Pub Date : 2022-02-14DOI: 10.1093/oxfordhb/9780190859633.013.23
Gavin Steingo
In South Africa, as well as in many other places around the world, popular music has a strong and obvious relationship with brands. Of what does this relationship consist? This chapter argues that an adequate answer to this question is only possible with a rigorous theorization of the logic of brands qua economic objects. It develops this theorization through contemporary Marxist thought and goes on to suggest that the logic of brands forms an antagonistic relationship with the logic of Black popular music. The chapter is grounded in fieldwork with electronic musicians in Soweto. It observes that these musicians deploy a form of mimesis that functions not in terms of copy and original, but rather in terms of process and becoming. Finally, it suggests that a geopolitical reorientation away from Euro-America toward China may in fact bolster the creative processes of Black South African musicians.
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Pub Date : 2022-02-14DOI: 10.1093/oxfordhb/9780190859633.013.19
C. Silverman
This chapter explores the relationship among value, money, and the challenges of embodied, artistic, and interpersonal professional musical labor for Balkan Romani wedding musicians. Via discourse and events in North Macedonia and Bulgaria, it examines the multiple strands of exchange between performers and patrons. Four case studies show how musicians debate their art and labor and how tipping is negotiated at weddings and a youth dance. The chapter focuses on how musicians strategize their artistry to produce affective states and how this in turn procures income, impacts their personhood and status, and accomplishes social transformations in Romani communities.
{"title":"Performative Labor among Balkan Romani Wedding Musicians","authors":"C. Silverman","doi":"10.1093/oxfordhb/9780190859633.013.19","DOIUrl":"https://doi.org/10.1093/oxfordhb/9780190859633.013.19","url":null,"abstract":"This chapter explores the relationship among value, money, and the challenges of embodied, artistic, and interpersonal professional musical labor for Balkan Romani wedding musicians. Via discourse and events in North Macedonia and Bulgaria, it examines the multiple strands of exchange between performers and patrons. Four case studies show how musicians debate their art and labor and how tipping is negotiated at weddings and a youth dance. The chapter focuses on how musicians strategize their artistry to produce affective states and how this in turn procures income, impacts their personhood and status, and accomplishes social transformations in Romani communities.","PeriodicalId":415383,"journal":{"name":"The Oxford Handbook of Economic Ethnomusicology","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128796521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-03-05DOI: 10.1093/oxfordhb/9780190859633.013.33
J. Leach, M. Stern
This article examines the principles governing the ownership and circulation of music in Melanesia. It demonstrates how musical practice is part of what connects people in kin-based, local, and regional systems of reciprocity, recognition, and social reproduction. The article outlines the principles that underlie these systems and shows how they are often starkly at odds with assumptions about value and transaction in capitalist, commodity-focused economies. The contrast is epitomized in the differences between connections forged under Melanesian political economy and those in western intellectual property law, specifically copyright. The article makes the case for understanding the value of contemporary as well as traditional forms of music in this frame, focusing on relationality and obligation in both rural and urban contexts.
{"title":"The Value of Music in Melanesia: Creation, Circulation, and Transmission Under Changing Economic and Intellectual Property Conditions","authors":"J. Leach, M. Stern","doi":"10.1093/oxfordhb/9780190859633.013.33","DOIUrl":"https://doi.org/10.1093/oxfordhb/9780190859633.013.33","url":null,"abstract":"This article examines the principles governing the ownership and circulation of music in Melanesia. It demonstrates how musical practice is part of what connects people in kin-based, local, and regional systems of reciprocity, recognition, and social reproduction. The article outlines the principles that underlie these systems and shows how they are often starkly at odds with assumptions about value and transaction in capitalist, commodity-focused economies. The contrast is epitomized in the differences between connections forged under Melanesian political economy and those in western intellectual property law, specifically copyright. The article makes the case for understanding the value of contemporary as well as traditional forms of music in this frame, focusing on relationality and obligation in both rural and urban contexts.","PeriodicalId":415383,"journal":{"name":"The Oxford Handbook of Economic Ethnomusicology","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131496288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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