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Principles of business level rivalry. The means of the luxury firm 商业层面竞争的原则。奢侈品公司的手段
Strategic Luxury Management
Pub Date : 2021-10-01 DOI: 10.4324/9781003015321-11
David Millán Planelles
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引用次数: 0
The essence of luxury. Unveiling the luxury value creation process 奢华的精髓。揭示奢侈品价值创造过程
Strategic Luxury Management
Pub Date : 2021-10-01 DOI: 10.4324/9781003015321-6
David Millán Planelles
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引用次数: 0
The concept of luxury. Past, present and future 奢侈的概念。过去，现在和未来
Strategic Luxury Management
Pub Date : 2021-10-01 DOI: 10.4324/9781003015321-3
David Millán Planelles
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引用次数: 0
The luxury firm and the role of creativity 奢侈品公司与创意的作用
Strategic Luxury Management
Pub Date : 2021-10-01 DOI: 10.4324/9781003015321-8
David Millán Planelles
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引用次数: 0
Principles of corporate level rivalry. Diversification and the conglomerate power 公司层面竞争的原则。多元化和企业集团的力量
Strategic Luxury Management
Pub Date : 2021-10-01 DOI: 10.4324/9781003015321-12
David Millán Planelles
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引用次数: 0
Luxury as a creative industry. The creative value system 奢侈品作为创意产业。创造性价值体系
Strategic Luxury Management
Pub Date : 2021-10-01 DOI: 10.4324/9781003015321-9
David Millán Planelles
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引用次数: 0
The need of a managerial approach. Luxury and strategy 需要一种管理方法。奢侈品与战略
Strategic Luxury Management
Pub Date : 2021-10-01 DOI: 10.4324/9781003015321-5
David Millán Planelles
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引用次数: 0
The future of luxury 奢侈品的未来
Strategic Luxury Management
Pub Date : 2021-10-01 DOI: 10.4324/9781003015321-13
David Millán Planelles
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引用次数: 0
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