Pub Date : 2024-02-29DOI: 10.32611/jgcc.2024.2.58.77
Youngho Suh
the God's message.
神的信息。
{"title":"The Leitmotif Structure of ‘Signs and Recognition’: Music of","authors":"Youngho Suh","doi":"10.32611/jgcc.2024.2.58.77","DOIUrl":"https://doi.org/10.32611/jgcc.2024.2.58.77","url":null,"abstract":"the God's message.","PeriodicalId":484489,"journal":{"name":"Academic Association of Global Cultural Contents","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140409730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-29DOI: 10.32611/jgcc.2024.2.58.103
Suhyeon Lee
Siesponsearch.
Siesponsearch.
{"title":"Horror game as cybertext and three layers of player emotional arousal","authors":"Suhyeon Lee","doi":"10.32611/jgcc.2024.2.58.103","DOIUrl":"https://doi.org/10.32611/jgcc.2024.2.58.103","url":null,"abstract":"Siesponsearch.","PeriodicalId":484489,"journal":{"name":"Academic Association of Global Cultural Contents","volume":"24 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140409021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-29DOI: 10.32611/jgcc.2024.2.58.157
Ji Ho Tae
This study deals with the ways of using memory in advertisements and its meaning through PR advertisements of Hyundai Motor Company released in China and Europe. To this end, this study dealt with the fact that advertisements in theoretical discussions make the meaning of products understood as a cultural or social dimension. In particular, it was discussed that corporate PR advertisements have a broader and covertly operated ideological meaning than general product advertisements. This study viewed corporate PR advertisements as a 'brand story text' and set narrative theory as a research methodology to see how memories are reproduced in advertisements. The research results are as follows. First of all, the Chinese advertisement 'Family Photo' contained the familial ideology that the value of happiness can be acquired through a return to the family. Here, family photography is a medium for the protagonist to remember the past, and Hyundai Motors become a means of presenting or realizing the memory. European advertisement 'Next Awaits' emphasizes the value of progress through the story of national reconstruction. To this end, it shows the achievements of Hyundai Motor as well as Hyundai Group. In particular, in advertisement, memory is used to compare the company's narrative with modern Korean history and human history. The memory summoned for this is the founder's track record and role, and advertisement refers to the corporate value of progress through this. Furthermore, advertisement emphasizes that the past remembered by advertisement can acquire universality, while maintaining that corporate value is a value that should be pursued from the standpoint of humanity and world history beyond a company or country. Ultimately, these advertisements are understood to have utilized memory as a way to newly build the myth of 'hyundai' into the myth of 'contemporary' of familialism, nationalism, and historical progress.
{"title":"A Study on the ways of using memory in advertisements and its meaning: Focusing on Hyundai Motor's PR advertisements in China and Europe","authors":"Ji Ho Tae","doi":"10.32611/jgcc.2024.2.58.157","DOIUrl":"https://doi.org/10.32611/jgcc.2024.2.58.157","url":null,"abstract":"This study deals with the ways of using memory in advertisements and its meaning through PR advertisements of Hyundai Motor Company released in China and Europe. To this end, this study dealt with the fact that advertisements in theoretical discussions make the meaning of products understood as a cultural or social dimension. In particular, it was discussed that corporate PR advertisements have a broader and covertly operated ideological meaning than general product advertisements. This study viewed corporate PR advertisements as a 'brand story text' and set narrative theory as a research methodology to see how memories are reproduced in advertisements. The research results are as follows. First of all, the Chinese advertisement 'Family Photo' contained the familial ideology that the value of happiness can be acquired through a return to the family. Here, family photography is a medium for the protagonist to remember the past, and Hyundai Motors become a means of presenting or realizing the memory. European advertisement 'Next Awaits' emphasizes the value of progress through the story of national reconstruction. To this end, it shows the achievements of Hyundai Motor as well as Hyundai Group. In particular, in advertisement, memory is used to compare the company's narrative with modern Korean history and human history. The memory summoned for this is the founder's track record and role, and advertisement refers to the corporate value of progress through this. Furthermore, advertisement emphasizes that the past remembered by advertisement can acquire universality, while maintaining that corporate value is a value that should be pursued from the standpoint of humanity and world history beyond a company or country. Ultimately, these advertisements are understood to have utilized memory as a way to newly build the myth of 'hyundai' into the myth of 'contemporary' of familialism, nationalism, and historical progress.","PeriodicalId":484489,"journal":{"name":"Academic Association of Global Cultural Contents","volume":"17 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140413066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-29DOI: 10.32611/jgcc.2024.2.58.25
Namhee Kim
Cuture.
未来。
{"title":"The impact of Festival Experiences on College Students' Depression: Focusing on the Chuncheon Mime Festival","authors":"Namhee Kim","doi":"10.32611/jgcc.2024.2.58.25","DOIUrl":"https://doi.org/10.32611/jgcc.2024.2.58.25","url":null,"abstract":"<jats:p>Cuture.</jats:p>","PeriodicalId":484489,"journal":{"name":"Academic Association of Global Cultural Contents","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140412578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-29DOI: 10.32611/jgcc.2024.2.58.1
Kihong Kim
This study is a critique of the work of renowned Japanese animation director Hayao Miyazaki, specifically the recurring motif of child labor in his works. First, the recurring images of labor in his works are conceptualized as motifs in the narrative sense. In particular, it is noted that motifs are typically constructed through the repetition of key acts, which combine with each other to form and reinforce themes, and serve as the central core of a plot, the principle that forms the constitutive events. In other words, the labor motif is a principle of narrative organization. Analytic frame is suggested by drawing on Aristotle's theory of character and the theory of agency, the ability of an entity to cause an event. Applying this frame to Hayao's early works, Kiki the Witch Courier and Spirited Away, child labor motif in terms of the self-creative agency in agency theory and the plot-intensive motif of motif theory are analyzed. Through this analysis, it is clear that the labor motif is not only the attraction of the characters in Hayao's works, but also the core and driving principle of the narrative. Finally, as the philosophical origin of the labor motif, Hayao's view of labor is interpreted by using utopian views of labor, such as Fourier's, which are often found in early socialist discussions, as a framework for interpretation.
{"title":"A Utopian interpretation of child labor motifs in Hayao Miyazaki's animation","authors":"Kihong Kim","doi":"10.32611/jgcc.2024.2.58.1","DOIUrl":"https://doi.org/10.32611/jgcc.2024.2.58.1","url":null,"abstract":"This study is a critique of the work of renowned Japanese animation director Hayao Miyazaki, specifically the recurring motif of child labor in his works. First, the recurring images of labor in his works are conceptualized as motifs in the narrative sense. In particular, it is noted that motifs are typically constructed through the repetition of key acts, which combine with each other to form and reinforce themes, and serve as the central core of a plot, the principle that forms the constitutive events. In other words, the labor motif is a principle of narrative organization. Analytic frame is suggested by drawing on Aristotle's theory of character and the theory of agency, the ability of an entity to cause an event. Applying this frame to Hayao's early works, Kiki the Witch Courier and Spirited Away, child labor motif in terms of the self-creative agency in agency theory and the plot-intensive motif of motif theory are analyzed. Through this analysis, it is clear that the labor motif is not only the attraction of the characters in Hayao's works, but also the core and driving principle of the narrative. Finally, as the philosophical origin of the labor motif, Hayao's view of labor is interpreted by using utopian views of labor, such as Fourier's, which are often found in early socialist discussions, as a framework for interpretation.","PeriodicalId":484489,"journal":{"name":"Academic Association of Global Cultural Contents","volume":"1988 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140416814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-29DOI: 10.32611/jgcc.2024.2.58.59
M. Bang, Gun-Woong Lee
Korea is facing a declining population and an aging population, which is leading to a rise in sprawl. Various policies and measures are being explored at the national level to solve this problem, but they are not having much effect. The biggest problem with regional decline is the disappearance of young people and the aging population, which is caused by the influx of young people into large cities such as the Seoul metropolitan area and the natural marginalization of rural areas. This problem is more severe in island fishing villages than in general rural areas. The Gyeonggi-do Fishermen’s and Fisherwomen’s Support Center conducted capacity-building projects for fishermen and cultural activities for youth centered on Pungdo Island in 2020 and Gukhwado in 2021, and achieved significant results. In particular, the center conducted unconventional youth cultural activities by analyzing problems from the perspective of young people and exploring alternatives for promoting Gukhwado and revitalizing tourism. The youth, mainly university students, analyzed the strengths and weaknesses of Gukhwado and came up with revitalization plans based on them. For example, they pointed out problems in marginalized areas, such as signage problems, marine garbage, and problems receiving electronic boards. In order to resolve these inconveniences and promote the hardware-oriented development of the Fishing Village New Deal 300, the government proposed a plan to implement the ‘Friendly Chrysanthemum Seed’ program, install digital tourist information signs, campaigns and educational activities, Smart Island Ecotourism, establish smart city services, install public wireless internet (Wi-Fi), and provide convenience for tourists. It is of great significance that it solved the problem of Gukhwado through youth cultural activities and presented a new solution to solve the disappearance of island fishing villages. The government is carrying out the Fishing Village New Deal 300, and while such hardware-centered development is important, it is also necessary to transform the island fishing village into a livable island through cultural activities and establish it as a prosperous island. Gukhwado, which was presented as an example, is also a representative area where young people are disappearing, and by pointing out the problem and deriving solutions from the perspective of young people, we are diagnosing the fundamental problem of “why” young people are turning away from island fishing villages. In this respect, Gukhwado can be seen as a novel youth cultural activity success story.
{"title":"A study on the Regional regeneration and youth cultural activities in the island fishing village of Gukhwado","authors":"M. Bang, Gun-Woong Lee","doi":"10.32611/jgcc.2024.2.58.59","DOIUrl":"https://doi.org/10.32611/jgcc.2024.2.58.59","url":null,"abstract":"Korea is facing a declining population and an aging population, which is leading to a rise in sprawl. Various policies and measures are being explored at the national level to solve this problem, but they are not having much effect. The biggest problem with regional decline is the disappearance of young people and the aging population, which is caused by the influx of young people into large cities such as the Seoul metropolitan area and the natural marginalization of rural areas. This problem is more severe in island fishing villages than in general rural areas. The Gyeonggi-do Fishermen’s and Fisherwomen’s Support Center conducted capacity-building projects for fishermen and cultural activities for youth centered on Pungdo Island in 2020 and Gukhwado in 2021, and achieved significant results. In particular, the center conducted unconventional youth cultural activities by analyzing problems from the perspective of young people and exploring alternatives for promoting Gukhwado and revitalizing tourism. The youth, mainly university students, analyzed the strengths and weaknesses of Gukhwado and came up with revitalization plans based on them. For example, they pointed out problems in marginalized areas, such as signage problems, marine garbage, and problems receiving electronic boards. In order to resolve these inconveniences and promote the hardware-oriented development of the Fishing Village New Deal 300, the government proposed a plan to implement the ‘Friendly Chrysanthemum Seed’ program, install digital tourist information signs, campaigns and educational activities, Smart Island Ecotourism, establish smart city services, install public wireless internet (Wi-Fi), and provide convenience for tourists. It is of great significance that it solved the problem of Gukhwado through youth cultural activities and presented a new solution to solve the disappearance of island fishing villages. The government is carrying out the Fishing Village New Deal 300, and while such hardware-centered development is important, it is also necessary to transform the island fishing village into a livable island through cultural activities and establish it as a prosperous island. Gukhwado, which was presented as an example, is also a representative area where young people are disappearing, and by pointing out the problem and deriving solutions from the perspective of young people, we are diagnosing the fundamental problem of “why” young people are turning away from island fishing villages. In this respect, Gukhwado can be seen as a novel youth cultural activity success story.","PeriodicalId":484489,"journal":{"name":"Academic Association of Global Cultural Contents","volume":"29 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140412997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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