ABSTRACT The major purpose of this study was to determine if business communication instructors in the Southeastern and Southwestern Regions of the Association for Business Communication changed their perceptions of the teaching of business ethics between 1999 and 2004. This study analyzed and compared the current views of business communication instructors with those in the 1999 study. For example, in 1999, 83 percent of the respondents indicated that they taught business ethics topics in their courses. In the 2004 study, this percentage increased to 92 percent. INTRODUCTION Interest in business ethics has grown significantly over the last few years. Most organizations still focus on maximizing profits for investors but many also emphasize appropriate and conscientious operational conduct and its effects on employees, investors, customers, and the entire business community. However, as evidenced by recent events, not all companies follow ethical tenets. Furthermore, in some cases, what a company publicly espouses may be vastly different from what is actually practiced. Business ethics is currently one of the most important topics in business education instruction. "The Association to Advance Collegiate Schools of business" (AACSB) has studied this issue and is considering how it should be incorporated into the business curriculum. It is increasingly clear that current and future business graduates need information about acceptable business practices in order to perform effectively in ethical business environments. PROBLEM The problem of this study is to determine if business communication instructors in the Southeastern and Southwestern Regions of the Association for Business Communication have changed their perception of business ethics during the past five years. A questionnaire has been developed and mailed to the business communication instructors in these regions. A similar questionnaire was sent to the same response group in 1999. A comparison of the responses will be made. In light of recent business scandals, it is hypothesized the business communication instructors will be more concerned about ethics instruction now than they were in the past. OBJECTIVES OF THE STUDY The objectives of this study are to compare the results of the 1999 study with those from the 2004 study. Comparisons will be made for the two years: 1. to determine if business ethics topics were included in the curriculum 2. to determine the class hours spent on business ethics 3. to determine the perceived value of business ethics 4. to determine how respondents rated undergraduate instruction in business ethics 5. to determine if the emphasis on business ethics has changed 6 to determine the business ethics topics taught 7 to determine the value of various teaching methods/materials. 8 to determine how the instructors received their education in ethics. RELATED LITERATURE Since 2001, business educators have become familiar with Enron, Arthur Andersen, WorldCom, Tyco, an
{"title":"Have Business Communication Instructors Changed Their Perception of Business Ethics? a Comparative Study","authors":"Donald E. English, E. J. Manton, Janet Walker","doi":"10.19030/TLC.V3I3.1733","DOIUrl":"https://doi.org/10.19030/TLC.V3I3.1733","url":null,"abstract":"ABSTRACT The major purpose of this study was to determine if business communication instructors in the Southeastern and Southwestern Regions of the Association for Business Communication changed their perceptions of the teaching of business ethics between 1999 and 2004. This study analyzed and compared the current views of business communication instructors with those in the 1999 study. For example, in 1999, 83 percent of the respondents indicated that they taught business ethics topics in their courses. In the 2004 study, this percentage increased to 92 percent. INTRODUCTION Interest in business ethics has grown significantly over the last few years. Most organizations still focus on maximizing profits for investors but many also emphasize appropriate and conscientious operational conduct and its effects on employees, investors, customers, and the entire business community. However, as evidenced by recent events, not all companies follow ethical tenets. Furthermore, in some cases, what a company publicly espouses may be vastly different from what is actually practiced. Business ethics is currently one of the most important topics in business education instruction. \"The Association to Advance Collegiate Schools of business\" (AACSB) has studied this issue and is considering how it should be incorporated into the business curriculum. It is increasingly clear that current and future business graduates need information about acceptable business practices in order to perform effectively in ethical business environments. PROBLEM The problem of this study is to determine if business communication instructors in the Southeastern and Southwestern Regions of the Association for Business Communication have changed their perception of business ethics during the past five years. A questionnaire has been developed and mailed to the business communication instructors in these regions. A similar questionnaire was sent to the same response group in 1999. A comparison of the responses will be made. In light of recent business scandals, it is hypothesized the business communication instructors will be more concerned about ethics instruction now than they were in the past. OBJECTIVES OF THE STUDY The objectives of this study are to compare the results of the 1999 study with those from the 2004 study. Comparisons will be made for the two years: 1. to determine if business ethics topics were included in the curriculum 2. to determine the class hours spent on business ethics 3. to determine the perceived value of business ethics 4. to determine how respondents rated undergraduate instruction in business ethics 5. to determine if the emphasis on business ethics has changed 6 to determine the business ethics topics taught 7 to determine the value of various teaching methods/materials. 8 to determine how the instructors received their education in ethics. RELATED LITERATURE Since 2001, business educators have become familiar with Enron, Arthur Andersen, WorldCom, Tyco, an","PeriodicalId":410856,"journal":{"name":"Journal of Organizational Culture, Communications and Conflict","volume":"106 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133354379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A successful advertising campaign is linked directly to how it’s perceived by different societies. This has led international companies to structure their advertising campaigns according to the culture of the society they are targeting. Hence, it is critical to have a strong understanding of the general attitude and characteristics of that particular society in order to create a message that resonates with the needs of its individuals .This study aims to identify the impact of advertising campaigns in stimulating cultural communication. A comparative analysis between Pepsi's ads from Egypt and Saudi Arabia, which were presented at the same time, shows that different advertising strategies were employed to effectively communicate its product in these two markets. The analysis revealed that Pepsi’s ad in Saudi Arabia used shared values to preserve the national identity within the message of the advertisement to connect with consumers, while Pepsi’s ad in Egypt was entertaining in nature with little to no cultural value. Moreover, special effects were used in the ad from Saudi Arabia, while the ad from Egypt relied heavily on uncreative elements, mainly funny scenarios, and scenes from old Egyptian songs and movies. The analysis of both ads confirms that Pepsi’s advertising campaign in Saudi Arabia was more aware of the social and cultural values of the society as oppose to the campaign in Egypt.
{"title":"How Advertising Reflect Culture and Values: A Qualitative Analysis Study","authors":"R. Abokhoza, Sherehan Hamdalla","doi":"10.31620/jccc.12.19/12","DOIUrl":"https://doi.org/10.31620/jccc.12.19/12","url":null,"abstract":"A successful advertising campaign is linked directly to how it’s perceived by different societies. This has led international companies to structure their advertising campaigns according to the culture of the society they are targeting. Hence, it is critical to have a strong understanding of the general attitude and characteristics of that particular society in order to create a message that resonates with the needs of its individuals .This study aims to identify the impact of advertising campaigns in stimulating cultural communication. A comparative analysis between Pepsi's ads from Egypt and Saudi Arabia, which were presented at the same time, shows that different advertising strategies were employed to effectively communicate its product in these two markets. The analysis revealed that Pepsi’s ad in Saudi Arabia used shared values to preserve the national identity within the message of the advertisement to connect with consumers, while Pepsi’s ad in Egypt was entertaining in nature with little to no cultural value. Moreover, special effects were used in the ad from Saudi Arabia, while the ad from Egypt relied heavily on uncreative elements, mainly funny scenarios, and scenes from old Egyptian songs and movies. The analysis of both ads confirms that Pepsi’s advertising campaign in Saudi Arabia was more aware of the social and cultural values of the society as oppose to the campaign in Egypt.","PeriodicalId":410856,"journal":{"name":"Journal of Organizational Culture, Communications and Conflict","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128916240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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