The aim of this study is to better understand social influence in online social media. Therefore, we propose a method in which we implement, validate and improve an individual behavior model. The behavior model is based on three fundamental behavioral principles of social influence from the literature: 1) liking, 2) social proof and 3) consistency. We have implemented the model using an agent-based modeling approach. The multi-agent model contains the social network structure, individual behavior parameters and the scenario that are obtained from empirical data. The model is validated by comparing the output of the multi-agent simulation with empirical data. We demonstrate the method by evaluating five versions of behavior models applied to the use case of Twitter behavior about a talent show on Dutch television.
{"title":"An agent-based approach to modeling online social influence","authors":"Peter-Paul van Maanen, Bob van der Vecht","doi":"10.1145/2492517.2492564","DOIUrl":"https://doi.org/10.1145/2492517.2492564","url":null,"abstract":"The aim of this study is to better understand social influence in online social media. Therefore, we propose a method in which we implement, validate and improve an individual behavior model. The behavior model is based on three fundamental behavioral principles of social influence from the literature: 1) liking, 2) social proof and 3) consistency. We have implemented the model using an agent-based modeling approach. The multi-agent model contains the social network structure, individual behavior parameters and the scenario that are obtained from empirical data. The model is validated by comparing the output of the multi-agent simulation with empirical data. We demonstrate the method by evaluating five versions of behavior models applied to the use case of Twitter behavior about a talent show on Dutch television.","PeriodicalId":358987,"journal":{"name":"Proceedings of the 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116008668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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