The role of Micro, Small and Medium Enterprises (MSMEs) in the national economy is quite large. The number reached 99.9 percent and employment absorbed 97 percent. At present, SMEs contribute 60.34 percent of GDP. Business strategies in building business sustainability that develops and differ from time to time require MSMEs to always improve the quality of products or services through continuous improvement so as to encourage increased market share and win the competition. The ability of MSMEs to access and manage various resources is still considered difficult. This view shows the weak foundations of MSMEs in terms of capital and marketing which become obstacles in the face of competition. In the effort to build a UMKM Relativity Business, it is the ability of UMKM to face challenges, obstacles, weaknesses, and limitations that have become strengths and opportunities to compete. The dynamism of the competitive advantage of MSMEs that changes rapidly in meeting demand, the existence of competing products, the application of technology, and the consistency of policies that support MSMEs are factors that influence the survival of MSMEs to dynamically change the buying interest of MSME consumers. Failure to communicate brands by MSMEs because of the power of digitalization maximized by SMEs. The factors causing the failure of UMKM were due to the lack of knowledge, ability and awareness of UMKM to follow the development of digitalization
{"title":"BUILDING AND COMMUNICATING BRAND BY MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs)","authors":"Yocky Pramudya Ananda","doi":"10.23969/jees.v5i2.5403","DOIUrl":"https://doi.org/10.23969/jees.v5i2.5403","url":null,"abstract":"The role of Micro, Small and Medium Enterprises (MSMEs) in the national economy is quite large. The number reached 99.9 percent and employment absorbed 97 percent. At present, SMEs contribute 60.34 percent of GDP. Business strategies in building business sustainability that develops and differ from time to time require MSMEs to always improve the quality of products or services through continuous improvement so as to encourage increased market share and win the competition. The ability of MSMEs to access and manage various resources is still considered difficult. This view shows the weak foundations of MSMEs in terms of capital and marketing which become obstacles in the face of competition. In the effort to build a UMKM Relativity Business, it is the ability of UMKM to face challenges, obstacles, weaknesses, and limitations that have become strengths and opportunities to compete. The dynamism of the competitive advantage of MSMEs that changes rapidly in meeting demand, the existence of competing products, the application of technology, and the consistency of policies that support MSMEs are factors that influence the survival of MSMEs to dynamically change the buying interest of MSME consumers. Failure to communicate brands by MSMEs because of the power of digitalization maximized by SMEs. The factors causing the failure of UMKM were due to the lack of knowledge, ability and awareness of UMKM to follow the development of digitalization","PeriodicalId":433650,"journal":{"name":"Vol 5 No 1 (2022): Volume 5 Number 2, August 2022","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134334282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine how much influence service quality and customers’ value have on customer satisfaction and to determine customer loyalty at GraPARI Telkomsel TSM Bandung. The research method used is descriptive and verification method, where data is collected through observation, interviews, and distributing questionnaires with a total sample of 97 respondents. The research testing instrument uses validity and reliability tests. The data analysis method used is path analysis, multiple correlation, and coefficient of determination. The results showed that there was a positive and significant influence between quality and customers’ value on customers’ satisfaction and increasing customers’ loyalty either simultaneously or partially. Based on the findings in the study that companies that provide the best service quality will make an assessment that the services provided provide satisfaction and customers will be loyal by themselves to the company. There is a difference between this study and previous research, namely that there are no previous researchers who specifically discussed marketing strategies through customer value at GraPARI Telkomsel customer service centers, especially at GraPARI Telkomsel TSM Bandung.
{"title":"THE INFLUENCE OF SERVICE QUALITY AND CUSTOMERS’ VALUE ON CUSTOMERS’ SATISFACTION AND THE IMPACT ON CUSTOMERS’ LOYALTY AT GRAPARI TELKOMSEL TSM BANDUNG","authors":"Adi Suparwo, S. Suryana, Alfin Zulkifli","doi":"10.23969/jees.v5i2.5699","DOIUrl":"https://doi.org/10.23969/jees.v5i2.5699","url":null,"abstract":"This study aims to determine how much influence service quality and customers’ value have on customer satisfaction and to determine customer loyalty at GraPARI Telkomsel TSM Bandung. The research method used is descriptive and verification method, where data is collected through observation, interviews, and distributing questionnaires with a total sample of 97 respondents. The research testing instrument uses validity and reliability tests. The data analysis method used is path analysis, multiple correlation, and coefficient of determination. The results showed that there was a positive and significant influence between quality and customers’ value on customers’ satisfaction and increasing customers’ loyalty either simultaneously or partially. Based on the findings in the study that companies that provide the best service quality will make an assessment that the services provided provide satisfaction and customers will be loyal by themselves to the company. There is a difference between this study and previous research, namely that there are no previous researchers who specifically discussed marketing strategies through customer value at GraPARI Telkomsel customer service centers, especially at GraPARI Telkomsel TSM Bandung.","PeriodicalId":433650,"journal":{"name":"Vol 5 No 1 (2022): Volume 5 Number 2, August 2022","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125027624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to describe the impact of implementation of a program related to corporate social responsibility (CSR) in the community economic empowerment program ( Ecodev ) PT. Tirta Investama (Aqua) by the West Java Human Initiative as a program implementing partner in Subang Regency. The concept used in this study uses the Triple Bottom Line (3P) concept by John Elkington (1998), that corporate social responsibility (CSR) pays attention to improving the quality of the company (profit); provide benefits to the surrounding community (people); maintain the environmental sustainability of the operating area (planet). This research focuses on the implementation of corporate social responsibility in an effort to community empowerment which is stated by Sumodiningrat (1999) that, “community empowerment is an effort to make community independent through the realization of their own potential abilities. In line with this, Bernadib stated that "Independence includes the behavior of being able to take the initiative, being able to solve problems, having selfconfidence , being able to do things without depending on others". This study uses a qualitative approach using secondary data analysis. Data collection techniques used are document studies and literature review. Analysis of the validity of the data using the stages of data triangulation, thick and rich description, and prolonged time. Data analysis techniques using coding and categorization. The results of the study revealed that the community economic empowerment program ( Ecodev ) of PT. Tirta Investama Plant Subang has an impact on the independence of business actors marked by the emergence of innovations in developing businesses which are facilitated by the West Java Human Initiative as a facilitator.
本研究旨在描述西爪哇人类倡议作为苏邦县的项目执行伙伴，在社区经济赋权项目(Ecodev) PT. Tirta Investama (Aqua)中实施与企业社会责任(CSR)相关的项目所产生的影响。本研究使用的概念采用了John Elkington(1998)的三重底线(Triple Bottom Line, 3P)概念，即企业社会责任(corporate social responsibility, CSR)关注的是提高公司的质量(利润);为周边社区(人)提供利益;维持工作区域(地球)的环境可持续性。本研究的重点是企业社会责任的实施，以努力赋予社区权力，sumodingrat(1999)指出，“社区赋权是通过实现自己的潜在能力，使社区独立的努力。”与此相一致，Bernadib指出:“独立包括能够采取主动，能够解决问题，有自信，能够不依赖他人做事的行为”。本研究采用二次数据分析的定性方法。使用的数据收集技术是文献研究和文献回顾。数据的有效性分析采用了阶段数据三角化、描述厚实丰富、时间延长等方法。使用编码和分类的数据分析技术。研究结果表明，PT. Tirta Investama Plant Subang的社区经济赋权计划(Ecodev)对商业行为者的独立性产生了影响，其标志是在西爪哇人类倡议作为促进者的推动下，发展中企业出现了创新。
{"title":"EMPOWERMENT OF UMKM ACTIVITIES THROUGH CSR PROGRAM OF PT. TIRTA INVESTAMA PLANT SUBANG","authors":"Lia Yuliana, Riani Laila Nurwulan, Bustan Arif","doi":"10.23969/jees.v5i2.5802","DOIUrl":"https://doi.org/10.23969/jees.v5i2.5802","url":null,"abstract":"This study aims to describe the impact of implementation of a program related to corporate social responsibility (CSR) in the community economic empowerment program ( Ecodev ) PT. Tirta Investama (Aqua) by the West Java Human Initiative as a program implementing partner in Subang Regency. The concept used in this study uses the Triple Bottom Line (3P) concept by John Elkington (1998), that corporate social responsibility (CSR) pays attention to improving the quality of the company (profit); provide benefits to the surrounding community (people); maintain the environmental sustainability of the operating area (planet). This research focuses on the implementation of corporate social responsibility in an effort to community empowerment which is stated by Sumodiningrat (1999) that, “community empowerment is an effort to make community independent through the realization of their own potential abilities. In line with this, Bernadib stated that \"Independence includes the behavior of being able to take the initiative, being able to solve problems, having selfconfidence , being able to do things without depending on others\". This study uses a qualitative approach using secondary data analysis. Data collection techniques used are document studies and literature review. Analysis of the validity of the data using the stages of data triangulation, thick and rich description, and prolonged time. Data analysis techniques using coding and categorization. The results of the study revealed that the community economic empowerment program ( Ecodev ) of PT. Tirta Investama Plant Subang has an impact on the independence of business actors marked by the emergence of innovations in developing businesses which are facilitated by the West Java Human Initiative as a facilitator.","PeriodicalId":433650,"journal":{"name":"Vol 5 No 1 (2022): Volume 5 Number 2, August 2022","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134544979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ghonimah Zumroatun Ainiyah, Kartika Dewi Permatasari, Siti Murwati, Y. Sariningsih, Siti Patimah
The purpose of this study was to determine information technology and the use of financial information systems on the effectiveness of accounting information systems in cooperatives, especially in Purwareja Klampok and Mandiraja districts. This type of research is quantitative research by distributing questionnaires directly to managers and the finance department of cooperatives in the two sub-districts. The population of this research is the manager and the finance department as many as 80 people. The sample in this study was taken 80 people. The data analysis technique used multiple linear regression. Quantitative analysis in this study will use validity and reliability tests with Cronbach's Alpha. Classicalassumption test includes normality test, multicollinearity test and heteroscedasticity test. The results show that information technology and the use of financial information systems have a significant and significant effect on accounting information systems as evidenced by the results of the calculation of the SPSS application program, the R value of the two variables is 0.806 while the coefficient of determination is 0.650 (65%) meaning that the percentage of the influence of information technology variables and utilization of financial information systems by 65% and the remaining 35% is influenced by other variables that are not included in this study
{"title":"INFORMATION TECHNOLOGY AND UTILIZATION OF FINANCIAL INFORMATION SYSTEMS ON THE EFFECTIVENESS OF ACCOUNTING INFORMATION SYSTEMS IN COOPERATIVES","authors":"Ghonimah Zumroatun Ainiyah, Kartika Dewi Permatasari, Siti Murwati, Y. Sariningsih, Siti Patimah","doi":"10.23969/jees.v5i2.5407","DOIUrl":"https://doi.org/10.23969/jees.v5i2.5407","url":null,"abstract":"The purpose of this study was to determine information technology and the use of financial information systems on the effectiveness of accounting information systems in cooperatives, especially in Purwareja Klampok and Mandiraja districts. This type of research is quantitative research by distributing questionnaires directly to managers and the finance department of cooperatives in the two sub-districts. The population of this research is the manager and the finance department as many as 80 people. The sample in this study was taken 80 people. The data analysis technique used multiple linear regression. Quantitative analysis in this study will use validity and reliability tests with Cronbach's Alpha. Classicalassumption test includes normality test, multicollinearity test and heteroscedasticity test. The results show that information technology and the use of financial information systems have a significant and significant effect on accounting information systems as evidenced by the results of the calculation of the SPSS application program, the R value of the two variables is 0.806 while the coefficient of determination is 0.650 (65%) meaning that the percentage of the influence of information technology variables and utilization of financial information systems by 65% and the remaining 35% is influenced by other variables that are not included in this study","PeriodicalId":433650,"journal":{"name":"Vol 5 No 1 (2022): Volume 5 Number 2, August 2022","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125766959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism has a crucial role in the development of the country and has an impact on Locally-Generated Revenue (PAD) for local governments. Banjarnegara which is one of the areas in Central Java has one of the top tourist attractions, namely PD. TRM. Serulingmas. Therefore, it takes a strategy to develop it so that it can grow and increase the interest of tourists to visit. This study aims to determine the Effect of Destination Image and Service Quality on Tourist Visiting Decisions Through Visiting Interests as Intervening Variables. The population in this study were all visitors to PD. TRM. Serulingmas. The samples used in this study were 110 respondents using a non-probability sampling technique through a purposive sampling approach. Methods of data collection using documentation and questionnaires. Instrument testing is done by testing the validity and reliability test. Data analysis used SPSS 24. The results showed that the destination image and service quality influenced the decision to visit tourists through visiting interest as an intervening variable. The conclusion of this study tourists can enjoy the natural beauty and facilities in PD. TRM Serulingmas comfortably so that it can maintain an impression for visitors. The quality of service provided by the manager or company that is consistent with the expectations of customers or visitors can influence tourists so that visitors come again.
{"title":"THE EFFECT OF DESTINATION IMAGE AND SERVICE QUALITY TOWARD TOURISTST VISITING DECISIONS THROUGH VISITING INTEREST AS INTERVENING VARIABLE","authors":"Lustono Lustono, R. Suryani","doi":"10.23969/jees.v5i2.5404","DOIUrl":"https://doi.org/10.23969/jees.v5i2.5404","url":null,"abstract":"Tourism has a crucial role in the development of the country and has an impact on Locally-Generated Revenue (PAD) for local governments. Banjarnegara which is one of the areas in Central Java has one of the top tourist attractions, namely PD. TRM. Serulingmas. Therefore, it takes a strategy to develop it so that it can grow and increase the interest of tourists to visit. This study aims to determine the Effect of Destination Image and Service Quality on Tourist Visiting Decisions Through Visiting Interests as Intervening Variables. The population in this study were all visitors to PD. TRM. Serulingmas. The samples used in this study were 110 respondents using a non-probability sampling technique through a purposive sampling approach. Methods of data collection using documentation and questionnaires. Instrument testing is done by testing the validity and reliability test. Data analysis used SPSS 24. The results showed that the destination image and service quality influenced the decision to visit tourists through visiting interest as an intervening variable. The conclusion of this study tourists can enjoy the natural beauty and facilities in PD. TRM Serulingmas comfortably so that it can maintain an impression for visitors. The quality of service provided by the manager or company that is consistent with the expectations of customers or visitors can influence tourists so that visitors come again.","PeriodicalId":433650,"journal":{"name":"Vol 5 No 1 (2022): Volume 5 Number 2, August 2022","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121972319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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