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DESTINATION IMAGE AND EXPECTATIONS OF TOURISTS IN SATUN GEOPARK, THAILAND 泰国沙敦地质公园游客的目的地形象与期望
Pub Date : 2022-12-23 DOI: 10.32890/jeth2022.2.3
Ketwadee Madden, Pongsak Thongnueakhaeng
Satun is the first geopark in Thailand, recognized by The United Nations Educational, Scientific and Cultural Organization (UNESCO) for having the longest succession of fossils as well as an abundance and diversity of fossil species. It is also renowned for its rich nature, cultural diversity and harmony. Satun geopark has a high potential to be further developed for world tourism. However, the geopark green card is validated only for 4 years. Thailand must ensure a delicate balance between local community development and geopark tourism. The goal of this study is to review existing literature on Satun Geopark's destination image, visitor expectations, and intended travel dates. It also aims to develop a conceptual framework for evaluating the importance of Satun Geopark's destination image and visitor expectations. According to the literature, it is clear that tourist expectations and internal motivation have an impact on affective destination image, while external motivation and word of mouth have an impact on cognitive destination image. Cognitive destination image also acts as a mediating factor between external motivation and word of mouth. The results of this study can be used to modify the tourism and information package to maximize tourists' satisfaction and loyalty. It will also guide the Satun geopark in terms of marketing and providing information to the tourists. 
萨顿是泰国第一个地质公园,被联合国教科文组织(UNESCO)认可为拥有最长的化石序列以及丰富多样的化石物种。它也以其丰富的自然、文化的多样性和和谐而闻名。萨顿地质公园在世界旅游中具有很大的开发潜力。然而,地质公园绿卡的有效期只有4年。泰国必须确保当地社区发展和地质公园旅游之间的微妙平衡。本研究的目的是回顾现有文献对萨顿地质公园的目的地形象,游客的期望,并计划旅游日期。它还旨在制定一个概念性框架,以评估萨顿地质公园的目的地形象和游客期望的重要性。文献表明,游客期望和内部动机对情感目的地形象有影响,而外部动机和口碑对认知目的地形象有影响。认知目的地形象也是外部动机与口碑之间的中介因素。本研究的结果可用于修改旅游和信息包,以最大限度地提高游客的满意度和忠诚度。它还将指导Satun地质公园在营销和向游客提供信息方面。
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引用次数: 1
SOUNDSCAPE MAPPING OF AGODI PARK AND GARDENS, IBADAN SOUTHWESTERN NIGERIA 尼日利亚西南部伊巴丹市agodi公园和花园的声景制图
Pub Date : 2022-12-23 DOI: 10.32890/jeth2022.2.6
A. Ajayi, Tola Adeleke
This study provides contextual evidence on recreational noise exposure in a typical Nigerian urban park. It investigated perceived sonic characteristics as well as the spatial noise variations across Agodi Park and Gardens in the city of Ibadan, Oyo State, Nigeria.  Integration of noise mapping and soundscape methods was used to understand the nature of noise being generated in this outdoor setting. Sound Pressure Level (SPL) was used to obtain data from nine major locations within the park. Using a non-probabilistic method of sampling, fifty respondents were selected incidentally to participate in this study. With the aid of an instrument consisting structured questionnaires and observation checklist, information on respondents’ demographic characteristics, their perceptions of the recreational noise, and desirability levels of soundscape in the park was obtained.  Recreational noise data was analyzed using descriptive statistics and the Test of Difference (T-test) to investigate time-based variations in the level of noise (morning and evening periods). Although most respondents were oblivious of the noise exposure, findings show that the average sound level in the park was 77 dBA which exceeded the recommended noise limit of 60 dBA expected in recreational parks. The study recommends that soundscape characters should be considered in the design of future urban parks as they would go a long way in improving and enhancing the quality of perceived user’s comfort.
本研究提供了一个典型的尼日利亚城市公园娱乐性噪音暴露的背景证据。它调查了尼日利亚奥约州伊巴丹市Agodi公园和花园的感知声音特征以及空间噪声变化。将噪声映射和声景方法相结合,以了解在室外环境中产生的噪声的性质。声压级(SPL)是用来收集公园内九个主要地点的数据。采用非概率抽样方法,随机抽取50名调查对象参与本研究。利用结构化问卷和观察表,对调查对象的人口学特征、对休闲噪音的感知以及对公园声景的期望程度进行了分析。使用描述性统计和差异检验(t检验)对娱乐噪声数据进行分析,以调查噪声水平(早晨和晚上)的时间变化。虽然大多数受访者都没有注意到噪音暴露,但调查结果显示,公园内的平均声级为77 dBA,超过了建议的60 dBA的噪音上限。该研究建议在未来的城市公园设计中考虑声景特征,因为它们对改善和提高使用者感受到的舒适质量大有帮助。
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引用次数: 0
IDENTIFYING THE VILLAGE FUND’S EFFECTIVENESS IN STRENGTHENING SUSTAINABLE TOURISM VILLAGES 确定村基金在加强可持续旅游村方面的有效性
Pub Date : 2022-12-23 DOI: 10.32890/jeth2022.2.4
Ely Elprida Sigiro, Yuwana M. Marjuka, Risnandyah Yudea, Tri Emil Alim
This study identified factors that are crucial in sustaining the performance of tourism village through the village fund. Village Fund is one of the fiscal development instruments aimed at accelerating the distribution of welfare for the villages especially for tourism villages. Data used in this study includes the realization of the Village Fund in 2018 and 2019 from the Fiscal Policy Agency (BKF), Ministry of Finance. Data on the realization of the Village Fund are categorised into output codes in the form of numbers. For achieving the research objectives, the analytical tool used is Data Envelopment Analysis (DEA) to measure the efficiency level of a DMU (Decision Making Unit). The lack of efficiency in utilizing the Village Fund is influenced by several factors, including the lack of knowledge and capabilities of village officials, the lack of data base common platform, the lack of technical capability in managing administrative aspects, and the misalignment of Village Fund expenditures and the village needs or targets. The study concluded that there is a need for more substantial synergies and coordination between the central and regional governments on the common platform village fund data base to minimize the deficiencies to overcome these obstacles.
本研究透过乡村基金找出维持旅游村绩效的关键因素。乡村基金是促进乡村特别是旅游乡村福利分配的财政发展工具之一。本研究使用的数据包括财政部财政政策机构(BKF) 2018年和2019年村庄基金的实现情况。关于乡村基金实现情况的数据以数字形式归类为输出代码。为了实现研究目标,使用数据包络分析(DEA)作为分析工具来衡量决策单元(DMU)的效率水平。村干部缺乏知识和能力、缺乏数据库公共平台、缺乏管理行政方面的技术能力、村金支出与村需要或目标不匹配等因素影响村金使用效率低下。研究得出结论,中央和地方政府之间需要在共同平台乡村基金数据库上进行更多实质性的协同和协调,以最大限度地减少不足,克服这些障碍。
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引用次数: 0
IMPORTANCE OF WINE TOURS AND CULTURAL ACTIVITIES IN EVENTS ORGANIZED IN CANADA AND SLOVAKIA WINERIES 葡萄酒之旅和文化活动在加拿大和斯洛伐克酒厂组织的重要性
Pub Date : 2022-12-23 DOI: 10.32890/jeth2022.2.2
M. Mazurek
The study deals with wine tourism in two countries namely Canada and Slovakia, and the discussion is focused on answering the question of how important wineries are for tourism by arranging wine tours with wine tasting and visits to cultural attractions. A case study has been used as a research method in both countries, focusing on wine tourism and cultural tourism. The information for this study was gathered through secondary research, a study visit, and teaching at Waterloo University in Canada. In Slovakia, both primary and secondary research results were gathered. Organizing events in tourist destinations can increase the destination’s significance and improve the competitiveness of tourism destinations. It is important to mention that during this event periods, the consumers' preferences change and it may influence their choice of destinations and tourism products. The ageing population and their interest in travel destinations that offer wine tasting, culinary products, and culture are other factors contributing to the growth of wine tourism and cultural tourism. It also affects where marketing and branding ideas are placed in tourist destinations. 
该研究涉及两个国家的葡萄酒旅游,即加拿大和斯洛伐克,讨论的重点是通过安排葡萄酒之旅,品酒和参观文化景点,回答酒厂对旅游有多重要的问题。两国均采用案例研究作为研究方法,重点关注葡萄酒旅游和文化旅游。本研究的信息是通过二次研究、考察访问和在加拿大滑铁卢大学的教学收集的。在斯洛伐克,收集了初级和二级研究结果。在旅游目的地组织活动,可以增加旅游目的地的意义,提高旅游目的地的竞争力。值得一提的是,在活动期间,消费者的偏好会发生变化,这可能会影响他们对目的地和旅游产品的选择。人口老龄化以及他们对提供品酒、烹饪产品和文化的旅游目的地的兴趣是促进葡萄酒旅游和文化旅游增长的其他因素。它还影响到旅游目的地的营销和品牌理念。
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引用次数: 1
SAFETY AND SECURITY ASSESSMENT OF TOURIST DESTINATIONS: A FIELD STUDY IN A NIGERIAN GEOPARK 旅游目的地安全与安保评估:尼日利亚某地质公园的实地研究
Pub Date : 2022-12-23 DOI: 10.32890/jeth2022.2.5
A. Badiora, S. B. Adedotun, T. O. Sobowale, Henry Afolabi
In the travel industry, safety and security are imperative and any attraction sites which ignore these tasks stand to lose out on the intense competition for tourists. One way to ensure that safety and security are satisfactorily provided is to regularly assess and seek the perceptions of stakeholders. Studies that make such an attempt, particularly in a Nigerian Geopark are relatively underrepresented in the literature. This study therefore evaluates safety and security situations at a large geopark and one of the most visited tourist destinations in Nigeria. Through direct observation, an on-site assessment of safety and security measures was undertaken by experts. The assessment instrument was designed using an empirical adaptation of standards which have been suggested in the literature. In addition, members of the site management were interviewed on various outcomes of the field study. Generally, the safety and security architecture in the study area appeared to be insufficient as the management seemed restrained to be too proactive for fear of scaring wildlife and visitors. Besides, the management did not consider the site to be under any serious threat as no major accident and/or crime has been recorded in the last decade. The study concludes that safety and security approaches in the study area do not reflect standard measures but rather cautious approach and an overly dependence on a supposed good past record. The result of this study can facilitate standard practice for safety and security in tourist destinations. This study fills the knowledge gap by providing information on the Nigerian experience regarding safety and security of Geopark in the Global South.
在旅游业中,安全和安保是必不可少的,任何忽视这些任务的景点都将在激烈的游客竞争中失去优势。确保提供令人满意的安全和保障的一种方法是定期评估和寻求利益相关者的看法。进行这种尝试的研究,特别是在尼日利亚地质公园的研究,在文献中相对较少。因此,本研究评估了尼日利亚一个大型地质公园和游客最多的旅游目的地之一的安全和安保情况。通过直接观察,专家对安全和安保措施进行了现场评估。评估工具的设计使用了文献中提出的标准的经验适应。此外,现场管理人员就实地研究的各种结果接受了采访。总的来说,研究区域的安全和安保架构似乎不足,因为管理人员似乎过于克制,害怕惊吓野生动物和游客。此外,由于在过去十年并无重大意外及/或罪案发生,管理当局认为该址不会受到严重威胁。该研究的结论是,研究区域的安全和安保措施并不反映标准措施,而是谨慎的做法和过度依赖所谓的良好过去记录。本研究结果可促进旅游目的地安全保障的标准实践。本研究通过提供尼日利亚在全球南方地质公园安全和保障方面的经验信息,填补了知识空白。
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引用次数: 0
GEOSPATIAL TECHNOLOGY-BASED STUDY ON TOURIST ACCOMMODATION IN BUCHAREST METROPOLITAN AREA–IN RELATION TO PASSENGER TRAFFIC IN MAJOR TRANSPORTATION HUBS 基于地理空间技术的布加勒斯特大都市区旅游住宿研究——与主要交通枢纽客流的关系
Pub Date : 2022-12-23 DOI: 10.32890/jeth2022.2.8
Nistor Andrei, Cezar Scarlat
The driving role of technology in building a sustainable and resilient future has been long acknowledged. As one of the most resilient industries, the hospitality sector is the focus of this research, particularlythe hotel lodging industry in the Bucharest metropolitan area (Romania’s capital city) as it relates to passenger traffic at two important international transportation hubs: the international airport and railway station. The site selection, or selection of an appropriate location for lodging, is astrategic choice. The distinction between success and failure is also determined by other external factors as well as internal company factors. There is a wealth of literature on business location, and the main approaches are highlighted in the section onliterature reviews. Future research will need to address the issue of business location in relation to transportation hubs that can attract potential customers. There are two specific questions to reach the research objective: to find out if the traffic from the transit terminals influences the number of accommodation facilities and if there is a specific pattern for choosing the location of tourist accommodation facilities (hotels) in the studied area. The investigation methodology consists of both secondary sources and primary research, respectively: national statistics as well as international databases such as Google Maps and OpenStreetMap, extensively use the geographic information system (GIS) database and software tools (QGIS 3.22 and Google Earth Pro 7.3.4.8573). The intent is to find whether there is a relationship between the two databases studied. It can be concluded that the number of tourist accommodation facilities and its locations are related to the main passenger traffic flows from/to the Bucharest “Henry Coanda” International Airport OTP and Bucharest North Railway station. The results, which are presented in both tabular and dynamic graphical formats, are beneficial for scholars and mostly for practitioners and businesspeople. Besides, the findings from this study is valuable for policymakers and strategists at a macroeconomic level, as well as for tourism and hospitality entrepreneurs and managers. The implications are highlighted, and recommendations are presented in this paper.
技术在建设可持续和有复原力的未来方面的推动作用早已得到承认。作为最具弹性的行业之一,酒店业是本研究的重点,特别是布加勒斯特大都市区(罗马尼亚首都)的酒店住宿行业,因为它关系到两个重要的国际交通枢纽的客流量:国际机场和火车站。选址,或选择一个合适的住宿地点,是一个战略性的选择。成功与失败的区别不仅取决于公司内部因素,也取决于其他外部因素。关于企业选址的文献非常丰富,主要方法在文献综述部分进行了重点介绍。未来的研究将需要解决与交通枢纽相关的业务位置问题,以吸引潜在客户。为了达到研究目的,有两个具体的问题:一是研究交通枢纽的流量是否会影响住宿设施的数量,二是研究区域内旅游住宿设施(酒店)的选址是否存在特定的模式。调查方法采用二次来源和一手研究,分别采用国家统计数据和Google Maps、OpenStreetMap等国际数据库,广泛使用地理信息系统(GIS)数据库和软件工具(QGIS 3.22和Google Earth Pro 7.3.4.8573)。目的是找出所研究的两个数据库之间是否存在关系。可以得出结论,旅游住宿设施的数量及其位置与布加勒斯特“亨利·康达”国际机场OTP和布加勒斯特北站的主要客流量有关。结果以表格和动态图形两种格式呈现,有利于学者,主要是从业者和商人。此外,本研究的发现对宏观经济层面的政策制定者和战略家,以及旅游和酒店业的企业家和管理者都有价值。本文强调了其影响,并提出了建议。
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引用次数: 0
TOURIST SATISFACTION WITH THE QR CODES ON STREET ART IN SONGKHLA OLD TOWN, THAILAND 游客对泰国宋卡老城街头艺术二维码的满意度
Pub Date : 2022-12-23 DOI: 10.32890/jeth2022.2.1
Panatda Siriphanich, Prapaporn Mitmuang, Sunisa Thawonthong
Quick Response code or QR code is a type of bar code that is used widely in many organizations including in tourism to provide various information. This study aims to investigate tourists’ expectations of information provided by QR codes and to study tourists’ satisfaction with QR codes on Street Art in Songkhla old town, Thailand. Quantitative research design was employed in this study. 100 Thai and non-Thai respondents from each of the two phases of data collection answered each set of two questionnaires. Majority of the tourists responded for the need of QR codes to represent Street Art paintings in Songkhla old town as they would like to know the meaning of the paintings in more detail. The language used in QR codes should be English and Thai. The majority of the tourists showed satisfaction with QR code as information sources for Street Art paintings in terms of design, codes’ easy usage, and its accessibility which is not complicated. The results of this study can facilitate travelers’ rapid and easy access to tourism information. The QR codes can improve tourists’ experience by giving background information behind each painting related to history, culture and local ways of life. It helps both tourists and locals to discover more information about the cultural heritage they inherited and to enhance their awareness of heritage preservation. Tourism stakeholders and policy makers also benefit from this study as the information can be used to develop the QR codes for other tourist destinations. Additionally, street art plays an important role in creating creativity in the city and contributes in promoting Songkhla Old Town. It is considered as a tool to drive the local economy.   
快速响应码或QR码是条形码的一种,广泛用于包括旅游业在内的许多组织,以提供各种信息。本研究旨在调查游客对QR码所提供信息的期望,研究游客对泰国宋卡老城街头艺术QR码的满意度。本研究采用定量研究设计。来自两个数据收集阶段的每一阶段的100名泰国和非泰国受访者回答了每一组两份问卷。大多数游客回应需要QR码来代表宋卡老城的街头艺术画作,因为他们想更详细地了解这些画作的含义。QR码中使用的语言应为英语和泰语。大多数游客对QR码作为街头艺术绘画的信息源,在设计、代码使用方便、可访问性不复杂等方面表示满意。本研究的结果可以方便游客快速、方便地获取旅游信息。通过提供每幅画背后与历史、文化和当地生活方式相关的背景信息,二维码可以改善游客的体验。它帮助游客和当地人发现更多关于他们所继承的文化遗产的信息,并提高他们保护遗产的意识。旅游业利益相关者和政策制定者也从这项研究中受益,因为这些信息可以用于为其他旅游目的地开发QR码。此外,街头艺术在创造城市创造力方面发挥着重要作用,并有助于推广宋卡老城。它被认为是推动当地经济的工具。
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引用次数: 0
EXPLORING HOSPITALITY STUDENTS’ EXPECTATION FOR INTERNSHIP PLACEMENT DURING THE COVID-19 PANDEMIC: THE CASE OF UNIVERSITI UTARA MALAYSIA STUDENTS 探索酒店学生对2019冠状病毒病大流行期间实习安排的期望:以马来西亚北部大学学生为例
Pub Date : 2022-12-23 DOI: 10.32890/jeth2022.2.7
Roshita Abdul Razak, Jasmine Raziah Radzi Radha Rashid Radha, Rozila Ahmad
The Covid-19 pandemic has impacted the tourism and hospitality industry globally and the accommodation sector is amongst the hardest-hit. As for hospitality education, the internship program is part of the core component curricula for most undergraduate degrees which provide students with the opportunity to gain hands on experience within the industry. This paper provides some insights on issues and challenges faced by hospitality students in securing internship placements during the Covid-19 period. The study utilizes qualitative research methodology using in-depth interviews. The interviews are conducted through WhatsApp voice calls and video calls and WEBEX virtual meeting platform. The findings revealed problems faced by hospitality students when securing their internship placements. This paper offers some practical suggestions for the department in charge of internship placements to be more informed about the challenges faced by the students. This is vital as acknowledging the problems will help the university become more prepared when handling internship placements during the time of pandemic. More interaction between the industry and universities as well as corporate participation in internship acceptance are crucial for the benefit of all stakeholders.
2019冠状病毒病大流行对全球旅游业和酒店业造成了影响,住宿行业是受影响最严重的行业之一。至于酒店教育,实习项目是大多数本科学位课程的核心组成部分,为学生提供了在行业内获得经验的机会。本文提供了一些关于酒店学生在Covid-19期间获得实习机会所面临的问题和挑战的见解。本研究采用深度访谈的定性研究方法。访谈通过WhatsApp语音通话和视频通话以及WEBEX虚拟会议平台进行。调查结果揭示了酒店管理专业学生在获得实习机会时面临的问题。本文为负责实习安排的部门提供了一些实用的建议,以便更好地了解学生面临的挑战。这一点至关重要,因为承认这些问题将有助于大学在疫情期间处理实习安排时做好更充分的准备。行业和大学之间更多的互动以及企业参与实习录取对所有利益相关者的利益至关重要。
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引用次数: 0
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Journal of Event, Tourism and Hospitality Studies
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