The induced-hypocrisy paradigm is an effective two-step procedure—normative-salience step and then transgressions-salience step—for encouraging normative behaviors. In the context of promoting school bullying victim support among witnesses, this study tests whether the activation of a subjective norm rather than a social norm as traditionally practiced in the hypocrisy procedure can enhance the hypocrisy effect. Middle school students (N = 191) were assigned to either the control, social-norm-hypocrisy, or subjective-norm-hypocrisy conditions. Victim-defending intentions were measured immediately and one month later. The results showed a significant increase, ranging from control, then social-norm-hypocrisy, to subjective-norm-hypocrisy conditions, in students’ victim-defending intentions. These results extend the scope of induced hypocrisy and contribute to progress in investigating processes underlying the hypocrisy effect.
{"title":"Subjective Norm Rather Than Social Norm in the Induced-Hypocrisy Paradigm: A Test in the Context of School Bullying Victim Support","authors":"Maxime Mauduy, Jessica Mange","doi":"10.5334/irsp.776","DOIUrl":"https://doi.org/10.5334/irsp.776","url":null,"abstract":"The induced-hypocrisy paradigm is an effective two-step procedure—normative-salience step and then transgressions-salience step—for encouraging normative behaviors. In the context of promoting school bullying victim support among witnesses, this study tests whether the activation of a subjective norm rather than a social norm as traditionally practiced in the hypocrisy procedure can enhance the hypocrisy effect. Middle school students (N = 191) were assigned to either the control, social-norm-hypocrisy, or subjective-norm-hypocrisy conditions. Victim-defending intentions were measured immediately and one month later. The results showed a significant increase, ranging from control, then social-norm-hypocrisy, to subjective-norm-hypocrisy conditions, in students’ victim-defending intentions. These results extend the scope of induced hypocrisy and contribute to progress in investigating processes underlying the hypocrisy effect.","PeriodicalId":471755,"journal":{"name":"Revue internationale de psychologie sociale","volume":"158 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135211630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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