P. K. U. Perera, J. K. V. M. Jayasinghe, N. A. P. S. R. Nanayakkara, R. P. Mahaliyanaarachchi
This study explores how the COVID-19 pandemic might influence the potential for Ayurvedic tourism in Sri Lanka. Our research primarily draws from insights provided by stakeholders. We collected data from 14 respondents, including those affiliated with the Sri Lanka Tourism Development Authority, Ayurveda centres, Ayurveda practitioners in the Western Province, and selected Ayurveda hotels. We utilised purposive sampling and structured interviews to gather data, which was then transcribed and analysed using qualitative content analysis. Our findings indicate that Sri Lanka possesses the essential components for the growth of Ayurvedic tourism, including attractions, readily available packages, accessibility, amenities, activities, and support services. The study also identifies challenges, such as issues related to Ayurvedic treatment, doctors, government assistance, fraud, and advertising, which may hinder the promotion of Ayurvedic travel. The report concludes with recommendations for enhancing Ayurvedic tourism, including cross-country promotion, staff training, introducing new Ayurvedic-related offerings in response to the COVID-19 pandemic, and expanding government support.
{"title":"Exploring the Potential to Promote Ayurvedic Tourism Post-COVID-19 Pandemic in Western Province, Sri Lanka","authors":"P. K. U. Perera, J. K. V. M. Jayasinghe, N. A. P. S. R. Nanayakkara, R. P. Mahaliyanaarachchi","doi":"10.4038/sajth.v3i1.58","DOIUrl":"https://doi.org/10.4038/sajth.v3i1.58","url":null,"abstract":"This study explores how the COVID-19 pandemic might influence the potential for Ayurvedic tourism in Sri Lanka. Our research primarily draws from insights provided by stakeholders. We collected data from 14 respondents, including those affiliated with the Sri Lanka Tourism Development Authority, Ayurveda centres, Ayurveda practitioners in the Western Province, and selected Ayurveda hotels. We utilised purposive sampling and structured interviews to gather data, which was then transcribed and analysed using qualitative content analysis. Our findings indicate that Sri Lanka possesses the essential components for the growth of Ayurvedic tourism, including attractions, readily available packages, accessibility, amenities, activities, and support services. The study also identifies challenges, such as issues related to Ayurvedic treatment, doctors, government assistance, fraud, and advertising, which may hinder the promotion of Ayurvedic travel. The report concludes with recommendations for enhancing Ayurvedic tourism, including cross-country promotion, staff training, introducing new Ayurvedic-related offerings in response to the COVID-19 pandemic, and expanding government support.","PeriodicalId":488841,"journal":{"name":"South Asian journal of tourism & hospitality","volume":"112 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135345590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Spa in Sri Lanka provides a rejuvenating experience for anyone looking to unwind from the stresses of everyday life or find relief from the pain of a severe illness. Professional spa therapists play a significant role in the Sri Lankan spa industry. They should work in various settings, specialising in knowledge concerning specific client populations, and learn multiple massage and spa bodywork systems that approach the body and healing from new perspectives; therefore, many professional therapists face various challenges. This exploratory study aimed to explore career challenges faced by spa therapists in Sri Lanka. According to the survey, We were able to locate eight spa therapists working in an SLDTA-registered spa in Colombo, the capital of Sri Lanka. Purposive and snowball sampling methods were used together to find information-rich cases. The thematic analysis has been used to analyse the data. According to the findings, different types of inherent and extrinsic challenges exist. These challenges include social, guest-related, health-related, workplace-place-related, economic, and regulatory-related. In addition, we were able to capture the response of Spa therapists to those challenges. The implications of this research would help understand the typical career challenges of Spa therapists and help the vocational training sector and industry regulators to develop measures to advance career development and establish the reputation of the occupation of the Spa therapist in Sri Lanka.
{"title":"An Exploratory Study on Career Challenges of  Spa Therapists in Sri Lanka","authors":"Kasun Mahindarathna, Iraj Ratnayake","doi":"10.4038/sajth.v3i1.56","DOIUrl":"https://doi.org/10.4038/sajth.v3i1.56","url":null,"abstract":"Spa in Sri Lanka provides a rejuvenating experience for anyone looking to unwind from the stresses of everyday life or find relief from the pain of a severe illness. Professional spa therapists play a significant role in the Sri Lankan spa industry. They should work in various settings, specialising in knowledge concerning specific client populations, and learn multiple massage and spa bodywork systems that approach the body and healing from new perspectives; therefore, many professional therapists face various challenges. This exploratory study aimed to explore career challenges faced by spa therapists in Sri Lanka. According to the survey, We were able to locate eight spa therapists working in an SLDTA-registered spa in Colombo, the capital of Sri Lanka. Purposive and snowball sampling methods were used together to find information-rich cases. The thematic analysis has been used to analyse the data. According to the findings, different types of inherent and extrinsic challenges exist. These challenges include social, guest-related, health-related, workplace-place-related, economic, and regulatory-related. In addition, we were able to capture the response of Spa therapists to those challenges. The implications of this research would help understand the typical career challenges of Spa therapists and help the vocational training sector and industry regulators to develop measures to advance career development and establish the reputation of the occupation of the Spa therapist in Sri Lanka.","PeriodicalId":488841,"journal":{"name":"South Asian journal of tourism & hospitality","volume":"112 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135345593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The tourism and hospitality industry has been evolving globally as the most attractive service sector, uncovering unlimited potentialities. The endless avenues have been fragmented into countless tiny streets, creating various professions and other miscellaneous livings and broadening this service sector's scope. Since the delivery of a hospitality service is composed of a higher portion of emotional aspects and more toward subjective decision-making, professionals in the hospitality sector require a sound knowledge of every sharp/sensitive corner of the tourism and hospitality sector. We can praise this book because we felt the necessity of a simple book that anyone can read and understand without too much technical jargon.Marketing of Hospitality and Tourism Services" by Prasanna Kumar is a comprehensive guide that delves into the intricate marketing world within the hospitality and tourism industry. As someone interested in this field, the book is a valuable resource, offering insights and strategies to benefit beginners and veteran professionals. This book is well-streamlined and organized into 15 uncomplicated chapters. The internal order of the chapters is very similar, from the meaning and definition of the particular concept and relevant content to practice questions. The reviewers applied the academic approach used by De Silva et al. (2023), De Silva and Hettiarachchi (2023), Gamage (2021), Iddagoda and Dewasiri (2021), Peiris et al. (2020), and Dewasiri and Samarasinghe (2019) in reviewing this valuable masterpiece.
{"title":"Marketing of Hospitality and Tourism Services by Prasanna Kumar, McGraw Hill Education (India) Private Limited, (2016; Pages: 349)","authors":"W. V. De Silva, M. S. H. Rathnasiri","doi":"10.4038/sajth.v3i1.59","DOIUrl":"https://doi.org/10.4038/sajth.v3i1.59","url":null,"abstract":"The tourism and hospitality industry has been evolving globally as the most attractive service sector, uncovering unlimited potentialities. The endless avenues have been fragmented into countless tiny streets, creating various professions and other miscellaneous livings and broadening this service sector's scope. Since the delivery of a hospitality service is composed of a higher portion of emotional aspects and more toward subjective decision-making, professionals in the hospitality sector require a sound knowledge of every sharp/sensitive corner of the tourism and hospitality sector. We can praise this book because we felt the necessity of a simple book that anyone can read and understand without too much technical jargon.Marketing of Hospitality and Tourism Services\" by Prasanna Kumar is a comprehensive guide that delves into the intricate marketing world within the hospitality and tourism industry. As someone interested in this field, the book is a valuable resource, offering insights and strategies to benefit beginners and veteran professionals. This book is well-streamlined and organized into 15 uncomplicated chapters. The internal order of the chapters is very similar, from the meaning and definition of the particular concept and relevant content to practice questions. The reviewers applied the academic approach used by De Silva et al. (2023), De Silva and Hettiarachchi (2023), Gamage (2021), Iddagoda and Dewasiri (2021), Peiris et al. (2020), and Dewasiri and Samarasinghe (2019) in reviewing this valuable masterpiece.","PeriodicalId":488841,"journal":{"name":"South Asian journal of tourism & hospitality","volume":"112 S2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135345599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study explores gender and sub-sector differences in motivation in starting up small-scale enterprises in the tourism industry of Sri Lanka. The researcher collected data from small-scale tourism entrepreneurs in the Hikkaduwa Urban Council (HUC) of Galle District, Sri Lanka. The researcher employed a mixed approach using a semi-structured questionnaire (195 women and 195 men entrepreneurs), key informant interviews (25), non-participant observations, and in-depth interviews (24). Three major sectors, namely accommodation, food and beverage, and tourism-affiliated retail services, were selected for this study. Secondary information was primarily collected from the literature on gender studies and relevant documents of small-scale enterprises. The stratified and purposive sampling methods were employed, and the data were analyzed quantitatively and qualitatively. There are significant differences found between men and women in terms of sub-sector differences in motivation in starting up small-scale enterprises in the tourism industry of Sri Lanka. The main motive for many women to participate in entrepreneurial activities was earning income. A sector difference was noted here, and women entrepreneurs’ involvement in household income is higher than that of male entrepreneurs. Without other primary income sources, the main motivating factor in the food and beverages and tourism-affiliated services sub-sectors is the income factor. However, most women entrepreneurs in the accommodation sub-sector were motivated to engage in small-scale businesses due to being in the tourism zone, though percentage-wise, their proportion is less than men
{"title":"Gender and Sub-Sector Differences in Motivation in Starting up Small-scale Enterprises in the Tourism Industry of Sri Lanka","authors":"Saman Handaragama","doi":"10.4038/sajth.v3i1.55","DOIUrl":"https://doi.org/10.4038/sajth.v3i1.55","url":null,"abstract":"This study explores gender and sub-sector differences in motivation in starting up small-scale enterprises in the tourism industry of Sri Lanka. The researcher collected data from small-scale tourism entrepreneurs in the Hikkaduwa Urban Council (HUC) of Galle District, Sri Lanka. The researcher employed a mixed approach using a semi-structured questionnaire (195 women and 195 men entrepreneurs), key informant interviews (25), non-participant observations, and in-depth interviews (24). Three major sectors, namely accommodation, food and beverage, and tourism-affiliated retail services, were selected for this study. Secondary information was primarily collected from the literature on gender studies and relevant documents of small-scale enterprises. The stratified and purposive sampling methods were employed, and the data were analyzed quantitatively and qualitatively. There are significant differences found between men and women in terms of sub-sector differences in motivation in starting up small-scale enterprises in the tourism industry of Sri Lanka. The main motive for many women to participate in entrepreneurial activities was earning income. A sector difference was noted here, and women entrepreneurs’ involvement in household income is higher than that of male entrepreneurs. Without other primary income sources, the main motivating factor in the food and beverages and tourism-affiliated services sub-sectors is the income factor. However, most women entrepreneurs in the accommodation sub-sector were motivated to engage in small-scale businesses due to being in the tourism zone, though percentage-wise, their proportion is less than men","PeriodicalId":488841,"journal":{"name":"South Asian journal of tourism & hospitality","volume":"112 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135345592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Taiwan is one of the most significant source sources of tourists in Asia, both in terms of number of tourists making trips abroad and the amount of money spent abroad by tourists. India is one of the countries in Asia that is influential in terms of geography, culture, and economy. Yet, the number of Taiwanese travelling to India is minuscule compared to those travelling to other Asian countries. This study examines the relationship among perceived risks, perceived constraints, destination image, and intention to visit India of potential Taiwanese tourists. Convenience sampling was adopted for this study, and the questionnaires were distributed online by Google Forms in Taipei from May 6 to June 10, 2023, for data collection. Factor analysis, reliability test, validity test, and partial least square structural equation modeling were used for data analysis. The findings showed that destination image had a positive influence on intention to visit; perceived risks had a negative impact on both destination image and intent to visit; perceived constraints had a negative effect on both destination image and intent to visit; and destination image had a mediating effect between perceived risks/constraints and intention to visit.
{"title":"Assessing the Impact of Perceived Risks and Constraints on the Destination Image and Travel Intentions of Taiwanese Tourists Considering India","authors":"Ming Liu, Joe Thomas","doi":"10.4038/sajth.v3i1.57","DOIUrl":"https://doi.org/10.4038/sajth.v3i1.57","url":null,"abstract":"Taiwan is one of the most significant source sources of tourists in Asia, both in terms of number of tourists making trips abroad and the amount of money spent abroad by tourists. India is one of the countries in Asia that is influential in terms of geography, culture, and economy. Yet, the number of Taiwanese travelling to India is minuscule compared to those travelling to other Asian countries. This study examines the relationship among perceived risks, perceived constraints, destination image, and intention to visit India of potential Taiwanese tourists. Convenience sampling was adopted for this study, and the questionnaires were distributed online by Google Forms in Taipei from May 6 to June 10, 2023, for data collection. Factor analysis, reliability test, validity test, and partial least square structural equation modeling were used for data analysis. The findings showed that destination image had a positive influence on intention to visit; perceived risks had a negative impact on both destination image and intent to visit; perceived constraints had a negative effect on both destination image and intent to visit; and destination image had a mediating effect between perceived risks/constraints and intention to visit.","PeriodicalId":488841,"journal":{"name":"South Asian journal of tourism & hospitality","volume":"115 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135345898","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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