Innovations in Magazine Publishing最新文献

英文中文

Managing innovation 管理创新

Innovations in Magazine Publishing

Pub Date : 2021-05-05 DOI: 10.4324/9780429321368-5

Simon Das

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Independent thinking 独立思考

Innovations in Magazine Publishing

Pub Date : 1900-01-01 DOI: 10.4324/9780429321368-9

David Stam

If you really want to be smarter, reading can be one of the lots ways to evoke and realize. Many people who like reading will have more knowledge and experiences. Reading can be a way to gain information from economics, politics, science, fiction, literature, religion, and many others. As one of the part of book categories, independent thinking always becomes the most wanted book. Many people are absolutely searching for this book. It means that many love to read this kind of book.

如果你真的想变得更聪明，阅读是唤起和意识到这一点的众多方法之一。许多喜欢读书的人会有更多的知识和经验。阅读可以从经济、政治、科学、小说、文学、宗教和许多其他方面获得信息。独立思考作为图书类别的一部分，总是成为人们最想要的图书。很多人都在找这本书。这意味着很多人喜欢读这种书。

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Innovations in Magazine Publishing 杂志出版的创新

Innovations in Magazine Publishing

Pub Date : 1900-01-01 DOI: 10.4324/9780429321368

S. Das, D. Stam, A. Blake

This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the Covid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally © 2021 selection and editorial matter, Simon Das, David Stam and Andrew Blake All rights reserved

这本书考察了自2014年以来英国杂志行业的关键发展，并详细解释了该行业是如何创新以生存的。《杂志出版创新》探讨了出版商和编辑近年来不得不努力解决的关键问题，并展示了他们如何改变商业模式，鼓励创新和创造力。作者和贡献者利用多年的行业专业知识和联系，研究了过去十年来在内容创作和广告领域发生的巨大变化，首先对英国杂志出版历史进行了非常有用的总结，然后详细介绍了杂志如何适应副本和广告销售收入下降的情况。对社交媒体的相互依赖，独立部门的快速增长，对品牌和产品扩展的投资，以及媒体公司自身如何改变以满足新时代的需求。英国出版业内部种族多样性的重要问题得到了解决，引言还包括讨论Covid-19大流行对该行业的影响。对行业现状的全面概述对于杂志新闻学的学生，研究人员和专业人士以及更广泛地学习媒体和新闻学的人来说是至关重要的资源©2021选择和编辑事项，Simon Das, David Stam和Andrew Blake保留所有权利

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全部 ACS Publications Elsevier ieeexplore Springer The Royal Society of Chemistry Wiley

期刊

Innovations in Magazine Publishing

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