Xie Xiang, Liu Jiashi, Guan Zhongliang, Ke Xinsheng
The preservation of fresh food is difficult, so the problems of food safety and the waste of it are very serious. The development of Fresh food online supermarkets will contribute to solve the problem. On the basis of describing the concept, scope and development status of fresh food, the development advantage and disadvantage of fresh food online supermarket is analyzed by SWOT method, future development analysis of the fresh food online supermarkets is been done. Predictive analysis of the future development of the fresh food online supermarkets mainly includes the spread of the fresh food online supermarkets, price transparency, food quality changes, fresh food cold chain logistics improvement and goods consumption evaluation. The relevant suggestions could promote the rapid and healthy development of the fresh food online supermarkets.
{"title":"Fresh Food Online Supermarket Development Study","authors":"Xie Xiang, Liu Jiashi, Guan Zhongliang, Ke Xinsheng","doi":"10.4018/JECO.2014040102","DOIUrl":"https://doi.org/10.4018/JECO.2014040102","url":null,"abstract":"The preservation of fresh food is difficult, so the problems of food safety and the waste of it are very serious. The development of Fresh food online supermarkets will contribute to solve the problem. On the basis of describing the concept, scope and development status of fresh food, the development advantage and disadvantage of fresh food online supermarket is analyzed by SWOT method, future development analysis of the fresh food online supermarkets is been done. Predictive analysis of the future development of the fresh food online supermarkets mainly includes the spread of the fresh food online supermarkets, price transparency, food quality changes, fresh food cold chain logistics improvement and goods consumption evaluation. The relevant suggestions could promote the rapid and healthy development of the fresh food online supermarkets.","PeriodicalId":44349,"journal":{"name":"Journal of Electronic Commerce in Organizations","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2014-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.4018/JECO.2014040102","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70488523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article aims to explain how involvement and peer influence may enhance mobile advertising effectiveness by increasing consumers' intention to participate in SMS-based mobile marketing campaigns. Both individual and joint effects of these variables on marketing campaign participation intentions of Turkish consumers are analyzed. Findings indicate that involvement is not necessarily a strong predictor of campaign participation intentions in the context of mobile marketing. Peer influence, on the other hand, was shown to have a significant effect on intention to participate in an m-marketing campaign, as well as being a moderator of the relationship between involvement and campaign participation intention. A unique contribution of this study is the linking of involvement and peer influence in a unified framework to demonstrate how these two variables can jointly be used to increase m-marketing campaign participation numbers.
{"title":"Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence","authors":"Gozem Guceri-Ucar","doi":"10.4018/JECO.2013100101","DOIUrl":"https://doi.org/10.4018/JECO.2013100101","url":null,"abstract":"This article aims to explain how involvement and peer influence may enhance mobile advertising effectiveness by increasing consumers' intention to participate in SMS-based mobile marketing campaigns. Both individual and joint effects of these variables on marketing campaign participation intentions of Turkish consumers are analyzed. Findings indicate that involvement is not necessarily a strong predictor of campaign participation intentions in the context of mobile marketing. Peer influence, on the other hand, was shown to have a significant effect on intention to participate in an m-marketing campaign, as well as being a moderator of the relationship between involvement and campaign participation intention. A unique contribution of this study is the linking of involvement and peer influence in a unified framework to demonstrate how these two variables can jointly be used to increase m-marketing campaign participation numbers.","PeriodicalId":44349,"journal":{"name":"Journal of Electronic Commerce in Organizations","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2013-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70488352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The pervasiveness of e-services offers organizations a new way to serve and engage their customers. Organizational change issues must be recognized and addressed to increase service quality and satisfaction of e-service. However, relevant research is limited. In this paper, the authors conduct a longitudinal in-depth case study of a successful e-service-induced governmental transformation and propose a three-stage change management model. First, the authors reveal the dynamic process of the e-service-induced organizational change. Second, the authors explicitly identify the role and influence of ICTs and customers in the change process, which is important in studying e-service-induced organizational change due to the boundary nature of e-service. Lastly, their three-stage change management model acknowledges the improvisational and technochange process of the e-service-induced change and can be used either as a theoretical framework or a practical management tool.
{"title":"E-Service and Organizational Change: A Process Model","authors":"Chorng-Shyong Ong, Shang-Wei Wang","doi":"10.4018/JECO.2011070103","DOIUrl":"https://doi.org/10.4018/JECO.2011070103","url":null,"abstract":"The pervasiveness of e-services offers organizations a new way to serve and engage their customers. Organizational change issues must be recognized and addressed to increase service quality and satisfaction of e-service. However, relevant research is limited. In this paper, the authors conduct a longitudinal in-depth case study of a successful e-service-induced governmental transformation and propose a three-stage change management model. First, the authors reveal the dynamic process of the e-service-induced organizational change. Second, the authors explicitly identify the role and influence of ICTs and customers in the change process, which is important in studying e-service-induced organizational change due to the boundary nature of e-service. Lastly, their three-stage change management model acknowledges the improvisational and technochange process of the e-service-induced change and can be used either as a theoretical framework or a practical management tool.","PeriodicalId":44349,"journal":{"name":"Journal of Electronic Commerce in Organizations","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2011-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70488244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper introduced the development of e-commerce education in China within the framework that the advantages, development, and education of e-commerce are functionally interactive. The first part of the paper is dedicated to explaining the advantage of e-commerce as well as the present situation and prospects of e-commerce in China. Then, the next two sections are focused on reporting the rapid progress of e-commerce education and its limitation in China. Next, we analyze its irrationality according to our sampling survey on e-commerce specialized courses in China. The final section is mainly to design the knowledge structure for e-commerce applied professionals combined with our teaching experiences, understanding of e-commerce development, and analysis of typical position setting in e-commerce enterprises within two principles of the requirements of markets and the professional character of e-commerce.
{"title":"E-Commerce Education In China","authors":"Chen Ju-hua, Hu Yong, Wang Wei","doi":"10.4018/JECO.2004040106","DOIUrl":"https://doi.org/10.4018/JECO.2004040106","url":null,"abstract":"This paper introduced the development of e-commerce education in China within the framework that the advantages, development, and education of e-commerce are functionally interactive. The first part of the paper is dedicated to explaining the advantage of e-commerce as well as the present situation and prospects of e-commerce in China. Then, the next two sections are focused on reporting the rapid progress of e-commerce education and its limitation in China. Next, we analyze its irrationality according to our sampling survey on e-commerce specialized courses in China. The final section is mainly to design the knowledge structure for e-commerce applied professionals combined with our teaching experiences, understanding of e-commerce development, and analysis of typical position setting in e-commerce enterprises within two principles of the requirements of markets and the professional character of e-commerce.","PeriodicalId":44349,"journal":{"name":"Journal of Electronic Commerce in Organizations","volume":null,"pages":null},"PeriodicalIF":1.7,"publicationDate":"2004-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.4018/JECO.2004040106","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70488215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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