Pub Date : 2023-06-21DOI: 10.32503/revitalisasi.v12i1.3852
Titin Trimintarsih
Relationships with customers is more important than setting sales goals. Customer Relationship Management is one way to satisfy and retain loyal customers, and this method will be applied in research for businessman in Kampung Tahu Kota Kediri. The reason for choosing a location in Kampung Tahu that there are approximately 30 more businessman who have the same product, with the same location, so that the level of competition in Kampung Tahu is very tight and must avoid customer grabs, negative impacts. This research focused on the tofu industry house "Sidodadi" which is also located in the tofu village, by taking 50 samples of customers with 20 questionnaire questions. Using Descriptive quantitative methods with the Application of CRM programs to Customer Loyalty and Job Satisfaction as a Moderate Variable. Calculations using SPSS theory produce an analysis of the R2 squere value of 0.562. CRM was able to explain loyalty by 56.2% and the remaining 43.8% was explained by other variables not studied in this research. As known that the higher the CRM, the higher the customer loyalty. The conclusions of research that the better or more attractive the CRM program applied to the tofu industry, the loyalty from customers will increase.
Keywords : CRM, satisfied, loyalty, moderating
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 Keywords : CRM, satisfied, loyalty, moderating","PeriodicalId":475894,"journal":{"name":"Revitalisasi : Jurnal Ilmu Manajemen","volume":"117 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135089506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-20DOI: 10.32503/revitalisasi.v12i1.3701
Nur Qoni'ah, Riskin Hidayat
This study aims to examine the differences in the financial performance of non-financial companies before and after mergers and acquisitions listed on the Indonesia Stock Exchange. The company's financial performance is measured by four financial ratios. The financial ratios used are the liquidity ratio proxied by the current ratio, the solvency ratio is proxied by the debt ratio, the activity ratio is proxied by total asset turnover, the profitability ratio is proxied by the net profit margin. The data analysis technique used in this study used the paired sample t-test analysis and the normality test. The data collection technique uses documentation techniques, the source of data in this study is secondary data and the type of data is documentary data. This study took a sample of non-financial companies that carried out merger acquisitions in 2016-2018 which were listed on the Indonesia Stock Exchange. Determination of the sample using purposive sampling method and obtained a sample of 14 companies. This study uses a window period of three years before and three years after merger acquisition. The results of this study indicate that there is a significant difference in Total Asset Turnover before and after the acquisition merger, while there is no significant difference in the Crrent Ratio, Net Profit Margin, Debt Ratio before and after the acquisition merger.
{"title":"Analisis Perbandingan Kinerja Keuangan Sebelum dan Sesudah Merger Akuisisi pada Perusahaan Non Keuangan yang Terdaftar di Bursa Efek Indonesia","authors":"Nur Qoni'ah, Riskin Hidayat","doi":"10.32503/revitalisasi.v12i1.3701","DOIUrl":"https://doi.org/10.32503/revitalisasi.v12i1.3701","url":null,"abstract":"This study aims to examine the differences in the financial performance of non-financial companies before and after mergers and acquisitions listed on the Indonesia Stock Exchange. The company's financial performance is measured by four financial ratios. The financial ratios used are the liquidity ratio proxied by the current ratio, the solvency ratio is proxied by the debt ratio, the activity ratio is proxied by total asset turnover, the profitability ratio is proxied by the net profit margin. The data analysis technique used in this study used the paired sample t-test analysis and the normality test. The data collection technique uses documentation techniques, the source of data in this study is secondary data and the type of data is documentary data. This study took a sample of non-financial companies that carried out merger acquisitions in 2016-2018 which were listed on the Indonesia Stock Exchange. Determination of the sample using purposive sampling method and obtained a sample of 14 companies. This study uses a window period of three years before and three years after merger acquisition. The results of this study indicate that there is a significant difference in Total Asset Turnover before and after the acquisition merger, while there is no significant difference in the Crrent Ratio, Net Profit Margin, Debt Ratio before and after the acquisition merger.","PeriodicalId":475894,"journal":{"name":"Revitalisasi : Jurnal Ilmu Manajemen","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135237789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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