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Dampak Adanya Influencer Investor Serta Perilaku Fear Of Missing Out (FOMO) Terhadap Keputusan Pembelian Saham Di Indonesia 投资者有影响力者的影响,以及对印尼股票购买决定的恐惧行为
Pub Date : 2023-07-31 DOI: 10.59061/masip.v1i3.347
Iasa Nur Firdausi, Lia Nirawati
In the digital era like today, investment itself can be interpreted as an activity of placing capital or wealth owned by someone with the reason to gain profits in the future. It is also not uncommon to find some investors who deliberately show the condition of their stock portfolio with the intention of providing guidance to the general public regarding the investment activities they have carried out. In general, an influencer investor provides educational narratives to his followers by providing an overview or even a visualization of their experiences in stock investing activities. Influencer investors often provide an overview of the amount of profits that have been obtained with persuasive narratives so that they can attract followers' interest in doing things similar to what the influencer investors did. It doesn't stop there, the decision to buy shares is often also based on the responses given by followers of other investor influencers. The response of an investor influencer follower often results in a persuasive share purchase decision. This is often also known as the condition of being trapped by an investor in a FOMO phenomenon or Fear of Missing Out.
在今天这样的数字时代,投资本身可以被理解为一种将某人拥有的资本或财富放在未来获得利润的活动。一些投资者故意展示其股票投资组合的状况,目的是就其进行的投资活动向公众提供指导,这种情况也并不罕见。一般来说,有影响力的投资者通过概述甚至可视化他们在股票投资活动中的经历,为他的追随者提供教育叙事。网红投资者通常会用有说服力的叙述来概述他们所获得的利润,这样他们就可以吸引追随者的兴趣,让他们做类似于网红投资者所做的事情。这还不止于此,购买股票的决定通常也是基于其他投资者影响者的追随者给出的回应。投资者影响者追随者的反应通常会导致有说服力的股票购买决策。这通常也被称为被投资者困在FOMO现象或害怕错过的情况。
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Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
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