Pub Date : 1900-01-01DOI: 10.1080/08874417.2022.2087792
S. Hill, G. C. Zubielqui
ABSTRACT Security and privacy breaches, online fraud, identity theft, and online scams have amplified the public’s privacy concerns in recent years. While privacy concerns have primarily been studied in the B2C setting, businesses often suffer detrimental consequences if information privacy is poorly managed. Hence this paper examines privacy management with a focus on B2B marketing in the digital era. We conducted a systematic literature review of 47 research papers published between 2010 and 2021 on information privacy in B2B marketing. Our findings suggest that privacy issues evolve with changing technologies in the digital era and that approaches to conceptualizing privacy and information privacy management shape B2B trust, branding and servitisation. We contribute to the existing literature by developing a framework encompassing the drivers, approaches, and outcomes of privacy management in a B2B context. This paper concludes with implications of privacy issues for managers and policymakers and proposes a future research agenda.
{"title":"Managing Privacy in B2B Marketing: A Systematic Literature Review","authors":"S. Hill, G. C. Zubielqui","doi":"10.1080/08874417.2022.2087792","DOIUrl":"https://doi.org/10.1080/08874417.2022.2087792","url":null,"abstract":"ABSTRACT Security and privacy breaches, online fraud, identity theft, and online scams have amplified the public’s privacy concerns in recent years. While privacy concerns have primarily been studied in the B2C setting, businesses often suffer detrimental consequences if information privacy is poorly managed. Hence this paper examines privacy management with a focus on B2B marketing in the digital era. We conducted a systematic literature review of 47 research papers published between 2010 and 2021 on information privacy in B2B marketing. Our findings suggest that privacy issues evolve with changing technologies in the digital era and that approaches to conceptualizing privacy and information privacy management shape B2B trust, branding and servitisation. We contribute to the existing literature by developing a framework encompassing the drivers, approaches, and outcomes of privacy management in a B2B context. This paper concludes with implications of privacy issues for managers and policymakers and proposes a future research agenda.","PeriodicalId":442026,"journal":{"name":"J. Comput. Inf. Syst.","volume":"658 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121994071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1080/08874417.2012.11645616
Lu Zhang, Jinghua Huang
Information Technology (IT) investments, especially Enterprise Resource Planning (ERP) systems, are necessary in maintaining the vitality and competitiveness of firms, and are critical for their survival and development. Therefore, understanding the impact of ERP investments is important to managers and researchers. Few studies have focused on the moderating effect of ERP investments on firm performance. Using the samples of 137 listed companies in the US from 1998 to 2007, this paper employs the panel and hierarchical linear models to study the moderating effects of corporate governance, diversification, and industry growth on firm performance. The empirical results show that corporate governance has a positive moderating effect on the relationship between ERP investments and firm performance, and that firms with a higher level of diversification perform worse after ERP implementation. Furthermore, the results reveal that industry growth has a positive moderating effect.
{"title":"The Moderating Factors in the Relationship between ERP Investments and Firm Performance","authors":"Lu Zhang, Jinghua Huang","doi":"10.1080/08874417.2012.11645616","DOIUrl":"https://doi.org/10.1080/08874417.2012.11645616","url":null,"abstract":"Information Technology (IT) investments, especially Enterprise Resource Planning (ERP) systems, are necessary in maintaining the vitality and competitiveness of firms, and are critical for their survival and development. Therefore, understanding the impact of ERP investments is important to managers and researchers. Few studies have focused on the moderating effect of ERP investments on firm performance. Using the samples of 137 listed companies in the US from 1998 to 2007, this paper employs the panel and hierarchical linear models to study the moderating effects of corporate governance, diversification, and industry growth on firm performance. The empirical results show that corporate governance has a positive moderating effect on the relationship between ERP investments and firm performance, and that firms with a higher level of diversification perform worse after ERP implementation. Furthermore, the results reveal that industry growth has a positive moderating effect.","PeriodicalId":442026,"journal":{"name":"J. Comput. Inf. Syst.","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125482963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：