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A Study On Factors That Influence Consumers’ Decision Process Towards Sustainable Products in A Retail Store Environment 零售商店环境下消费者对可持续产品决策过程的影响因素研究
Pub Date : 2021-07-29 DOI: 10.33422/4th.icmrss.2021.07.850
Sarwin Kumar
The study aims to assess the market gap between Indian consumers and brand managers in a retail store. India is one of the countries where awareness about carbon footprint per capita is very low and hence people often do not choose the eco-friendly brands over the polluting brands. For this reason, brands and brand managers also give very little importance to Sustainable Development Goals (SDGs) set by United Nations Development Programme. One of the places an individual can reduce their carbon footprint is by choosing sustainable brands over others. Consumers are often unaware of how environmentally damaging their favourite brand's products are unless it is brought up in the media and on social platforms. At the same time, they also have very little information about environmentally friendly brands; therefore, sales of sustainable, socially responsible products and services do not reflect the efforts invested in their development. The results of this study show the factors that influence the consumer decision-making process towards sustainable brands/products and the importance of the change in consumer behaviour.
该研究旨在评估印度消费者与零售商店品牌经理之间的市场差距。印度是人均碳足迹意识很低的国家之一,因此人们通常不会选择环保品牌而不是污染品牌。因此,品牌和品牌管理者也不太重视联合国开发计划署制定的可持续发展目标(SDGs)。个人可以减少碳足迹的一个途径就是选择可持续品牌。消费者通常不知道他们最喜欢的品牌的产品对环境的破坏有多大,除非媒体和社交平台上提到了这一点。与此同时,他们对环保品牌的了解也很少;因此,可持续的、对社会负责的产品和服务的销售并没有反映出在它们的发展中投入的努力。本研究的结果显示了影响消费者对可持续品牌/产品决策过程的因素,以及消费者行为变化的重要性。
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引用次数: 0
Impact of In-Store Music On Customers, Owners, And Employees 店内音乐对顾客、老板和员工的影响
Pub Date : 2021-07-29 DOI: 10.33422/4th.icmrss.2021.07.800
Lovish Bandwal
In this study, the research focused on enhancing the customer music listening experience in retail stores. In many stores, owners play songs according to their mood and liking. The wrong music selection affects the experience of customers and employees. Also, there cannot be a single parameter to select songs. The song selection depends upon various factors like age, mood, store profile, etc. Udaipur was selected for this research, fashion retail stores from multi-brand stores to locallyowned shops in Celebration Mall. In this research, a user-centric design process was used to understand the behavior of customers and employees on music, time spent, and buying behavior. To understand the problem, user observations, interviews, surveys, shadowing, etc. were used. In the existing scenario, local stores do not focus on the importance of music and proper song selection suited for their stores. Analyses revealed that customers spent more time and purchased more when they were exposed to unfamiliar songs.
在本研究中,研究的重点是提高零售商店的顾客听音乐体验。在许多商店里,店主会根据自己的心情和喜欢播放歌曲。错误的音乐选择会影响顾客和员工的体验。此外,不能只有一个参数来选择歌曲。歌曲的选择取决于各种因素,如年龄、情绪、商店概况等。本研究选取乌代浦尔的时尚零售商店,从多品牌商店到Celebration Mall的本地店铺。在本研究中,以用户为中心的设计过程被用来了解客户和员工在音乐,时间花费和购买行为方面的行为。为了了解问题,使用了用户观察、访谈、调查、阴影等方法。在现有的情况下,当地的商店并没有关注音乐的重要性和适合他们商店的合适的歌曲选择。分析显示,当顾客听到不熟悉的歌曲时,他们会花更多的时间和购买更多的东西。
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引用次数: 0
Paradiplomacy The Management of Foreign Affairs in Iraq after 2005 副外交:2005年后伊拉克外交的管理
Pub Date : 2021-07-29 DOI: 10.33422/4th.icmrss.2021.07.700
Inass Abdulsada Ali
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引用次数: 0
Comparing The Accuracy Classification of the Machine Learning Algorithms Using Anxiety Data 基于焦虑数据的机器学习算法的准确率分类比较
Pub Date : 2021-07-29 DOI: 10.33422/4th.icmrss.2021.07.750
H. Farahani
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引用次数: 0
Towards A Life Ethics: A Bet for A Biocentric Assesment, An Ecological Rationality and an Affirmative Existence Stance 走向生命伦理:对生物中心评估、生态理性和肯定存在立场的赌注
Pub Date : 2021-07-29 DOI: 10.33422/4th.icmrss.2021.07.600
Nathalia Martínez Mora
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引用次数: 0
Posthumous inequalities and stratification Of human remains in Spain 西班牙死后人类遗骸的不平等和分层
Pub Date : 2021-07-29 DOI: 10.33422/4th.icmrss.2021.07.650
A. Staniewska
In many countries dealing with past, mainly internal, violence exhumations of the victims are seen as a way of social closure. It is a case in Spain, where the importance of human rights is stressed and extended to post-mortem conditions and proper reburials deemed necessary. In recent years, many associations and organisations have been set up to exhume mass graves, and exhumations tend to attract media attention. The search for the human remains and reburial of civil war victims has even penetrated political parties' programmes. However, during my ethnographic research in Spain, I have encountered that principles of universality of human rights and dead's dignity are not applied to all remains. I want to present different inequalities between human remains and discuss how Spanish society stratifies their dead. Given such context, the necessity of exhumations and reburials will be subjected to critique, with the aim to specify their individual and social motivations.
在处理过去主要是国内暴力事件的许多国家,掘出受害者的尸体被视为社会结束的一种方式。这是西班牙的一个例子,在那里强调人权的重要性,并将其扩展到认为必要的死后条件和适当的葬礼。近年来,许多协会和组织已经成立,挖掘万人坑,挖掘往往吸引媒体的关注。寻找遗骸和重新埋葬内战受害者的工作甚至已渗透到各政党的方案中。然而,在西班牙的民族志研究中,我发现人权和死者尊严的普遍性原则并不适用于所有遗骸。我想展示人类遗骸之间不同的不平等并讨论西班牙社会是如何将死者分层的。在这种情况下,将对挖掘和重新埋葬的必要性提出批评,目的是明确其个人和社会动机。
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引用次数: 0
The Rise in Teenage Pregnancy and Covid 19 Lockdown in Southern Senetorial District of Ondo State, Nigeria 尼日利亚翁多州南部长老区少女怀孕率上升和Covid - 19封锁
Pub Date : 2021-07-29 DOI: 10.33422/4th.icmrss.2021.07.900
Justina Olufunke Aruna
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引用次数: 1
What is respect? 什么是尊重?
Pub Date : 2021-07-29 DOI: 10.33422/4th.icmrss.2021.07.950
Chao-tien Lin
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引用次数: 3
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Proceedings of The 4th International Conference on Modern Research in Social Sciences
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