{"title":"Exploring Consumer Purchase Intention Towards Green Electrical Equipment With Special Reference To Green Electrical Fan","authors":"","doi":"10.15864/ajbmr.4302","DOIUrl":"https://doi.org/10.15864/ajbmr.4302","url":null,"abstract":"","PeriodicalId":490796,"journal":{"name":"American Journal of Business and Management Research","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135009387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The influence of brand knowledge and online advertising on purchase intention towards wireless headphones","authors":"","doi":"10.15864/ajbmr.4303","DOIUrl":"https://doi.org/10.15864/ajbmr.4303","url":null,"abstract":"","PeriodicalId":490796,"journal":{"name":"American Journal of Business and Management Research","volume":"123 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135009367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Exploratory Study on the Expansion of OTT (Over the Top) Platforms and Shifting Consumer Preferences","authors":"","doi":"10.15864/ajbmr.4305","DOIUrl":"https://doi.org/10.15864/ajbmr.4305","url":null,"abstract":"","PeriodicalId":490796,"journal":{"name":"American Journal of Business and Management Research","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135009007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"AI based Transformation on Real Banking System 4.0","authors":"","doi":"10.15864/ajbmr.4301","DOIUrl":"https://doi.org/10.15864/ajbmr.4301","url":null,"abstract":"","PeriodicalId":490796,"journal":{"name":"American Journal of Business and Management Research","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135009015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Examining the role of meme marketing on purchase intention - A social media marketing perspective","authors":"","doi":"10.15864/ajbmr.4304","DOIUrl":"https://doi.org/10.15864/ajbmr.4304","url":null,"abstract":"","PeriodicalId":490796,"journal":{"name":"American Journal of Business and Management Research","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135009017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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