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The Bull’s Eye 靶心
Pub Date : 2020-04-26 DOI: 10.1142/9789811210273_0003
Matthew Tueth
Previously, a number of sobering environmental and social problems were outlined that are direct results of shortsighted technological expansions. Rather than relying on the government to orchestrate a solution, a small but determined collection of entrepreneurs from various business sectors and locations have begun to re-envision and re-invent commerce. Their new approach offers businesses improved long-term financial stability and a positive relationship with the natural world and human communities. The enduring rewards from using proven natural world production themes as models for business are becoming increasingly clear. At this point, for some, it may seem foolish for business leaders not to take advantage of the innumerable trial-and-error experiences of life on Earth and to make use of the lessons learned in the redesign of our commercial endeavors. Perhaps recognizing, respecting, and using natural themes in this commercial revolution has begun to seem rational, sensible, and even essential to you.
以前概述了一些严峻的环境和社会问题,这些问题是短视的技术扩张的直接结果。一群来自不同商业部门和地区的小而坚定的企业家开始重新设想和重新发明商业,而不是依靠政府制定解决方案。他们的新方法为企业提供了更好的长期财务稳定性,并与自然界和人类社会建立了积极的关系。使用经过验证的自然世界生产主题作为商业模式的持久回报正变得越来越明显。在这一点上,对一些人来说,商业领袖不利用地球上无数的试错经验,不利用在重新设计我们的商业活动中吸取的教训,似乎是愚蠢的。也许在这场商业革命中,认识、尊重和使用自然主题已经开始变得理性、明智,甚至对你来说是必不可少的。
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引用次数: 0
BACK MATTER 回到问题
Pub Date : 2020-04-26 DOI: 10.1142/9789811210273_bmatter
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引用次数: 0
FRONT MATTER 前页
Pub Date : 2020-04-26 DOI: 10.1142/9789811210273_fmatter
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引用次数: 0
Healthy, Beautiful, Diverse, and Durable 健康、美丽、多样、耐用
Pub Date : 2020-04-26 DOI: 10.1142/9789812839336_0007
Matthew W. Tueth
A common complaint by battle-hardened conventional business professionals is that the full purposes of sustainable business are too theoretical, abstract, and difficult to obtain. The 25-year business veteran of recessions, corporate bailouts, mergers, takeovers, and buyouts is usually more comfortable discussing cost-saving energy efficiency improvements than conversions to sustainable energy systems. Furthermore, some appointed company sustainability leaders insist that high-minded sustainable business ideology, such as sun-powered energy sources, products of service closed-loop systems, natural world emulation, and incentivizing locally owned business, is simply not practical or particularly important. Instead, these pragmatists say we should get our heads out of the clouds and concentrate on decreasing pollution and waste, which can save the company money…
经验丰富的传统商业专业人士经常抱怨,可持续商业的全部目标过于理论化、抽象,难以实现。这位25年的商业老手经历过经济衰退、企业救助、兼并、收购和收购,他通常更愿意讨论节约成本的能源效率改进,而不是转向可持续能源系统。此外,一些被任命的公司可持续发展领导人坚持认为,高尚的可持续商业理念,如太阳能能源、服务产品闭环系统、自然世界模拟和激励本地企业,根本不实际,也不特别重要。相反,这些实用主义者说,我们应该把头脑从云里拿出来,集中精力减少污染和浪费,这可以节省公司的钱……
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引用次数: 0
Selecting a Design Consultant 选择设计顾问
Pub Date : 2020-04-26 DOI: 10.1142/9789812839336_0002
Matthew W. Tueth
A daunting challenge ahead of us is the redesign of our commercial systems in a manner that simultaneously provides profitable businesses and enhances the natural and human communities throughout time. Bringing such a bold set of intentions to fruition transports modern man into entirely uncharted waters and requires comprehensive, outside-the-box innovation. In the past, we have operated as if the earth held unlimited resources and a boundless capacity to absorb our potent array of debilitating pollutants. To this point, the focus of business endeavors has been overwhelmingly opportunistic with relatively short planning horizons that focus mostly on near-term financial gain. A sustainable business evolution involves a radical departure from conventionality and necessitates interdisciplinary challenges that were previously never considered.A number of ideas in this book are outside traditional thoughtand, as yet, are not common topics of discussion around the proverbialwater cooler. Recalling the earlier appeal for open-mindedness,you might find that our next point of discussion will push thatrequest to its limit. I ask that you seriously consider the following proposition, even if it's out of your comfort zone. Another option is to file it in the "maybe" category for future consideration, keeping in mind that many movement supporters have found it helpful and elucidating.
摆在我们面前的一项艰巨挑战是重新设计我们的商业系统,使其同时提供有利可图的业务,并不断增强自然和人类社区。将这样一套大胆的意图付诸实践,将现代人带入了完全未知的水域,需要全面的、打破常规的创新。在过去,我们一直认为地球拥有无限的资源和无限的能力来吸收我们大量的有害污染物。到目前为止,商业努力的重点一直是机会主义的,相对较短的规划视野主要关注近期的财务收益。可持续的业务发展涉及彻底脱离传统,需要以前从未考虑过的跨学科挑战。这本书中的一些观点是传统思想之外的,到目前为止,还不是围绕着众所周知的饮水机讨论的常见话题。回顾前面对开放思想的呼吁,你可能会发现我们下一个讨论点将把这一要求推向极限。我请求你认真考虑下面的建议,即使它超出了你的舒适区。另一种选择是将其归类为“可能”类别,以供将来考虑,记住许多运动支持者认为它很有帮助,也很能说明问题。
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引用次数: 0
Businesses Taking Care of Business 企业照顾企业
Pub Date : 2020-04-26 DOI: 10.1142/9789812839336_0004
Matthew W. Tueth
Thus far, we have considered the tumultuous environmental and social problems brought on by the unplanned expansion of the first Industrial Revolution. We are becoming aware that the opportunity for a high quality of life is diminishing with each passing generation. Fortunately, we have also learned that a groundswell reform of business and our communities are now coalescing and engaging in these fundamental problems. A case was made that supports the wisdom of emulating natural world industrial strategies in our new design plan for human industry around the globe. Profitable, nourishing, and community-supporting industry is our goal and we can use the various tools and methods suggested in earlier chapters to facilitate meaningful systemic organizational change…
到目前为止,我们已经考虑了第一次工业革命的无计划扩张所带来的混乱的环境和社会问题。我们越来越意识到,高质量生活的机会随着一代一代的逝去而减少。幸运的是,我们还了解到,商业和社区的改革浪潮正在凝聚在一起,参与解决这些基本问题。在我们的全球人类工业新设计计划中,我们提出了一个案例来支持模仿自然世界工业战略的智慧。盈利、滋养和支持社区的行业是我们的目标,我们可以使用前面章节中建议的各种工具和方法来促进有意义的系统性组织变革……
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引用次数: 0
Falling Off the Log 从圆木上掉下来
Pub Date : 2020-04-26 DOI: 10.1142/9789812839336_0008
Matthew W. Tueth
After our glimpse into the sustainable future in Chapter 7, we now return to the present and consider the movement’s current situation in its entirety. The numerous positive developments up to this point notwithstanding, sustainable business is still in its infancy. In order to reach full maturity, this movement must navigate some rough waters that hold a collection of rip tides, sneeker waves, and whirlpools. Much of this chapter is devoted to identifying and discussing these obstacles to the sustainable business movement and suggesting some appropriate solutions. It is important that we recognize and acknowledge these barriers to progress; only then can we become part of the solution. Ironically, we have brought on many of these threats ourselves, and potent solutions to them require that we understand, accept, and vigorously confront them.
在第7章对可持续未来的一瞥之后,我们现在回到现在,从整体上考虑运动的现状。尽管到目前为止有许多积极的发展,但可持续商业仍处于起步阶段。为了达到完全成熟,这种运动必须在一些波涛汹涌的水域中航行,这些水域包含了激流、喷嚏波和漩涡。本章的大部分内容致力于识别和讨论可持续商业运动的这些障碍,并提出一些适当的解决方案。我们必须认识到并承认这些阻碍进步的障碍;只有这样,我们才能成为解决方案的一部分。具有讽刺意味的是,许多这些威胁是我们自己造成的,而有效的解决方案要求我们理解、接受并积极面对它们。
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引用次数: 0
Government Finally Gets It Right 政府终于做对了
Pub Date : 2020-04-26 DOI: 10.1142/9789812839336_0006
Matthew W. Tueth
The following is the Preamble of the Constitution of the United States of America, which was signed into law on 17 September 1787 as follows:We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defense, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.Two clear messages contained in this passage have direct relevanceto the sustainable business movement: to provide a framework thatwould first "promote the general Welfare" and second "secure theBlessings of Liberty to ourselves and our Posterity." Both of theseintentions underpin quite a similar ambition of the sustainable business movement — to promote and secure the welfare of the current generation and of future generations. Today, over 225 years since the signing of the U.S. Constitution, sustainable business pioneers have aligned with our founding fathers in this far-reaching commitment. The difference in approaches to achieving this goal notwithstanding, we do stand united across time in our purpose and intent&
《美利坚合众国宪法》于1787年9月17日签署成为法律,其序言如下:我们美利坚合众国人民,为了建立一个更完善的联邦,建立正义,确保国内安宁,提供共同防御,促进普遍福利,并确保我们自己和我们的子孙后代享有自由的祝福,特为美利坚合众国制定并制定本宪法。这段话中包含的两个明确信息与可持续商业运动直接相关:提供一个框架,首先“促进普遍福利”,其次“确保我们自己和我们的子孙后代享有自由的祝福”。这两种意图都支撑着可持续商业运动的一个非常相似的目标——促进和确保当代人和子孙后代的福利。今天,自美国宪法签署225年以来,可持续发展的商业先驱们与我们的开国元勋们在这一深远的承诺中保持一致。尽管在实现这一目标的方法上存在差异,但我们在我们的目的和意图上确实始终团结一致
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引用次数: 0
Greasing the Cognitive Skids 润滑认知滑道
Pub Date : 2020-04-26 DOI: 10.1142/9789812839336_0005
M. Tueth
Consider the following statement: A good person is hard pressed to do the right thing without knowing what the right thing is. Let’s investigate the relevance of this simple declaration in the context of the sustainable business movement. If an ethical person is unaware of the pernicious effects caused by the industry, would that person be likely to work to change that reality? If another ethical person realizes the extent of the problems but naively advocates ineffective symptomatic reform, would a meaningful solution be any closer? A reasonable answer to both questions is no. Today, not only are uninformed people unable to remedy the root causes of our current condition but also many well-intentioned advocates are advancing misguided answers. This limited baseline knowledge of both the problems and the solutions suggests an opportunity for educators to consider a series of adjustments in the content and approach of existing formal education systems…
考虑下面的陈述:一个好人在不知道什么是正确的情况下很难做正确的事情。让我们来研究一下这个简单宣言在可持续商业运动背景下的相关性。如果一个有道德的人不知道这个行业造成的有害影响,这个人可能会努力改变这种现实吗?如果另一个有道德的人意识到问题的严重程度,但天真地主张无效的对症改革,有意义的解决方案会更接近吗?这两个问题的合理答案都是否定的。今天,不仅不知情的人无法解决我们当前状况的根本原因,而且许多善意的倡导者正在提出错误的答案。这种对问题和解决方案的有限的基础知识为教育工作者提供了一个机会,可以考虑对现有正规教育系统的内容和方法进行一系列调整……
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引用次数: 0
Houston, We Have a Problem 休斯顿,我们有麻烦了
Pub Date : 2020-04-01 DOI: 10.2307/j.ctvwcjgpx.9
Matthew W. Tueth
The U.S. is the third most populated nation in the world, behind only China and India, and is home to over 300 million people. Immigration from many locations around the globe has sparked the recent increase in U.S. population. The U.S. is behind only Russia and Canada in total land area and still holds substantial natural resources including farmland, timber, metals, coal, and even crude oil. The abundant supply of usable raw materials has greatly contributed to prosperity for hundreds of millions of people in the U.S. for more than two centuries. Although the U.S. still has considerable poverty, crime, and economically depressed areas within its borders, the standard of living enjoyed in most U.S. communities is significantly higher than the day-to-day reality for billions of people throughout the developing world…
美国是世界上人口第三多的国家,仅次于中国和印度,人口超过3亿。来自世界各地的移民推动了美国人口的增长。美国在土地总面积上仅次于俄罗斯和加拿大,并且仍然拥有大量的自然资源,包括农田、木材、金属、煤炭,甚至原油。两个多世纪以来,可用原材料的充足供应为美国数亿人的繁荣做出了巨大贡献。尽管美国境内仍有相当多的贫困、犯罪和经济萧条地区,但大多数美国社区的生活水平明显高于发展中国家数十亿人的日常生活水平……
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Fundamentals of Sustainable Business
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