Quynh Lam Nguyen, Phan Van Thuc, Nguyen Thi Thuy, Nguyen Thi Kim Tien, Le Thanh Sang
This study focuses on assessing the impact of various factors influencing Generation Z consumers' expectations of last-mile delivery services when purchasing goods on e-commerce platforms within Ho Chi Minh City (HCMC), to improve service quality and propose delivery processes for efficient last-mile delivery. What is new compared to previous studies is the emphasis on the impact of environmental protection policies and green initiatives on the expectations of Gen Z customers. In this study, the authors propose the factor "Environmental Protection Policy" to build a scale to measure customer expectations in last-mile delivery service. A survey involving 435 participants who belong to Gen Z and frequently utilize e-commerce services in HCMC provided the primary data for this analysis. Utilizing quantitative analytical techniques, including Cronbach's alpha reliability test, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and multiple regression analysis, this research tested several hypotheses. The results corroborate that the expectations of Gen Z consumers regarding delivery services on e-commerce platforms in HCMC are significantly shaped by five pivotal factors: Delivery speed, reliability, responsiveness, environmental protection policy, and cost. The study notably highlights cost as the predominant factor exerting the most substantial influence on the expectations concerning last-mile delivery services. This study has made a significant contribution to the body of knowledge that e-commerce platforms and logistics firms may use to raise the bar for delivery services that Gen Z consumers anticipate.
本研究的重点是评估影响 Z 世代消费者在胡志明市（HCMC）电子商务平台上购买商品时对最后一英里送货服务期望的各种因素的影响，以提高服务质量并提出高效最后一英里送货的送货流程。与以往研究相比，本研究的新颖之处在于强调了环保政策和绿色倡议对 Z 世代客户期望的影响。在本研究中，作者提出了 "环境保护政策 "这一因子，以建立一个量表来衡量顾客对最后一英里配送服务的期望。本研究分析的主要数据来源于一项涉及 435 名参与者的调查，这些参与者都属于 Z 世代，经常在胡志明市使用电子商务服务。本研究利用定量分析技术，包括 Cronbach's alpha 可靠性测试、探索性因子分析（EFA）、确证性因子分析（CFA）和多元回归分析，对多个假设进行了检验。研究结果证实，胡志明市 Z 世代消费者对电子商务平台配送服务的期望在很大程度上受五个关键因素的影响：配送速度、可靠性、响应速度、环保政策和成本。研究特别指出，成本是影响最后一英里配送服务期望的最主要因素。这项研究为电子商务平台和物流公司提供了重要的知识库，可用于提高 Z 世代消费者所期望的送货服务标准。
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This research project stems from the growing prevalence of user-generated content (UGC) centered around Jiniso.id products within the vibrant landscape of the TikTok platform. Its core aim is to meticulously investigate the intricate relationship between UGC and consumers' purchasing behaviors concerning Jiniso.id products among the expansive user base of TikTok spanning Indonesia. By adopting a quantitative research approach, data collection was facilitated through the dissemination of structured questionnaires among a pool of potential consumers. Employing a purposive sampling technique, a total of 100 questionnaires were methodically distributed to individuals deemed representative of the target demographic. The analytical framework utilized in this study revolves around the application of simple linear regression analysis, which enables a comprehensive examination of the correlation between UGC and consumer purchasing tendencies. The compelling findings derived from this research underscore the statistically significant impact of user-generated content (UGC) in fostering a positive and discernible influence on consumer buying intentions, thereby shedding valuable insights into the dynamics of digital marketing and consumer behavior within the realm of social media platforms like TikTok.
本研究项目源于以 Jiniso.id 产品为中心的用户生成内容（UGC）在 TikTok 平台上的日益盛行。其核心目的是在印度尼西亚 TikTok 的广大用户群中，细致调查 UGC 与消费者购买 Jiniso.id 产品行为之间的复杂关系。本研究采用定量研究方法，通过向潜在消费者发放结构化问卷来收集数据。采用目的性抽样技术，有条不紊地向目标人群中具有代表性的个人发放了共计 100 份问卷。本研究采用的分析框架围绕简单线性回归分析的应用，从而能够全面考察 UGC 与消费者购买倾向之间的相关性。本研究得出的令人信服的结论强调了用户生成内容（UGC）在统计学上的显著影响，它对消费者的购买意向产生了积极而明显的影响，从而为 TikTok 等社交媒体平台上的数字营销动态和消费者行为提供了有价值的见解。
{"title":"The influence of user generated content jiniso.id on tiktok social media on consumer buying interest","authors":"Revinka Anatasya Saskia, Aripin Ahmad, Mudji Rachmat Ramelan","doi":"10.53402/ajebm.v3i1.429","DOIUrl":"https://doi.org/10.53402/ajebm.v3i1.429","url":null,"abstract":"This research project stems from the growing prevalence of user-generated content (UGC) centered around Jiniso.id products within the vibrant landscape of the TikTok platform. Its core aim is to meticulously investigate the intricate relationship between UGC and consumers' purchasing behaviors concerning Jiniso.id products among the expansive user base of TikTok spanning Indonesia. By adopting a quantitative research approach, data collection was facilitated through the dissemination of structured questionnaires among a pool of potential consumers. Employing a purposive sampling technique, a total of 100 questionnaires were methodically distributed to individuals deemed representative of the target demographic. The analytical framework utilized in this study revolves around the application of simple linear regression analysis, which enables a comprehensive examination of the correlation between UGC and consumer purchasing tendencies. The compelling findings derived from this research underscore the statistically significant impact of user-generated content (UGC) in fostering a positive and discernible influence on consumer buying intentions, thereby shedding valuable insights into the dynamics of digital marketing and consumer behavior within the realm of social media platforms like TikTok.","PeriodicalId":486592,"journal":{"name":"Asian Journal of Economics and Business Management","volume":"50 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141140118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The analysis conducted on the relationship between Corporate Social Responsibility (CSR), Investment Opportunity, Profitability, and Tax Avoidance in Energy Sector Companies listed on the Indonesia Stock Exchange between 2017 and 2021 has yielded significant insights. While the influence of CSR on Tax Avoidance was found to be insignificant, both Investment Opportunity and Profitability demonstrated notable effects, with the latter displaying a negative influence. Furthermore, the combined impact of CSR, Investment Opportunity, and Profitability on Tax Avoidance was found to be substantial, explaining 63% of the observed variance. These findings underscore the intricate relationship between corporate practices, financial performance, and tax management strategies, offering valuable implications for various stakeholders. In light of these conclusions, several recommendations can be drawn. Firstly, collaboration between tax authorities and relevant stakeholders is essential to refine tax policies, integrating sustainability considerations and ensuring transparency in corporate tax practices. Secondly, investors should adopt a comprehensive approach when assessing investment opportunities, taking into account factors beyond financial performance, including corporate social responsibility and tax management strategies. Additionally, companies are encouraged to enhance their disclosure practices concerning CSR activities, thereby promoting greater transparency and accountability. Finally, future research efforts should focus on expanding the scope of analysis across different sectors and incorporating additional variables to deepen our understanding of tax avoidance dynamics in the Indonesian context. By implementing these recommendations, policymakers, tax authorities, investors, and corporate entities can collectively contribute to fostering a more responsible and sustainable business environment.
{"title":"The influence of corporate social responsibility, investment opportunities, and profitability on tax avoidance","authors":"Sandra Mei Leny, Nairobi","doi":"10.53402/ajebm.v3i1.426","DOIUrl":"https://doi.org/10.53402/ajebm.v3i1.426","url":null,"abstract":"The analysis conducted on the relationship between Corporate Social Responsibility (CSR), Investment Opportunity, Profitability, and Tax Avoidance in Energy Sector Companies listed on the Indonesia Stock Exchange between 2017 and 2021 has yielded significant insights. While the influence of CSR on Tax Avoidance was found to be insignificant, both Investment Opportunity and Profitability demonstrated notable effects, with the latter displaying a negative influence. Furthermore, the combined impact of CSR, Investment Opportunity, and Profitability on Tax Avoidance was found to be substantial, explaining 63% of the observed variance. These findings underscore the intricate relationship between corporate practices, financial performance, and tax management strategies, offering valuable implications for various stakeholders. In light of these conclusions, several recommendations can be drawn. Firstly, collaboration between tax authorities and relevant stakeholders is essential to refine tax policies, integrating sustainability considerations and ensuring transparency in corporate tax practices. Secondly, investors should adopt a comprehensive approach when assessing investment opportunities, taking into account factors beyond financial performance, including corporate social responsibility and tax management strategies. Additionally, companies are encouraged to enhance their disclosure practices concerning CSR activities, thereby promoting greater transparency and accountability. Finally, future research efforts should focus on expanding the scope of analysis across different sectors and incorporating additional variables to deepen our understanding of tax avoidance dynamics in the Indonesian context. By implementing these recommendations, policymakers, tax authorities, investors, and corporate entities can collectively contribute to fostering a more responsible and sustainable business environment.","PeriodicalId":486592,"journal":{"name":"Asian Journal of Economics and Business Management","volume":"3 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141141768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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