Green Persuasion traces the history and evolution of volunteer-based public lands stewardship in the United States as well as the Advertising Council’s work promoting environmental causes, such as the Smokey Bear fire prevention and the Keep America Beautiful campaigns. The Take Pride in America program, developed during the Reagan administration, was revised, neglected, and readopted by subsequent presidencies. Working with the U.S. Department of the Interior, the Ad Council enlivened the Take Pride initiative with public service announcements featuring celebrity spokespersons Clint Eastwood, Charles Bronson, and Louis Gossett Jr. Green Persuasion offers valuable insights into how and why Americans have expressed care of the nation’s landed inheritance in their collective political choices.
{"title":"Green Persuasion: Advertising, Voluntarism, and America’s Public Lands","authors":"J. K. Stine","doi":"10.5479/si.16549779","DOIUrl":"https://doi.org/10.5479/si.16549779","url":null,"abstract":"Green Persuasion traces the history and evolution of volunteer-based public lands\u0000stewardship in the United States as well as the Advertising Council’s work\u0000promoting environmental causes, such as the Smokey Bear fire prevention and the\u0000Keep America Beautiful campaigns. The Take Pride in America program, developed\u0000during the Reagan administration, was revised, neglected, and readopted by\u0000subsequent presidencies. Working with the U.S. Department of the Interior, the\u0000Ad Council enlivened the Take Pride initiative with public service\u0000announcements featuring celebrity spokespersons Clint Eastwood, Charles\u0000Bronson, and Louis Gossett Jr. Green Persuasion offers valuable insights\u0000into how and why Americans have expressed care of the nation’s landed\u0000inheritance in their collective political choices.","PeriodicalId":383971,"journal":{"name":"Smithsonian Contributions to Knowledge","volume":"129 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130073539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Transforming learning from a passive to an active endeavor is critically important in today’s world. In 2015, the United Nations identified seventeen Sustainable Development Goals that represent a global consensus on the world’s most pressing issues. Realizing these ambitious goals will require concerted action at all levels, including local action. Young people are valuable components of this, and their learning experiences should both inform and inspire them as current and future changemakers. From Ideas to Action articulates the theoretical basis of Smithsonian Science for Global Goals, a series of socio-scientific community research guides focused on achieving a systemic understanding of global problems with the goal of inspiring young people to take informed and sustained action to help address global issues.
{"title":"From Ideas to Action: Transforming Learning to Inspire Action on Critical Global Issues","authors":"Heidi Gibson","doi":"10.5479/si.15173715","DOIUrl":"https://doi.org/10.5479/si.15173715","url":null,"abstract":"Transforming learning from\u0000a passive to an active endeavor is critically important in today’s world. In\u00002015, the United Nations identified seventeen Sustainable Development Goals\u0000that represent a global consensus on the world’s most pressing issues. Realizing\u0000these ambitious goals will require concerted action at all levels, including\u0000local action. Young people are valuable components of this, and their learning\u0000experiences should both inform and inspire them as current and future\u0000changemakers. From Ideas to Action articulates the theoretical basis of\u0000Smithsonian Science for Global Goals, a series of socio-scientific community\u0000research guides focused on achieving a systemic understanding of global\u0000problems with the goal of inspiring young people to take informed and sustained\u0000action to help address global issues.","PeriodicalId":383971,"journal":{"name":"Smithsonian Contributions to Knowledge","volume":"133 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123589169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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