Pub Date : 2023-10-21DOI: 10.47747/jnmpsdm.v4i3.1443
Tyas Elisabeth, Angela Caroline, Yoke Pribadi Kornarius, Agus Gunawan
The rapid technological evolution in banking poses novel challenges for service delivery. Banks must navigate innovation to stay competitive, yet achieving impactful innovation requires harmonizing innovative work behavior that bridges conceptual and practical aspects. This pertains especially to relevant product and service development. Technology's pivotal role in banking underscores the need for improved digital literacy. This research explores the correlation between digital literacy and innovative work behavior via causal analysis. Surveys and questionnaires garnered participant input on digital literacy and innovative tendencies. Rigorous analysis, including simple linear regression, revealed digital literacy's significant impact on innovative work behavior. Furthermore, variations arise in employee responses across three banks, influenced by size, type, location, and selection processes. The study underscores adapting internal banking policies for digital literacy, aligning with operational demands.
{"title":"Studi Komparatif Literasi Digital Karyawan Bank: Analisis Dampak Perbedaan Spesifikasi Perbankan","authors":"Tyas Elisabeth, Angela Caroline, Yoke Pribadi Kornarius, Agus Gunawan","doi":"10.47747/jnmpsdm.v4i3.1443","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v4i3.1443","url":null,"abstract":"The rapid technological evolution in banking poses novel challenges for service delivery. Banks must navigate innovation to stay competitive, yet achieving impactful innovation requires harmonizing innovative work behavior that bridges conceptual and practical aspects. This pertains especially to relevant product and service development. Technology's pivotal role in banking underscores the need for improved digital literacy. This research explores the correlation between digital literacy and innovative work behavior via causal analysis. Surveys and questionnaires garnered participant input on digital literacy and innovative tendencies. Rigorous analysis, including simple linear regression, revealed digital literacy's significant impact on innovative work behavior. Furthermore, variations arise in employee responses across three banks, influenced by size, type, location, and selection processes. The study underscores adapting internal banking policies for digital literacy, aligning with operational demands.","PeriodicalId":477224,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran dan SDM","volume":"100 17","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135512232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.47747/jnmpsdm.v4i3.1362
M Adrian Al Fajri, Trisniarty Adjeng Moelyati, Fadhil Yamalay
This research aims to determine the influence of Flash This research aims to determine the influence of Flash Sale and Free Shipping Tagline on Impulsive Purchases through the Intervening Variable of Positive Emotions on Marketplace in Palembang. The sample was drawn using the Hair formula, with a sample size of 150 Marketplace consumers in Palembang City. The required data is primary data obtained from the distribution of questionnaires to Marketplace consumers in Palembang. The analysis technique used in this study is the Structural Equation Model (SEM) analysis technique. The results of the SEM analysis technique show that firstly, there is a positive and significant influence between the Flash Sale variable and the Impulsive Purchase variable. Secondly, there is a positive and significant influence between the Free Shipping Tagline variable and the Impulsive Purchase variable. Thirdly, there is a positive and significant influence between the Flash Sale variable and the Positive Emotions variable. Fourthly, there is a positive and significant influence between the Free Shipping Tagline variable and the Positive Emotions variable. Fifthly, there is a positive and significant influence between the Positive Emotions variable and the Impulsive Purchase variable. Sixthly, there is a positive and significant influence between the Flash Sale variable and the Impulsive Purchase variable through the intervening variable of Positive Emotions. And seventh, there is a positive and significant influence between the Free Shipping Tagline variable and the Impulsive Purchase variable through the intervening variable of Positive Emotions.
{"title":"Pengaruh Flash Sale dan Tagline “Gratis Ongkir” terhadap Pembelian Impulsif melalui Variabel Intervening Emosi Positif pada Marketplace di Kota Palembang","authors":"M Adrian Al Fajri, Trisniarty Adjeng Moelyati, Fadhil Yamalay","doi":"10.47747/jnmpsdm.v4i3.1362","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v4i3.1362","url":null,"abstract":"This research aims to determine the influence of Flash This research aims to determine the influence of Flash Sale and Free Shipping Tagline on Impulsive Purchases through the Intervening Variable of Positive Emotions on Marketplace in Palembang. The sample was drawn using the Hair formula, with a sample size of 150 Marketplace consumers in Palembang City. The required data is primary data obtained from the distribution of questionnaires to Marketplace consumers in Palembang. The analysis technique used in this study is the Structural Equation Model (SEM) analysis technique. The results of the SEM analysis technique show that firstly, there is a positive and significant influence between the Flash Sale variable and the Impulsive Purchase variable. Secondly, there is a positive and significant influence between the Free Shipping Tagline variable and the Impulsive Purchase variable. Thirdly, there is a positive and significant influence between the Flash Sale variable and the Positive Emotions variable. Fourthly, there is a positive and significant influence between the Free Shipping Tagline variable and the Positive Emotions variable. Fifthly, there is a positive and significant influence between the Positive Emotions variable and the Impulsive Purchase variable. Sixthly, there is a positive and significant influence between the Flash Sale variable and the Impulsive Purchase variable through the intervening variable of Positive Emotions. And seventh, there is a positive and significant influence between the Free Shipping Tagline variable and the Impulsive Purchase variable through the intervening variable of Positive Emotions.","PeriodicalId":477224,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran dan SDM","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136341722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.47747/jnmpsdm.v4i3.1424
Marhamah Marhamah, Siti Komariah Hildayanti, Endah Dewi Purnamasari
Community needs are increasing along with the times and technology. Society has started to think about the need for appearance, beauty and so on. The phenomenon that exists is that most people think women look beautiful if their appearance is maintained and their faces are clean. The purchase decision begins with the presence of influencing factors such as high promotion rates, good product quality, and appropriate prices. The purpose of this study was to analyze the effect of promotion, product quality and price on consumer purchasing decisions at Beauty Clinic Palembang. This type of research is descriptive quantitative to see the factors that are tied to consumer purchasing decisions with a direct survey research design by giving a questionnaire. The population of this research is 710 consumers. The sampling technique uses the Slovin formula. The data collection technique used a questionnaire which was distributed to 256 respondents as a sample. The results showed that promotion, product quality and price had a positive effect on consumer purchasing decisions (prob = 0.000 <0.05). Promotion has a positive effect on consumer purchasing decisions (prob=0.000 <0.05). Product quality has a positive effect on consumer purchasing decisions (prob=0.000 <0.05). Price has a positive effect on consumer purchasing decisions (prob=0.000 <0.05). The conclusion of this study states that product quality has the highest effect on purchasing decisions.
{"title":"Pengaruh Promosi, Kualitas Produk dan Harga terhadap Keputusan Pembelian Konsumen Klinik Kecantikan di Palembang","authors":"Marhamah Marhamah, Siti Komariah Hildayanti, Endah Dewi Purnamasari","doi":"10.47747/jnmpsdm.v4i3.1424","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v4i3.1424","url":null,"abstract":"Community needs are increasing along with the times and technology. Society has started to think about the need for appearance, beauty and so on. The phenomenon that exists is that most people think women look beautiful if their appearance is maintained and their faces are clean. The purchase decision begins with the presence of influencing factors such as high promotion rates, good product quality, and appropriate prices. The purpose of this study was to analyze the effect of promotion, product quality and price on consumer purchasing decisions at Beauty Clinic Palembang. This type of research is descriptive quantitative to see the factors that are tied to consumer purchasing decisions with a direct survey research design by giving a questionnaire. The population of this research is 710 consumers. The sampling technique uses the Slovin formula. The data collection technique used a questionnaire which was distributed to 256 respondents as a sample. The results showed that promotion, product quality and price had a positive effect on consumer purchasing decisions (prob = 0.000 <0.05). Promotion has a positive effect on consumer purchasing decisions (prob=0.000 <0.05). Product quality has a positive effect on consumer purchasing decisions (prob=0.000 <0.05). Price has a positive effect on consumer purchasing decisions (prob=0.000 <0.05). The conclusion of this study states that product quality has the highest effect on purchasing decisions.","PeriodicalId":477224,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran dan SDM","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136342594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.47747/jnmpsdm.v4i3.1363
Nurma Murti Hapsari, R. Rizky S Prawiradilaga, Muhardi Muhardi
The use of information systems in Indonesia has been widely used in various fields, especially in the health sector, the use of information technology in the world of health is the emergence of telemedicine applications that can facilitate the process of interaction between doctors and patients. The purpose of this study was to analyze the effect of perceived convenience, perceived usefulness and quality of information on the interest of the people of Bogor city in using telemedicine services. This research method uses quantitative methods with explanatory research. The research was carried out in the people of Bogor City who used the Halodoc, Alodokter and YesDok applications with a research sample of 121 respondents. The analysis technique applied is multiple regression analysis. The results showed that perceived convenience had a positive and significant effect on user interest with a significance value of 0.000 <0.05 and t count > t table 4.126> 1.9801, perceived usefulness had a positive and significant effect on user interest with a significance value and t count > t table 3.979> 1.9801, the quality of information has a positive and significant effect on interest in use with a significance value and t count > t table 4.442> 1.9801 and simultaneously perceived ease, perceived usefulness and quality of information affect user interest with a significance value and the calculated f value > f table 73.584> 1.9801. This study concludes that perceived of ease of use, usefulness, and quality of information affect people's interest in using telemedicine services.
{"title":"Pengaruh Persepsi Kemudahan, Persepsi Kebermanfaatan, dan Kualitas Informasi terhadap Minat Masyarakat Kota Bogor dalam Penggunaan Layanan Telemedicine (Studi Pada Pengguna Aplikasi Halodoc, Alodokter, Yesdok)","authors":"Nurma Murti Hapsari, R. Rizky S Prawiradilaga, Muhardi Muhardi","doi":"10.47747/jnmpsdm.v4i3.1363","DOIUrl":"https://doi.org/10.47747/jnmpsdm.v4i3.1363","url":null,"abstract":"The use of information systems in Indonesia has been widely used in various fields, especially in the health sector, the use of information technology in the world of health is the emergence of telemedicine applications that can facilitate the process of interaction between doctors and patients. The purpose of this study was to analyze the effect of perceived convenience, perceived usefulness and quality of information on the interest of the people of Bogor city in using telemedicine services. This research method uses quantitative methods with explanatory research. The research was carried out in the people of Bogor City who used the Halodoc, Alodokter and YesDok applications with a research sample of 121 respondents. The analysis technique applied is multiple regression analysis. The results showed that perceived convenience had a positive and significant effect on user interest with a significance value of 0.000 <0.05 and t count > t table 4.126> 1.9801, perceived usefulness had a positive and significant effect on user interest with a significance value and t count > t table 3.979> 1.9801, the quality of information has a positive and significant effect on interest in use with a significance value and t count > t table 4.442> 1.9801 and simultaneously perceived ease, perceived usefulness and quality of information affect user interest with a significance value and the calculated f value > f table 73.584> 1.9801. This study concludes that perceived of ease of use, usefulness, and quality of information affect people's interest in using telemedicine services.","PeriodicalId":477224,"journal":{"name":"Jurnal Nasional Manajemen Pemasaran dan SDM","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136341451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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