The Strategic Alliances Fieldbook: The Art of Agile Alliances最新文献

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The Strategic Alliances Fieldbook 战略联盟手册

The Strategic Alliances Fieldbook: The Art of Agile Alliances

Pub Date : 2022-03-28 DOI: 10.4324/9781003226765

G. Booth, M. Nevin, Jim Whitehurst

The Strategic Alliances Fieldbook: The Art of Agile Alliances is for technology and professional services practitioners and executives seeking faster value from their partnerships as traditional alliances are changing rapidly in form and tempo. Digitising customer channels and internal operations has been a long-running initiative for most companies, and the global COVID-19 pandemic has accelerated the urgency and budgets associated with the digital transformations that technology and professional services companies support. The Strategic Alliances Fieldbook compiles a century of the authors’ experience of leading joint businesses to solve the problem of how to go fast and avoid common issues that delay alliances. The reader will get a detailed analysis of professional services companies and technology companies and how the dynamics of their collective culture and operating model are shaped when working in partnership. The book provides a ‘Blueprint’: a library of methods that includes 15 templates which can be applied to accelerate any alliance. The book also includes 19 case studies to illustrate real-life situations. This book is particularly relevant to executives involved in partnership initiatives, specifically in professional services and technology firms, and can be read in conjunction with The Strategic Alliance Handbook by Mike Nevin. © 2022 Gavin Booth, Mike Nevin and Jim Whitehurst.

《战略联盟领域手册:敏捷联盟的艺术》是为技术和专业服务从业者和高管提供的，他们希望从合作伙伴关系中获得更快的价值，因为传统联盟的形式和节奏正在迅速变化。对大多数公司来说，数字化客户渠道和内部运营一直是一项长期的举措，全球COVID-19大流行加速了与技术和专业服务公司支持的数字化转型相关的紧迫性和预算。《战略联盟》一书汇集了作者一个世纪以来领导联合企业的经验，以解决如何快速发展和避免拖延联盟的常见问题。读者将获得专业服务公司和技术公司的详细分析，以及他们的集体文化和运营模式的动态是如何在合作时形成的。这本书提供了一个“蓝图”:一个方法库，其中包括15个模板，可用于加速任何联盟。这本书还包括19个案例研究，以说明现实生活中的情况。这本书特别适用于参与合作倡议的高管，特别是专业服务和技术公司的高管，可以与迈克·内文的《战略联盟手册》一起阅读。©2022 Gavin Booth, Mike Nevin和Jim Whitehurst。

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The Strategic Alliances Fieldbook: The Art of Agile Alliances

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