Liberalism in international trading opens the opportunity for any country to sell their products to the whole world. One of the activities that cannot be separated from international trading is Foreign Direct Investment (FDI). Nigeria is one of many countries which really welcome the concept of FDI. There are Indonesian corporations that have been investing in Nigeria, one of them is PT. Indofood Sukses Makmur. With the Toleram Group from Singapore, the company has built a new corporation together, called De United Foods Industries Ltd (DUFIL). FDI concept and Product Life Cycle (PLC) theory are used in this research, along with the qualitative method and descriptive technique of data analysis. The result shows that PT. Indofood Sukses Makmur (De United Foods Industries Ltd) is a company with horizontal FDI model. The company classified in greenfield FDI category, which developed with merger. According to PLC theory, instant noodle from PT. Indofood Sukses Makmur which has been produced by De United Foods Industries Ltd in Nigeria is currently in the mature step.
国际贸易中的自由主义为任何国家向全世界销售自己的产品提供了机会。与国际贸易密不可分的一项活动是外国直接投资(FDI)。尼日利亚是许多真正欢迎外国直接投资概念的国家之一。有一些印尼公司一直在尼日利亚投资，其中之一是PT. Indofood Sukses Makmur。该公司与新加坡的耐受性集团共同建立了一家名为德联合食品工业有限公司(DUFIL)的新公司。本研究运用了FDI概念和产品生命周期(PLC)理论，以及数据分析的定性方法和描述性技术。结果表明，PT. Indofood Sukses Makmur (De United Foods Industries Ltd)是一家具有横向FDI模式的公司。公司属于绿地型外商直接投资，是通过并购发展起来的。根据PLC理论，由尼日利亚De United Foods Industries Ltd生产的PT. Indofood Sukses Makmur方便面目前处于成熟阶段。
{"title":"ANALISIS FOREIGN DIRECT INVESTMENT (FDI) INDONESIA DI NIGERIA PERIODE 2014—2017: STUDI KASUS PT. INDOFOOD SUKSES MAKMUR*","authors":"Fitri , Chaerunisa","doi":"10.33822/JM.V2I1.998","DOIUrl":"https://doi.org/10.33822/JM.V2I1.998","url":null,"abstract":"Liberalism in international trading opens the opportunity for any country to sell their products to the whole world. One of the activities that cannot be separated from international trading is Foreign Direct Investment (FDI). Nigeria is one of many countries which really welcome the concept of FDI. There are Indonesian corporations that have been investing in Nigeria, one of them is PT. Indofood Sukses Makmur. With the Toleram Group from Singapore, the company has built a new corporation together, called De United Foods Industries Ltd (DUFIL). FDI concept and Product Life Cycle (PLC) theory are used in this research, along with the qualitative method and descriptive technique of data analysis. The result shows that PT. Indofood Sukses Makmur (De United Foods Industries Ltd) is a company with horizontal FDI model. The company classified in greenfield FDI category, which developed with merger. According to PLC theory, instant noodle from PT. Indofood Sukses Makmur which has been produced by De United Foods Industries Ltd in Nigeria is currently in the mature step. ","PeriodicalId":423030,"journal":{"name":"Jurnal Mandala : Jurnal Ilmu Hubungan Internasional","volume":"100 1-2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116609306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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