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Analyzing the effectiveness of digital marketing in building a brand image for the Mulyosari Group 分析数字营销在为 Mulyosari 集团树立品牌形象方面的效果
Pub Date : 2024-07-12 DOI: 10.59653/pancasila.v2i03.1043
Lutfia Raihany, Dewi Khrisna Sawitri
Research on the use of digital marketing is an important component in running a business in the current era of society 5.0. In this research, an analysis of the effectiveness of the many types of digital marketing that can be applied by online shop business people is carried out so that they can maximize sales while providing a brand image to customers. This research aims to find out which type of digital marketing is most effective in providing a brand image to customers at the Mulyosari Group. The research method used in this research is a qualitative approach, data collection was carried out through interviews, observation and surveys. The results of data testing show that the most effective digital component used to build a brand image at the Mulyosari Group is marketing through video content, so it is necessary to maximize the creation of marketing content in the form of video. Components that must be improved in video content are in terms of planning, taking videos and posting them to social media. Mulyosari Group's video content must be able to create a brand image for its customers in order to increase product sales.
在当今社会 5.0 时代,研究数字营销的使用是经营企业的重要组成部分。在本研究中,将对网店商家可应用的多种类型数字营销的有效性进行分析,以便他们在向客户提供品牌形象的同时,最大限度地提高销售额。本研究旨在找出哪种类型的数字营销能最有效地为 Mulyosari 集团的客户提供品牌形象。本研究采用定性研究方法,通过访谈、观察和调查收集数据。数据测试结果表明,Mulyosari 集团用于建立品牌形象的最有效数字组件是通过视频内容进行营销,因此有必要最大限度地创建视频形式的营销内容。视频内容必须改进的部分包括规划、拍摄视频和在社交媒体上发布。Mulyosari 集团的视频内容必须能够为客户树立品牌形象,以提高产品销量。
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引用次数: 0
Effect of Covid-19 Pandemic on Economic Growth in the World Covid-19 大流行病对世界经济增长的影响
Pub Date : 2024-06-01 DOI: 10.59653/pancasila.v2i03.716
Belal Dahiam Saif Ghaleb
As national borders diminish in significance due to globalization, interdependence between countries has intensified. Covid-19 emerged as an acute respiratory disease in Wuhan, China in December 2019 and spread to all countries of the world in a short time. In this study, information is given about the concepts, developments, general impact, and impact on economic growth in the international market about Coronavirus. During the pandemic process, the issue of economic growth was researched, its increase and decrease were examined and analyzed. The aim of the study is to investigate the effects of the Covid-19 pandemic on economic growth in the world labor markets and to reveal the general situation in the world by analyzing the available data in the literature.
随着全球化的发展,国界的重要性逐渐减弱,各国之间的相互依存也在不断加强。2019 年 12 月,Covid-19 作为一种急性呼吸道疾病在中国武汉出现,并在短时间内传播到世界各国。本研究就冠状病毒的概念、发展、总体影响、对国际市场经济增长的影响等方面进行了介绍。在大流行过程中,对经济增长问题进行了研究,并对其增减进行了考察和分析。本研究的目的是通过分析文献中的现有数据,研究 "Covid-19 "大流行对世界劳动力市场经济增长的影响,并揭示世界总体形势。
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引用次数: 0
The Change of Millennial Tourist Interests in Sam Poo Kong Temple, Semarang 三宝垄三普光寺千禧年游客兴趣的变化
Pub Date : 2024-03-30 DOI: 10.59653/pancasila.v2i02.764
Yupilia Gulo, Ray Octafian
The advent of the fourth industrial revolution signifies not only significant technological progress compared to earlier eras, but also the ability to revolutionize traditional business practices. The Sam Poo Kong Temple, which was once intended as a site of prayer for Confucian adherents, has transformed into a well-liked tourist destination where people engage in selfie activities, thereby enhancing their social standing. This research aims to understand the factors influencing the change in millennial tourists' interest towards Sam Poo Kong Temple. To evaluate the impact of social media usage and digital technology on the interests and behaviors of millennial tourists. To identify the preferences and motivations of millennial tourists in choosing tourist destinations such as Sam Poo Kong Temple. This study employs a qualitative methodology using a case study technique. Data is gathered via extensive interviews with relevant individuals, including temple administrators, tour guides, and tourists, with a particular focus on millennial. The findings indicate that social media plays a key role in marketing Sam Poo Kong Temple and attracting millennial tourists' interest. The dissemination of engaging content such as photos, videos, and narratives on social media has increased the visibility of the temple and sparked significant interest from tech-savvy millennial. Sam Poo Kong Temple has transformed from a traditional place of worship into a highly sought-after tourist destination, especially for photo opportunities and showcasing social status on social media. This impacts the preferences and motivations of millennial tourists in selecting tourist locations, with a primary focus on architectural beauty, unique experiences, and visibility on social media.
第四次工业革命的到来,不仅标志着技术较之以前的时代有了长足的进步,而且能够彻底改变传统的商业惯例。三普光寺曾是儒家信徒的祈福场所,如今已转变为深受游客喜爱的旅游胜地,人们在这里进行自拍活动,从而提高了自己的社会地位。本研究旨在了解千禧游客对三普光寺兴趣变化的影响因素。评估社交媒体的使用和数字技术对千禧游客兴趣和行为的影响。确定千禧游客选择三普光寺等旅游目的地的偏好和动机。本研究采用个案研究技术的定性方法。通过对寺庙管理者、导游和游客等相关人员的广泛访谈收集数据,尤其关注千禧一代。研究结果表明,社交媒体在营销三普光寺和吸引千禧游客的兴趣方面发挥了关键作用。在社交媒体上传播照片、视频和叙事等引人入胜的内容提高了该寺庙的知名度,激发了精通技术的千禧一代的浓厚兴趣。三普光寺已从一个传统的朝拜场所转变为一个备受追捧的旅游目的地,尤其是在社交媒体上拍照留念和展示社会地位的机会。这影响了千禧游客在选择旅游地点时的偏好和动机,他们主要关注建筑美感、独特体验以及在社交媒体上的知名度。
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引用次数: 0
Development of Institutions, Participation and Independence of Farmers' Groups in Supporting the Palm Cattle Integration Program in Paser Belengkong 发展机构、农民团体的参与和独立性,支持 Paser Belengkong 的棕榈牛一体化计划
Pub Date : 2024-03-27 DOI: 10.59653/pancasila.v2i02.754
Edi Suherman, Delly Maulana, Obed Bida
The objectives of the study are: (1) strategies in improving management and changing mindset (2) analyzing the influence of farmer groups that are still unstructured. (3) analyze efforts in fostering independence and participation. (4) analyze the steps in creating social relationships as well as intense communication. The research method used is quantitative method with data collection instruments. The results of the study are: (1) Strategies in improving management and changing mindsets have a significant influence (2) Unstructured institutions can have a negative influence (3) Independence and participation of members can have a negative influence (4) Social relationships and intense communication can have a significant influence on the development of farmer groups. Conclusion: (1) A mindset that has not been well managed will have a negative influence (2) Various efforts need to be made in developing farmer group institutions (3) the ability of farmer groups to make decisions (4) Social relations and communication that are not harmonious and intense can have a negative influence on farmer groups.
这项研究的目标是(1) 改进管理和转变观念的战略 (2) 分析仍未建立组织的农民团体的影响。(3) 分析促进独立和参与的努力。(4) 分析建立社会关系和加强沟通的步骤。采用的研究方法是定量方法,并配有数据收集工具。研究结果如下(1)改善管理和改变心态的策略具有重要影响(2)非结构化机构会产生负面影响(3)成员的独立性和参与性会产生负面影响(4)社会关系和激烈的沟通会对农民团体的发展产生重要影响。结论:(1)没有得到良好管理的思维方式会产生负面影响(2)在发展农民小组机构方面需要做出各种努力(3)农民小组的决策能力(4)不和谐、不激烈的社会关系和沟通会对农民小组产生负面影响。
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引用次数: 0
Analysis of Strategies to Improve Human Resource Performance in Employees Technical Implementation Unit Paser Belengkong Animal Health Center Paser Belengkong 动物保健中心技术实施部门提高人力资源绩效的策略分析
Pub Date : 2024-03-27 DOI: 10.59653/pancasila.v2i02.755
Romyansyah Romyansyah, Muh. Jamal, Muhlis Hafel
The Paser Belengkong Animal Health Center Technical Implementation Unit (Puskeswan) was established in the context of developing animal health services and to support the prevention and control of strategic and contagious animal disease (zoonosis) programs. The concept of UPT Puskeswan Paser Belengkong is to be the spearhead of animal health services in its working area which is modern, advanced, effective, efficient, safe, comfortable. Therefore, to support the implementation of achieving these goals, it is necessary to know the extent of performance conditions and determine strategies for improving the performance of human resources for animal health services at UPT Puskeswan in Paser Belengkong District. Data analysis in this study uses SWOT analysis. SWOT stands for S: Strength, W: Weakness, O: Opportunity, T: Threts (threat). This SWOT analysis is basically a strategy by taking into account the organization's internal consisting of strengths and weaknesses and external conditions consisting of opportunities and threats. Internal conditions are conditions that are controllable (can be influenced/controlled), while external conditions are more uncontrollable (cannot be influenced/controlled). Based on the results of the SWOT research, it was concluded that the strategy for improving HR performance at UPT Puskeswan Paser Belengkong is a strategy: (1) HR arrangement according to work capacity; (2) Continue education (CE) or continuing education; (3) Increase promotion to the public.
Paser Belengkong 动物健康中心技术执行单位(Puskeswan)是在发展动物健康服务、支持战略性动物传染病(人畜共患病)预防和控制项目的背景下成立的。UPT Puskeswan Paser Belengkong 的理念是成为其工作区域内动物卫生服务的先锋,提供现代化、先进、有效、高效、安全、舒适的服务。因此,为了支持这些目标的实现,有必要了解 Puskeswan Paser Belengkong 区 UPT Puskeswan 的绩效状况,并确定提高动物卫生服务人力资源绩效的策略。本研究采用 SWOT 分析法进行数据分析。SWOT 代表 S:优势(Strength);W:劣势(Weakness);O:机会(Opportunity);T:威胁(Threts)。SWOT 分析基本上是一种战略,它考虑到了由优势和劣势组成的组织内部条件以及由机遇和威胁组成的外部条件。内部条件是可控的条件(可以影响/控制),而外部条件更多是不可控的条件(无法影响/控制)。根据 SWOT 研究的结果,得出的结论是,改善 Puskeswan Paser Belengkong 大学人力资源绩效的战略是:(1)根据工作能力安排人力资源;(2)继续教育(CE)或继续教育;(3)增加对公众的宣传。
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引用次数: 0
Analysis of Public – Private Partnership Model in Cooperation and Management of Sembilan Gili Beach Tourism, Genting, Sumenep District 苏美内普区云顶森美兰吉利海滩旅游合作与管理中的公私合作模式分析
Pub Date : 2024-03-18 DOI: 10.59653/pancasila.v2i02.733
Dwi Listia Rika Tini, N. Alfiyah
The aim of this research is to describe the Public – Private Partnership model or collaboration between the public sector and the private sector in collaborating and managing Sembilan Beach Tourism. The cooperation model or Public Private Partnership in this research looks in more detail at each type which is seen from several provisions, namely: Asset Ownership, Operations and Management, Capital Investment, Commercial Risk, Duration of Collaboration, Need for technical expertise and managerial expertise, Need for Efficiency Operations, Large financial investments, Need for Political Commitment, Determination of Service Tariffs, Regulatory Framework, Information. The results of this research show that the Bringsang Village Government uses the Public-Private Partnerhip model in collaborating with the private sector. The variant used as the basis for cooperation is the BOT or Build-Operate-Transfer model which contains the simple meaning that this cooperation is related to development, management and at a predetermined time the authority to provide these services will be returned to the government. However, the reality on the ground turns out that there are several conditions of this cooperation model that are not fulfilled or even exceed the capacity of one of the parties in the cooperation for the development, development and management of Pantai Sembilan Tourism. However, apart from some discrepancies and also some adjustments to the characteristics and offers that might be taken into consideration by both parties, what needs to be noted is that this cooperation model can now be said to have succeeded in achieving its initial objectives. Agreement.
本研究的目的是描述公共部门与私营部门在合作管理森美兰海滩旅游业方面的公私合作模式。本研究中的合作模式或公私合作伙伴关系将从以下几个方面更详细地探讨每一种合作模式:资产所有权、运营和管理、资本投资、商业风险、合作期限、对技术专长和管理专长的需求、对高效运营的需求、大量金融投资、对政治承诺的需求、服务费的确定、监管框架、信息。研究结果表明,Bringang 村政府在与私营部门合作时采用了公私合作伙伴关系模式。作为合作基础的变体是 BOT 或建设-运营-移交模式,其含义很简单,即这种合作与开发、管理有关,并在预定时间内将提供这些服务的权力归还给政府。然而,现实情况表明,这种合作模式中的一些条件并没有得到满足,甚至超出了合作一方开发、发展和管理班台森美兰旅游的能力。然而,除了一些差异,以及双方可能考虑到的一些特点和提议的调整之外,需要指出的是,这种合作模式现在可以说是成功地实现了其最初的目标。协议。
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引用次数: 0
The Effect of Sales on Net Profit of Food and Beverage Companies Listed on the Indonesian Stock Exchange 销售额对印尼证券交易所上市食品饮料公司净利润的影响
Pub Date : 2024-03-13 DOI: 10.59653/pancasila.v2i02.715
Dwi Dian Pratiwi, Haliah Haliah, N. Nirwana
This research aims to determine the effect of sales on the net profit of food and beverage companies listed on the IDX. The variables of this research are: (1) Sales as the dependent variable (Y) which is measured by sales taken from sales contained in the profit/loss report, and (2) Net Profit as the independent variable (X). The population in this study is the report financial statements of food and beverage companies listed on the Indonesia Stock Exchange, while the sample in this study is the financial reports of food and beverage companies listed on the Indonesia Stock Exchange which published complete annual reports from 2016-2020 and obtained net profits from 2016-2020 which were taken using purposive sampling technique. Data collection was carried out using documentation techniques. Data analysis was carried out using simple linear regression analysis (t test and coefficient of determination test) using SPSS v 25. Based on the results of simple linear regression analysis, the equation Y = 23.556 + 0.046X was obtained, which means that when sales are zero and do not change, the net profit is equal to 23,556 and for every increase in sales (X) by one unit, the net profit variable (Y) will increase by 0.046. The results of the t test show a sig value <0.05 (000<0.05), which means that the hypothesis is accepted that sales have a positive and significant effect on the net profit of food and beverage companies listed on the Indonesia Stock Exchange. The results of the coefficient of determination test (r2) show an r2 value of 0.557 or 55.7%. This means that the magnitude of the influence of the independent variable (sales) on the dependent variable (net profit) is 55.7% while the remaining 44.3% is influenced by other factors outside of this research
本研究旨在确定销售额对在 IDX 上市的食品和饮料公司净利润的影响。本研究的变量包括(1) 因变量(Y)是销售额,由损益报告中的销售额衡量;(2) 自变量(X)是净利润。本研究的研究对象是在印尼证券交易所上市的食品饮料公司的财务报表,研究样本是在印尼证券交易所上市的食品饮料公司的财务报告,这些公司发布了 2016-2020 年的完整年报,并通过目的性抽样技术获得了 2016-2020 年的净利润。数据收集采用文献技术。数据分析使用 SPSS v 25 进行简单线性回归分析(t 检验和判定系数检验)。根据简单线性回归分析的结果,得出方程 Y = 23.556 + 0.046X,这意味着当销售额为零且没有变化时,净利润等于 23 556,销售额(X)每增加一个单位,净利润变量(Y)将增加 0.046。t 检验结果显示,sig 值<0.05(000<0.05),这意味着接受假设,即销售额对印尼证券交易所上市的食品饮料公司的净利润有积极而显著的影响。判定系数检验(r2)结果显示,r2 值为 0.557 或 55.7%。这意味着自变量(销售额)对因变量(净利润)的影响程度为 55.7%,而其余 44.3%则受本研究之外的其他因素影响。
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引用次数: 0
Reconstructing Land Acquisition and Compensation Policies for the Public Interest: Perspective on the Value of Justice in Indonesian Land Law 为公共利益重建土地征用和补偿政策:印度尼西亚土地法中的正义价值透视
Pub Date : 2024-03-08 DOI: 10.59653/pancasila.v2i02.701
Noor Rohmat, Fiya Ainur Rohmatika
This article discusses the reconstruction of land acquisition and compensation policies for the public interest from the perspective of the value of justice in the context of Indonesian land law. The research method used is qualitative, using literature study and document analysis as data sources. This approach allows for a deep understanding of the dynamics and challenges in land acquisition and compensation to affected land owners. In the context of policy reconstruction, this article analyzes the steps required, including identification of needs, evaluation of existing policies, and formulation of new policies or updating existing policies. Factors influencing the policy reconstruction process are also studied in depth, including political, economic, social, cultural and legal dynamics. In addition, this article highlights the mechanism for land acquisition for public purposes and the process of compensation to affected land owners. In this context, the perspective of justice values becomes the main focus, by evaluating ethical, moral aspects and principles of justice in providing compensation to land owners. This research is expected to provide an important contribution to understanding the importance of justice in the reconstruction of land acquisition and compensation policies for the public interest in Indonesia
本文以印度尼西亚土地法为背景,从正义价值的角度探讨了土地征用和补偿政策的公共利益重建问题。本文采用定性研究方法,以文献研究和文件分析作为数据来源。通过这种方法,可以深入了解土地征用和对受影响土地所有者的补偿方面的动态和挑战。在政策重建方面,本文分析了所需的步骤,包括确定需求、评估现有政策、制定新政策或更新现有政策。还深入研究了影响政策重建过程的因素,包括政治、经济、社会、文化和法律动态。此外,本文还强调了为公共目的征用土地的机制以及对受影响土地所有者的补偿过程。在此背景下,通过评估向土地所有者提供补偿的伦理、道德方面和正义原则,正义价值观成为研究的重点。本研究有望为理解印度尼西亚土地征用和公共利益补偿政策重建过程中正义的重要性做出重要贡献。
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引用次数: 0
Role of Sumenep Community Related Development of Culture-Based Tourism in Sumenep Regency 苏美内普社区在苏美内普地区文化旅游发展中的作用
Pub Date : 2024-03-05 DOI: 10.59653/pancasila.v2i02.695
Sjaifurrachman Sjaifurrachman, Abshoril Fithry
Sumenep is currently beginning to reveal its identity to the people of Indonesia, with its new motto Sumenep City of Keris. This motto is being promoted to the community to introduce the culture of the city. However, it is unfortunate that the opportunity of the keris industry in Sumenep Regency cannot provide a positive contribution to the economic welfare of the population in Sumenep Regency, mainly due to the lack of support from the Sumenep Regency Government in formulating policies, which is still not optimal. The sensitivity of the local government is indeed being tested, especially with the existence of Republic of Indonesia Emergency Law Number 12 of 1951. After Sumenep City declared itself as the city of keris, it is feared that there will be many people who will need legal protection if they want to bring heritage items such as keris in the future. This emergency law is also considered outdated or obsolete by researchers because it no longer suits the current situation and conditions. In this study, the researcher used normative research methods with legislative approach and case approach. The legal materials used are primary and secondary legal materials using descriptive analysis techniques, systematic techniques, and argumentation techniques. The goal is for the local government to educate and introduce the Culture and Local Wisdom in Sumenep Regency to the elements of the community, and for the people of Sumenep Regency to develop tourism based on Culture and Local Wisdom in Sumenep Regency.
苏梅尼普目前正开始向印度尼西亚人民展示其身份,其新的座右铭是苏梅尼普市(Sumenep City of Keris)。苏美内普正在向社区推广这一口号,以介绍该城市的文化。然而,令人遗憾的是,苏梅尼普省的克里丝产业机会并不能为苏梅尼普省居民的经济福利做出积极贡献,这主要是由于苏梅尼普省政府在制定政策时缺乏支持,政策仍未达到最佳状态。地方政府的敏感性确实受到了考验,尤其是在印度尼西亚共和国 1951 年第 12 号《紧急状态法》存在的情况下。在苏美内普市宣布自己为克里丝之城后,人们担心,如果将来要将克里丝等遗产物品带入苏美内普市,将会有很多人需要法律保护。这项紧急状态法也被研究人员认为是过时或陈旧的,因为它不再适合当前的形势和条件。在本研究中,研究人员采用了立法方法和案例方法的规范研究方法。所使用的法律材料是使用描述性分析技术、系统技术和论证技术的第一手和第二手法律材料。目的是让当地政府向社区成员宣传和介绍苏梅尼普自治州的文化和地方智慧,并让苏梅尼普自治州的人民以苏梅尼普自治州的文化和地方智慧为基础发展旅游业。
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引用次数: 1
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Pancasila International Journal of Applied Social Science
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