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Transformation From Colonial Chemist To Global Health And Beauty Retailer: A.S. Watson最新文献

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Transforming from Colonial Chemist to Global Health & Beauty Retailer 从殖民地化学家转变为全球健康和美容零售商
P. Chiu
A S Watson Group (ASW), its health and beauty retail arm commonly known as "Watsons" in Asia, traces its humble beginnings back to a matshed colonial apothecary shop called the Hong Kong Dispensary (the "Dispensary") when it was set up back in 1841. This book unlocks the secrets and transformations of ASW from a colonial chemist to the number three global player in health and beauty retailing. How was ASW able to pull through each and every global or national crisis it faced in the 180 years to emerge more robust and vibrant? In Part One of this book, Patrick vividly describes Watson's globalization journey over the past 180 years. He details how Watsons survived the waves of social unrest, civil wars, global financial turmoil, political crisis, and pandemics that confronted the world. One of the most exciting developments in this history took place from 1999 to 2006 when ASW achieved quantum leaps and consolidated its position as a leading global drug store chain under Wade's leadership. In Part Two of this book, Patrick analyzes the corporate management practices of Watson. He articulates Andrew Chi-Fai Chan's "Left-and-Right Circles" theory behind Ian Wade's branding strategy. He further draws upon Wade's other "Prosperity Strategies" in parallel with the "4+2" Formula" advocated by Nitin Nohria et al. Over the past fourteen years, the global market has undergone tremendous changes in China, Asia, and Europe. And with it, ASW has undertaken a pragmatic growth approach to dodge the headwinds of the subprime mortgage crisis, the Eurozone crisis, China-US decoupling, Brexit, and the recent COVID-19 pandemic. © 2022 by World Scientific Publishing Co. Pte. Ltd.
屈臣氏集团(ASW)旗下的保健和美容零售部门在亚洲通常被称为“屈臣氏”(Watsons),其卑微的起点可以追溯到1841年成立的一家名为“香港药房”(Hong Kong Dispensary)的殖民地药房。这本书揭示了ASW从一个殖民地化学家到全球第三大健康和美容零售企业的秘密和转变。在过去的180年里,ASW是如何度过每一次全球性或全国性的危机,变得更加强大和充满活力的?在这本书的第一部分,帕特里克生动地描述了华生过去180年的全球化之旅。他详细描述了屈臣氏是如何在社会动荡、内战、全球金融动荡、政治危机和流行病的浪潮中幸存下来的。这一历史上最令人兴奋的发展之一发生在1999年至2006年,当时ASW实现了巨大的飞跃,并在韦德的领导下巩固了其作为全球领先的药品连锁店的地位。在本书的第二部分,Patrick分析了Watson的企业管理实践。在Ian Wade的品牌策略背后,他阐述了Andrew Chi-Fai Chan的“左右圈子”理论。他进一步借鉴了韦德的其他“繁荣战略”,并与Nitin Nohria等人倡导的“4+2公式”相对应。在过去的14年里,全球市场在中国、亚洲和欧洲发生了巨大的变化。与此同时,ASW采取了务实的增长方式,避开了次贷危机、欧元区危机、中美脱钩、英国脱欧和新冠肺炎疫情等不利因素。©2022世界科学出版有限公司。
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Transformation From Colonial Chemist To Global Health And Beauty Retailer: A.S. Watson
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