effect of instructional videos with the caption of making hasta by banana tree stalks on increasing the knowledge of grade 8 students of SMPN 1 Pamijahan. This is evidenced by testing using paired sample t test with sig results. (2-tailed) 0.000 with a level of α 0.05, the Sig value is smaller than alpha, so there is a significant difference between the increase in knowledge of pretest and posttest instructional video data with captions.
在包括学习技能在内的教学过程中，知识和学生的学习能力，尤其是技能，都需要一种能够吸引学生注意力和提高学生学习动机的学习方式，教学视频学习媒体是可以使用的媒体之一。本研究的目的是确定教学视频中的字幕对学生知识增长的影响，并分析香蕉树茎教学视频中的字幕对SMP Negeri 1 Pamijahan八年级学生知识增长的影响。本研究采用定量方法。本研究采用的这种研究类型为准实验研究设计，本研究使用的仪器为测试。本研究进行了2项数据分析检验，即前提分析检验和假设检验。前提分析检验是检验实验组和对照组受试者之间的正态性和同质性，然后检验实验组和对照组之间的假设。基于数据分析，本研究的结果是，以香蕉树杆制作hasta为标题的教学视频对SMPN 1 Pamijahan八年级学生的知识增长有影响。这可以通过使用配对样本t检验和sig结果来证明。(2-tailed) 0.000，水平为α 0.05, Sig值小于α，说明测试前和测试后带有字幕的教学视频数据的知识增加之间存在显著差异。
{"title":"PENGARUH VIDEO INSTRUKSIONALDENGAN CAPTION PEMBUATAN HASTA KARYA PELEPAH POHON PISANG TERHADAP PENINGKATAN PENGETAHUAN SISWA KELAS 8 SMPN 1 PAMIJAHAN","authors":"Sulis Setyan, Febri palupi Muslikhah, Luthfy Rijalul Fikri","doi":"10.56406/jurnalsahiddawatii.v1i1.34","DOIUrl":"https://doi.org/10.56406/jurnalsahiddawatii.v1i1.34","url":null,"abstract":"Knowledge and student learning abilities, especially for skills, require a learning that can attract students' attention and increase student motivation during the teaching and learning process including when learning skills, one of the media that can be used is instructional video learning media. The purpose of this study was to determine the effect of captions in instructional videos on increasing student knowledge and to analyze the effect of captions in instructional videos by banana tree stalks on increasing knowledge of 8th grade students of SMP Negeri 1 Pamijahan. This research uses quantitative methods. This type of research used in this research is a quasi experimental research design and the instrument used in this study is a test. In this study, 2 data analysis tests were conducted, namely the prerequisite analysis test and hypothesis testing. The prerequisite analysis test was to test the normality and homogeneity between the experimental group and the control group subject and then to test the hypothesis between the experimental group and the control group. Based on the data analysis, the results of this study are that there is an effect of instructional videos with the caption of making hasta by banana tree stalks on increasing the knowledge of grade 8 students of SMPN 1 Pamijahan. This is evidenced by testing using paired sample t test with sig results. (2-tailed) 0.000 with a level of α 0.05, the Sig value is smaller than alpha, so there is a significant difference between the increase in knowledge of pretest and posttest instructional video data with captions.","PeriodicalId":294429,"journal":{"name":"JURNAL SAHID DA'WATII","volume":"374 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131786646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-28DOI: 10.56406/jurnalsahiddawatii.v1i1.35
Intan Nuraeni, Febri palupi Muslikhah, Hana Lestari
This study discusses the influence of brand ambassadors on buying interest in the followers of the Tokopedia Instagram account. The purpose of this study was to determine how much the relationship, influence and contribution of brand ambassadors to buying interest in the followers of the Tokopedia Instagram account. This type of research is a quantitative study with a correlational method. The correlational method used in this study is correlation and simple regression. This study shows a very strong positive relationship of 0.861 and has a significant positive effect of 0.000, while the contribution of brand ambassadors to purchase interest is 74.1%.
{"title":"Pengaruh Brand Ambassador Terhadap Minat Beli Followers Instagram Tokopedia","authors":"Intan Nuraeni, Febri palupi Muslikhah, Hana Lestari","doi":"10.56406/jurnalsahiddawatii.v1i1.35","DOIUrl":"https://doi.org/10.56406/jurnalsahiddawatii.v1i1.35","url":null,"abstract":"This study discusses the influence of brand ambassadors on buying interest in the followers of the Tokopedia Instagram account. The purpose of this study was to determine how much the relationship, influence and contribution of brand ambassadors to buying interest in the followers of the Tokopedia Instagram account. This type of research is a quantitative study with a correlational method. The correlational method used in this study is correlation and simple regression. This study shows a very strong positive relationship of 0.861 and has a significant positive effect of 0.000, while the contribution of brand ambassadors to purchase interest is 74.1%.","PeriodicalId":294429,"journal":{"name":"JURNAL SAHID DA'WATII","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131276155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-28DOI: 10.56406/jurnalsahiddawatii.v1i1.37
Fina Rahmawati, E. Ernawati, Hana Lestari
This research discusses the influence of the Instagram account @PeduliJilbab on the perception of wearing hijab followers. The purpose of this study was to determine how much correlation and influence the contribution of the @pedulijilbab Instagram account to the perception of followers' hijabs. The type of research used in this research is quantitative research with correlational methods, while the correlational methods are correlation and simple regression. This study shows the results of the calculation of the correlation of 0.481 means that it has a positive relationship with a moderate level. The regression calculation results show a significant positive effect of 0.000 while the contribution of Instagram accounts to perception is 17.5%.
{"title":"PENGARUH AKUN INSTAGRAM @PEDULIJILBAB TERHADAP PERSEPSI BERHIJAB FOLLOWERS","authors":"Fina Rahmawati, E. Ernawati, Hana Lestari","doi":"10.56406/jurnalsahiddawatii.v1i1.37","DOIUrl":"https://doi.org/10.56406/jurnalsahiddawatii.v1i1.37","url":null,"abstract":"This research discusses the influence of the Instagram account @PeduliJilbab on the perception of wearing hijab followers. The purpose of this study was to determine how much correlation and influence the contribution of the @pedulijilbab Instagram account to the perception of followers' hijabs. The type of research used in this research is quantitative research with correlational methods, while the correlational methods are correlation and simple regression. This study shows the results of the calculation of the correlation of 0.481 means that it has a positive relationship with a moderate level. The regression calculation results show a significant positive effect of 0.000 while the contribution of Instagram accounts to perception is 17.5%.","PeriodicalId":294429,"journal":{"name":"JURNAL SAHID DA'WATII","volume":"14 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131452767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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