Pub Date : 2024-07-24DOI: 10.59841/glory.v2i3.1592
Kecamatan Talun, Kabupaten Cirebon, Sudiana Wachyudi
The importance of branding, advertising and selling (BAS) for both tourist attractions and government agencies, one of which is to be able to improve the image and reputation of a tourist attraction or agency so that it can be known by the wider community. Likewise in the tourism sector, the existence of the BAS concept in addition to being able to change and improve the image of the region, advertising activities will have a great impact on the tourism sector such as being able to attract tourists, investors, be known by the public, and increase the number of tourist visits. In the context of tourism marketing, BAS strategy, especially in terms of advertising, plays a decisive role in achieving the goal, namely the accuracy of marketing promotion actions to reach the specified market segment. This can be seen, among other things, from the increase in the number of tourists who buy tourism products or visit marketed destinations. The researcher uses a qualitative descriptive approach because in accordance with the purpose of the research, namely wanting to obtain and describe in depth and thoroughly the BAS promotion strategy in terms of advertising in the development of the tourism industry in Talun District, Cirebon Regency as a tourist destination. Advertising/Advertising in tourist destinations carried out by the Talun District government through social media is very effective and efficient in saving marketing budgets. This program increases public interest in various tourist attractions that can be visited through videos containing natural beauty, tourist attractions, culinary places and information related to the calendar of activities in Talun District which is then uploaded through the website and social media Instagram, blogs, Facebook, and Youtube.
品牌、广告和销售（BAS）对于旅游景点和政府机构的重要性不言而喻，其中之一就是能够提升旅游景点或机构的形象和声誉，使其为更广泛的社会所熟知。同样，在旅游部门，BAS 概念的存在除了能够改变和提升地区形象外，广告活动也将对旅游部门产生巨大影响，如能够吸引游客、投资者，被公众所熟知，增加游客访问量等。在旅游营销方面，BAS 战略，尤其是广告战略，对实现目标起着决定性作用，即营销推广行动的准确性，以达到指定的细分市场。这一点可以从购买旅游产品或访问营销目的地的游客数量的增加等方面看出。研究人员采用了定性描述法，因为这符合研究目的，即希望深入、全面地了解和描述作为旅游目的地的井里汶县塔伦区旅游业发展过程中广告方面的 BAS 促销战略。塔伦区政府通过社交媒体在旅游目的地开展的广告/宣传活动在节省营销预算方面非常有效和高效。该计划通过视频提高公众对各种旅游景点的兴趣，视频内容包括自然美景、旅游景点、美食场所以及与塔伦区活动日历相关的信息，然后通过网站和社交媒体 Instagram、博客、Facebook 和 Youtube 上传。
{"title":"Strategi Promosi Berbasis Branding, Advertising, Selling (BAS) dalam Industri Pariwista Kecamatan Talun Kabupaten Cirebon","authors":"Kecamatan Talun, Kabupaten Cirebon, Sudiana Wachyudi","doi":"10.59841/glory.v2i3.1592","DOIUrl":"https://doi.org/10.59841/glory.v2i3.1592","url":null,"abstract":"The importance of branding, advertising and selling (BAS) for both tourist attractions and government agencies, one of which is to be able to improve the image and reputation of a tourist attraction or agency so that it can be known by the wider community. Likewise in the tourism sector, the existence of the BAS concept in addition to being able to change and improve the image of the region, advertising activities will have a great impact on the tourism sector such as being able to attract tourists, investors, be known by the public, and increase the number of tourist visits. In the context of tourism marketing, BAS strategy, especially in terms of advertising, plays a decisive role in achieving the goal, namely the accuracy of marketing promotion actions to reach the specified market segment. This can be seen, among other things, from the increase in the number of tourists who buy tourism products or visit marketed destinations. The researcher uses a qualitative descriptive approach because in accordance with the purpose of the research, namely wanting to obtain and describe in depth and thoroughly the BAS promotion strategy in terms of advertising in the development of the tourism industry in Talun District, Cirebon Regency as a tourist destination. Advertising/Advertising in tourist destinations carried out by the Talun District government through social media is very effective and efficient in saving marketing budgets. This program increases public interest in various tourist attractions that can be visited through videos containing natural beauty, tourist attractions, culinary places and information related to the calendar of activities in Talun District which is then uploaded through the website and social media Instagram, blogs, Facebook, and Youtube.","PeriodicalId":495998,"journal":{"name":"Global Leadership Organizational Research in Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141808037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-23DOI: 10.59841/glory.v2i3.1585
Analisa Potensi, Wisata Kuliner, Mempertahankan Kearifan, Lokal Kuliner, Tradisional Di, Pasar Kanoman, Kota Cirebon, Ety Setiawati
The attraction of Kanoman Market can be seen from the variety of products sold, including traditional culinary products. Based on the researcher's observations, furthermore, the Kanoman Market is not just a place to buy and sell. Kanoman Market is a conception of life and socio-cultural interaction, as well as a means of recreation or culinary tourism in Cirebon City. The Kanoman market and the traditional culinary sold in this market, is a culture that must be maintained and maintained, because it is part of the local wisdom of Cirebon City. The analysis method used in this study is a descriptive analysis method, using primary data and secondary data. To obtain primary data, interview techniques were used by distributing questionnaires and using a checklist of potential research objects. Secondary data was obtained by conducting a literature study and data from the manager of the Kanoman Market. The expected result of the research is the discovery of the potential of Kanoman Market as a culinary tourism destination. The aspects analyzed are the diversity of traditional culinary, authenticity, local wisdom, completeness and feasibility of supporting facilities owned by Kanoman Market as a culinary tourist attraction. With the known potential of culinary tourism in Kanoman Market, efforts can be made to maintain and improve local wisdom. The level of technological readiness (TKT) of this study is the basic research of TKT level 3.
{"title":"Analisa Potensi Wisata Kuliner dalam Mempertahankan Kearifan Lokal Kuliner Tradisional di Pasar Kanoman Kota Cirebon","authors":"Analisa Potensi, Wisata Kuliner, Mempertahankan Kearifan, Lokal Kuliner, Tradisional Di, Pasar Kanoman, Kota Cirebon, Ety Setiawati","doi":"10.59841/glory.v2i3.1585","DOIUrl":"https://doi.org/10.59841/glory.v2i3.1585","url":null,"abstract":"The attraction of Kanoman Market can be seen from the variety of products sold, including traditional culinary products. Based on the researcher's observations, furthermore, the Kanoman Market is not just a place to buy and sell. Kanoman Market is a conception of life and socio-cultural interaction, as well as a means of recreation or culinary tourism in Cirebon City. The Kanoman market and the traditional culinary sold in this market, is a culture that must be maintained and maintained, because it is part of the local wisdom of Cirebon City. The analysis method used in this study is a descriptive analysis method, using primary data and secondary data. To obtain primary data, interview techniques were used by distributing questionnaires and using a checklist of potential research objects. Secondary data was obtained by conducting a literature study and data from the manager of the Kanoman Market. The expected result of the research is the discovery of the potential of Kanoman Market as a culinary tourism destination. The aspects analyzed are the diversity of traditional culinary, authenticity, local wisdom, completeness and feasibility of supporting facilities owned by Kanoman Market as a culinary tourist attraction. With the known potential of culinary tourism in Kanoman Market, efforts can be made to maintain and improve local wisdom. The level of technological readiness (TKT) of this study is the basic research of TKT level 3.","PeriodicalId":495998,"journal":{"name":"Global Leadership Organizational Research in Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141813271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-19DOI: 10.59841/glory.v2i2.1031
Tungga Buana Irfana, Resti Wulan Purnama, Tungga Buana Diana
Human resource management is very important for companies in managing, organizing and utilizing employees so that they can function productively to achieve company goals. Labor or employees are very important human resources in a company, because without employees the company cannot run well. Employees are the main capital for the company. As, employee capital needs to be managed to remain productive. Therefore, company leaders must be able to encourage them to remain productive in carrying out their respective duties, by continuously increasing the morale of their employees. So that the company can maintain employee loyalty in order to achieve company goals.
{"title":"Pengaruh Beban Kerja dan Stres Kerja dengan Efikasi Diri pada Karyawan PT Mitra Intimarga Bekasi","authors":"Tungga Buana Irfana, Resti Wulan Purnama, Tungga Buana Diana","doi":"10.59841/glory.v2i2.1031","DOIUrl":"https://doi.org/10.59841/glory.v2i2.1031","url":null,"abstract":"Human resource management is very important for companies in managing, organizing and utilizing employees so that they can function productively to achieve company goals. Labor or employees are very important human resources in a company, because without employees the company cannot run well. Employees are the main capital for the company. As, employee capital needs to be managed to remain productive. Therefore, company leaders must be able to encourage them to remain productive in carrying out their respective duties, by continuously increasing the morale of their employees. So that the company can maintain employee loyalty in order to achieve company goals.","PeriodicalId":495998,"journal":{"name":"Global Leadership Organizational Research in Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140228854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-19DOI: 10.59841/glory.v2i2.1032
Dimas Agung Riyadi, Tungga Buana Irfana, Tungga Buana Diana
A work environment condition can be said to be good if employees can carry out activities optimally, healthily, safely and comfortably. Effective communication is very important in the company to ensure that superiors and subordinates are open and transparent. Employee appreciation often occurs in every company for employees who have contributed to the company. Career paths in the company are usually seen from the employee's job performance. Therefore, the company must pay attention to a good work environment or create working conditions or a comfortable working atmosphere in order to be able to provide motivation to work, it will have an influence on the enthusiasm and enthusiasm of employees to work. The hope is that the company must build a pleasant work environment so that every employee is happy to do his job so that he can work optimally. A pleasant work environment, cooperative coworkers, and leaders who always pay attention to the complaints of employees are a dream for employees so that employees can work more enthusiastically and have a high commitment to the company.
{"title":"Pengaruh Lingkungan Kerja dan Kesehatan Kerja terhadap Keselamatan Kerja Karyawan pada Gudang PT Datascrip Pulogadung Jakarta Timur","authors":"Dimas Agung Riyadi, Tungga Buana Irfana, Tungga Buana Diana","doi":"10.59841/glory.v2i2.1032","DOIUrl":"https://doi.org/10.59841/glory.v2i2.1032","url":null,"abstract":"A work environment condition can be said to be good if employees can carry out activities optimally, healthily, safely and comfortably. Effective communication is very important in the company to ensure that superiors and subordinates are open and transparent. Employee appreciation often occurs in every company for employees who have contributed to the company. Career paths in the company are usually seen from the employee's job performance. Therefore, the company must pay attention to a good work environment or create working conditions or a comfortable working atmosphere in order to be able to provide motivation to work, it will have an influence on the enthusiasm and enthusiasm of employees to work. The hope is that the company must build a pleasant work environment so that every employee is happy to do his job so that he can work optimally. A pleasant work environment, cooperative coworkers, and leaders who always pay attention to the complaints of employees are a dream for employees so that employees can work more enthusiastically and have a high commitment to the company.","PeriodicalId":495998,"journal":{"name":"Global Leadership Organizational Research in Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140228240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
None Risya Afifatur Rahma, None Indah Listyani, None Edi Murdiyanto
This research aims to find out how good the financial performance is based on the current ratio, quick ratio, gross profit margin and net profit margin at PT Astra Internasional Tbk. The type of research used is quantitative descriptive. The data processed is PT Astra Internasional Tbk financial report data for the 2018-2021 period. The type of data used is secondary data. The data collection technique in this research is by copying financial report files. Technical data analysis uses quantitative descriptive methods with the formulas current ratio, quick ratio, gross profit margin and net profit margin. The results of this research show that the financial performance of PT Astra Internasional Tbk for the 2018-2021 period is reviewed from the current ratio, quick ratio, gross profit margin and net profit margin. So the author draws the conclusion that financial performance in terms of the current ratio and quick ratio is not good because the value is still below industry standards. Financial performance in terms of gross profit margin and net profit margin, the company's financial performance is also said to be not good because it is still below industry standards.
本研究旨在根据PT Astra international Tbk的流动比率，速动比率，毛利率和净利润率，找出财务绩效的好坏。使用的研究类型是定量描述性的。处理的数据为PT Astra international Tbk 2018-2021年期间的财务报告数据。使用的数据类型是辅助数据。本研究的数据收集技术是通过复制财务报告文件。技术数据分析采用定量描述方法，计算公式为流动比率、速动比率、毛利率和净利润率。本研究结果表明，从流动比率、速动比率、毛利率和净利润率四个方面回顾了PT Astra international Tbk 2018-2021年期间的财务业绩。因此，笔者得出结论，从流动比率和速动比率来看，财务业绩并不好，因为其价值仍低于行业标准。在毛利率和净利润率方面，该公司的财务业绩也被认为不佳，因为它仍然低于行业标准。
{"title":"Analisis Kinerja Keuangan Dengan Menggunakan Perhitungan Current Ratio (CR), Quick Ratio (QR), Gross Profit Margin (GPM) Dan Net Profit Margin (NPM) Pada Pt. Astra Internasional Tbk Periode 2018-2021","authors":"None Risya Afifatur Rahma, None Indah Listyani, None Edi Murdiyanto","doi":"10.59841/glory.v1i4.369","DOIUrl":"https://doi.org/10.59841/glory.v1i4.369","url":null,"abstract":"This research aims to find out how good the financial performance is based on the current ratio, quick ratio, gross profit margin and net profit margin at PT Astra Internasional Tbk. The type of research used is quantitative descriptive. The data processed is PT Astra Internasional Tbk financial report data for the 2018-2021 period. The type of data used is secondary data. The data collection technique in this research is by copying financial report files. Technical data analysis uses quantitative descriptive methods with the formulas current ratio, quick ratio, gross profit margin and net profit margin. The results of this research show that the financial performance of PT Astra Internasional Tbk for the 2018-2021 period is reviewed from the current ratio, quick ratio, gross profit margin and net profit margin. So the author draws the conclusion that financial performance in terms of the current ratio and quick ratio is not good because the value is still below industry standards. Financial performance in terms of gross profit margin and net profit margin, the company's financial performance is also said to be not good because it is still below industry standards.","PeriodicalId":495998,"journal":{"name":"Global Leadership Organizational Research in Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135537719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
None Meri Dita Rahayu, None Indah Listyani, None Edi Murdiyanto
This research aims to determine the level of company health from a financial aspect based on the Decree of the Minister of BUMN Number: KEP-100/MBU/2002 at PT. Krakatau Steel (Persero) Tbk for the 2017-2021 period. The method used in this research is quantitative descriptive. This health level assessment uses 8 financial aspect indicators, namely ROE, ROI, Cash Ratio, Current Ratio, Collection Periods, Inventory Turnover, Total Asset Turn Over, and Total Own Capital to Total Assets. Based on the research results, PT. Krakatau Steel (Persero) Tbk for the 2017-2021 period experienced increases and decreases as seen from 8 financial ratio indicators. The financial health assessment in 2017 and 2018 was in the unhealthy predicate in the BBB category with a final score of 55 in 2017 and 53.21 in 2018, however in 2019 it was in the unhealthy predicate in the CCC category with a final score of 30, whereas in 2020 it was ranked as unhealthy in the BB category with a final score of 47.14 and in 2021 it was ranked as unhealthy in the BBB category with a final score of 55. So it can be concluded that the financial health of PT. Krakatau Steel (Persero) Tbk is in an unhealthy condition.
{"title":"Analisis Tingkat Kesehatan Perusahaan dari Aspek Keuangan Berdasarkan Keputusan Menteri BUMN Nomor: KEP-100/MBU/2002","authors":"None Meri Dita Rahayu, None Indah Listyani, None Edi Murdiyanto","doi":"10.59841/glory.v1i4.372","DOIUrl":"https://doi.org/10.59841/glory.v1i4.372","url":null,"abstract":"This research aims to determine the level of company health from a financial aspect based on the Decree of the Minister of BUMN Number: KEP-100/MBU/2002 at PT. Krakatau Steel (Persero) Tbk for the 2017-2021 period. The method used in this research is quantitative descriptive. This health level assessment uses 8 financial aspect indicators, namely ROE, ROI, Cash Ratio, Current Ratio, Collection Periods, Inventory Turnover, Total Asset Turn Over, and Total Own Capital to Total Assets. Based on the research results, PT. Krakatau Steel (Persero) Tbk for the 2017-2021 period experienced increases and decreases as seen from 8 financial ratio indicators. The financial health assessment in 2017 and 2018 was in the unhealthy predicate in the BBB category with a final score of 55 in 2017 and 53.21 in 2018, however in 2019 it was in the unhealthy predicate in the CCC category with a final score of 30, whereas in 2020 it was ranked as unhealthy in the BB category with a final score of 47.14 and in 2021 it was ranked as unhealthy in the BBB category with a final score of 55. So it can be concluded that the financial health of PT. Krakatau Steel (Persero) Tbk is in an unhealthy condition.","PeriodicalId":495998,"journal":{"name":"Global Leadership Organizational Research in Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135537023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
None Binti Umaya, None Indah Listyani, None Edi Murdiyanto
A company needs to pay attention to financial performance in order to see how far the company's position by analyzing financial statements. This study aims to determine the financial performance of PT. Pakuwon Jati Tbk in 2018-2021 using the ratio of Gross profit Margin, Net Profit Margin and Return on assets. This type of research is descriptive with quantitative data taken secondarily from the balance sheet and income statement of PT. Pakuwon Jati Tbk for 2018-2021. Samples were taken from the population according to the saturated sampling method. The results of research that has been done show that the financial performance of GPM and NPM are in a good state that is above the industry average standard, GPM shows a decline while NPM shows unstable fluctuations. The results of financial performance with ROE in poor condition because it is below the industry average standard with fluctuations that are also unstable.
{"title":"Analisis Kinerja Keuangan Dengan Menggunakan Perhitungan Gross Profit Margin (GPM), Net Profit Margin (NPM) Dan Return On Equity (ROE) Pada Pt. Pakuwon Jati Tbk Periode 2018-2021","authors":"None Binti Umaya, None Indah Listyani, None Edi Murdiyanto","doi":"10.59841/glory.v1i4.375","DOIUrl":"https://doi.org/10.59841/glory.v1i4.375","url":null,"abstract":"A company needs to pay attention to financial performance in order to see how far the company's position by analyzing financial statements. This study aims to determine the financial performance of PT. Pakuwon Jati Tbk in 2018-2021 using the ratio of Gross profit Margin, Net Profit Margin and Return on assets. This type of research is descriptive with quantitative data taken secondarily from the balance sheet and income statement of PT. Pakuwon Jati Tbk for 2018-2021. Samples were taken from the population according to the saturated sampling method. The results of research that has been done show that the financial performance of GPM and NPM are in a good state that is above the industry average standard, GPM shows a decline while NPM shows unstable fluctuations. The results of financial performance with ROE in poor condition because it is below the industry average standard with fluctuations that are also unstable.","PeriodicalId":495998,"journal":{"name":"Global Leadership Organizational Research in Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135537527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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