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KEUNGGULAN KOMPETITIF BISNIS KELUARGA DALAM BIDANG MANUFAKTUR PERIKANAN PADA MASA PANDEMI COVID-19: PT PLM [COMPETITIVE ADVANTAGE OF FAMILY BUSINESS IN FISHING INDUSTRY DURING COVID-19 PANDEMIC: PT PLM] keunggulan kompetitif bisnis keluarga dalam bidang manufaktur perikanan pada masa pandemi covid-19: pt plm [科维德-19 大流行病期间渔业中家族企业的竞争优势: pt plm].
Pub Date : 2023-09-28 DOI: 10.19166/ms.v3i2.7477
Felyana Felyana, Jacob Donald Tan

PT PLM is a family company operating in the fisheries manufacturing industry which was able to survive and develop until it was able to win awards during the COVID-19 pandemic. The COVID-19 pandemic has had a significant impact on the manufacturing industry, one of which is a 30–40% decline in export demand in the production and distribution sector of fishery products. The research was conducted to find out the competitive advantages of PT PLM is still struggling to compete in the existing competition. This single case study research will be carried out qualitatively, where the data collection process will be carried out using interviews, observations, and field notes with informants, namely owners, employees, and customers from PT PLM hopes that their views can help and support in compiling the Mini-Model Theory in this research. It is hoped that the theory developed can help PT PLM in continuously improve its competitive advantage in the future and also provide insight into the world of academia in the fishing industry.

Bahasa Indonesia Abstract: PT PLM merupakan perusahaan keluarga yang bergerak pada industri manufaktur perikanan yang mampu bertahan, berkembang hingga mampu meraih penghargaan selama pandemi COVID-19 terjadi. Padahal pandemi COVID-19 memberikan dampak yang signifikan terhadap industri manufaktur salah satunya seperti penurunan 30–40% permintaan ekspor pada sektor produksi dan distribusi produk perikanan. Penelitian dilakukan dengan tujuan untuk mengetahui keunggulan kompetitif yang dimiliki PT PLM yang hingga kini masih terus berjuang untuk berkompetisi di persaingan yang ada. Penelitian single study case ini akan dilakukan secara kualitatif, di mana proses pengumpulan data akan dilakukan menggunakan wawancara, observasi, serta catatan lapangan dengan informan yaitu pemilik, karyawan dan pelanggan yang berasal dari PT PLM yang diharapkan pandangan mereka dapat membantu dan mendukung dalam menyusun Mini-Model Theory di penelitian ini. Theory yang disusun diharapkan dapat membantu PT PLM dalam meningkatkan keunggulan kompetitifnya terus menerus di masa depan dan juga kasih wawasan untuk dunia akademia di industri perikanan tersebut.

PT PLM是一家经营渔业制造业的家族企业,在COVID-19大流行期间获得了奖项,从而得以生存和发展。新冠肺炎大流行对制造业产生了重大影响,其中之一是渔业产品生产和分销部门的出口需求下降了30-40%。本研究旨在找出PT PLM在现有的竞争中仍然难以竞争的竞争优势。这个单一的案例研究将定性地进行,其中数据收集过程将通过与线人(即PT PLM的所有者、员工和客户)的访谈、观察和现场笔记来进行,希望他们的观点可以帮助和支持本研究中的迷你模型理论的编制。希望该理论能够帮助PT PLM在未来不断提高其竞争优势,并为学术界在渔业领域提供启示。</ lt; < < < < < < </strong>PT PLM merupakan perusahaan keluarga yang bergerak padi industri manutur perikanan yang mampu bertahan, berkembang hinga mampu meraih penghargaan selama大流行疫情terjadi。新冠肺炎大流行成员国巴基斯坦的农业工业制造业占全国生产总值的30%至40%,农业部门产品和分销产品占全国生产总值的30%至40%。Penelitian dilakukan dengan tujuan untuk mengetahui keguulan竞争对手yang dimiliki PT PLM yang hinga kini masih terus berjuk berpetisi di persingan yang ada。Penelitian <em>单一研究案例</em>ini akan dilakukan secara kalititanara, observasi, serta catatan lapangan dengan informan yitu pemilik, karyawan dan pelanggan yang berasal dari PT PLM yang diharapkan pandangan mereka dapat membantu dan mendukung dalam menyusun </em><em>-< Model Theory </em>di Penelitian ini。<em>理论</em>yang disusun diharapkan dapat membantu PT PLM dalam meningkatkan keunggulan competitive - tifnya terus menerus di masa depan juga kasih wawaan untuk duia学术界和工业界的perharapkan terbantu .</ em>
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引用次数: 0
ACADEMIC RESILIENCE AND SELF-ESTEEM AS DETERMINANT OF STUDENTS’ ACADEMIC PERFORMANCE IN ZAMFARA STATE 扎姆法拉州学生学业表现的决定因素:学业弹性和自尊
Pub Date : 2023-09-27 DOI: 10.19166/ms.v3i2.7206
Chioma Ifeoma Ojeleye, Oluchi Nnadozie Adegbile, Taibat Apanpa

The academic performance of students in the nations tertiary institutions has been on the decline. The study explored self-esteem and academic resilience as determinants of students’ academic performance in Federal Polytechnic Kaura-Namoda, Zamfara state. The study employed survey and cross-sectional research design. The study employed purposive sampling technique as 800 pieces of questionnaire were administered students in the institution out of which 682 were valid and used for the analyses. The study used statistical package for social sciences (SPSS) to run the preliminary analyses such as detection of missing value, outliers, multicollinearity and test of normality. Structural equation model (SmartPLS) was used to run the measurement and structural models. The findings revealed that self-esteem and academic resilience have positive and significant effect on students’ academic performance in Federal Polytechnic Kaura-Namoda, Gusau, Zamfara state. The study recommended that educational stakeholders (the government, school management, lecturers and school peers) should encourage students to bounce-back from seemly difficult situation to stimulate their performance.

英国高等院校学生的学习成绩一直在下降。本研究在扎姆法拉州考拉纳摩达联邦理工学院探讨了自尊和学业弹性作为学生学业成绩的决定因素。本研究采用问卷调查和横断面研究设计。本研究采用有目的抽样的方法,对该院校的学生发放了800份问卷,其中有效问卷682份用于分析。本研究使用社会科学统计软件包(SPSS)进行缺失值检测、异常值检测、多重共线性和正态性检验等初步分析。采用结构方程模型(SmartPLS)运行测量和结构模型。研究发现,自尊和学业弹性对扎姆法拉州考拉纳摩达联邦理工学院学生的学业成绩有显著的正向影响。研究建议教育界持份者(政府、学校管理层、讲师及同学)应鼓励学生从看似困难的情况中振作起来,以刺激他们的表现。
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引用次数: 0
MEDIA COMPANY'S STRATEGIC ANALYSIS USING BALANCE SCORECARD 运用平衡计分卡的媒体公司战略分析
Pub Date : 2023-09-27 DOI: 10.19166/ms.v3i2.7439
Ardi Ardi, Jacob Donald Tan, Irwanto Halim, Teddy Purnama, Yuma Luqman Adhli

The three steps of Media Innovation are focusing on optimizing TikTok, implementing a fair usage policy (FUP), and working strategically with Starlink. Optimization of TikTok aims to optimize digital marketing campaigns; the application of FUP includes regulations governing the fair use of internet bandwidth. And use Starlink satellite technology to expand the market. External adjustments in communication, branding, and interaction with customers and stakeholders. All activities and initiatives can be monitored by applying the balanced scorecard to measure media performance by considering four perspectives. Qualitative research methods through document studies to discuss the use of the balanced scorecard in dealing with external influences, analyze the industrial environment, discover internal strengths and weaknesses, and develop creative strategies and appropriate action plans, as well as change management to become the basis for implementing the desired changes for overall company performance measurement.

“媒体创新”的“三步走”重点是优化TikTok、实施公平使用政策(FUP)、与Starlink进行战略合作。TikTok的优化旨在优化数字营销活动;FUP的应用包括管理公平使用互联网带宽的规定。并利用星链卫星技术扩大市场。在沟通,品牌,与客户和利益相关者的互动方面进行外部调整。所有的活动和计划都可以通过应用平衡计分卡来监控,通过考虑四个角度来衡量媒体的表现。定性研究方法通过文献研究,讨论使用平衡计分卡在处理外部影响,分析产业环境,发现内部的优势和劣势,并制定创造性的战略和适当的行动计划,以及改变管理,成为实施所需的变化的基础,为整个公司的业绩衡量。</p>
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引用次数: 0
DIGITAL TRANSFORMATIONAL LEADERSHIP OF WILLIAM TANUWIJAYA (FOUNDER OF TOKOPEDIA) William tanuwijaya (tokopedia创始人)的数字化转型领导力
Pub Date : 2023-09-27 DOI: 10.19166/ms.v3i2.6979
Ardi Ardi, Yohana F. Cahya Palupi Meilani, Veronica Sinaga

Technology and the internet are helping to create new ideas and opportunities by digitizing customers, businesses, products, services, and processes. Businesses can influence every digital area, including consumers, employees, partners, business processes, and a global network of companies and objects. These circumstances result in fundamental adjustments in social behavior and associated repercussions. Organizations require digital transformational leadership to adapt to innovation, creativity, and change capacity. This research aims to explain the idea of digital transformational leadership as a trait of future CEOs of digital businesses. Evidence from the literature suggests that digital transformational leaders enhance organizational innovativeness and performance in many successful businesses. The founder of the Indonesian technology company Tokopedia, William Tanuwijaya, is analyzed using descriptive and phenomenological methodologies for his digital transformational leadership style. As a preliminary study, the research discusses how William's digital transformational leadership philosophy and tactics helped Indonesian market startup Tokopedia prosper.

科技和互联网正在通过将客户、企业、产品、服务和流程数字化,帮助创造新的想法和机会。企业可以影响每一个数字领域,包括消费者、员工、合作伙伴、业务流程以及由公司和对象组成的全球网络。这些情况导致社会行为的根本调整和相关的影响。组织需要数字化变革型领导来适应创新、创造和变革能力。本研究旨在解释数字化转型领导力作为未来数字化企业ceo特质的概念。来自文献的证据表明,在许多成功的企业中,数字化变革型领导者提高了组织的创新性和绩效。印度尼西亚科技公司Tokopedia的创始人威廉·塔努维贾亚(William Tanuwijaya)使用描述性和现象学方法分析了他的数字化转型领导风格。作为初步研究,本研究探讨了William的数字化转型领导理念和策略是如何帮助印尼市场初创公司Tokopedia繁荣发展的。</p>
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引用次数: 0
PERCEIVED ACCESS TO FINANCE, SELF-EFFICACY, AND ATTITUDE ON STUDENT’S ENTREPRENEURIAL ABILITY AND INTENTION 融资可及性、自我效能感、态度对学生创业能力和创业意向的影响
Pub Date : 2023-09-27 DOI: 10.19166/ms.v3i2.7456
Gianeta Gianeta, Chrisanty V. Layman

This study aims to analyze the influence of perceived access to finance, self-efficacy, and attitude toward entrepreneurship directly on the entrepreneurial intention and indirectly through entrepreneurial ability. The subjects of this study are 190 respondents who are undergraduate students from various majors who had studied for at least one year at Pelita Harapan University. The study uses quantitative research by taking samples using a purposive sampling technique. Data analysis was performed by Partial Least Square-Structural Equation Modelling (PLS-SEM) using the software SmartPLS 3.2.9. The results of this study indicate that perceived access to finance, self-efficacy, and attitude toward entrepreneurship has a positive on entrepreneurial ability. Meanwhile perceived access to finance is not significant to entrepreneurial intention, however self-efficacy and attitude toward entrepreneurship have a positive influence on entrepreneurial intention. Furthermore, the study found that entrepreneurial ability mediates those influences towards entrepreneurial intention. The study showcases the important mediating effect of entrepreneurial ability towards entrepreneurial intention. This supports universities to build on more practical business capabilities of their students to encourage them to start businesses.

本研究旨在分析融资感知可及性、自我效能感和创业态度对创业意向的直接影响,以及通过创业能力对创业意向的间接影响。本研究的对象为190名在希望之光大学学习一年以上的不同专业的本科生。本研究采用定量研究,采用有目的的抽样技术取样。数据分析采用偏最小二乘结构方程建模(PLS-SEM),使用SmartPLS 3.2.9软件。本研究结果显示,融资可及性知觉、自我效能感、创业态度对创业能力有正向影响。融资可及性感知对创业意向的影响不显著,而自我效能感和创业态度对创业意向有正向影响。此外,研究还发现创业能力对创业意向的影响具有中介作用。研究表明创业能力对创业意向具有重要的中介作用。这有助于大学培养学生更多的实际商业能力,鼓励他们创业。
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引用次数: 0
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