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Modeling Kickstarter as a Two-Player Four-Strategy Game: An Analytical Approach 将Kickstarter建模为双人四策略游戏:分析方法
Pub Date : 2020-08-03 DOI: 10.2139/ssrn.3666079
Marco Campennì, Marco Benedetti, F. Cecconi
Kickstarter represents one of the most successful examples of crowdfunding. It can be interpreted as a strategic game with two types of players: backers invest their resources to get a reward and campaign promoters aim to collect a specific amount to commercialize a good. We had developed an analytical model and an agent-based model where these two representative players play the game adopting one of four different strategies we used to profile both types of actors. We show that this approach allows us to capture a big part of the intrinsic characteristics of Kickstarter by modeling some of the dynamics tipical of the real system and capturing intersting equilibria. The models we develop can be used, on one hand, to better understand the dynamics of Kickstarter and the resulting equilibria; on the other hand, it can be used to run what-if analysis about the effects of backers and campaign promoters adopting specific strategies.
Kickstarter是众筹最成功的例子之一。这是一款包含两种类型玩家的战略游戏:支持者投入资源以获得奖励,而活动推动者的目标是收集特定数量的资源以将商品商业化。我们已经开发了一个分析模型和一个基于代理的模型,其中这两个具有代表性的参与者采用四种不同策略中的一种来玩游戏,我们用来分析这两种类型的参与者。我们发现,这种方法通过模拟真实系统的一些典型动态并捕捉有趣的平衡,使我们能够捕捉到Kickstarter的大部分内在特征。我们开发的模型一方面可以用来更好地理解Kickstarter的动态和由此产生的平衡;另一方面,它也可以用于分析支持者和活动推动者采取特定策略后的效果。
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