Pub Date : 2023-11-01DOI: 10.47747/ijmhrr.v4i4.985
Yakup Durmaz, Ömer Çavuş, Grzegorz Wilk Jakubowski
The purpose of this article is to analyze the impact of influencer marketing on trust, trust inclination and consumer purchasing intentions. In addition, this study aims to turn the negative perceptions of influencer marketing of companies into positive and raise awareness accordingly. SPSS 26 and Amos programs were used. In this study; Frequency, percentage, standard deviation, average, factor analysis, correlation and regression analysis were performed on the survey form data, which was easily distributed by sampling method and filled out completely by 411 Instagram users over the age of 18. Instagram influencer marketing has been found to have a positive and positive effect on confidence, confidence trend and consumer purchasing intentions. Not all Instagram users could be reached; The method used limits the general ability of the findings. However, the findings offer preliminary insights into future studies of influencer marketing. Companies will actively interact with customers using various social media platforms and influencers, and thus it is thought that they will succeed in marketing through social media
{"title":"Effect of Influencer Marketıng on Trust, Trust Tendency and Consumer Purchase Intentıon: Instagram Example","authors":"Yakup Durmaz, Ömer Çavuş, Grzegorz Wilk Jakubowski","doi":"10.47747/ijmhrr.v4i4.985","DOIUrl":"https://doi.org/10.47747/ijmhrr.v4i4.985","url":null,"abstract":"The purpose of this article is to analyze the impact of influencer marketing on trust, trust inclination and consumer purchasing intentions. In addition, this study aims to turn the negative perceptions of influencer marketing of companies into positive and raise awareness accordingly. SPSS 26 and Amos programs were used. In this study; Frequency, percentage, standard deviation, average, factor analysis, correlation and regression analysis were performed on the survey form data, which was easily distributed by sampling method and filled out completely by 411 Instagram users over the age of 18. Instagram influencer marketing has been found to have a positive and positive effect on confidence, confidence trend and consumer purchasing intentions. Not all Instagram users could be reached; The method used limits the general ability of the findings. However, the findings offer preliminary insights into future studies of influencer marketing. Companies will actively interact with customers using various social media platforms and influencers, and thus it is thought that they will succeed in marketing through social media","PeriodicalId":488878,"journal":{"name":"International Journal of Marketing and Human Resource Research","volume":"17 3-4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135321475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.47747/ijmhrr.v4i4.1447
Fanny Andre Dwi Taqwa, Muhammad Wadud, Susi Handayani
This study aims to examine the effect of authoritarian leadership style on employee performance at CV Globalindo Jaya Palembang. The data in this study was obtained through observation, document study, interviews and distributing questionnaires to all members of 32 respondents. The results of the study partially show that the authoritarian leadership style has no significant positive effect on employee performance at CV Globalindo Jaya Palembang. This research is expected to provide benefits to the company in terms of improving employee performance.
{"title":"The Influence of Authoritarian Leadership Style on Employee Performance CV. Globalindo Jaya Palembang","authors":"Fanny Andre Dwi Taqwa, Muhammad Wadud, Susi Handayani","doi":"10.47747/ijmhrr.v4i4.1447","DOIUrl":"https://doi.org/10.47747/ijmhrr.v4i4.1447","url":null,"abstract":"This study aims to examine the effect of authoritarian leadership style on employee performance at CV Globalindo Jaya Palembang. The data in this study was obtained through observation, document study, interviews and distributing questionnaires to all members of 32 respondents. The results of the study partially show that the authoritarian leadership style has no significant positive effect on employee performance at CV Globalindo Jaya Palembang. This research is expected to provide benefits to the company in terms of improving employee performance.","PeriodicalId":488878,"journal":{"name":"International Journal of Marketing and Human Resource Research","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135928414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.47747/ijmhrr.v4i4.1448
Marina Yunita, Susi Handayani, Azra’ie K. Rosni
This study aims to determine the effect of motivation and work discipline on employee performance at PT. Kereta Api Property Manajemen Palembang. The type of research used in this study is associative. Population in this research all employees of PT. Kereta Api Property Manajemen Palembang. Base Hall which amounted to 110 and the sample used in this study as many as 86 respondents with sampling technique proportionate stratified random sampling. The data analysis technique used in this research is multiple linear regression analysis, F test and t test. The test result using multiple linear regression analysis simultaneously shows positive and significant influence between motivation and work discipline with Fcount 89.105> Ftable 3.11. While the partial motivation has a positive and significant effect on employee performance with the value of t 3.947> ttale 1.66365 and work discipline has a positive and significant impact on employee performance with the value of t 7.832> ttable 1.66365.
本研究旨在确定动机和工作纪律对PT. Kereta Api Property Manajemen Palembang员工绩效的影响。在这项研究中使用的研究类型是联想。本研究的人口均为PT. Kereta Api Property management在巨港的员工。本研究使用的样本多达86名受访者，采用抽样技术按比例分层随机抽样。本研究使用的数据分析技术为多元线性回归分析、F检验和t检验。多元线性回归分析的检验结果同时显示动机与工作纪律的正向显著影响，Fcount为89.105>Ftable 3.11。而部分激励对员工绩效有显著的正向影响，其值为3.947>tt1.66365和工作纪律对员工绩效有正向显著影响，其值为t7.832 >ttable 1.66365。
{"title":"The Influence of Work Motivation and Discipline on Employee Performance at PT. Kereta Api Property Manajemen Palembang","authors":"Marina Yunita, Susi Handayani, Azra’ie K. Rosni","doi":"10.47747/ijmhrr.v4i4.1448","DOIUrl":"https://doi.org/10.47747/ijmhrr.v4i4.1448","url":null,"abstract":"This study aims to determine the effect of motivation and work discipline on employee performance at PT. Kereta Api Property Manajemen Palembang. The type of research used in this study is associative. Population in this research all employees of PT. Kereta Api Property Manajemen Palembang. Base Hall which amounted to 110 and the sample used in this study as many as 86 respondents with sampling technique proportionate stratified random sampling. The data analysis technique used in this research is multiple linear regression analysis, F test and t test. The test result using multiple linear regression analysis simultaneously shows positive and significant influence between motivation and work discipline with Fcount 89.105> Ftable 3.11. While the partial motivation has a positive and significant effect on employee performance with the value of t 3.947> ttale 1.66365 and work discipline has a positive and significant impact on employee performance with the value of t 7.832> ttable 1.66365.","PeriodicalId":488878,"journal":{"name":"International Journal of Marketing and Human Resource Research","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135927976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.47747/ijmhrr.v4i4.1451
Ovellya Hartami Darmawan, Hamid Halin, Muhammad Wadud
This research aims to determine consumer perspectives regarding the use of LRT (Light Rail Transit) Palembang, data collection techniques were obtained from observational research, interviews and questionnaires. To make the initial steps of SWOT analysis and make decisions, this data collection technique uses questionnaire data collection of 130 samples, which form each SWOT variable. The results of the data analysis of the internal factor value, namely 3.89, were obtained from the total sum of the company's strength and weakness factor ratings. A value of 3.89 means that the value is high according to the Likert scale assessment. The highest strength value is found in the point of complete, safe and comfortable business facilities for business continuity with a weight of 3.75 which shows that LRT facilities have a big influence on business and the highest weakness value is found in the point that route coverage has not been fully detected in the Palembang area with a weight of 3.57. Meanwhile, the data analysis value of the external factor value is 3.13, which means that the value is high according to the Likert scale assessment, and the highest opportunity value is found at the passenger target point which will continue to increase with a weight of 3.61, which shows that the company is able to maximally capture market share. and supported by high purchasing power, while the low opportunity value is found at the point of development of the LRT network connecting the city of Palembang with a weight of 3.55, the lowest threat value is at the point where people prefer to use private vehicles with a weight of 3.26.
{"title":"Analysis of Consumer Perspectives on the Use of LRT (Light Rail Transit) Palembang","authors":"Ovellya Hartami Darmawan, Hamid Halin, Muhammad Wadud","doi":"10.47747/ijmhrr.v4i4.1451","DOIUrl":"https://doi.org/10.47747/ijmhrr.v4i4.1451","url":null,"abstract":"This research aims to determine consumer perspectives regarding the use of LRT (Light Rail Transit) Palembang, data collection techniques were obtained from observational research, interviews and questionnaires. To make the initial steps of SWOT analysis and make decisions, this data collection technique uses questionnaire data collection of 130 samples, which form each SWOT variable. The results of the data analysis of the internal factor value, namely 3.89, were obtained from the total sum of the company's strength and weakness factor ratings. A value of 3.89 means that the value is high according to the Likert scale assessment. The highest strength value is found in the point of complete, safe and comfortable business facilities for business continuity with a weight of 3.75 which shows that LRT facilities have a big influence on business and the highest weakness value is found in the point that route coverage has not been fully detected in the Palembang area with a weight of 3.57. Meanwhile, the data analysis value of the external factor value is 3.13, which means that the value is high according to the Likert scale assessment, and the highest opportunity value is found at the passenger target point which will continue to increase with a weight of 3.61, which shows that the company is able to maximally capture market share. and supported by high purchasing power, while the low opportunity value is found at the point of development of the LRT network connecting the city of Palembang with a weight of 3.55, the lowest threat value is at the point where people prefer to use private vehicles with a weight of 3.26.","PeriodicalId":488878,"journal":{"name":"International Journal of Marketing and Human Resource Research","volume":"35 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135928559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.47747/ijmhrr.v4i4.1450
Akbar Meidian, Neny Rostiati, Endah Dewi Purnamasari
This study aims to determine the effect of financial compensation and work discipline on employee performance at PT. Indah International Logistics. The Sample was selected using the saturated sample technique. The data in this study was 50 respondents. Data collection techniques utilized questionnaire. This study utilized multiple linear regression method to analyze the data. The results of the study prove that financial compensation has no significant effect on employee performance and work discipline has a negative and significant effect on employee performance partially. Simultaneously, financial compensation and work discipline have a positive and significant effect on employee performance at PT. Indah International Logistics. The results of this study are expected to provide benefits for PT. Indah Logistik Internasional to improve employee performance through financial compensation and work discipline.
本研究旨在确定财务薪酬和工作纪律对PT. Indah International Logistics员工绩效的影响。使用饱和样品技术选择样品。这项研究的数据是50名受访者。数据收集技术采用问卷调查。本研究采用多元线性回归方法对数据进行分析。研究结果证明，财务薪酬对员工绩效没有显著影响，工作纪律对员工绩效有部分负向且显著的影响。同时，财务薪酬和工作纪律对PT. Indah International Logistics的员工绩效有显著的正向影响。本研究的结果有望为PT. Indah logistics international提供利益，通过财务补偿和工作纪律来提高员工绩效。
{"title":"The Influence of Financial Compensation and Work Discipline on Employee Performance PT. Indah Logistik Internasional","authors":"Akbar Meidian, Neny Rostiati, Endah Dewi Purnamasari","doi":"10.47747/ijmhrr.v4i4.1450","DOIUrl":"https://doi.org/10.47747/ijmhrr.v4i4.1450","url":null,"abstract":"This study aims to determine the effect of financial compensation and work discipline on employee performance at PT. Indah International Logistics. The Sample was selected using the saturated sample technique. The data in this study was 50 respondents. Data collection techniques utilized questionnaire. This study utilized multiple linear regression method to analyze the data. The results of the study prove that financial compensation has no significant effect on employee performance and work discipline has a negative and significant effect on employee performance partially. Simultaneously, financial compensation and work discipline have a positive and significant effect on employee performance at PT. Indah International Logistics. The results of this study are expected to provide benefits for PT. Indah Logistik Internasional to improve employee performance through financial compensation and work discipline.","PeriodicalId":488878,"journal":{"name":"International Journal of Marketing and Human Resource Research","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135928702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-31DOI: 10.47747/ijmhrr.v4i4.1449
Rika Asnawati
This study aims to determine the effect of motivation and work environment on the employees' performance at PT. Rudi Apriadi Lifiah Palembang. This study utilized primary data and secondary data obtained through a questionnaire. Respondents in this study amounted to 57 respondents. The method of analysis in this study was multiple linear regression. The results show that motivation (X1) and work environment (X2) simultaneously have a significant positive effect on employee performance (Y). This research is useful for companies to improve employee performance through motivation and work environment.
{"title":"The Influence of Work Motivation and Physical Work Environment towards Employee Performance PT. Rudi Apriadi Lifiah","authors":"Rika Asnawati","doi":"10.47747/ijmhrr.v4i4.1449","DOIUrl":"https://doi.org/10.47747/ijmhrr.v4i4.1449","url":null,"abstract":"This study aims to determine the effect of motivation and work environment on the employees' performance at PT. Rudi Apriadi Lifiah Palembang. This study utilized primary data and secondary data obtained through a questionnaire. Respondents in this study amounted to 57 respondents. The method of analysis in this study was multiple linear regression. The results show that motivation (X1) and work environment (X2) simultaneously have a significant positive effect on employee performance (Y). This research is useful for companies to improve employee performance through motivation and work environment.","PeriodicalId":488878,"journal":{"name":"International Journal of Marketing and Human Resource Research","volume":"11 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135928428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-17DOI: 10.47747/ijmhrr.v4i3.1373
Ali Nasir, Tarik Kechema
The main purpose of this study was to investigate the perception to wards the burden of regulation on the performance and growth of SMEs in Silate Zone, SNNPRS, Ethiopia . To attain the intended objective the study used quantitative research of descriptive statistics and multiple regression for pooled least squares estimations method used. Bassed on the accessed data, there were 1718 formally registered SMEs in the form of private limited companies and sole proprietor types of legal status in Silte Zone, SNNRS from 2016 to 2021. The result of this mixed approach explores that SMEs face challenges from different factors but, they perceived challenges from regulatory burden outweigh other factors. Pooled multiple regression for all independent and control variables simultaneous indicated that, except for inapproprate enforcement of regulatory fream works (0.157) and compatibility in the globa market of SMEs rate (0.213) all variables had negative coefficient. At the same time, apart from debt ratio p-value (0.258) all variables are significant at 1 percent degree of freedom. The value of adjusted R2 is 75.2 percent; while Durbin-Watson and F-statistic are, 1.47 and 25.81 respectively. The result also identifies mechanisms mostly used by SMEs to mitigate problems from regulations and how much the regulators have smooth contact with them and to what extent the regulators made inspection, consultation and communication. Moreover, the result identifies the relation between regulations and SMEs performance and growth based on their view i.e. they have positively related each other. As a whole, the study suggests a series of measures which could be taken by the government policy makers/regulators and for SMEs. This measure includes to adopt government impact assessment task force and review the existing regulations how much they enable and constrain businesses and at the same manner suggest for SMEs to incorporate different mechanisms to comply with regulation rather than rely more on specific mechanisms.
{"title":"Burden of Regulation on the performance and growth of SMEs: Empirical analysis in Silte Zone, Southern, Ethiopia","authors":"Ali Nasir, Tarik Kechema","doi":"10.47747/ijmhrr.v4i3.1373","DOIUrl":"https://doi.org/10.47747/ijmhrr.v4i3.1373","url":null,"abstract":"The main purpose of this study was to investigate the perception to wards the burden of regulation on the performance and growth of SMEs in Silate Zone, SNNPRS, Ethiopia . To attain the intended objective the study used quantitative research of descriptive statistics and multiple regression for pooled least squares estimations method used. Bassed on the accessed data, there were 1718 formally registered SMEs in the form of private limited companies and sole proprietor types of legal status in Silte Zone, SNNRS from 2016 to 2021. The result of this mixed approach explores that SMEs face challenges from different factors but, they perceived challenges from regulatory burden outweigh other factors. Pooled multiple regression for all independent and control variables simultaneous indicated that, except for inapproprate enforcement of regulatory fream works (0.157) and compatibility in the globa market of SMEs rate (0.213) all variables had negative coefficient. At the same time, apart from debt ratio p-value (0.258) all variables are significant at 1 percent degree of freedom. The value of adjusted R2 is 75.2 percent; while Durbin-Watson and F-statistic are, 1.47 and 25.81 respectively. The result also identifies mechanisms mostly used by SMEs to mitigate problems from regulations and how much the regulators have smooth contact with them and to what extent the regulators made inspection, consultation and communication. Moreover, the result identifies the relation between regulations and SMEs performance and growth based on their view i.e. they have positively related each other. As a whole, the study suggests a series of measures which could be taken by the government policy makers/regulators and for SMEs. This measure includes to adopt government impact assessment task force and review the existing regulations how much they enable and constrain businesses and at the same manner suggest for SMEs to incorporate different mechanisms to comply with regulation rather than rely more on specific mechanisms.","PeriodicalId":488878,"journal":{"name":"International Journal of Marketing and Human Resource Research","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136337120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-28DOI: 10.47747/ijmhrr.v4i3.1338
Gelisa Gelisa, Muhammad Wadud, M Kurniawan DP
This study aims to investigate how the influence of the principal's leadership style on teacher performance at SMK NEGERI 1 Tulung Selapan. The sample used in this study was 55 respondents. Data collection techniques using questionnaires, interviews, documentation. The analysis used was by testing the reliability data, t-test, correlation, hypotension test, simple linear test, correlation coefficient test (r), coefficient of determination (r2). The results of the study prove that the Leadership Style affects teacher performance by 29.54%. R Square of 0.141 or 14.1% indicates that the variable of teacher performance that can be explained by leadership style is 14.1% while 0.859 or 85.9% is explained by other factors not explained by this study. Based on the results of a simple linear analysis of Leadership Style on Teacher Performance, the constant value (a) is 21.082 and the Leadership Style (X) has a regression coefficient of 0.268 so Y = 21.082 + 0.268X, thus Y = 21.35.
本研究旨在探讨校长领导风格对东隆小学教师绩效的影响。在这项研究中使用的样本是55受访者。数据收集技术使用问卷调查，访谈，文件。采用信度检验、t检验、相关性检验、低血压检验、简单线性检验、相关系数检验(r)、决定系数检验(r2)进行分析。研究结果证明，领导风格对教师绩效的影响为29.54%。R平方为0.141或14.1%，表明可以用领导风格来解释教师绩效的变量为14.1%，而其他本研究无法解释的因素可以解释的变量为0.859或85.9%。根据领导风格对教师绩效的简单线性分析结果，常数(a)为21.082，而领导风格(X)的回归系数为0.268,Y = 21.082 + 0.268X, Y = 21.35。
{"title":"The Influence of the Principal's Leadership Style on Increasing Teacher Performance at SMK Negeri 1 Tulung Selapan","authors":"Gelisa Gelisa, Muhammad Wadud, M Kurniawan DP","doi":"10.47747/ijmhrr.v4i3.1338","DOIUrl":"https://doi.org/10.47747/ijmhrr.v4i3.1338","url":null,"abstract":"This study aims to investigate how the influence of the principal's leadership style on teacher performance at SMK NEGERI 1 Tulung Selapan. The sample used in this study was 55 respondents. Data collection techniques using questionnaires, interviews, documentation. The analysis used was by testing the reliability data, t-test, correlation, hypotension test, simple linear test, correlation coefficient test (r), coefficient of determination (r2). The results of the study prove that the Leadership Style affects teacher performance by 29.54%. R Square of 0.141 or 14.1% indicates that the variable of teacher performance that can be explained by leadership style is 14.1% while 0.859 or 85.9% is explained by other factors not explained by this study. Based on the results of a simple linear analysis of Leadership Style on Teacher Performance, the constant value (a) is 21.082 and the Leadership Style (X) has a regression coefficient of 0.268 so Y = 21.082 + 0.268X, thus Y = 21.35.","PeriodicalId":488878,"journal":{"name":"International Journal of Marketing and Human Resource Research","volume":"223 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135557002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-15DOI: 10.47747/ijmhrr.v4i1.983
Ririn Agustina
This study aims to analyze the effect of communication and physical work environment on the performance of employees of PT Vadhana International Palembang Branch. This research used primary data and secondary data through distributing questionnaires to all 72 respondents. The research method used is multiple linear regression analysis. The resultsindicate that communication (X1) and physical work environment (X2) had a significant effect on employee performance (Y). This research is useful for improving employee performance through communication and the company's physical work environment.
{"title":"The Effect of Communication and Physical Work Environment on Employee Performance at PT.Vadhana International Palembang Branch","authors":"Ririn Agustina","doi":"10.47747/ijmhrr.v4i1.983","DOIUrl":"https://doi.org/10.47747/ijmhrr.v4i1.983","url":null,"abstract":"This study aims to analyze the effect of communication and physical work environment on the performance of employees of PT Vadhana International Palembang Branch. This research used primary data and secondary data through distributing questionnaires to all 72 respondents. The research method used is multiple linear regression analysis. The resultsindicate that communication (X1) and physical work environment (X2) had a significant effect on employee performance (Y). This research is useful for improving employee performance through communication and the company's physical work environment.
","PeriodicalId":488878,"journal":{"name":"International Journal of Marketing and Human Resource Research","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135744290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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